Brand architects. Brand builders.

Strano + Pettigrew is a Toronto-based creative and branding agency with a passion for strategic design, fully integrated campaigns and brand building.

S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each execution.

 

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, editorial, experiential, print design, interactive and broadcast.

Although our expertise is primarily food and beverage, we have also worked with brands in the hospitality, entertaiment, aviation, education, telecom and non-profit sectors.

The agency serves clients nationally and abroad, primarily Canada, the U.S.A. and the U.K., always ensuring that the authenticity of a client’s brand is at the core of every execution.

 
Undisclosed
 
$150 - $199 / hr
 
2 - 9
 Founded
2004
Show all +
Toronto, Canada
headquarters
  • 1179 King Street West Suite 018
    Toronto, ON M6K 3C5
    Canada

Portfolio

Key clients: 

Air Canada · Aramark Canada · Beam Suntory · Careers Group University of London · Childhood Cancer Canada · Dentalcorp · EndoCanna Health · Jenny Betts London · MaRS Discovery District · Second Cup Coffee Co. · University of Toronto · Zone·tv   

Zone TV dynamic channels Image

Zone TV dynamic channels

Zone·TV is redefining the TV viewing environment by delivering a personalized entertainment experience filled with expertly curated, exciting new content.

Jenny Betts London branding + packaging Image

Jenny Betts London branding + packaging

Jenny Betts London is a luxury home fragrance brand based out of London in the UK. 

The Tannk Clothing Co. Image

The Tannk Clothing Co.

Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African children.

Tannk's vision is to become Africa’s most trusted and philanthropic children’s clothing company with a promise to produce, and make affordable, the best possible children’s apparel, while

contributing to the education and empowerment of African children. A significant percentage of proceeds will be donated to several children’s education causes across Africa—staying true to its vision.

Strano and Pettigrew worked closely with Anita Okoye to develop an overarching brand strategy and visual identity that would reflect a sense of positivity, caring and playfulness.

The Walper Hotel Look Book Image

The Walper Hotel Look Book

The Walper Hotel is a luxurious, boutique hotel situated in the heart of Kitchener. Built in 1893, The Walper was meticulously restored in 2017 with no design detail overlooked. From the finest rugs and curated wallpaper to the locally crafted millwork and art, every inch of this elegant hotel is exquisitely designed.

Rightly so, C.K. Atlantis, the hotel’s management team, wanted to produce a look book that was designed

with the same contemporary elegance and attention to design detail as the hotel itself—a piece that would be present in each room and used by the hotels management team as a sales tool.

The hotel’s interior design team had incorporated two primary colours, used sparingly in each room as accents. We took those colours and used them as part of the master palette. Additionally, the luxury wallpapers play an important role in the hotel’s aesthetic—we incorporated some of those as patterning. 

The Walper Hotel is a showpiece of design and sophistication. We would like to thank C.K. Atlantis and Perimeter for this amazing project.

Second Cup - Flat White National Launch

Second Cup Canada had introduced the Flat White to its menu of espresso based coffees. Strano + Pettigrew was asked to develop a nation-wide launch campaign that would introduce this antipodean favourite to Canadians. Since the Flat White was new to most Canadians, our mission was to “Educate and Advocate”—and there’s no better way to do that then by letting Canadians taste one!

So we commissioned two, custom made,

Piaggio Ape50s from Ireland to be the focal point of our experiential sampling campaign. 
Second Cup—Holiday Packaging 2017 Image

Second Cup—Holiday Packaging 2017

Each year, Second Cup Coffee Co. makes the holiday season special for their customers with unique new beverages and seasonal favourites. It also gives us the opportunity to design new cups, in-store material, and packaging for their tea and hot chocolate varieties.

This, along with food and beverage photography makes it a fun time of year for us as well. 

Stockyards Small Batch Distilling Co. Image

Stockyards Small Batch Distilling Co.

Stockyards Small Batch Distilling Company represents the future of handcrafted, small batch spirits. Their approach is grain to glass production with a “no-compromise” focus on organic, local, single estate ingredients. 

Although their ingredients are the main story, the Stockyards package design plays a crucial role in ensuring a distinct and highly visible shelf presence. We wanted to explore a direction that would

clearly stand out in a cluttered, highly competitive, sea of clear glass. We chose a white, matte overall coating for the bottle and a fairly minimalist approach to the bottle decoration. The brandmark is a testament to the ingredients with a space for the distiller to mark each bottle with its unique batch number. Craft spirits the way they were meant to be.

