Top Branding Companies
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List of the Best Branding Agencies
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What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Montréal, CanadaServices provided
100% BrandingSee all 15 projectsBrandlucent is a branding agency specializing in brand development, brand strategy, and corporate identity. Overall, they receive overwhelmingly positive feedback, with 100% of clients praising their creativity and understanding of company culture. Approximately 80% of reviews highlight their effective project management and on-time delivery, while 70% emphasize their excellent communication and collaboration skills.
Reviews mention Experienced
Brandlucent has received overwhelmingly positive feedback regarding their expertise and experience. Clients highlighted their ability to deliver projects on time and within budget while maintaining clear communication. One client noted their 'authenticity' and capacity to understand unique brand values, leading to significant improvements in business effectiveness and client engagement. Another emphasized the firm's dedication to building strong relationships through active listening and tailored recommendations, resulting in a transformative branding experience.-
Branding for Office Rental Company
5.0 Oct 4, 2019Very effective. Productive meetings (Karen is very focus and showed a great and precise comprehension of our business and where we want to bring it). Very effective during the meetings, emails exchange, fast delivery of the work and updates. I was impressed by how quickly Karen understood a business that is very different from hers.
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Branding & Marketing for Financial Planning Firm
5.0 Jul 5, 2019The back and forth between Brandlucent and Levee Future Planning has been impeccable in every sense. Never once have I felt that a question, request or inquiry of any kind was too much for them to handle. Given the background and depth of experience that the team at Brandlucent brings to the table, I can say with complete accuracy that the company may be young but the team is well beyond the 10 years in experience and insights.
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10 of 13 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 13 ReviewsBranding PROJECT HIGHLIGHT
Rebranding, Web Design & SMM for Cybersecurity Company
5.0 — Brandlucent rebranded a cybersecurity consulting firm, including a corporate name change, new logos, images, colors, fonts, and messaging. The team also designed a new website and social media Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently express satisfaction with Brandlucent's value for money, highlighting their ability to deliver high-quality branding services within budget. One client noted, "Good value for cost," while another emphasized that their expenditure yielded a significant return in brand clarity and identity. Overall sentiment reflects a strong appreciation for the company's pricing relative to the quality of work delivered, with no reported issues regarding budget adherence or perceived overpricing.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
25% Branding15% Web Design10% Digital Strategy +6 services10% Graphic Design10% Marketing Strategy10% Social Media Marketing10% Video Production5% Content Marketing5% Email MarketingSee all 12 projectsSavage Creative is a branding agency specializing in brand development, brand strategy, corporate identity, and marketing services. Across diverse projects, clients consistently praise their creativity, strategic insights, and ability to tailor solutions to specific needs. With over 90% positive feedback, Savage Creative is lauded for delivering on time and budget, enhancing brand positioning and identity development, while maintaining strong client relationships.
Reviews mention High-quality work
Savage Creative Agency consistently receives high praise for delivering high-quality work. Clients have expressed being 'blown away' by the results, noting the agency's ability to 'nail' branding concepts and enhance revenue significantly, with one client reporting a 5x revenue increase. The agency's meticulous approach to understanding client needs and synthesizing feedback has been highlighted as impressive, reinforcing their reputation for excellence in project execution and creativity.-
Web Redesign & Branding for Religious Nonprofit
5.0 Dec 14, 2023The team displayed a remarkable level of organization and efficiency in executing our marketing strategy. Deadlines were not just met but exceeded, and the quality of their work surpassed our expectations. The creative ideas they brought to the table were innovative and tailored to our brand, showcasing their keen insight into market trends.
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Branding for Bottled Cocktail Company
4.5 Aug 14, 2023Our partnership with Savage Creative Agency has given us a competitive advantage early on because we have a well-thought-out brand and direction. Having a product that looks good and has a clear voice has been a big piece of our success. Savage Creative Agency’s work is of good quality.
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Branding, Mktg & Graphic Design for Golf Apparel Retailer
5.0 Apr 2, 2025Savage Creative Agency has completed the project. Their team delivers the highest-quality work, and our revenue has increased 5x since using them.
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Logo Design & Comprehensive Branding for Private Equity Firm
5.0 Jul 14, 2025We were blown away by Savage Creative Agency’s work. After a couple of weeks, they provided us with the final workbook. They came back with two proposals, and we liked both directions. Overall, we were really happy with the results. They nailed it.
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10 of 11 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$50,000 – $199,999 avg. project costRead 11 ReviewsBranding PROJECT HIGHLIGHT
Branding, Collateral & Web Dev for Private High School
5.0 — Savage Creative Agency has developed the brand architecture of a private high school. They've also developed campaigns based on the brand, created collateral for a funding initiative, and built a Read moreWas this helpful?
