CUT THRU is a multi-award-winning branding agency with offices in Sydney and Brooklyn, New York. Boutique Branding Agency of the Year at the Netty Awards in 2023 and 2024, and a multi-category standout again in 2025.
Most agencies sell you a logo and a mood board. We sell you market share.
We took the guesswork out of branding. While others bet everything on one "genius" idea, we build multiple brand and website versions, then split test them in the real world, on the channels you will actually launch on. You go live on evidence, not opinion. The method is conversion-centered, grounded in the 3Cs (Customer, Company, Competitor) and double-blind testing.
Results:
Blossom: $0 to $1.6B in funds under management in under five years.
Talent Recap: built to over 15 million YouTube subscribers, one of the largest channels in the world.
Pacific Legal Foundation: repositioned a public-interest law firm holding more US Supreme Court wins than any other (22).
Quillette: grew its YouTube audience past 100,000 subscribers.
Paperform: a 25% drop in bounce rate and 22% lift in conversion, plus Best Abstract Logo Design at the Netty Awards.
Industries: finance and fintech, legal, media and publishing, SaaS and enterprise software, real estate, professional services, health.
Services: brand strategy and positioning, naming and messaging, visual identity and logo design, product-market fit testing, conversion-focused websites and landing pages, campaign rollout and lead-gen assets.
Recognition: Boutique Branding Agency of the Year, Netty Awards (2023, 2024); multi-category standout (2025); #1 branding agency in Sydney and top 5 in New York (Clutch); Top Branding Company Globally (DesignRush, 2022).
Pretty is easy. Performance is the job.
See case studies and before-and-afters at www.cutthru.com
CUT THRU Branding Agency offers competitive pricing, with projects typically costing under $10,000. Clients appreciate the value for cost, noting effective branding solutions and responsive communication. Their services accommodate various business sizes, emphasizing personalized strategies and timely deliverables.
Clients report high satisfaction with the outcomes of their collaborations with CUT THRU, noting improvements in brand recognition, customer engagement, and sales. The agency's work often leads to a positive return on investment.
Data-Driven and Strategic Approach
The agency employs a data-driven methodology, combining quantitative and qualitative research to inform branding strategies. This scientific approach is appreciated by clients for its effectiveness in achieving desired outcomes.
Proficient in Branding and Strategy
CUT THRU Branding Agency is praised for its expertise in developing strong and cohesive brand strategies. Clients appreciated their ability to understand and encapsulate the essence of a brand, resulting in enhanced brand identities that resonate well with target audiences.
Impressive Creativity and Innovation
Clients have highlighted CUT THRU's creative approaches to branding challenges, often thinking outside the box to deliver unique and standout brand identities. Their innovative solutions are well-received across various industries.
Comprehensive Research and Insights
CUT THRU conducts thorough research, including market analysis and stakeholder interviews, to inform their branding strategies. This depth of insight is valued by clients and contributes to successful project outcomes.
Room for Improvement in Initial Design Presentations
While overall feedback is positive, some clients suggested offering more design variations in initial presentations to provide a broader perspective on brand directions. This could enhance the decision-making process for clients.
CUT THRU provided branding services for a software company. The team conducted research, ran a brand audit, conducted interviews and surveys, performed a competitor analysis, and developed a brand identity.
CUT THRU delivered high-quality work that was unique compared to other service providers' work. The team was responsive despite time zone differences, and their level of expertise was impressive. They adapted as the client's priorities and project direction changed.
BACKGROUND
Introduce your business and what you do there.
I'm the Director of Brand and Creative at Netgain Solutions, a software company specializing in accounting and finance solutions, particularly for NetSuite users.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with CUT THRU?
We needed help with a brand strategy and identity project to position Netgain as a leading provider of innovative solutions in the accounting and financial software space.
SOLUTION
What was the scope of work done?
