Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I am a social media, blogging and digital marketing consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

I found Disruptive when searching for PPC firm to work with a client.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

They had the best proposal and I could tell they were out to do a great job based on research and expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They run Linkedin, Google, and Facebook ads for a client. Their strategy is sound based on the unique industry and they adjust at each step of the process (even recommend we lower budgets in certain areas saving the client money on fees). They base decisions to pivot on results which they explain in great detail.

How many people from the vendor's team worked with you, and what were their positions?

4 - sales and then a three member team who managed the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are getting qualified leads.

Describe their project management style, including communication tools and timelines.

Communication was excellent - very responsive.

What did you find most impressive or unique about this company?

This was a unique company to run ads for as we had no previous metrics and there are very few others in the space. As we move forward it because clear that Facebook ads were not a good fit and the staff actually recommended stopping them even though Disruptive would then need to drop their monthly fee. On top of that, they are professional - answer questions until you understand. Most importantly they deliver results. As my client is growing they are keeping Disruptive due to service and results.

Are there any areas for improvement or something they could have done differently?

Can't imagine

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager for an organization that focuses on emergency preparedness, distributing products that help untrained people respond to emergencies. We sell products like AED defibrillators and bleeding control kits. We’re also a nation-wide CPR trainer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

Our organization was looking for a partner that could help us with conversion rate optimization (CRO) and advertising. That included managing any sort of PPC or paid media.

SOLUTION

What was the scope of their involvement? 

Initially, Disruptive Advertising analyzed the tone of our ads and provided data to help us determine which approaches would be better. They’ve since continued to run our paid search ads, whether that’s in shopping or social media. They also provide CRO services for our e-commerce website. 

What is the team composition? 

We work with 5–6 people. I have contact with the project manager but also have the flexibility to reach out directly to whoever is working on a specific focus. 

How did you come to work with Disruptive Advertising?

At the time, we were with a company that just wasn’t working out for us, so we set off to find a partner that was more analytical. I searched on Google and read through a lot of reviews before I saw Disruptive Advertising. It seemed like they had really great feedback from everyone. 

We went with them because it just felt like a naturally good fit. Their team was open and got back to us when they said they would. They’re very methodical, too. Even before we said we’d partner with them, they were quick to understand our situation, provided recommendations, and advised us on best practices. It was a show of good faith that they really wanted to see their customers do well.

How much have you invested with them?

At this point, we’ve spent $20,000–$30,000.

What is the status of this engagement?

We started working with them in January 2021, and the partnership is still ongoing.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Savage Gentleman, a lifestyle brand. We make leather goods and apparel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We’re working with them to facilitate our marketing.

SOLUTION

What was the scope of their involvement?

We provide all the creative assets and content and they manage our PPC ads across Facebook, Google, and YouTube.

They also handle email marketing. They work closely with us to fine-tune our messaging to make sure it is on-brand and is targeting the right audience.

What is the team composition?

I’ve worked with three people. Nate (Marketing Strategist) heads up our account and is focused on Facebook and Instagram. Then we work with Joey (Director of SMB Sales), who specializes in Google and YouTube. Finally, we work with Caitlin (Marketing Consultant) and Katie (Team Lead) on email.

How did you come to work with Disruptive Advertising?

Either they reached out to us or my partner found them through a mutual friend. My partner introduced the idea of working with Disruptive Advertising, so we sat down and had a conversation with them. They gave us an audit of what our company was doing at the time and how they felt like they could contribute. Looking at the numbers they presented, it was a no-brainer to work with them.

How much have you invested with them?

We’ve spent about $20,000.

What is the status of this engagement?

The project began in November 2020 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our company is growing and is doing well due to their support. We’ve had them aggregate what we’ve been spending on the ads across all of the platforms and what we’ve been getting in return. Even factoring in their management fees, we’re getting a return on ad spend.

How did Disruptive Advertising perform from a project management standpoint?

Overall, they’ve done really well. We’ve had a few miscommunications, but that wasn’t entirely their fault. A few times, things haven’t according to plan, but they’ve been very diligent and fair when resolving those situations.

We use Slack as our predominant means of communication. Occasionally, we transfer things by email or upload assets to a shared Google Drive.

What did you find most impressive about them?

They work with companies of all sizes across a variety of industries. That gives them a lot of industry knowledge and experience to draw from, and that sets us up for success.

Are there any areas they could improve?

They work pretty autonomously, which is a plus, but they could check in with us more, specifically in regards to the design and copywriting details. I think they’re trying to avoid hassling us, but I would be happy to collaborate with them more frequently.

Do you have any advice for potential customers?

