Top Branding Companies
A strong brand is the foundation of how your business is perceived. The right branding partner can help you define your identity, stand out in your market, and build long-term loyalty.
Clutch connects you with the best branding agencies backed by verified client reviews, data-driven rankings, and real business outcomes. Browse our curated list of top branding companies to find the right agency partner for your timeline and budget. Whether you’re in need of corporate branding or startup branding services, there's a Clutch agency that's a perfect match.
Looking for branding agencies in the US? Check our Top Branding Agencies in the US
Looking for services focused on branding strategy? Check out our global directory of Top Brand Strategy Companies.
Need a logo design partner instead? Browse Top Logo Design Companies. Or, if you are looking for design companies in general, why not check out our Top Design Agencies?
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 17 projectsBrandlucent is a boutique agency specializing in brand development and corporate identity, offering services such as brand strategy, logo design, and visual identity design. The company is lauded for its high consultative abilities, creativity, and project management skills, with over 90% of reviews highlighting their impressive understanding of clients' core values and needs. Reviewers frequently praise their exceptional creativity and ability to deliver on time and within budget.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 71 projectsThe Bureau Of Small Projects is a marketing and branding agency specializing in brand development, logo design, and corporate identity services. Across their reviews, clients consistently praise their project management, responsiveness, and dedication to client satisfaction, with 100% positive feedback. Approximately 75% of reviewers highlight their professionalism and communication skills, underscoring their commitment to delivering high-quality, tailored branding solutions.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 7 projectsDigital Surgeons is a branding and marketing agency specializing in brand identity development, visual identity design, and brand strategy. Reviews show a strong emphasis on creativity, modern design, and effective project management, with 100% positive feedback for their ability to enhance brand positioning and improve user engagement and lead quality. They have delivered cohesive brand identities and modern websites that align with their clients' strategic objectives.
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UndisclosedUndisclosed2 - 9London, England
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In London, England, Style Lab is a branding firm. Established in 2013, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Padova, Italy
Services provided
Suerte Studio is a branding agency. The team offers Branding and Marketing Strategy and is located in Padova, Italy.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Kyiv, UkraineServices provided
See all 51 projectsQream is a branding and design agency that excels in creating distinct brand identities and visual communication across various platforms. The agency consistently receives positive feedback, with 100% of reviewers highlighting their creativity, responsiveness, and project management skills. Their services include brand identity development, visual identity design, and corporate branding, all delivered with exceptional quality and efficiency.
$25,000+$200 - $300 / hr10 - 49Vancouver, CanadaServices provided
See all 33 projectsTakt is a Branding agency specializing in Brand Strategy, Logo Design, and Brand Identity Development. Reviews highlight the company's exceptional attention to detail and professionalism, with 100% of feedback praising their project management and responsiveness to client needs. Notably, 75% of reviewers commend Takt's ability to align creative solutions with client vision, underscoring their expertise in crafting tailored branding strategies.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a versatile branding agency specializing in brand strategy, development, and visual identity design. Their clients commend their exceptional creativity, collaborative approach, and ability to deliver projects on time and within budget. Approximately 90% of reviews highlight their effective brand positioning and identity development. Clients consistently praise their strategic insights and personalized service, though they occasionally suggest deeper client consultations for even greater alignment.
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UndisclosedUndisclosed2 - 9Parker, CO
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Suite Three Studio, a branding firm, provides Branding and Content Marketing. The agency is in Parker, Colorado.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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SW Creative Group is a branding company. The small Las Vegas, Nevada-based team offers Branding and Social Media Marketing. The agency was founded in 1998.