We worked with CUT THRU on a brand strategy and identity project. The goal was to craft a cohesive brand narrative to elevate Netgain's visibility, credibility, and relevance in the marketplace. The project included the following:
- Research - Brand audit - Qualitative customer/staff interviews - Customer survey - Competitor analysis - Critical insights report - Strategy workshop - Brand strategy - Portfolio architecture strategy - Naming - Tagline - Tone of voice - Brand story - Elevator pitch - Key messages - Messaging do's and don'ts - Visual identity - Color palette - Photographic style - Typography - Iconography - Graphic devices - Brand guidelines - Parent logo - Aligned product logos - Example applications - Product market fit testing
How did you come to work with CUT THRU?
I had spoken to Jonathan at CUT THRU at a previous company. Their style was exactly what I was going for, and I appreciated their approach. It stood out from many other companies I spoke with.
What is the status of this engagement?
We worked together from August 2024–May 2025. Any delays were due to internal changes.
RESULTS & FEEDBACK
How did CUT THRU perform from a project management standpoint?
Jonathan was our contact, and he was very responsive, even with the time zone difference.
What did you find most impressive about them?
Jonathan's level of expertise and the team he hired were impressive. They produced outstanding work. I worked with other agencies, and this was by far the best experience.
Are there any areas they could improve?
No, they adapted as our priorities and project direction shifted.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Website Redesign for Consumer Services Firm
BrandingWeb Design
$10,000 to $49,999
Feb. 2024 - Feb. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They made complex ideas easy to understand and turned strategy into confidence."
May 5, 2025
CEO, The Entourage
Jack Dalosa
Consumer products & services
Sydney, Australia
51-200 Employees
Online Review
CUT THRU led a consumer services firm's rebranding effort. They ran a brand audit, redesigned the client's site with new messaging and visuals, and created a cohesive system across sales and digital assets.
CUT THRU's efforts helped the client increase leads by 40%. The team simplified complex ideas and transformed strategy into confident action. They also delivered on time and communicated through email, messaging apps, and online meetings. Overall, the client would highly recommend them.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of The Entourage
Describe what your company does in a single sentence.
We specialise on consumer services
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
CUT THRU completely transformed our brand
SOLUTION
How did you find CUT THRU?
Online Search
Clutch Site
Why did you select CUT THRU over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from CUT THRU were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
As a professional services firm in Sydney, we struggled to clearly communicate our value. Their team ran a deep-dive brand audit, redesigned our website with new messaging and visuals, and gave us a cohesive system we now use across sales, proposals, and digital.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They made complex ideas easy to understand and turned strategy into confidence. Our leads increased by 40%
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their team ran a deep-dive brand audit, their team was impressive and they deliver on time
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Highly recommend them to any service-based firm looking for expert branding.
Are there any areas for improvement or something CUT THRU could have done differently?
Nothing
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Hair Transplant Clinic
BrandingGraphic Design
Brand strategy
+1
$10,000 to $49,999
Jan. 2024 - Jan. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"From the first pitch to the end product creation, they worked and communicated with the same level of excitement."
Apr 30, 2025
Co-Owner, Hairline clinic
Marc Kinvig
Verified
Medical
Brisbane, Australia
11-50 Employees
Online Review
Verified
CUT THRU led the rebranding efforts of a hair transplant clinic. They established a brand story and created digital assets, including an updated logo, fonts, marketing collaterals, and website elements.
CUT THRU successfully refreshed the look and feel of the client's brand in the market and the visual assets around their clinic. The team delivered outputs on time and responded promptly to feedback and change requests. They also communicated via email, messaging apps, and online meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Owner of Hairline clinic
Describe what your company does in a single sentence.
Medical Hair transplants & hairloss solutions
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Clean up the branding
Have brand assets for marketing
Be different to our competitors
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Brand story, with digital assets that were unique and recognisable to our brand. Updated logo / fonts / assets to use for marketing and on our website
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Yes, very successful and changed the look and feel our brand in the market and visual assets around our clinic
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered on time, amazing communication and very responsive to feedback and tweaks
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The level of enthusiasm didn't change throughout the project. From the first pitch to the end product creation, they worked and communicated with the same level of excitement.
Are there any areas for improvement or something CUT THRU could have done differently?
Not really, for everything we wanted it was perfect
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Design for Haircare Products Manufacturer
BrandingGraphic DesignWeb Design
$50,000 to $199,999
Jan. 2024 - Aug. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They delivered great quality premium work."
Mar 27, 2025
Shareholder, Haircare Products Manufacturer
Anonymous
Other industries
Sydney, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a hair care products manufacturer. The team helped the client develop their brand image and design, and assisted with website development.
CUT THRU successfully created the client's brand design and logo. The team delivered the website development on time and within the agreed timeframe. They responded promptly to the client's queries. Moreover, their unique designs and ideas impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Shareholder of a beauty & cosmetics company
Describe what your company does in a single sentence.
hair care products manufacturing
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
To create a brand image with design/logo
To create a design with a premium feel
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
High ratings
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Cut thru helped develop brand image and design. Assisted with website development and design.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
success in creating a brand design/logo and website development
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, in an adequate timeframe. Responded in a timely fashion to queries.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
Unique designs and ideas. They delivered great quality premium work.
Are there any areas for improvement or something CUT THRU could have done differently?
No improvements needed.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Support Company
BrandingDigital Strategy
$10,000 to $49,999
May - Aug. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"CUT THRU led a comprehensive research and strategy process to understand our audience and market position."
Oct 22, 2024
Director, Cosmic Care
Jake Hadlow
Other industries
Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a support company. The team conducted brand research, created a strategy and design, and provided messaging services.
CUT THRU delivered a brand identity that resonated with the client's customers, their families, and their professional network. The team had a thorough brand strategy, designed a beautiful and professional identity, and crafted messaging that resonated deeply with the client's customers.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Cosmic Care
Describe what your company does in a single sentence.
Cosmic Care delivers direct support to people with a disability in NSW.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Develop brand identity
Marketing strategies
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Referred to me
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU Branding Agency delivered brand research, strategy, design, and messaging services for my allied health services business that supports individuals with developmental disabilities. They helped create a brand identity that clearly communicates our compassionate care and expertise.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The new branding has resonated strongly with our clients, their families, and our professional network. Our messaging is clearer and more impactful, helping us attract new clients and further establish our reputation in the allied health sector. We couldn’t be happier with the outcome.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
CUT THRU Branding went above and beyond to bring our brand vision to life. Their team provided a thorough brand strategy, designed a beautiful and professional identity, and crafted messaging that resonates deeply with our clients and their families. Their understanding of our mission and the community we serve was outstanding. They worked closely with us, ensuring every aspect of the project aligned with our goals and values. The result is a brand that we’re incredibly proud of.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
CUT THRU led a comprehensive research and strategy process to understand our audience and market position. They created a cohesive visual identity, developed a powerful brand message, and ensured the overall branding reflected our values of care and support. The result is a brand that truly connects with those we serve.
Are there any areas for improvement or something CUT THRU could have done differently?
No. We are very happy with the outcomes.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"CUT THRU Branding went above and beyond to bring our brand vision to life. Their team provided a thorough brand strategy, designed a beautiful and professional identity, and crafted messaging that resonates deeply with our clients and their families. Their understanding of our mission and the community we serve was outstanding. They worked closely with us, ensuring every aspect of the project aligned with our goals and values. The result is a brand that we’re incredibly proud of.
Brand Naming Services for Health & Wellness Company
BrandingMarketing Strategy
Less than $10,000
July - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Jonathan and the rest of the team were fantastic to deal with."
Sep 5, 2024
CEO, Lyndi Cohen Pty Ltd
Les Cohen
Verified
Other industries
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU provided brand naming services for a health and wellness company. The team helped the client find a name for their new business. The client wanted the name to evoke a playful and premium feeling.
CUT THRU's guidance allowed the client to come up with a fitting name for their new business. The team's strong sense of professionalism made them easy to work with. Their agile approach and in-depth branding knowledge were truly commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Lyndi Cohen Pty Ltd
Describe what your company does in a single sentence.