Industry Experience
Savage Creative Agency has demonstrated strong expertise across various industries, including Financial Services, where they excelled in branding and project management; Consumer Products, achieving a significant revenue increase; Construction, enhancing brand identity and digital presence; Government, effectively promoting community awareness; Nonprofits, driving increased referrals; and Food & Beverages, elevating brand identity. Overall, client sentiment is highly positive, highlighting the agency's commitment to collaboration, innovative solutions, and impactful results across these sectors.
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Food & Beverage Financial services Consumer Products Construction Government Design Non-profit Other industries Food & Beverages Education NonprofitWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently express satisfaction with Savage Creative Agency's pricing, describing their services as offering excellent value for money. One client noted, 'Good value for cost,' while another highlighted, 'Everything has been delivered on time and within budget.' The agency's ability to stay within agreed financial parameters, alongside the high quality of their work, has led to sentiments such as, 'They exceeded our expectations,' reinforcing their reputation as a cost-effective partner in branding and marketing initiatives.Was this helpful?
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
40% Branding20% Marketing Strategy15% Sports Marketing +2 services15% Web Design10% Search Engine OptimizationSee all 54 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
Reviews mention Meets deadlines
Overall, client feedback highlights Watson Creative's exemplary project management, particularly their ability to meet deadlines consistently. One client noted that Watson Creative delivered all items on time and maintained clear communication throughout the project. Their dedicated project manager ensured that the organization's needs were met, demonstrating flexibility and responsiveness. This commitment to timely delivery and high standards significantly contributed to the project's success, establishing Watson Creative as a trusted partner in digital marketing and branding.-
Digital Marketing Strategy for Humanitarian Aid Organization
5.0 Apr 8, 2023From the outset, the agency demonstrated a high level of professionalism and expertise, with a dedicated project manager overseeing the project and providing regular updates on progress. Throughout the project, Watson Creative delivered all items on time and to a high standard, with clear communication and transparency throughout. They were able to effectively manage project tasks and deliverables, ensuring that everything was completed on time and within budget.
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7 of 7 reviews are 5 stars6 new reviews for Branding services$50,000 – $199,999 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
In the past six months, Watson Creative has received overwhelmingly positive feedback from clients across various sectors. Notable comments include a 31% increase in donations for the Oregon Zoo Foundation and a 60% rise in website traffic for Kaiser Permanente Northwest, highlighting their effective branding and marketing strategies. Clients praised their collaborative approach, proactive communication, and ability to translate complex ideas into compelling narratives. However, a few reviews noted minor delays in digital updates, suggesting room for improvement in turnaround times.Was this helpful?
31 of 32 Branding reviews are 5 stars6 new reviews for Branding in past 6 months$50,000 – $199,999 avg. project costRead 32 ReviewsBranding PROJECT HIGHLIGHT
Digital Marketing Solutions for Global Shoe Retailer
5.0 — Watson Creative provided digital marketing services for a global shoe retailer. The team created brand guidelines, developed a website, and created logo, branding materials, and marketing assets. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding Watson Creative consistently highlights their strong value for money and competitive pricing. For instance, several clients noted that the pricing fit their budgets while receiving high-quality service, with one client stating they appreciated the 'good value for cost.' Overall sentiment reflects satisfaction with the cost-effectiveness of the services provided, as clients felt they received more than they expected, particularly in terms of project outcomes and quality of deliverables.Was this helpful?
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UndisclosedUndisclosedFreelancerRotterdam, Netherlands
Services provided
10% Branding20% Graphic Design20% Packaging Design +3 services20% Print Design20% Product Design10% Marketing StrategyMint Station is a Product Design company. They were launched in 2015, and their services include Product Design and Graphic Design.
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UndisclosedUndisclosedFreelancer
Services provided
10% Branding20% Social Media Marketing20% Web Development +5 services10% Corporate Photography10% Marketing Strategy10% Pay Per Click10% Print Design10% Video ProductionMini Lini Studio is a social media marketing firm. The team specializes in Social Media Marketing and Web Development and is in Spokane, Washington.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
30% Branding25% Advertising25% Web Design +2 services10% Digital Strategy10% Marketing StrategySee all 67 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Reviewers consistently praise their exceptional project management, responsiveness, and capability to deliver creative branding solutions on time, with 100% satisfaction noted in many reviews. The Bureau's commitment to understanding client needs and aligning with company values is a recurring theme, mentioned in nearly every review.
2 of 2 reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have praised The Bureau Of Small Projects for their exceptional project management, responsiveness, and ability to deliver high-quality websites on time. One client highlighted the team's efficiency and one-on-one attention, while another noted their capacity to explain technical concepts in an understandable manner. Overall, the sentiment is overwhelmingly positive, with clients appreciating the value for cost and the personal touch in their interactions, although some suggested expanding training resources.Was this helpful?
11 of 11 Branding reviews are 5 stars1 new review for Branding in past 6 monthsLess than $10,000 avg. project costRead 11 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Dev & SEO for Entertainment Company
5.0 — The Bureau Of Small Projects created the logo and brand guidelines of an entertainment company. The team also launched the client's website and provided SEO and web management services. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend The Bureau Of Small Projects for their exceptional value for money. Many reviews highlight their ability to deliver high-quality work within budget constraints, with one client noting, "good value for cost" and another stating they were impressed by the team's responsiveness and professionalism. A recurring sentiment is their commitment to understanding client needs, which leads to effective project outcomes and satisfaction. Overall, clients feel they receive superior service without excessive costs, enhancing their overall experience.Was this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 29 projectsTakt is a branding and visual identity agency noted for its expertise in brand repositioning, corporate identity, and brand strategy. Their clients consistently highlight their organized and professional approach, with 100% positive feedback remarking on their excellent project management and collaborative workshops. Reviewers frequently mention the agency's ability to deliver exceptional branding and website solutions on time and within budget.
13 of 14 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 14 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Industry Experience
Takt has demonstrated expertise across various industries, including Construction, Financial Services, Education, Healthcare, Media, and Automotive. Clients consistently highlight Takt's strengths in brand repositioning, website design, and user experience enhancement, noting their exceptional project management and responsive communication. The overall sentiment is positive, with clients appreciating Takt's ability to understand industry-specific needs and deliver tailored solutions that drive measurable success. This indicates a strong fit for organizations seeking innovative branding and digital strategy services.
Read All ReviewsSelect Industry to see insights
Construction Financial services Education Media Other Industry Medical Automotive Consulting Healthcare Beauty & Cosmetics Hospitality & leisure Agriculture Government Retail Real estate Arts, entertainment & musicWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Massive Media's competitive pricing and excellent value for money. One client noted their 'good value for cost' and another emphasized that they 'never made our internal comms team feel lesser.' Overall, feedback indicates that the agency delivers high-quality work while adhering to budgets and timelines, providing a seamless experience that exceeds expectations. Clients appreciated the professionalism and responsiveness of the team, reinforcing the sentiment that they offer significant value relative to their pricing.Was this helpful?
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$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
60% Branding20% Marketing Strategy20% UX/UI DesignSee all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
Reviews mention Flexible
Clients consistently praised Scarlet Royal for their flexibility and responsiveness throughout the project. One client noted their ability to handle last-minute changes with professionalism and ease, highlighting how quickly the team understood their needs. Additionally, the agency's strategic insights during the branding phase, particularly in color selection, showcased their adaptability and commitment to aligning with client goals. Overall, the sentiment regarding flexibility was overwhelmingly positive, contributing to a smooth and collaborative working relationship.-
Branding, Web Dev & UI/UX Design for Logistics Co
5.0 Jun 3, 2025What impressed us most was how quickly they understood our needs and how flexible they were with adjustments even when we made last-minute changes, everything was handled with professionalism and ease. A great example of this was during the branding phase. Initially, we leaned toward color choices based on personal taste. But once Scarlet Royal presented the mood boards and explained the thinking behind each option, we quickly realized they had a much stronger vision.
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Industry Experience
Scarlet Royal has demonstrated expertise across various industries, including Logistics & Supply Chain, Financial Services, Beauty & Cosmetics, and Food & Beverage. Clients praised their strategic branding, digital presence, and project management, highlighting strengths in understanding industry nuances and delivering cohesive brand identities. The overall sentiment is highly positive, with notable successes in brand recognition, customer engagement, and internal morale. Organizations seeking to strengthen their brand across these sectors would find Scarlet Royal a suitable partner.
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Logistics & Supply Chain Financial services Beauty & Cosmetics Food & BeverageWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Scarlet Royal for providing excellent value for money, with multiple reviews highlighting that their pricing fit within budget constraints. For instance, one client noted, 'Pricing fit our budget,' while another remarked on 'good value for cost.' Overall sentiment reflected satisfaction with the cost-effectiveness of their services, as clients felt the quality of work exceeded expectations, resulting in a strong return on investment.Was this helpful?
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UndisclosedUndisclosedFreelancerBrazil, IN
Services provided
10% Branding20% Cloud Consulting & SI20% IT Managed Services +4 services20% Search Engine Optimization10% Logo10% Web Design10% Web DevelopmentSplit Stream Studios is a SEO services firm. Their small team is in Brazil, Indiana and offers Search Engine Optimization and cloud consulting & SI. The agency was launched in 2022.
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UndisclosedUndisclosedFreelancerRocky View County, Canada
Services provided
10% Branding20% Graphic Design20% Search Engine Optimization +5 services10% Content Marketing10% Email Marketing10% Logo10% Marketing Strategy10% Social Media MarketingSmall SEO company Tallis Graphic & Web Design, is headquartered in Rocky View County, Canada. Their services include Search Engine Optimization and Graphic Design.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.7/40.019.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
37.3/40.018.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
65% Branding35% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
37/40.018.2/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.6/40.017.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding50% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Branding60% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Branding25% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.