Top Branding Companies
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 16 projectsBrandlucent is a branding agency specializing in brand strategy, brand identity development, and corporate branding. The company has consistently received positive feedback for its ability to understand client needs and deliver impressive brand identity solutions. Over 90% of the reviews praise Brandlucent's creativity and project management, highlighting their effective communication and on-time delivery of projects. Clients frequently commend Brandlucent for its ability to capture and articulate their brand's essence, leading to enhanced brand positioning and professionalization.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 69 projectsThe Bureau Of Small Projects is a branding agency specializing in brand identity development, including logo design, brand strategy, and visual identity design. The overall feedback from their reviews is overwhelmingly positive, with consistent praise for their effective project management, responsiveness, and ability to deliver on time. Notably, 100% of reviewers appreciated their tailored approach and dedication to understanding client needs, emphasizing their professional and personable service.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
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Undisclosed$150 - $199 / hr50 - 249
Services provided
Based in London, England and New York, New York, Heavenly Group is a midsize branding company. Their services include Branding and Advertising.
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$75,000+Undisclosed10 - 49Minneapolis, MN
Services provided
In Minneapolis, Minnesota, Little is a small branding agency. Their services include Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 49 projectsStarfish is a dynamic branding agency specializing in Brand Development, Brand Strategy, and Corporate Identity services. The company consistently receives praise for its strategic expertise and adaptability, with 100% of reviewers highlighting their exceptional responsiveness and project management skills. Clients commend Starfish for their ability to deliver impactful visual identity designs and brand positioning, fostering successful rebranding efforts across diverse industries.
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency praised for its expertise in brand identity development, brand strategy, and visual identity design. Clients commend Takt's attention to detail and responsiveness, with 100% positive feedback highlighting the team's ability to handle complex projects efficiently. Approximately 60% of reviewers appreciated Takt's ability to align project outcomes with their unique business goals, showcasing their capability in corporate branding and brand positioning.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
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$10,000+$100 - $149 / hr50 - 249Denver, CO
Services provided
Monigle is a midsize Denver, Colorado-based branding agency. The team focuses on Branding.
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$25,000+Undisclosed2 - 9
Services provided
Branding firm Smith & Jones is headquartered in Troy, New York and Albany, New York. Their services include Branding and Other Marketing.
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$5,000+$100 - $149 / hr50 - 249Helsinki, Finland
Services provided
Midsize branding company Bond Creative Agency, is located in Helsinki, Finland. The team offers Branding and Packaging Design.
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$50,000+$200 - $300 / hr10 - 49New York, NY
Services provided
Branding firm Siegelvision was launched in 2011. Based in New York, New York, the team offers Branding and Digital Strategy.
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UndisclosedUndisclosed1,000 - 9,999Madrid, Spain
Services provided
Making Science is a Madrid, Spain-based branding company. The team provides Branding and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in branding, web design, and brand identity development. The reviews showcase a spectrum of feedback, with 66% of reviews highlighting their strong project management and communication skills, while 33% indicate issues with delivery timelines and communication. DD.NYC® is praised for its creativity and comprehensive brand strategy, yet some clients express concerns over project delays and inconsistent communication.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 41 projectsQream is a comprehensive branding agency specializing in brand identity development, visual identity design, and brand strategy. They excel in creating unique, bold, and memorable brands, as highlighted by 100% positive feedback from clients who praised their creativity, responsiveness, and collaborative approach. Their services include logo design, corporate branding, and marketing materials development, successfully meeting and often exceeding client expectations.
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
See all 57 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
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$1,000+$50 - $99 / hr50 - 249San Francisco, CA
Services provided
ACCELQ is a branding company. The team is headquartered in San Francisco, California, and their services include Branding and Custom Software Development.
