Ideas for an Impatient World
We see a world of consumers bombarded with commercial messaging and information in volumes and at volumes that make them breathless. We see shrinking attention spans, multiple distractions, confusion, and muddle. We see business leaders swamped in complication and with an imperative to do more and more with less and less. We add value by making things simpler. We listen and then create ideas that are frictionless because less friction means ideas travel faster and further.
You could say a world of faster elevators needs faster elevator pitches.