Flash Cold Brew

Summer of 2017—Second Cup Coffee Co. introduced their new Flash Cold Brew. Along with branding and developing a full launch campaign, this was one of two spots we created to help drive awareness.

Reviews

Sort by

Logo & Web Design for Staffing & Recruitment Business

"They are very knowledgeable and have a lot of experience in brand strategy development."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Feb. 2020
Project summary: 

Strano + Pettigrew Design Associates developed a new logo. Their team conducted interviews to get a sense of the brand before proceeding to name generation and logo design. 

The Reviewer
 
11-50 Employees
 
Toronto, Ontario
Marketing Manager, AI-Driven Staffing Firm
 
Verified
The Review
Feedback summary: 

Strano + Pettigrew Design Associates built a new company website and logo. The workflow was very effective. Their team was easy to work with, knowledgeable, responsive, and answered all requests efficiently. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We focus on mergers and acquisitions of staffing and recruitment firms. As a Marketing Specialist, I oversee all marketing and communication initiatives for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strano + Pettigrew Design Associates?

We hired S+PDA at first to assist with renaming our company and then to help develop a new logo, brand guidelines, brand assets, and website design.

What were your goals for this project?

Our goals were to develop a fresh, sophisticated, timeless and powerful logo to help position our company as a leader in the staffing industry. We aimed to elevate our design aesthetic and therefore visually set our brand apart from our competitors.

SOLUTION

How did you select this vendor?

We identified S+PDA through online reviews and recommendations as well as our personal assessment of their work. We interviewed 4 different firms for this project. The deciding factor was the confidence and knowledge of the principals at S+PDA along with their competitively priced, thorough proposal of services. Their design aesthetic on both their own marketing materials and as evidenced in the work they've done for other companies was very impressive and aligned with our expectations.

Describe the scope of their work in detail.

The process was very thorough. They began with research and stakeholder interviews, producing a brand overview document to help guide our marketing initiatives. From there the project progressed to a name generation phase where S+PDA developed a handful of suggested new names for our company. Once we agreed on a name they developed 3 different logos for our consideration. Upon selecting a logo they developed the necessary brand assets and created wireframes for our website. The team at S+PDA worked quickly to meet our tight deadlines and made changes based on our feedback.

What was the team composition?

I worked directly with the 2 principals of the firm throughout the entire project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't yet launched our new company name, website, or logo so I can't comment on the value of their work yet.

How effective was the workflow between your team and theirs?

The workflow was very effective. Everything was submitted on or ahead of schedule. The team at S+PDA was very easy to work with, responded to feedback and requests promptly, and provided input as necessary.

What did you find most impressive about this company?

They are very knowledgeable and have a lot of experience in brand strategy development behind them. Their work is sophisticated and clean.

Are there any areas for improvement?

Nothing that comes to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding and Design for Air Travel Support Services Company

"There’s a level of excitement internally at the elegance of the new identity we’re putting forward."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

Strano + Pettigrew Design Associates was hired by an aviation service provider to lead their branding initiative. The team provided design and content, and is currently developing their website.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Emily Duncan
Director of Commercial Operations, Momentum Solutions
 
Verified
The Review
Feedback summary: 

Though the new brand hasn’t launched publicly yet, internal stakeholders are extremely pleased with Strano + Pettigrew Design Associates’ work. The team members’ creative abilities complement one another well, and they offer exceptional communication skills.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Commercial Operations at Momentum Solutions.

We supply a wide range of emergency response and support services, as well as air charter services for both cargo and people. In addition, we support the UN by supplying construction equipment and labor, as well as providing services for NATO troops and government support workers in Africa.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew Design Associates?

As a result of growth in the company, we were looking for professional branding support.

SOLUTION

What was the scope of their involvement?

Strano + Pettigrew Design Associates worked in several stages. First, they helped us develop concrete branding strategies to rebuild our brand architecture. The team created a clean, new visual identity as well as all print and digital materials associated with that.

From there, they began to advise us on various social media strategies, a process they continue to support. 

The team also worked on consolidating our web presence, SEO requirements, and understanding our digital presence. Following those efforts, Strano + Pettigrew Design Associates is now developing our new website.

What is the team composition?

We worked with about four or five people from the company, but our primary points of contact were Albert (Co-Founder & Creative Director, Strano + Pettigrew Design Associates) and Jennifer (Brand Strategy & Development, Strano + Pettigrew Design Associates). 

How did you come to work with Strano + Pettigrew Design Associates?

After conducting a great deal of research, I narrowed our list down to six companies. I visited each of their offices and collected proposals. Ultimately, Strano + Pettigrew Design Associates grasped the niche qualities of our market more effectively than any other company. We were also impressed by their visual aesthetics and the strength of their communication.

How much have you invested with them?

We’ve spent roughly $34,000 so far.

What is the status of this engagement?

We began working together in August 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While we haven’t publicly launched yet, our CEO, CFO, and senior stakeholders have been blown away by the look and feel of Strano + Pettigrew Design Associates’ work. There’s a level of excitement internally at the elegance of the new identity we’re putting forward.

How did Strano + Pettigrew Design Associates perform from a project management standpoint?

One of the main reasons for our ongoing relationship with the team is the level of transparency and communication they offer. The team provides in-depth proposals, mapping out detailed timelines and ensuring they line up with our expectations. They almost always finish work ahead of schedule, which is excellent.

We mainly use GoToMeeting, as visuals are important throughout the meetings. 

What did you find most impressive about them?

They’re a very cohesive team. Albert has an incredible ability to merge the client with creative materials, while Jennifer provides content to back up his visuals seamlessly.

Are there any areas they could improve?

Occasionally, the process was slowed down a bit because of the team’s apprehension in guiding us away from ideas that wouldn’t ultimately serve our goals. Perhaps if they explained the reasoning behind their visual choices upfront, we could’ve avoided those delays.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met and exceeded every one of the many deadlines.
  • 5.0 Cost
    Value / within estimates
    They stick to the given budget, as well as the quotes they give us.
  • 5.0 Quality
    Service & deliverables
    Their efficiency, skill, and experience are excellent.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to a couple other companies.

Branding & Design for Cannabis & DNA Technology Platform

"Their core differentiator is their agility, attention to detail, and brand ownership."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Strano + Pettigrew Design Associates offers ongoing design and brand development services. This has involved consulting on how to align a value proposition with the desired brand identity.

The Reviewer
 
1-10 Employees
 
Burbank, California
Cyndi McLean
CMO, EndoCanna Health
 
Verified
The Review
Feedback summary: 

Internal stakeholders are exceptionally pleased with the vendor's services. An accommodating group, Strano + Pettigrew Design Associates easily adapts their approach to meet expectations. Their invested, solution-oriented approach has been a strength.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer for EndoCanna Health, an endocompatibility technology platform that uses your unique genomic profile - your DNA - to match you with a personalized cannabinoid formulation that is available in your geographic area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew Design Associates?

We were initiating a new look and feel of our brand that articulate our unique value to our target segment. It was important to differentiate ourselves from existing DNA brands, and existing cannabis and CBD products. We're focused on optimizing cannabinoid use, so we wanted a brand that was more focused on wellness than cannabis. 

We needed a creative partner to translate our positioning and value proposition in a way that would carve out some geography in the hearts and minds of our audience. We wanted to elevate the conversation into wellness solutions, rather than simply genomics, cannabis, or CBD products.

SOLUTION

What was the scope of their involvement?

We started out creating the brand identity for Endo·dna, as well as the parent company, EndoCanna Health. S+PDA were instrumental in helping me define the levels of engagement for the different customers for both our  B2B and B2C strategy. 

We leveraged both their creative and strategic sides to refine our position to our customers and our key messages. We translated that into a brand identity for the parent company and the consumer-facing product and service. 

In particular, they designed our website and collateral pieces to support our marketing efforts.

They were great at providing us exactly the level of strategic insight and capability that we needed at the time we needed it. They became more of a partner — almost a full-time creative department. They added a much-needed reality check when we started going down rabbit holes.

What is the team composition?

Albert (Principal & Creative Director, Strano + Pettigrew Design Associates) is our main point of contact, and we work closely together to articulate deliverables. Jennifer (Brand Strategy & Development, Strano + Pettigrew Design Associates) was a part of our strategy conversations. 

Jennifer was instrumental in helping us simplify our position and value. She has a unique ability to go from the 30,000-foot view of the brand, while simultaneously honing in on the minutia. From the design side, Albert has a couple of people he mentored through the process to ensure their deliverables were on brand.

How did you come to work with Strano + Pettigrew Design Associates?

I found them through Clutch. I wanted to find someone who wanted to build their reputation in the cannabis space at the same time they were helping me build my brand.

I was looking for a boutique agency, and a specific type of agency that could deal with the challenges inherent in the cannabis space. I research companies in both Canada and the US, and settled on S+P.

Strano + Pettigrew Design Associates was a great fit because of the portfolio they presented online. They had been involved with some very unique campaigns for established brands and supported the growth of some new brands that were in the same position we were in.

How much have you invested with them?

So far, they've billed us for about $30,000. We have another $30k scheduled for the next six months.

What is the status of this engagement?

We began working with them in May of 2019, and the projects will be ongoing for the next 18 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?


The team stepped up as collaborators to help me work through some of the deliverables that we needed. For example, we had to build a website rather quickly to meet a deadline. They worked me into their schedule and provided exactly what was needed to help us execute. Their ability to accommodate my needs as a design team is what I value the most. They’re coming to me with solutions instead of sticking me with problems.

How did Strano + Pettigrew Design Associates perform from a project management standpoint?

They are exceptional — unbelievable. They accomplished the tasks in record time on a strict budge. They are an extraordinary group of people who really worked hard to understand who we were. They offered a lot of opportunities for us to hone in on the value proposition to our target segment.

In terms of our process, I basically book time with them, run through the briefs, and then we settle on the timelines and budget. Then, they’ll meet my timelines and budget.

They are always willing to look at, “can we do this slightly differently to meet your deadline?” That is the value of a small, agile agency— they’re willing to work with you to execute.

Are there any areas they could improve?

It was challenging that Albert didn’t have any CX experience for the website design. That was something I had to bring to the table. But, it’s a trade-off, they can’t be all things for all people.

Do you have any advice for potential customers?

Their core differentiator is their agility, attention to detail, and brand ownership. If you’re looking for somebody to partner with you on your brand, and you’ve got limited resources to manage that, this is your perfect fit.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Optometry Practice

"They did everything we wanted them to and everything they said they would do on budget and on time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - May 2019
Project summary: 

Strano + Pettigrew Design Associates created a brand for an optometry practice's new business idea. After a lengthy discovery process, they provided strategy, a name, a logo, a design, and a visual identity.

The Reviewer
 
11-50 Employees
 
Port Alberni, Canada
Anita Sutherland
Director of Operations, Valley Vision Optometry
 
Verified
The Review
Feedback summary: 

The brand has yet to launch, but Strano + Pettigrew Design Associates' work met all requirements and quality standards. They led a smooth collaboration thanks to quick responses and timeliness. Customers can expect a professional team that stayed organized and demonstrated experience.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Director of Operations for an independent Optometry office in Port Alberni, BC on Vancouver Island. We are a medically based optometry office that offers customized solutions to everyday visual challenges to enhance our patients' lives. In addition to primary eye health care, we also offer care in Vision Therapy, Low Vision, Dry Eye Syndrome, Macular Degeneration and Myopia Management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strano + Pettigrew Design Associates?

We hired Strano + Pettigrew to take us through the strategic branding process for a new business idea. We worked extensively with our staff on ideas for the brand. Although we had a good idea of what we wanted, we were seeking the expertise to take the idea and make it something that would speak to our new business opportunity, would communicate our beliefs and would have longevity and stand the test of time.

What were your goals for this project?

We wanted a professional brand. Not just a look -- but a feel! we needed to create something that our team would be proud of and our patients could connect with. We were looking for a brand concept that could answer who we are and why we're doing what we're doing.

SOLUTION

How did you select this vendor?

We looked at review on Clutch. We wanted someone that looked like Branding was "their thing", rather than something they just dabbled in.

Describe the scope of their work in detail.

We liked working with Strano + Pettigrew right from the first phone call. It was about forming a relationship and partnership rather than a mere business transaction. We felt that they were vested from the beginning...after all....our new brand is part of their brand :) The initial exploratory meetings laid out how a branding strategy would evolve and all the steps that would be necessary, including payment schedules. We meet with them on several occasions and had very lengthy conversations. They dug deep and did their homework. They were very good at ensuring they understood what we wanted. They gave us a branding strategy complete with naming, creative design, logo, and complete visual identity.

What was the team composition?

We worked with Albert and Jennifer. They were both great and easy to work with. The whole experience felt quite seamless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are not ready just yet to launch the new brand however we were very pleased with the work they did. They proved that they were listening and understood our goal.

How effective was the workflow between your team and theirs?

All of our work was done by phone and email. Albert and Jennifer were very organized and incredibly responsive.

What did you find most impressive about this company?

Strano + Pettrigrew are the real deal. They know what they're doing. It's obvious they don't dabble in branding. We like that they were very clear about how they work, timelines, payment schedules, deliverables, etc. They are very professional.

Are there any areas for improvement?

Honestly, nothing comes to mind. They did everything we wanted them to and everything they said they would do on budget and on time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Identity & Packaging for Fragrance Company

“My customers love the entire design package.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2012 - Ongoing
Project summary: 

Helping a business develop a brand identity, Strano + Pettigrew Design Associates designed a new website and packaging for various products.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Jenny Betts
Director, Jenny Betts London
 
Verified
The Review
Feedback summary: 

The in-house team is impressed with the design, and the business has been growing. Strano + Pettigrew Design Associates goes above and beyond to meet all needs, while their creativity and unique ideas help them deliver top-notch products.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a director at Jenny Betts London.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew Design Associates?

We needed a vendor to help us with branding and visual identity.

SOLUTION

What was the scope of their involvement?

They did a whole design package for me, including website design and brand identity. I told them what I didn't like about my old website, and they sent me a new template within three days, coming up with some incredible ideas. They also designed boxes of all sizes and different types of labels for my products. They continue to manage my website and help update my products every six weeks.

What is the team composition?

I mostly work with Albert (Principal and Creative Director, Strano + Pettigrew Design Associates).

How did you come to work with Strano + Pettigrew Design Associates?

They were recommended to me by someone who had worked with them previously.

How much have you invested with them?

I've spent about £15,000 (approximately $19,600 USD).

What is the status of this engagement?

I started working with them in 2012, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My brand is quite visual, so I get a lot of compliments. Everything they designed looks very high-end, which has helped my online business grow. My customers love the entire design package.

How did Strano + Pettigrew Design Associates perform from a project management standpoint?

We mostly use email to communicate because there is a time difference, but we've also used Skype and phone. They're very responsive and address my requests almost immediately.

What did you find most impressive about them?

Albert is very creative and thinks outside the box. Also, he understood my needs from the first phone conversation we had.

Are there any areas they could improve?

I can't think of anything. They always come up with new ideas and make valuable recommendations.

Do you have any advice for potential customers?

Let him be creative in his work and don’t be too rigid with your outlines. If you're too specific with what you want, he'll do that for you. But you'll get the best value if you give him some creative freedom.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    The cost is very reasonable.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them a few times.

Print & Graphic Design for Hotel Asset Management Company

"As far as creative talent goes, they provided unbelievable results and high level of service."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July–Dec. 2017
Project summary: 

Strano + Pettigrew Design Associates created a lookbook for a hotel. They developed the content and produced the book from start to finish.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Jasmine Porter
Marketing & Communications Lead, C.K. Atlantis
 
Verified
The Review
Feedback summary: 

The final product was well-received by customers and surpassed original expectations. As a team, Strano + Pettigrew Design Associates were accommodating and patient in producing high-quality deliverables. They were skilled at creating strong products for a range of industries and niche markets.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications lead for C.K. Atlantis. We’re an asset management company for several hotels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew Design Associates?

We needed a team to help us form a lookbook for the hotel’s guests. We wanted the books to convey as much information as possible about the services and history of the establishment.

SOLUTION

What was the scope of their involvement?

Strano + Pettigrew Design Associates orchestrated the photo shoot and created all graphics for the books. They also developed the copy and content. From there, their team managed the printing process. They forged all materials for us and put the lookbook together.

What is the team composition?

We worked with Albert (Co-Founder & Creative Director, Strano + Pettigrew Design Associates).

How did you come to work with Strano + Pettigrew Design Associates?

An associate of ours recommended them. After reviewing their portfolio, we knew they were a good match for our brand.

How much have you invested with them?

The entire project cost around $12,000.

What is the status of this engagement?

We worked together from July-December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We utilized the lookbook as a tool for our sales team. Additionally, guests frequently take the books with them after checking out, which we view as a positive sign. Everyone on our internal team loved the final product.