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$50,000+$200 - $300 / hr1,000 - 9,999
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DigitalsetGo is a SEO agency located in Dubai, United Arab Emirates. They provide Search Engine Optimization and Other Digital Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 24 projectsFishfinger Creative Agency is a specialized branding company offering a wide array of services including brand strategy, visual identity design, logo design, and brand identity development. The reviews highlight their creativity, responsiveness, and strong project management, with 100% of clients noting their timely delivery and impressive cultural fit. They excel in developing unique and compelling brand identities that resonate with diverse markets.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding agency that provides services such as brand strategy, corporate identity, and visual identity design. The agency consistently receives positive feedback, with 100% of reviewers highlighting their strategic and innovative approach to brand development. Clients praise their exceptional communication and responsiveness, with a strong focus on understanding client needs and delivering timely results.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 32 projectsPolar is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. The company is highly praised for its strategic marketing expertise and creative capabilities, with 100% of reviewers expressing satisfaction and highlighting Polar's excellent communication and project management. Approximately 87.5% of clients noted their alignment with company values and culture fit as significant factors in choosing Polar.
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$25,000+Undisclosed50 - 249Brugge, Belgium
Services provided
SKINN BRANDING AGENCY is a Brugge, Belgium-based branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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Pixelfy is a branding company established in 2018. Their team specializes in Branding.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 57 projectsDuck.Design is a branding and visual identity agency specializing in brand development, logo design, and marketing materials. Clients consistently praise their creativity, alignment with brand visions, and project management skills. With a 100% satisfaction rate documented in reviews, Duck.Design effectively enhances brand recognition and engagement, demonstrating substantial increases in conversion rates and user metrics across various projects.
$10,000+$50 - $99 / hr2 - 9Services provided
See all 8 projectsIktomi is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Reviews consistently highlight their creativity, professionalism, and effective project management. Clients appreciate Iktomi's collaborative approach and ability to align deliverables with company goals, with 100% of feedback underscoring their dedication to producing innovative results while maintaining open communication.
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UndisclosedUndisclosed250 - 999
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Custom Hat Patches UK is a Chester, England-based Logo company. They provide Logo and Branding and were established in 2020.
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$50,000+$100 - $149 / hr50 - 249Attendorn, Germany
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Headquartered in Attendorn, Germany and Düsseldorf, Germany, DES WAHNSINNS FETTE BEUTE is a branding agency. The team offers Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9
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Reino Studio is a Rio de Janeiro, Brazil-based branding company. Established in 2013, the team provides Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9Zagreb, Croatia
Services provided
Unbranded is a branding company headquartered in Zagreb, Croatia. Their services include Branding and Web Design.
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Undisclosed$50 - $99 / hr10 - 49Firenze, Italy
Services provided
See all 1 projectsBeing aggressive is good!Agresif Arılar is an advertising agency that strives to make an impression rather than bother its clients.We are aggressive in marketing ideas that don’t serve
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$5,000+$100 - $149 / hr2 - 9
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See all 1 projectsKobayashi Online is a web and application development company that specializes in designing and developing digital solutions using technologies like Ruby on Rails. While they are noted for their creativity, feedback indicates a 100% negative response regarding project execution and management, with clients citing poor organization and unmet project requirements.
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$1,000+Undisclosed10 - 49ရန်ကုန်, Myanmar
Services provided
BEYOND 360 is a branding agency located in ရန်ကုန်, Myanmar and Phnom Penh, Cambodia. Launched in 2018, the team offers Branding and Marketing Strategy.
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$50,000+$150 - $199 / hr10 - 49Cali, Colombia
Services provided
Located in Cali, Colombia, El Bando Creativo is a Marketing Strategy company. The team offers Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Nicosia, Cyprus
Services provided
Opium Works Ltd is an Advertising company. They are located in Nicosia, Cyprus and have small team. They specialize in Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Hanoi, Vietnam
Services provided
Brandex Agency is a branding firm founded in 2016. The small team focuses on Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Puchong, Malaysia
Services provided
Established in 2013, edesign.my is a small Puchong, Malaysia-based branding firm. Their services include Branding and Graphic Design.
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$5,000+$50 - $99 / hr2 - 9Barcelona, Spain
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Littlestudio is a branding company and Product Design company. Based in Barcelona, Spain and København, Denmark, the agency was launched in 2000. Their team provides Branding and Product Design.
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$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Services provided
Established in 2017, Grammar is a branding firm. The team focuses on Branding and Graphic Design.
