CUT THRU Branding Agency

BACKGROUND

Please describe your company and position.

I am the Founder of Vendorable

Describe what your company does in a single sentence.

Online procurement of real estate services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Review existing landing pages
• Suggest new and amended landing pages

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop a brand identity based on our target markets 
• Review existing landing pages for compatibility 
• Suggest new and amended landing pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand identity aligns with target markets
• Review of landing pages created a minimum of 3 suggestions per page 
• Suggestion for at least one new landing page

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Considered and timely advice and assistance in managing our project.

What was your primary form of communication with CUT THRU?

In-Person Meeting

What did you find most impressive or unique about this company?

We were impressed with their high domain expertise and clever thinking.

Are there any areas for improvement or something CUT THRU could have done differently?

Only that they could have quoted less for the project, of course, but we felt like we got excellent value for money.

BACKGROUND

Please describe your company and position.

I am the Barristers clerk of Quay Chambers

Describe what your company does in a single sentence.

Barristers' chambers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Create a new website for our chambers

SOLUTION

How did you find CUT THRU?

• Online Search
• Clutch Site

Why did you select CUT THRU over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked Cut Thru branding to create us a new digital identity that represented our company in a way that accurately depicted our character at Quay Chambers. We were seeking a company that provided us with confidence they could deliver what we were envisioning; the sleek, modern, inviting web designs that were produced.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are beyond happy with the overall.outcome of the site, and the team was very accommodating to making budget, timeline, and web design suited to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cut Thru always allowed us to make last minute amendments and changes throughout the process of designing the site. They got their work done efficiently and before we knew it, we had the site up and running!

What was your primary form of communication with CUT THRU?

Email or Messaging App

What did you find most impressive or unique about this company?

The level of depth that was applied in trying to understand and take on board exactly what we wanted for the site.

Are there any areas for improvement or something CUT THRU could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a financial services company

Describe what your company does in a single sentence.

A premier and legitimate trading platform with powerful trading tools, tight spreads & live support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Brand Identity
• Brand Strategy

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Research Brand Audit Qual
• Customer/Staff Interviews x8 Quant
• Customer Survey
• Competitor Analysis
• Critical Insights
• Report Strategy
• Strategy Workshop (Full Day)
• Brand Strategy Bible
• Tactical Recommendations
• Messaging 
• Tagline
• Tone of voice
• Brand story
• Elevator Pitch 
• Key Messages
• Messaging Do’s and Dont’s
• Copywriting Library

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables were clearly defined and produced within scope.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time and to scope, always replying within 24hours to any query.

What was your primary form of communication with CUT THRU?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found their approach to branding refreshing, as they use quantitative and qualitative research as the bedrock on which the strategy sits. This gave it a more scientific method which helped aligned the company directors.

Are there any areas for improvement or something CUT THRU could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of a consulting company

Describe what your company does in a single sentence.

We offer boutique industry research services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Brand Design
• Conversion Rate Optimisation
• Marketing Strategy

SOLUTION

How did you find CUT THRU?

Clutch Site

Why did you select CUT THRU over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

CutThru redesigned our branding from the ground up. Before we worked with CutThru our messaging wasn't resonating with our market. We now not only have an amazing website, we know how to talk about ourselves to clients, how to position ourselves against competitors, and our return on ad spend has more than tripled because our message finally resonates with our market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our return on ad spend has tripled thanks to our improved messaging. Abandoned carts have dropped by about 40%. Organic inbound leads increased by an order of magnitude.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication. Never missed a deadline. Professional but likeable. Warm, competent, and got the work done.

What was your primary form of communication with CUT THRU?

Virtual Meeting

What did you find most impressive or unique about this company?

They could justify everything about the brand design, and it didn't all sound life fluff like you can get from other agencies. I was impressed by the level of experience, passion, and creativity on their team.

Are there any areas for improvement or something CUT THRU could have done differently?

Not really. The results spoke for themselves, and working with them was a pleasure.

BACKGROUND

Please describe your company and position.

I am the Co- founder of Charles and Blackberry

Describe what your company does in a single sentence.

online coffee

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Branding

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

Referred to me

What was the size of CUT THRU’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THRU added a strategic element to the brand which acted as guide for decision making when it comes to distribution and the visual and verbal identities of the brand. Whilst our brand already looked pretty, it was graphic design, we needed it to become a brand!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Hitting the ground running and getting a lot more leads
• Our sales process became so much easier.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked with Jonathan, Oliver, David and Kieran, CUT THRU’s strategist, copywriters and designers. They’re great, they have no qualms travelling to really come and not just see the brand but live it, in its context. It’s a gesture that wasn’t lost on us and showed a deep level of commitment.

What was your primary form of communication with CUT THRU?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect for us was their depth of knowledge not just about branding and marketing (particularly for a startup) but specifically the amount of knowledge they had in F&B, specifically coffee brands. Trust an Australian to know what a good coffee is and how to market it!

Are there any areas for improvement or something CUT THRU could have done differently?

They can open an office in Bogota or canada so we have them closer by!

BACKGROUND

Please describe your company and your position there.

I am a self employed Management Consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

CUT THRU worked with me to refresh my personal brand, website and copy, in addition to conducting significant research to take my services global.

SOLUTION

How did you select this vendor?

I was recommended by a friend in Sydney at first. I met with 3 other brand agencies and I felt that CUT THRU offered a very personal service. I felt truly understood.

Describe the scope of their work in detail, including any steps and the final deliverables.

Market research was conducted, which included surveying and interviewing my previous and current clients as well as prospective clients. This was presented to me articulately, and I was given clear explanations of data trends. Following this, CUT THRU consulted with me over the course of a few months to make positive changes to my brand.

This included visual (logo, colours, photography etc), website copy, tone of voice. CUT THRU worked very well with my UX designer. I found the process very smooth and professional.

How many people from the vendor's team worked with you, and what were their positions?

My main contact was Jonathan, Brand Strategist, but there was some contact with a copywriter, designer and research consultant too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am extremely pleased with the service I received from beginning to end. I am already seeing the positive impacts in my business.

Describe their project management style, including communication tools and timeliness.

I have zero complaints. CUT THRU were professional, organised and accommodating to my needs and busy schedule.

What did you find most impressive or unique about this company?

The personal service offered. Other businesses felt very much like I was buying a rebrand package off the shelf, where as CUT THRU felt bespoke.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the project manager for Etihad Airways in Abu Dhabi overseeing employer branding solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Employer branding with employer value propositions to help initiate a cultural change initiative.

SOLUTION

How did you select this vendor?

CUT THRU was one of the few firms globally that we found that had experience in internal employer branding in the travel and aviation industry. Their work with companies like Pointy Travel who recommended them was one of the major reasons we chose them.

Describe the scope of their work in detail, including any steps and the final deliverables.

We needed to create and execute a new employer branding strategy to attract the highest quality expats possible to our company and the UAE.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the entire CUT THRU team from their creative director, junior and senior strategist, account manager and senior copywriters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

CUT THRU was instrumental in helping us effectively roll out the culmination of 5 years of work and ensured our new policies, systems and procedures were adopted internally. The greatest success here was internal cultural change that, thanks to CUT THRU, was seamless.

Describe their project management style, including communication tools and timeliness.

Highly organised team that delivered a month earlier than expected. We appreciated that they consistently under-promised and over-delivered.

What did you find most impressive or unique about this company?

We were surprised a small company from Australia had such a depth of knowledge of our company and culture (both corporate and nationally). Their knowledge of branding and marketing was second to none and they helped build our team's internal competencies and trained our own staff to be able to manage our brand internally in ways we never thought possible. We thought it was all in the hands of marketing but now understand the importance of branding from an HR perspective too.

Are there any areas for improvement or something they could have done differently?

Open an office in Abu Dhabi!

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Clique. Clique is a novel dating app that is set to launch in April 2023.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Branding and strategy before going into production of the app. We wanted to deliver the concept (app and branding) to our focus groups that was as close to the finished product as possible, to determine whether we had a viable product.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a branding and marketing strategy that understood the app space. After looking into Jonathan’s extensive experience, he also had previous dating app experience which aligned with our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The team at cut thru conducted in-depth research into our target audiences and competitors, using those insights to underpin a strategy and creative execution that helped us validate our app with our most desirable target markets

How many resources from the vendor's team worked with you, and what were their positions?

I mostly interacted with Jonathan. He was our conduit to his resources.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Based on Jonathan’s recommendations, we changed the wireframes, branding and UX of the app. These changes were well received in the market research focus groups. We feel we are in a better position going into the production stage of the app.

Describe their project management style, including communication tools and timeliness.

All steps were communicated clearly and in a timely manner

What did you find most impressive or unique about this company?

I am continually impressed at the knowledge and expertise they bring to every stage of the project. Every recommendation is backed by research and has an evidence based approach.

Are there any areas for improvement or something they could have done differently?

Not at this stage

BACKGROUND

Please describe your company and your position there.

I am a Co-Founder of hyloh. A global network helping organisations with their material and sustainability challenges.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Our business required a re-brand, some visual and messaging consistency, that three co-founders could agree on.

SOLUTION

How did you select this vendor?

We gathered proposals from three different branding agencies and freelancers. Cut Thru had a very interesting process and previous client results made us confident about our choice.

Describe the scope of their work in detail, including any steps and the final deliverables.

We elected to do the pre-work to save some budget, which was supported and guided by Cut Thru. The best part of the process was the two-day workshop, and the final results were something we were delighted with.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Jonothan and had some contact with his copywritter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The cohesive brand helps our collaborators and co-founders sell our business better. A consistent message and visual expression that differs from our competitors is what we were after.

Describe their project management style, including communication tools and timeliness.

We are quite an agile company, trying to work across multiple timezones requires flexibility and that is what Cut Thru offered. It was a nice mixture of having the time to make decisions at our pace, and being pushed toward solidifying results.

What did you find most impressive or unique about this company?

The wide variety of clients and work.

Are there any areas for improvement or something they could have done differently?

Not especially

BACKGROUND

Please describe your company and your position there.

Senior Recruiter

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Consulting advice on how to be an employer of choice.

SOLUTION

How did you select this vendor?

I have known this vendor since my time in Australia and have used them for consulting previously in other roles and businesses.

Describe the scope of their work in detail, including any steps and the final deliverables.

In a highly competitive job market we wanted to attract the highest quality candidates possible. Not just from our job listings, but ideally have people approach us.

How many people from the vendor's team worked with you, and what were their positions?

We worked with their Senior and Junior Brand Strategist and copywriting teams. But enjoyed that we predominately had one point of contact who was the owner of the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our job applications begin to come in organically and the application rate to our posted ads nearly doubled!

Describe their project management style, including communication tools and timeliness.

We felt like their only client. Regular, constant, clear communication often delivered in-person, at our office. Which was lovely considering since Covid many people only wanted to do Zooms!

What did you find most impressive or unique about this company?

Unlike most branding agencies we've dealt with, CUT THRU was incredibly data driven. Everything they did could be measured. They also gave us a personality in a space where everyone appears to be just another boring B2B brand.

Are there any areas for improvement or something they could have done differently?

No, they were amazing.