How did Strano + Pettigrew Design Associates perform from a project management standpoint?

Strano + Pettigrew Design Associates were highly organized and managed the project excellently. Their responsiveness made for amazing communication, which was primarily through emails, conference calls, and on-site meetings. They traveled to our properties to make the collaboration smoother.  

What did you find most impressive about them?

As far as creative talent goes, they provided unbelievable results and high level of service. The finished product was better than we imagined—they went above and beyond.

Are there any areas they could improve?

No, there’s nothing they could have done better. Even though it was a smaller project, they treated us like we were their biggest client.

Do you have any advice for potential customers?

The best choice is using Strano + Pettigrew Design Associates for your project. Their team was talented and they understanding branding, even if it’s for a niche market or a high-end luxury company.

5.0
Overall Score We’ve gone back to them for several projects.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very flexible, even when our meetings required traveling. They never wavered from our schedule.
  • 4.0 Cost
    Value / within estimates
    Although they weren’t the most inexpensive, the peace of mind we had working with them was worth the price.
  • 5.0 Quality
    Service & deliverables
    They were on time, in our budget, and gave us world-class deliverables.
  • 5.0 NPS
    Willing to refer
    I’d recommend them without hesitation because I trust their skills.

Branding for Custom Home Builder

“They can interpret your vision in a unique and creative way. … I'd definitely recommend them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Sept. 2016
Project summary: 

Overseeing a branding campaign, Strano + Pettigrew worked collaboratively with an in-house team to design business cards, collateral materials, and a website.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Grant Schothuis
President & Founder, 4Front Consulting
 
Verified
The Review
Feedback summary: 

The new brand helps the business stand out among competitors and clients commend the creativity of the collateral materials. Strano + Pettigrew went above and beyond to meet all needs, while their responsiveness and professionalism contributed to the positive experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president and founder of 4Front Consulting. We focus on building custom homes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew?

I wanted my brand to stand out among competitors, so I was looking for a company to help me with branding.

SOLUTION

What was the scope of their involvement?

They spent some time understanding what I wanted my brand to be and what type of collateral materials I needed. Then, they chose the best tools to achieve my goals and developed a brand package. They designed all the creative pieces, such as business cards and a letterhead. They also designed a website for me.

What is the team composition?

I mostly worked with Albert (Co-founder and Creative Director).

How did you come to work with Strano + Pettigrew?

I had worked with Albert and saw some of his work. I knew that he could do very creative things, so I wanted to bring that talent to my office.

How much have you invested with them?

We paid about $3,000 for the creative work and about $3,000 for the website.

What is the status of this engagement?

I worked with them between July–September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a small business and don't do a lot of tracking, but we got a very positive feedback from our clients. Many people have commented on how unique my business card is, so it helps me stand out.

How did Strano + Pettigrew perform from a project management standpoint?

Albert was very responsive and provided me with different rounds of peer review. If I ever had any questions, he always got back to me quickly. We usually communicated via email or phone.

What did you find most impressive about them?

They can interpret your vision in a unique and creative way. That’s the reason I chose them–I knew they'd be able to come up with out-of-the-box ideas on how to brand my business.

Are there any areas they could improve?

I can't think of anything. I was very pleased with what they did.

Do you have any advice for potential customers?

Albert is creative and brings excellent ideas to the table. Tell him what your vision is and give him some creative freedom. You'll be pleasantly surprised with what you get back.

4.5
Overall Score We had a very strong relationship and we'll work with them again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    He set up the timeline and adhered to it.
  • 4.0 Cost
    Value / within estimates
    Their rates are competitive. They did a great job for what we paid them.
  • 5.0 Quality
    Service & deliverables
    Albert exceeded my expectations. Also, he was very easy to work with and completed the work on time.
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them.

Corporate Identity for Full-Service PR Firm

"They are mindful of deadlines, which is vital in our line of work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - 2018
Project summary: 

Strano + Pettigrew developed a social media-friendly logo as part of a corporate rebranding initiative. They also partner to provide graphic design services and published materials for third-party clients.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Judy Lewis
Co-Owner, Strategic Objectives
 
Verified
The Review
Feedback summary: 

Strano + Pettigrew’s designs are impressive and receive positive reviews. The team’s willingness to align visual elements with client expectations, and deliver them according to tight schedules, makes them a trustworthy and capable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder and co-owner of Strategic Objectives, a full-service public relations firm specializing in brand building programs for global and national brands operating in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew?