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UndisclosedUndisclosed2 - 9Victoria, Canada
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Founded in 2009, Swank Creative Inc. Is a branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hamburg, Germany
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Established in 2020, sweetspot_studio_logo is a branding company. Headquartered in Hamburg, Germany, the team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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Symbol Studio, a small branding company, is based in Gliwice, Poland. The team offers Branding and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 25 projectsFishfinger Creative Agency is a specialized branding and visual identity agency, offering services such as brand strategy, logo design, and corporate branding. Reviewers consistently appreciate their creativity, project management, and ability to deliver high-quality outputs on time. Notably, 90% of reviews highlight their impressive brand identity development and visual design capabilities. Clients commend their collaborative culture and service-driven approach, with no significant areas for improvement noted.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 33 projectsPolar is a branding agency specializing in brand development, corporate branding, and visual identity design. With high ratings and a strong culture fit, they are praised for their strategic marketing expertise and effective project management, consistently delivering on time. Polar's commitment to client collaboration and creativity has resulted in a 100% satisfaction rate across reviews, highlighting their success in brand identity development and corporate identity projects.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
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In Kuala Lumpur, Malaysia, T & L Impressions is a branding firm. Launched in 2016, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Advertising company Super Duper Studios provides Advertising and Branding. They are headquartered in Toronto, Canada.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 109 projectsDD.NYC® is a comprehensive branding and visual identity design agency specializing in brand strategy, corporate branding, and website design and development. With 75% of reviews highlighting their exceptional brand development and strategy, clients praise their ability to craft cohesive brand identities. While 85% of feedback commends their project management and responsiveness, one reviewer noted project delays in e-commerce site development. Overall, DD.NYC® is recognized for its creative excellence and commitment to client success.
$10,000+$150 - $199 / hr2 - 9New York, NYServices provided
See all 58 projectsGreyBox Creative is a branding agency specializing in brand identity development, visual identity design, and brand strategy. Reviews highlight their professionalism, responsiveness, and ability to deliver high-quality, visually compelling brand solutions. The agency consistently meets or exceeds expectations, with 100% of reviewers noting their ability to translate complex ideas into cohesive brand narratives and visual identities, often delivering projects on or ahead of schedule.
$10,000+< $25 / hr10 - 49Gurugram, IndiaServices provided
See all 21 projectsFlight Mode Studio is a branding and marketing agency known for its comprehensive brand identity development, innovative marketing strategies, and visual identity design. The company has received overwhelmingly positive feedback, with clients praising their creativity, attention to detail, and commitment to delivering exceptional results. Key themes in reviews include their effective brand strategy and seamless project management, with over 90% of reviews highlighting their ability to blend technical expertise with a deep understanding of brand positioning.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
Services provided
TARA, Ink. Is an Advertising company. The team specializes in Advertising and Branding, and the company is headquartered in Miami Beach, Florida.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
Services provided
TART, a small branding agency, is in Kyiv, Ukraine. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr2 - 9Poznań, PolandServices provided
See all 29 projectsHuman Creative is a branding and design agency known for its expertise in brand identity development, visual identity design, and brand strategy. The company consistently receives positive feedback for its creativity, responsiveness, and client-focused approach, with over 90% of reviewers praising their ability to listen and adapt to project needs. Clients frequently commend their strong project management and commitment to delivering high-quality branding solutions.
$1,000+$50 - $99 / hr10 - 49Ahmedabad, IndiaServices provided
See all 50 projectsSeekThem Design Agency is a branding and design firm specializing in creating unique brand identities, visual identity design, and comprehensive brand strategies. Across their reviews, 100% of clients praised their professionalism, timely delivery, and creativity in services such as logo design, brand guidelines, and digital assets. Approximately 80% highlighted their exceptional project management and ability to align with client values and needs.
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UndisclosedUndisclosed2 - 9Belmopan, Belize
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TAS Digital Agency is a small branding agency launched in 2006. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Tasty Marketing Group LLC is a small Advertising company established in 2019. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9København, Denmark
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Studio Blue Agency is a branding firm launched in 2022. The firm focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Seoul, South Korea
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In Seoul, South Korea, Studio Brick is a branding firm. Their services include Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Branding agency Studio Brillante is in Roma, Italy. They offer Branding and Digital Strategy and were established in 2019.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
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Branding company Studio Brinks is headquartered in Walnut Creek, California. Founded in 2019, the team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Strategy by Design is a branding company. Their small team is located in Richmond, Virginia. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Cumberland, ME
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Talley-O Design, a branding company, was launched in 2013. The company specializes in Branding and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9London, England
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Teck Geek is a branding firm launched in 2015. Located in London, England, the team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Stratos Design is a branding agency. In Brisbane, Australia, the team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Temple is a branding company. Established in 2019, their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chapeco, Brazil
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Studio Stein is a branding firm. Based in Chapeco, Brazil, the firm was launched in 2020. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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The Chi Group is a branding agency founded in 2017. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Launched in 2012, The Comms Crowd Ltd is a branding company. The company provides Branding and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Branding agency Tagliani Multicultural is based in Orlando, Florida. They provide Branding and Public Relations and were founded in 2006.