The more organized a company can be, the better Disruptive Advertising can do their job. We’re a bit more scattered, which makes their job more challenging. If we had better procedures, they could be more efficient.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Noam Audio Ltd. We manufacture powersport audio systems for different vehicles, including motorcycles and UTVs. We manufacture in China and sell in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to move away from primarily selling on Amazon and begin selling on our own website. We hired Disruptive Advertising to push our website’s traffic and conversion and to help with sales.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising manages our PPC ads on Google and Facebook. They initially worked with me to understand what we were doing, what the main keywords were, and who our competitors were.

They have also done some backend work on our Shopify website so that Google can read the site as it should. 

What is the team composition?

I work with Jacob (CEO) and Janae (Marketing Consultant). Jacob works on Facebook Ads, whereas Janae works on Google Ads. They have their own team on the backend.

How did you come to work with Disruptive Advertising?

I talked with 6–7 companies over a two-week period. I spoke with Nolan (SMB Executive), and Disruptive Advertising’s attitude was exactly what I wanted. They were straightforward about what they could do; there were no empty promises. I felt confident going with them after talking with Nolan.

How much have you invested with them?

We’ve spent $30,000.

What is the status of this engagement?

We began working together in February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have very much succeeded. If you look at the website performance before Disruptive worked on it versus after, it’s a different world. They’re helping us make money.

How did Disruptive Advertising perform from a project management standpoint?

They send me weekly performance reports so that we can see how our ads are doing on Google and Facebook. Once a month, I have a phone call with Janae and Jacob to determine next month’s strategy. The communication is top-notch — whenever I send an email, I get a response right away.

What did you find most impressive about them?

I only have experience with one other company, and it was a bad one. I can’t even compare Disruptive Advertising to them. 

Disruptive Advertising is really good at getting traffic to the website and generating conversions. They make sure everything works as it should. 

Are there any areas they could improve?

No, there’s nothing I can think of.

Do you have any advice for potential customers?

Be honest. Have some base knowledge of what you want to do when you talk to a professional company.

BACKGROUND

Please describe your company and your position there.

Our company is BONEFROG and we're The World's Only Navy SEAL Obstacle Course Race" My name is Brian Carney and I'm the Owner and CEO of BONEFROG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to tackle all of our paid social media marketing.

What were your goals for this project?

We were looking to add 300+ participants to each of our events.

SOLUTION

How did you select Disruptive Advertising?

From a friend who owns another company that also used Disruptive Advertising at the time.

Describe the scope of their work in detail.

Disruptive Advertising was directed to take over our paid social media ads and run campaign ads for all of our events as well as evergreen ads to raise awareness for BONEFROG as a whole. They were given a goal of a 4x ROAS.

What was the team composition?

We started with pairing our in house marketing experts with a Facebook expert from Disruptive to go through the learning phase and get the right message we wanted them to convey on BONEFROG's behalf. Within time we added a Google Ads expert from Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall we're extremely satisfied with everything we've seen from Disruptive Advertising. The reps we work with are top notch and without a doubt have a vested interest in the growth and success of our company. We have constantly raised the bar and every time they have met it if not went above and beyond.

How effective was the workflow between your team and theirs?

Extremely effective. Communication has and continues to be a receipt for success and it seems to be a core value for Disruptive Advertising.

What did you find most impressive about this company?

The fact that they become so invested in the future growth of our company and their willingness to constantly remain flexible with our endless requests for changes in direction and trying new things in regards to marketing.

Are there any areas for improvement?

We have a unique business and not all traditional marketing efforts work with the same results. The only area's for improvement I can predict for Disruptive in regards to our company is time. The more time they have to learn our business message, our clients they're marketing to and the results we get from different ad types will only expand upon the results we can hope to get.

BACKGROUND

Introduce your business and what you do there.

I’m one of the owners of a roofing contractor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to increase marketing exposure and leads.

SOLUTION

What was the scope of their involvement?

They took over our Google Ads account. 

What is the team composition?

Our account rep was Kyle (Marketing Consultant), and he was great in terms of communication and performance — he always answered our questions in a timely manner. 

How did you come to work with Disruptive Advertising?

I believe we found them online. Our take on marketing is to give a company about 90 days to see if it works out. They did a great job, so we had no complaints.

How much have you invested with them?

We spent about $12,500 on their services and ad spend each month.

What is the status of this engagement?

Our work together lasted about a year. We ended the engagement through no fault of their own — we just decided to go in a different direction with marketing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal was to decrease lead cost while increasing lead flow, which they did in a couple of different ways. Marketing is all about ROI, so lower lead cost and higher lead quality. However, a lot of companies can do marketing in this day and age. I was more focused on the customer experience and whether they got back to us in a timely manner. I would recommend Disruptive in a heartbeat.

How did Disruptive Advertising perform from a project management standpoint?

They excelled in terms of project management.

What did you find most impressive about them?

Their communication and the customer experience they provided definitely set them apart from other people we’ve worked with.

Are there any areas they could improve?

I don’t have any constructive criticism. They were a really well put-together organization from top to bottom. 

Any advice for potential customers?

Go into the engagement with a realistic approach — you can’t spend $300 and expect to get results in two days. With online marketing in general, you need to have realistic expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce director of Death Wish Coffee. We invented the world’s strongest coffee and have had the best-selling ground coffee on Amazon for the last five years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were looking for a partner to provide creative and operational support for our digital marketing and advertising campaigns.

SOLUTION

What was the scope of their involvement?

They handle our direct advertising, email marketing, and PPC campaigns. They manage all of our paid ads on Facebook and Instagram.

What is the team composition?

We work with Kaden (Marketing Consultant), who handles our paid social, and Clayton (Marketing Consultant), who manages our paid search.

How did you come to work with Disruptive Advertising?

We went through a few agencies before I found Disruptive Advertising on Clutch. When we reached out to them, they quickly understood our needs and how they could help us meet our goals.

How much have you invested with them?

We’ve spent between $24,000–$27,000.

What is the status of this engagement?

We started working with them in January 2020 and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We set a pretty aggressive goal for our return on ad spend (ROAS), but they managed to exceed it significantly.

How did Disruptive Advertising perform from a project management standpoint?

We meet with them on a weekly basis to go over our goals and get a recap on what they’ve worked on during the week. They’ve been really accommodating and communicative throughout the process. Originally, we used Slack to touch base with them, but they were willing to switch to Microsoft Teams when we began using it.  Through Microsoft Teams, we can chat with them several times a week and they address all of our questions.

What did you find most impressive about them?

Unlike some other companies we’ve worked with, Disruptive Advertising listens to our needs and are hell-bent on meeting our specific goals. They’ve been extremely professional and insightful.  

They clearly want what’s best for their clients. For example, we asked them to stop social media advertising for a month so we could monitor our revenue. Even though that wasn’t positive for their business, they understood why it was valuable for us and were very helpful. 

They also aren’t afraid to provide feedback even if their input goes against what we think is best. Still, they’re never confrontational and they handle those discussions well. In the end, they have more experience and are a great resource. I appreciate that they’re willing to take risks and test things out.

Are there any areas they could improve?

I can’t think of anything they need to improve.

Do you have any advice for potential customers?

Potential clients who are on the fence about working with them should ask to speak with someone who isn’t a salesperson. They’ll find that everyone on from Disruptive Advertising is extremely supportive. That definitely helped us decide to work with them.

BACKGROUND

Introduce your business and what you do there.

Our organization provides drug testing services for a range of scenarios, including pre-employment purposes, post-accident cases where the individual is suspected to have a substance disorder, and rehabilitation tests.

As the marketing coordinator, I work with third-party vendors to make sure that our e-commerce site is up to date. I also monitor our ads to see if they’re running properly. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We work with Disruptive Advertising on a range of digital marketing and advertising purposes to promote our testing products and services.

SOLUTION

What was the scope of their involvement? 

When we started working with Disruptive Advertising, they primarily ran our paid ads on Google, Bing, and social media. They worked independently, doing a lot of the ad creation and management for me to approve. If I had a specific product or service to promote, I’d send over images and our messaging, and they would develop the ad campaigns for us.

As we continued to work together, we realized that they could help us make sure that our emails were effective. They’ve since stepped up to ensure that our contact list is clean and engaged. They assist in developing and improving our automatic flows for purchases, review requests, and email campaigns. This is in addition to working on our paid ads.

What is the team composition? 

It’s a 4¬–5 person team. The team lead does a lot of our work for Google Ads with another support member. Then there’s a person for our Facebook ads and another for our emails.

How did you come to work with Disruptive Advertising?

My manager was looking for a team that would be responsive to our needs. We wanted a company that could not only do our social and Google activities but also assist with other projects (e.g., email, chatbot).

What is the status of this engagement?

We’ve worked with them since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re a very helpful team that produces good work. We have meetings every other week to discuss how the current month went by and what the coming month’s strategy will be. Generally, the goal is to double the return on assets (ROA) each month so that we can hit a year-over-year growth of 5%, and they meet those targets.

They’re always willing to pivot directions to meet our needs. For example, we started to do COVID-19 tests and wanted to get ads out. Disruptive Advertising quickly added that to the scope so that they could work with us.

How did Disruptive Advertising perform from a project management standpoint?

The team is always on top of our tasks. We email almost every day, whether it’s for a question, an update, or even just more information on a product. They always respond by the next day and keep to their promises. If they say they’ll have a task done by the end of the week, it will be done by that timeframe. They’re never late.

What did you find most impressive about them?

As a team, they’re very supportive. 2020 had been a stressful year that was full of upheaval. We had to change directions so many times, so it’s been really helpful to have them support us. They make sure that everything runs smoothly, and I like them as people.

Are there any areas they could improve?

No, I’m a satisfied customer.

Do you have any advice for potential customers?

For me, it’s important to make a human connection with them. That means being open with yourself and transparent about what’s going on with your business. They can then figure out how to best support you, partly because they’re able to go with the flow and adapt.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a company that manufactures and distributes home gardening products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were looking for a new agency partner to manage our social advertising. That partner would eventually grow with us to manage our retargeting and general web programmatic display advertising efforts.

SOLUTION

What was the scope of their involvement? 

Disruptive Advertising has been managing our paid social advertising across Facebook, Instagram, and Pinterest since August 2019. During the 2019 holiday season, they also started to manage our retargeting efforts through Criteo. In early 2020, we shifted to the Google Display Network, so their team handled our complete transition. They now manage our campaigns there and across YouTube, as well. 

For each specific channel that they manage, their responsibilities have included some creative development on ads. They create the ads and submit them to me for review. I provide them with edits, and, once they implement the changes, I approve the ads.

What is the team composition? 

There are three people on their side. We work with two paid social team leads and a senior marketing strategist.

How did you come to work with Disruptive Advertising?

At the time, our company was majority-owned by another company that had been working with Disruptive Advertising. That company recommended them to us.

How much have you invested with them?

We work on a share of media at about 10.5%. At this point, we’ve spent close to $3.5 million in media, which is about a little over $35,000 in their fees.

What is the status of this engagement?

We’ve been working with them since August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the beginning, our Facebook paid ad campaigns delivered a return on ad spend (ROAS) of about $3–$4 with full attribution. We didn’t have a lot of opportunities to expand those campaigns successfully. 

That changed after working with Disruptive Advertising. They started to implement granular targeting, went after very niche audiences, and created multiple different campaigns with which we could adjust budget and allocation. As a result, we’ve achieved a ROAS of up to $8 for our acquisition campaign and over $20 at certain points for our retargeting campaigns.

How did Disruptive Advertising perform from a project management standpoint?

They’ve done very well in meeting most deadlines. I’ve found a little bit of a challenge with the turnaround on creative deliverables, but they’re quite efficient in general. We typically communicate via email.

What did you find most impressive about them?

I’m impressed by their creativity in targeting and thinking outside of the box for marketing solutions.

Are there any areas they could improve?

I think they could improve on providing more holistic recommendations and plans. It’s tough due to the nature of our brand’s management and our agency partners, but it’d be helpful if they could be more collaborative there. They could strategically push back a bit more with their recommendations rather than just taking orders.

Do you have any advice for potential customers?

I’d advise potential customers to provide Disruptive Advertising with more high-level information and objectives, and then let the team come back with a plan on how to execute that. Don’t just tell them soup to nuts what they should be doing for your campaign.

BACKGROUND

Please describe your company and your position there.

We accelerate the development of AI applications by helping machine learning teams generate high-quality ground truth data. I am a marketing operations specialist where I handle campaigns, workflows, and lead generation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired disruptive to help manage our LinkedIn campaigns and ad sets along with creating an effective strategy to increase engagement.

What were your goals for this project?

Our goal was to hit our metrics each month which includes MQL's, lead generation, and SQL's.

SOLUTION

How did you select Disruptive Advertising?

We selected Disruptive because they listened to what we truly desired and needed to help us get the most out of the platform. They presented us with a specific plan of action and what they could to do to help us achieve our goals. They went above and beyond to show their worth!

Describe the scope of their work in detail.

They did everything within the LinkedIn platform, from creating ads to setting them up, to launching and monitoring the ads performances. They were a full service team that really helped in the areas where we couldn't spend as much time focusing on.

What was the team composition?

There were two people we worked with from Disruptive on a regular basis not including the creative team which we never interacted with. The team stayed the same which really helped keep everyone aligned with tasks and what we wanted to accomplish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We hit all our goals when we were working with Disruptive, we never fell short on one. This was crucial because it provided us with the relief to know we were still achieving what we needed to, but could feel comfortable in knowing that the disruptive could handle the task at hand and reach our goals.

How effective was the workflow between your team and theirs?

The workflow between our team and theirs was seamless. We would communicate over email for the broader team meetings with an agenda that was always succinct and clear. While also joining us on a Slack channel so we could communicate quickly and efficiently if needed. They also adapted to our design tool Figma which was amazing because it allowed us to keep our ads natively.

What did you find most impressive about this company?

I was thoroughly impressed with how quickly they were able to adapt to our company's mission and strategy. We are in a very technical space and it took them no time to understand what our goals were and how we needed to market the company.

Are there any areas for improvement?

They did everything we asked of them and more! They were a great asset and I wish we could have worked with them longer.