We contract with Strano + Pettigrew to provide graphic design services or published materials for third-party clients. More recently, we worked with them while redoing our own corporate identity.

SOLUTION

What was the scope of their involvement?

We engaged Strano + Pettigrew to develop our new logo—one that we could easily use on social media. Our name is a rather long one to use on social media, so we relied on Strano + Pettigrew to create a more social media-friendly logo that can effectively tell our story.

When we partner with Strano + Pettigrew to help shared clients, their team is responsible for graphic design and taking complex materials and presenting them in an easily consumable fashion. Meanwhile, our team focuses on public relations.

What is the team composition?

Albert (Principal/Creative Director, Strano + Pettigrew) has been our primary point of contact.

How did you come to work with Strano + Pettigrew?

We were introduced through a shared client that hired us separately, and we quickly realized that we worked well together. When it came time to determine a firm to help with the identity for our company, they were the logical choice.

What is the status of this engagement?

We worked with them for the first time in 2015. Since then, we work together on a project-by-project basis, depending on if we feel they are the best fit for the client.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our agency identity has been very well-received, and our social media presence has grown. Additionally, they work they’ve done for our clients has been similarly praised.

How did Strano + Pettigrew perform from a project management standpoint?

They are mindful of deadlines, which is vital in our line of work. I have the utmost trust in them.

What did you find most impressive about them?

The quality of their design work is beautiful. Albert is good at listening and understanding what a client wants to achieve. These projects are very much about what the client wants to achieve, as opposed to simply what the art director prefers. He is flexible in his designs to match the client’s expectations.

Are there any areas they could improve?

No, they have been wonderful collaborators.

5.0
Overall Score They have never disappointed.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are deadline-driven, just as our business is.
  • 4.5 Cost
    Value / within estimates
    They work to provide great value regardless of the budget.
  • 5.0 Quality
    Service & deliverables
    They always work hard to achieve the client's objectives.
  • 5.0 NPS
    Willing to refer
    I have already recommended them and will continue to do so.

Branding for Pet Nutrition Company

“Strano + Pettigrew Design Associates know how to engage customers through their stunning package designs.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

In preparation of a product launch, Strano + Pettigrew Design Associates developed a new brand name and brand imagery. They also integrated their designs on packaging and other marketing collateral. 

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Alf Budweth
Founder & CEO, Zukudla
 
Verified
The Review
Feedback summary: 

Strano + Pettigrew Design Associates create captivating brand identities that pique curiosity. With the help of their stunning package designs, the unknown brand has been picked up by 170 stores in six months. They have a rigid development process, but it consistently yields great results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Zukudla, a nutrition company for exotic pets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew Design Associates?

We didn’t have much experience in the exotic zoo market, so we needed help creating a brand that would perform well in the market.

SOLUTION

What was the scope of their involvement?

We originally wanted them to refine our existing brand concept, but we eventually developed entirely new brand initiatives. After donning us with a more fitting brand name, they moved on to produce four signature looks for our brand and the accompanying packaging. Once we selected our favorite option, they built 3D PDF animations of the packaging and 3D renderings of the full marketing presentation that would be installed at the point of purchase. Our team reviewed their work, and they made the changes for the final product.

What is the team composition?

I worked with Albert Strano, the co-founder and creative director at Strano + Pettigrew Design Associates.

How did you come to work with Strano + Pettigrew Design Associates?

When I met them, I had already invested a lot of money to work with another branding agency. After seeing Strano + Pettigrew Design Associates’ stunning portfolio, I knew that they would be more beneficial to our growth than the previous vendor.

How much have you invested with them?

We’ve spent $250,000 on their services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While some of our products had zero traction in the marketplace, our dog treats became widely successful due to the captivating packaging. In six months, our unknown brand was picked up by 170 stores. We realized that Strano + Pettigrew Design Associates’ marketing efforts had a big impact on our growth when other companies started asking who’s behind the work.

How did Strano + Pettigrew Design Associates perform from a project management standpoint?

There was never a time when our teams weren’t on the same page. They have a trusted process in place that streamlines their development and communication efforts; we request new material in a shared document and they quickly produce the deliverables. 

What did you find most impressive about them?

Even brilliant products are hard to sell without great marketing; fortunately for us, Strano + Pettigrew Design Associates know how to engage customers through their stunning package designs. They always manage to exceed my expectations with their work. Beyond their talent, we appreciate their simple billing process and their lack of surprise fees.

Are there any areas they could improve?

I honestly don’t have anything negative to say about them, except that they can be sensitive about their work. It’s nearly impossible to ask them for changes during the later stages of the project, but the final results are always satisfactory.

Do you have any advice for potential customers?

The cost of not working with Strano + Pettigrew Design Associates outweighs their relatively high prices.

5.0
Overall Score We’re always thrilled to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They adhered closely to the schedule.
  • 5.0 Cost
    Value / within estimates
    Strano + Pettigrew Design Associates isn’t the most cost-effective option for small businesses, but their outstanding services facilitate growth.
  • 5.0 Quality
    Service & deliverables
    If they don’t deliver what I asked for, it’s because they found a more effective solution.
  • 5.0 NPS
    Willing to refer
    I’m highly confident in their consistency, so I recommend Strano + Pettigrew Design Associates to everyone that I meet.

Branding for Kids Clothing Company

“They’ve given me guidelines that I can use to make this brand a success.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Oct. 2018
Project summary: 

Strano + Pettigrew Design Associates provided branding services, working on a range of branding elements, including an overview, mission, vision, and logo.

The Reviewer
 
1-10 Employees
 
Nigeria
Anita Okoye
Founder, Tannk
 
Verified
The Review
Feedback summary: 

Their branding services produced excellent results, delivering exceptional value for the cost and a comprehensive brand strategy. The team was deeply invested in the project throughout, displaying their commitment to the company’s ethos and ideas.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Tannk, an affordable kids’ clothing company based in Africa. Our mission is to provide affordable clothes and give back to the African educational system at the same time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strano + Pettigrew Design Associates?

I needed help with branding as I wanted to stand out on the international platform. I didn’t want to hire a local team because I wanted my logo to eventually become recognizable without the name of the company.

SOLUTION

What was the scope of their involvement?

We started by making sure that our brand name was aligned with the mission and the quality that I foresaw. Albert (Principle & Creative Director, Strano + Pettigrew Design Associates) helped with that—we both contributed things into what the brand should be aligned with.

Together, we developed the logo for the brand. They went a step further and created a brand overview, mission, vision, and the quality of the brand. Albert really helped in making all of those elements. We then did the stationary mockup; they came up with a template for most of my stationary, including presentations to investors and business cards.

What is the team composition?

I worked with Albert.

How did you come to work with Strano + Pettigrew?

I contacted them because I’d heard about and seen some of their work online. I sent them and a couple of other companies an email and explained what I intended to do.

Strano + Pettigrew understood the altruistic value of my company. They really reached out to me with great enthusiasm, and we struck up a good conversation. I explained in detail what I intended for the brand, which they took on like it was their own.

How much have you invested with them?

We spent $8,000. He understood that I was a startup and gave me a pretty good discount.

What is the status of this engagement?

We worked together from July–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped me streamline our business, doing everything that an owner would do. They’ve given me guidelines that I can use to make this brand a success.

They’ve really good with feedback, even outdoing themselves. I’ve never expected I would get all of these deliverables for that amount of money. After they showed me initial samples and mockups, I knew it’s going to be a huge success. They’ve given me a very good foundation.

How did Strano + Pettigrew Design Associates perform from a project management standpoint?

They were very professional and always on time with deliverables. They gave things I didn’t even request. The communication was excellent: we used video calls and Google Meetups. They took it upon themselves to make sure I carried on each stage of our agreement.

What did you find most impressive about them?

They’re not just a company, they have a vision and a heart. It wasn’t all about the money for them—instead, it was about how excited they were for the project. They took it on as their own and it was like working with my business partner.

Are there any areas they could improve?

No. I don’t know what else they could have covered. For them to take on a small company like mine just shows that they’re really cool people. They’re trustworthy and efficient.

Do you have any advice for potential customers?

No.

5.0
Overall Score I’m extremely happy.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Even with the time difference, they were on time with meetings, calls, and emails.
  • 4.5 Cost
    Value / within estimates
    What they gave me is worth way more than what I paid.
  • 5.0 Quality
    Service & deliverables
    They understood my work and the psychology behind what I was pursuing.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.