CUT THRU Branding Agency

BACKGROUND

Please describe your company and position.

I am the CEO of Miller consulting partner

Describe what your company does in a single sentence.

I work directly for D&S, but we recently went through an acquisition and merged as a new brand called Cadex.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• we were acquired by Trivest, a private equity company. Given that we were acquired under a corporate umbrella, we were merging as a new brand, so we needed help with creating a new entity comprised of smaller companies.

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

Good value for cost

How many teammates from CUT THRU were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THRU helped us create a new brand with a new name and new content for our merger. We had already done our messaging work with another service provider, so we initially provided CUT THRU with that content to help us develop the visual identity based on that messaging.

We went through a big ramp-up process, going over the messaging and the concept we already had, which were quite extensive. Given that another service provider had done the messaging, we were learning who we were, while CUT THRU was also learning the same thing. I thought that this process would be very beneficial in the long run because I had no biases going in. This helped us establish a very collaborative endeavor from the start.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The quality of CUT THRU work was flawless. They chose fonts that were easy to download for us, created great imagery, and established a very interesting color palette. In addition to that, CUT THRU was very collaborative with my direct boss and the board of directors. Thanks to that collaboration, we came down to very interesting selections that I hadn’t visualized initially. They delivered great work due to their expertise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CUT THRU never missed a deadline. If anything, there were deadline adjustments on our side. As for budget management, the final proposal was $98,000, and we stayed within budget.

We mostly communicated via email, but we also had standing calls each week. Additionally, if we faced complex issues that wouldn’t be answered via email, we directly jumped on a call.

What was your primary form of communication with CUT THRU?

Email or Messaging App

What did you find most impressive or unique about this company?

Something that truly set CUT THRU apart from other service providers was their communication. Even for little things, we were always aware of what was happening, what was coming up next, and whenever we had little hiccups. They were available when I was available. Overall, the biggest element of our project was the level of collaboration and communication.

In addition to that, it seemed like CUT THRU was operating underneath a very organized approach to branding and visual identity. I had never experienced that approach with anyone else. Due to this level of organization, I was able to save email, PDFs, and other assets. From a branding perspective, that was the most valuable piece of their work after the project ended.

Are there any areas for improvement or something CUT THRU could have done differently?

There was nothing CUT THRU could have improved on. I can’t say enough good things about them — I would recommend them to anybody. 

BACKGROUND

Please describe your company and position.

 I am the Content Marketing Consultant at a  Content Marketing Consultancy

Describe what your company does in a single sentence.

Content Marketing Consultant

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• To create a clear, actionable plan that would allow us to execute new branding strategies across all marketing channels, ensuring consistency and effectiveness in our messaging.

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I engaged CUT THRU to enhance our brand strategy, aligning it closely with our content marketing goals. The comprehensive scope of work included a detailed brand audit, targeted audience research, strategic brand positioning, a visual identity overhaul, and a robust implementation plan. 
Key deliverables from CUT THRU encompassed a thorough brand strategy report, a new visual identity kit, a tailored messaging framework, a step-by-step implementation roadmap, and a framework for measuring the impact of these initiatives. This partnership provided us with the tools and strategies needed to effectively communicate our unique value, engage our target audience more deeply, and maintain consistency across all marketing channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Brand Recognition: Post-implementation, there was a noticeable increase in brand recognition, as evidenced by a 25% uplift in unprompted brand recall in target market surveys compared to baseline measurements.
Positive Feedback on Brand Perception: Customer feedback through surveys post-launch showed enhanced perception of the brand as modern and customer-centric, with over 80% of respondents expressing a positive view of the brand’s new direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CUT THRU demonstrated exceptional project management throughout our collaboration. They adhered strictly to timelines, ensuring each phase from the initial audit to the delivery of the final deliverables was completed on schedule. They maintained clear, consistent communication and were highly responsive to our needs, efficiently incorporating our feedback and making necessary adjustments promptly. 
Their team was always accessible, engaging deeply with our vision and requirements. Additionally, CUT THRU's adaptability was evident as they skillfully adjusted the project scope in response to evolving market conditions and our feedback, ensuring the final outcomes were both timely and highly relevant to our strategic goals. This adept management was crucial in achieving the successful implementation and impactful results of the brand strategy project.

What was your primary form of communication with CUT THRU?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about CUT THRU was the leadership and visionary approach of their founder, Jono. His hands-on involvement in our project brought a unique blend of creativity, strategic insight, and personal commitment that truly set CUT THRU apart. Jono's ability to deeply understand and anticipate our needs was exceptional; he often proposed innovative solutions that aligned perfectly with our brand's vision before we even fully articulated our challenges. 
His proactive approach not only accelerated our project's progress but also enhanced the overall quality of the deliverables. Jono’s leadership evidently fosters a culture of excellence and innovation within CUT THRU, making our collaboration not just successful but also incredibly inspiring.

Are there any areas for improvement or something CUT THRU could have done differently?

No

BACKGROUND

Please describe your company and position.

I'm an executive at Guided Minds

Describe what your company does in a single sentence.

Business consultancy services for across strategy and people capability

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Increase lead generation and online conversion

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review of digital assets and marketing strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Decreased acquisition costs and higher engagement (CTR, page view duration, etc.)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CUT THRU were very responsive and followed through on commitments. They were also agile and responsive throughout the project which allowed us to make sure we were always maximising the value of the engagement

What was your primary form of communication with CUT THRU?

Virtual Meeting

What did you find most impressive or unique about this company?

Deep industry experience, unique and valuable insights and a clear process to unlock value

Are there any areas for improvement or something CUT THRU could have done differently?

None. I was very impressed with CUT THRU from start to finish.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Freeflo

Describe what your company does in a single sentence.

We bring groups to a music studio to make an original song for their corporate team building event or private party.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Identify and articulate or brand essence
• Make our website look better and convert more leads
• Design a new logo

SOLUTION

How did you find CUT THRU?

• Online Search
• Clutch Site

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Started with identifying the brand essence and our competitive advantage. Then we came up with a name and Cut Thru designed the website, logo, and brand look.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Logo and website redesign are the measurable outcomes and they look fantastic. Also, our brand has become more solidified and cohesive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Response rate was quick and on point.

What was your primary form of communication with CUT THRU?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

By far the most impressive and unique thing about this company is Jonathan. He is a consummate professional who truly knows the fundamental and scientific aspects of brand marketing. Jonathan also made the process super fun and does a phenomenal job of explaining the why behind every part of the process which I really appreciated. They infuse energy and passion into every project, and the results speak for themselves!

Are there any areas for improvement or something CUT THRU could have done differently?

The only think I can think of is that we asked a couple times to get the actual logo and graphic design files. So maybe a tighter process on delivering the final product, but really not a big deal and kind of nit picky here. In reality its hard to point out something to improve upon!

BACKGROUND

Please describe your company and position.

I am an executive at Colliers International Commerical Real Estate

Describe what your company does in a single sentence.

We are a Car Wash Mergers and Acquistion brokerage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Branding
• Marketing
• Differentiating Factors

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Jonathan and Cut Thru helped transform the branding/marketing of our Real Estate Brokerage into what it is today. Key deliverables included: 

• Brand Strategy Documents
• Brand Identity Packages
• Marketing Colleterial
• Content Strategy
• Public Relations Materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Specific outcomes include: 

• Brand awareness and perception in the marketplace. 
• Cut Thru also helped our customer engagement and lead generation strategies which ultimately lead to an increase in BOV's and listings for our agents.

What was your primary form of communication with CUT THRU?

Virtual Meeting

Are there any areas for improvement or something CUT THRU could have done differently?

Cut Thru was great - not much I would change. If I needed any other assistance in marketing, branding, or strategy, I would certainly come back.

BACKGROUND

Please describe your company and position.

I am the Founder of Dark Horse

Describe what your company does in a single sentence.

E-commerce specialising in wrist watches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Launch my e-commerce business
• Cost-efficiently start a business

SOLUTION

How did you find CUT THRU?

• Online Search
• Referral

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Jonathan and Cut Thru completely revamped my way of thinking towards my start up business. His ability to save costs in launching my start up whilst simultaneously teaching modern digital marketing was exceptional. Results and turnover have been exceptional since I hired Jono and is evident in our profits

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in turnover and revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, his ability to keep me accountable in starting my business was a-grade. They weee timely in all aspects.

What was your primary form of communication with CUT THRU?

In-Person Meeting

What did you find most impressive or unique about this company?

Jono’s easy going attitude and his drive and passion for my business stood out.

Are there any areas for improvement or something CUT THRU could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of Vendorable

Describe what your company does in a single sentence.

Online procurement of real estate services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Review existing landing pages
• Suggest new and amended landing pages

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop a brand identity based on our target markets 
• Review existing landing pages for compatibility 
• Suggest new and amended landing pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand identity aligns with target markets
• Review of landing pages created a minimum of 3 suggestions per page 
• Suggestion for at least one new landing page

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Considered and timely advice and assistance in managing our project.

What was your primary form of communication with CUT THRU?

In-Person Meeting

What did you find most impressive or unique about this company?

We were impressed with their high domain expertise and clever thinking.

Are there any areas for improvement or something CUT THRU could have done differently?

Only that they could have quoted less for the project, of course, but we felt like we got excellent value for money.

BACKGROUND

Please describe your company and position.

I am the Barristers clerk of Quay Chambers

Describe what your company does in a single sentence.

Barristers' chambers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Create a new website for our chambers

SOLUTION

How did you find CUT THRU?

• Online Search
• Clutch Site

Why did you select CUT THRU over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked Cut Thru branding to create us a new digital identity that represented our company in a way that accurately depicted our character at Quay Chambers. We were seeking a company that provided us with confidence they could deliver what we were envisioning; the sleek, modern, inviting web designs that were produced.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are beyond happy with the overall.outcome of the site, and the team was very accommodating to making budget, timeline, and web design suited to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cut Thru always allowed us to make last minute amendments and changes throughout the process of designing the site. They got their work done efficiently and before we knew it, we had the site up and running!

What was your primary form of communication with CUT THRU?

Email or Messaging App

What did you find most impressive or unique about this company?

The level of depth that was applied in trying to understand and take on board exactly what we wanted for the site.

Are there any areas for improvement or something CUT THRU could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a financial services company

Describe what your company does in a single sentence.

A premier and legitimate trading platform with powerful trading tools, tight spreads & live support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Brand Identity
• Brand Strategy

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Research Brand Audit Qual
• Customer/Staff Interviews x8 Quant
• Customer Survey
• Competitor Analysis
• Critical Insights
• Report Strategy
• Strategy Workshop (Full Day)
• Brand Strategy Bible
• Tactical Recommendations
• Messaging 
• Tagline
• Tone of voice
• Brand story
• Elevator Pitch 
• Key Messages
• Messaging Do’s and Dont’s
• Copywriting Library

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables were clearly defined and produced within scope.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time and to scope, always replying within 24hours to any query.

What was your primary form of communication with CUT THRU?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found their approach to branding refreshing, as they use quantitative and qualitative research as the bedrock on which the strategy sits. This gave it a more scientific method which helped aligned the company directors.

Are there any areas for improvement or something CUT THRU could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of a consulting company

Describe what your company does in a single sentence.

We offer boutique industry research services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Brand Design
• Conversion Rate Optimisation
• Marketing Strategy

SOLUTION

How did you find CUT THRU?

Clutch Site

Why did you select CUT THRU over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

CutThru redesigned our branding from the ground up. Before we worked with CutThru our messaging wasn't resonating with our market. We now not only have an amazing website, we know how to talk about ourselves to clients, how to position ourselves against competitors, and our return on ad spend has more than tripled because our message finally resonates with our market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our return on ad spend has tripled thanks to our improved messaging. Abandoned carts have dropped by about 40%. Organic inbound leads increased by an order of magnitude.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication. Never missed a deadline. Professional but likeable. Warm, competent, and got the work done.

What was your primary form of communication with CUT THRU?

Virtual Meeting

What did you find most impressive or unique about this company?

They could justify everything about the brand design, and it didn't all sound life fluff like you can get from other agencies. I was impressed by the level of experience, passion, and creativity on their team.

Are there any areas for improvement or something CUT THRU could have done differently?

Not really. The results spoke for themselves, and working with them was a pleasure.