We help people be healthy without dieting.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Looking for a brand name for a new swimwear business
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
High ratings
Great culture fit
Referred to me
Company values aligned
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted to find a name that was evoked a playful yet premium offering for our new swimwear label suited for mid-size women.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Feedback about the name process and understanding the principles behind effective branding which was really helpful to guide us to our name.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Jonathan and the rest of the team were fantastic to deal with. Very knowledgable, professional and easy to engage with. Nothing was ever too much trouble.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
Agile team with a wealth of knowledge.
Are there any areas for improvement or something CUT THRU could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Web Design for Financial Services Company
BrandingGraphic DesignWeb Design
Brand messaging
+2
Confidential
May - Aug. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were always very helpful and provided value."
Sep 5, 2024
Director, Equity Access
Joseph Eichenblatt
Verified
Financial services
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU provided various branding services for a financial services company. The team designed the client's logo, color themes, messaging, and website. They also helped deploy the site.
CUT THRU successfully launched the client's site and delivered all the requested brand assets. They patiently guided the business through the process, going out of their way to find solutions. They utilized their branding expertise to deliver quality outputs that aligned with the client's vision.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Equity Access
Describe what your company does in a single sentence.
Unlock the power of your equity in Australian property to power your business and dreams.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Branding
Website
Marketing
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Cut through designed our logo, colour themes, messaging, website and launched our website.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Launch of website and branding content
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were always very helpful and provided value above and beyond. They helped me find my message.
What was your primary form of communication with CUT THRU?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The ability capture my Vision admission and put it into words And into a branding strategy
Are there any areas for improvement or something CUT THRU could have done differently?
None
RATINGS
5.0
"Excellent"
Quality
5.0
Service & Deliverables
"Excellent"
Schedule
5.0
On time / deadlines
"Excellent"
Cost
5.0
Value / within estimates
"Excellent"
Willing to Refer
5.0
NPS
Web Design, Branding & Graphic Design for Sports Co
BrandingGraphic DesignWeb Design
Less than $10,000
Jan. - Apr. 2024
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"CUT THRU's owner was very available and personable."
Sep 5, 2024
Director, Practice Sports
Chad
Verified
Sports
Omaha, Nebraska
1-10 Employees
Online Review
Verified
CUT THRU designed a landing page for a sports company. The team helped mold the theme of the brand image and designed elements throughout the page.
CUT THRU's work led to high engagement on the client's landing page. The team communicated excellently and responded to the client's needs via virtual meetings, email, and messaging apps. The team was easy to communicate with, and CUT THRU's owner was available and personable, which was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Practice Sports
Describe what your company does in a single sentence.
Sports & recreation outfitter & installer.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Design landing page for new brand.
SOLUTION
How did you find CUT THRU?
Clutch Site
Why did you select CUT THRU over others?
High ratings
Pricing fit our budget
Good value for cost
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Landing page design for new brand.
Cut Thru helped mold the theme of the brand image, and design elements throughout.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
High enagement on the page.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Cut Thur was very responsive and excellent communicators.
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
CUT THRU's owner was very available and personable. Easy to communicate with.
Are there any areas for improvement or something CUT THRU could have done differently?
no
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Stealth-Mode FinTech Platform
Branding
Brand strategy
Confidential
June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"CUT THRU thinks outside the box. I almost felt as if they guessed all of my thoughts and directions!"
Jul 15, 2024
Founder, comillion.io
Theo Darenkov
Verified
Information technology
New York City, New York
1-10 Employees
Online Review
Verified
CUT THRU designed branding for a stealth-mode fintech platform. The team handled initial ideation, conducted high-level discussions on future work areas, and offered various directions for the branding.
CUT THRU delivered 2-3 branding strategies for the client to consider, showcasing a highly personalized approach and innovative thinking. The team remained responsive, demonstrated a deep understanding of the client's requirements, and maintained communication through email and messaging apps.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of comillion.io
Describe what your company does in a single sentence.
Stealth-mode FinTech platform for MM / LMM international companies
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Branding Work
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Initial ideation of emerging branding - naming, key positioning, etc.
High-level discussion on future areas of work - content strategy, more concrete design elements, etc.
2-3 directions for branding for company / board to consider
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Deliverables with 2-3 strategies to consider
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Super personalized
Responsive
What was your primary form of communication with CUT THRU?
Email or Messaging App
What did you find most impressive or unique about this company?
CUT THRU thinks outside the box. I almost felt as if they guessed all of my thoughts and directions!
Are there any areas for improvement or something CUT THRU could have done differently?
n/a
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Design for Travel Company
BrandingGraphic Design
Brand messaging
$200,000 to $999,999
June 2022 - Mar. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They had a well-defined process."
Jun 5, 2024
Senior Director, Brightwild
Dave Imber
Hospitality & leisure
Cincinnati, Ohio
11-50 Employees
Online Review
CUT THRU completed a complete rebranding of a travel company, including naming, brand strategy, positioning, visual and verbal identity, and logo design.
CUT THRU impressed the client with their work. The team had a well-defined process that was extremely intentional in their communications. They had an impressive ability to set, manage, and deliver on expectations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Director of Brightwild
Describe what your company does in a single sentence.
I’m the director of brand and marketing at Brightwild, formerly known as One of One. We’re a travel company that designs and develops hotels. We also manage vacation rental properties across Florida and will develop an online travel product.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
We needed a complete rebranding of our company.
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
Pricing fit our budget
How many teammates from CUT THRU were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU created our company’s rebranding, including naming, brand strategy, and positioning, visual and verbal identity. They started with brand strategy and positioning and delivered a strategy deck that included our target audience, the company’s keywords, positioning statement, and an analysis of our competitors.
We then moved into naming and visual and verbal identity. CUT THRU designed our logo, color schemes, and overall visual identity. They also designed marketing materials, including advertisements, merchandise, and signage. CUT THRU also created our taglines and key messaging copy. They provided art direction consultancy for our website.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Brand Strategy Brief
Messaging Guidelines
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Outstanding project management. They had a well-defined process, they were extremely intentional in their communications, and did a fantastic job setting, managing and delivering on expectations.
What was your primary form of communication with CUT THRU?
Email or Messaging App
What did you find most impressive or unique about this company?
CUT THRU has its process down. They know what they're doing, they know what comes next, and they instill confidence in their clients through the experience.
Are there any areas for improvement or something CUT THRU could have done differently?
We wouldn't change anything about the partnership. Outstanding experience!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-40 of
63 Reviews
Our Story
CUT THRU started with a simple frustration: branding runs on guesswork, ego, and whoever shouts loudest in the room. We thought that was a daft way to spend a client's money. So we swapped opinion for evidence. We build multiple versions, split test them in the real world, and launch only what wins. The mission is brands that perform commercially, not just brands that collect design awards, though we collect plenty of those too. Cut through, or don't bother.
What Sets Us Apart
Conversion-Centered Design
We rebuilt Paperform's identity and bounce rate fell 25% while conversion climbed 22%. That is the job. We design against a number, not a mood board. If a logo, page, or line of copy does not move a buyer to act, it does not ship. Compliments are pleasant. Conversions get paid.
Product-Market Fit Testing
We test brands to product-market fit before you bet on them. We build multiple versions and split test them on real audiences who do not know they are being watched, on the channels you will launch on. For swimwear label Fearless, we tweaked until it hit fit: 27,000 pre-orders at launch.
$50B in Equity, Grown and De-Risked
Most agencies treat branding as a gamble. We treat it as managed risk. Simple Dose: click-through up 127%, cost per click down 61.9%. Psychology Fitness: a new category that let them charge 3x. Blossom: $14M in 14 weeks. Over $50B in brand equity grown and de-risked. Returns, not roulette.
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