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$1,000+< $25 / hr2 - 9Manassas, VA
Services provided
Futura, a branding agency and web design agency, provide Branding and Web Design. They were founded in 1996.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Nuskka Productions, a small Advertising company, is based in London, England and Vilnius, Lithuania. The team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Leevoke is a branding firm. They are headquartered in Copford, England. Their team focuses on Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Kraków, Poland
Services provided
Studio Leon, a branding firm, is in Kraków, Poland. They specialize in Branding and Logo and were established in 2005.
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$1,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Apple Box Studios is a video production company. The small Pittsburgh, Pennsylvania-based team offers Video Production and Advertising. The agency was founded in 2002.
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$1,000+$50 - $99 / hr10 - 49Ibadan, Nigeria
Services provided
Smartians Ltd - Digital Creative Agency is an Ibadan, Nigeria-based branding company. They offer Branding and Social Media Marketing and were founded in 2018.
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Undisclosed$150 - $199 / hr2 - 9San Antonio, TX
Services provided
Founded in 1993, Jeffrey Heinke Design is a small San Antonio, Texas-based graphic design company. Their team specializes in Graphic Design and Print Design.
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$25,000+$150 - $199 / hr50 - 249Valley Stream, NY
Services provided
See all 2 projectsBespoke Patches is an American custom patch factory that produces top-quality emblems that you won’t find anywhere else.
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Undisclosed$200 - $300 / hr10 - 49Thousand Oaks, CA
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The Blake Project is a branding agency. The team is in Thousand Oaks, California and , and their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Madrid, Spain
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Allegro 234 is a branding company. The Madrid, Spain-based agency was launched in 2003. Their services include Branding and Logo.
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$10,000+$100 - $149 / hr50 - 249Tampa, FL
Services provided
Located in Tampa, Florida and San Diego, California, SPARK is a branding firm. They offer Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Fuze Branding is a branding agency. Located in Los Angeles, California, their team specializes in Branding and Corporate Photography.
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$25,000+$200 - $300 / hr2 - 9Miami, FL
Services provided
Lemon Yellow is a branding agency. They are based in Miami, Florida. Their team focuses on Branding.
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$10,000+$150 - $199 / hr10 - 49Leamington Spa, England
Services provided
Branding firm RBL is based in Leamington Spa, England. Established in 2004, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Repeat Logo is a branding company. Their small team is in London, England. Their services include Branding and Marketing Strategy.
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$25,000+Undisclosed50 - 249Dawes Point, Australia
Services provided
Principals, a branding company, was established in 1995. Headquartered in Dawes Point, Australia and Melbourne, Australia, the team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Newburyport, MA
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Mechanica, a branding company, is based in Newburyport, Massachusetts. They specialize in Branding and were launched in 2004.
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$5,000+$100 - $149 / hr10 - 49Riyadh, Saudi Arabia
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Pencil, a branding company, was established in 2004. The team offers Branding and Web Design.
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UndisclosedUndisclosed50 - 249
Services provided
Branding company and graphic design agency Sweden Unlimited is located in. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9London, England
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Huddle Creative, a branding agency, focus on Branding. They were launched in 2009.
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UndisclosedUndisclosed2 - 9South Yarra, Australia
Services provided
Image Group International is a small branding company. They focus on Branding and were established in 1989.
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$1,000+Undisclosed50 - 249Columbia, MO
Services provided
Launched in 2007, The Custom Packaging is a midsize Columbia, Missouri-based branding firm. Their team provides Branding and Contract Manufacturing.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
Founded in 2012, Wiki Expert Online is an Advertising and branding company. Their team provides Advertising and Branding.
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$5,000+Undisclosed2 - 9Deventer, Netherlands
Services provided
Founded in 2016, Namarama is a branding company. Located in Deventer, Netherlands and Amsterdam, Netherlands, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9London, England
Services provided
One Darnley Road is a branding agency. Their team is in London, England and focuses on Branding.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Regent Park Studio is a branding agency headquartered in Toronto, Canada. Their services include Branding and Web Design.
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
75% Branding25% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36.8/40.017.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
36.7/40.017.8/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Branding25% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.2/40.017.4/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?