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UndisclosedUndisclosed2 - 9
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Small branding firm The Herdbook Ag Media, LLC, is located in Dayton, Ohio. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Established in 2000, Tangent Partnership is a branding company. The firm provides Branding and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9New York, NY
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The PR Influence is a branding company. Established in 2020, the firm offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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The Rare Form is a branding company. The Atlanta, California-based team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Palm Coast, FL
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Third Dimension Studio LLC is a branding firm headquartered in Palm Coast, Florida. They offer Branding and Web Design and were founded in 2020.
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UndisclosedUndisclosed2 - 9Akasia, South Africa
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That Other Company is a branding firm. Their team is headquartered in Akasia, South Africa and focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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The Way Up Creative Group, a branding company, is headquartered in Mansfield, Texas. Launched in 2021, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Tauranga, New Zealand
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The Why Marketing is a branding agency launched in 2019. The small team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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The Word Architect is a branding firm. In Cape Town, South Africa, the agency was founded in 2015. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Tokyo Brand House is a branding agency established in 2020. Located in Tokyo, Japan, the team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Prague, Czech Republic
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Garcy.studio is a branding firm. The team offers Branding and Web Design, and the firm is headquartered in Prague, Czech Republic.
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UndisclosedUndisclosed2 - 9Guelph, Canada
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The Emms, a branding company, is based in Guelph, Canada. They focus on Branding and Marketing Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Pottsville, Australia
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Headquartered in Pottsville, Australia, Total Medical Design is a branding firm. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Prato, Italy
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Total Web, a small branding firm, is in Prato, Italy. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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BASEBORN is a branding firm. The Copenhagen, Denmark-based company offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Touchpoint Cross-cultural Creatives is a branding firm. Located in Auckland, New Zealand, the firm provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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Tiny Tomato Design is a small branding firm established in 2018. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Twosome Creative is a branding firm. Their small team of employees is headquartered in Sydney, Australia. Their team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Tzar Digital is a Deir al-Asad, Israel-based branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Chicago, IL
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True Blue Creatives is a branding agency. Located in Chicago, Illinois, the company focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Oslo, Norway
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UEYE Solutions, a branding agency, was launched in 2023. The small team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9HALNDLE BCH, FL
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UMG Marketing Group is a HALNDLE BCH, Florida-based branding company. They offer Branding and Social Media Marketing and were founded in 2020.
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UndisclosedUndisclosed2 - 9Graz, Austria
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Unerwartet Branding und Design OG, a branding company, focus on Branding and Social Media Marketing. They were launched in 2020.
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UndisclosedUndisclosed2 - 9Randwick, Australia
Services provided
Web design company Turbo Studio is in Randwick, Australia. Their services include Web Design and Web Development.
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List of the Best Branding Agencies
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$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
37.6/40.020/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
90% Branding10% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36/40.019.6/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.5/40.018.4/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38.5/40.019.8/20 Reviews9.8/10 Clients & Experience9/10 Market PresenceService focus
40% Branding60% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
34.8/40.019.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
38.7/40.020/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
30% Branding70% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
34.6/40.019.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$100 - $149 / hr50 - 249Warszawa, Poland
Ability to deliver
34.5/40.017.4/20 Reviews9.8/10 Clients & Experience7.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
34.9/40.019/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr10 - 49Vancouver, Canada
Ability to deliver
38.1/40.019.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
35% Branding65% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.6/40.019/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.6/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.3/40.017/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding -
$1,000+$25 - $49 / hr10 - 49Chicago, IL
Ability to deliver
38.1/40.020/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
30% Branding70% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding30% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding60% Other -
$10,000+Undisclosed10 - 49Philadelphia, PA
Ability to deliver
32.9/40.020/20 Reviews9/10 Clients & Experience3.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr2 - 9New York, NY
Ability to deliver
32.7/40.018.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
80% Branding20% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
32.5/40.018.4/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
32.3/40.018/20 Reviews10/10 Clients & Experience4.3/10 Market PresenceService focus
60% Branding40% Other -
UndisclosedUndisclosed250 - 999Las Vegas, NV
Ability to deliver
33.2/40.017/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
30% Branding70% Other -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding80% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies based on a proprietary methodology. The top branding agencies for 2026 include:
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience