What was the scope of their involvement?
We started out creating the brand identity for Endo·dna, as well as the parent company, EndoCanna Health. S+PDA were instrumental in helping me define the levels of engagement for the different customers for both our B2B and B2C strategy.
We leveraged both their creative and strategic sides to refine our position to our customers and our key messages. We translated that into a brand identity for the parent company and the consumer-facing product and service.
In particular, they designed our website and collateral pieces to support our marketing efforts.
They were great at providing us exactly the level of strategic insight and capability that we needed at the time we needed it. They became more of a partner — almost a full-time creative department. They added a much-needed reality check when we started going down rabbit holes.
What is the team composition?
Albert (Principal & Creative Director, Strano + Pettigrew Design Associates) is our main point of contact, and we work closely together to articulate deliverables. Jennifer (Brand Strategy & Development, Strano + Pettigrew Design Associates) was a part of our strategy conversations.
Jennifer was instrumental in helping us simplify our position and value. She has a unique ability to go from the 30,000-foot view of the brand, while simultaneously honing in on the minutia. From the design side, Albert has a couple of people he mentored through the process to ensure their deliverables were on brand.
How did you come to work with Strano + Pettigrew Design Associates?
I found them through Clutch. I wanted to find someone who wanted to build their reputation in the cannabis space at the same time they were helping me build my brand.
I was looking for a boutique agency, and a specific type of agency that could deal with the challenges inherent in the cannabis space. I research companies in both Canada and the US, and settled on S+P.
Strano + Pettigrew Design Associates was a great fit because of the portfolio they presented online. They had been involved with some very unique campaigns for established brands and supported the growth of some new brands that were in the same position we were in.
How much have you invested with them?
So far, they've billed us for about $30,000. We have another $30k scheduled for the next six months.
What is the status of this engagement?
We began working with them in May of 2019, and the projects will be ongoing for the next 18 months.