CUT THRU is a multi-award-winning branding agency with offices in Sydney and Brooklyn, New York. Boutique Branding Agency of the Year at the Netty Awards in 2023 and 2024, and a multi-category standout again in 2025.
Most agencies sell you a logo and a mood board. We sell you market share.
We took the guesswork out of branding. While others bet everything on one "genius" idea, we build multiple brand and website versions, then split test them in the real world, on the channels you will actually launch on. You go live on evidence, not opinion. The method is conversion-centered, grounded in the 3Cs (Customer, Company, Competitor) and double-blind testing.
Results:
Blossom: $0 to $1.6B in funds under management in under five years.
Talent Recap: built to over 15 million YouTube subscribers, one of the largest channels in the world.
Pacific Legal Foundation: repositioned a public-interest law firm holding more US Supreme Court wins than any other (22).
Quillette: grew its YouTube audience past 100,000 subscribers.
Paperform: a 25% drop in bounce rate and 22% lift in conversion, plus Best Abstract Logo Design at the Netty Awards.
Industries: finance and fintech, legal, media and publishing, SaaS and enterprise software, real estate, professional services, health.
Services: brand strategy and positioning, naming and messaging, visual identity and logo design, product-market fit testing, conversion-focused websites and landing pages, campaign rollout and lead-gen assets.
Recognition: Boutique Branding Agency of the Year, Netty Awards (2023, 2024); multi-category standout (2025); #1 branding agency in Sydney and top 5 in New York (Clutch); Top Branding Company Globally (DesignRush, 2022).
Pretty is easy. Performance is the job.
See case studies and before-and-afters at www.cutthru.com
CUT THRU Branding Agency offers competitive pricing with projects ranging from under $10,000 to over $50,000, providing good value for cost. Clients appreciate their tailored approach and thorough research, leading to effective brand strategies and positive outcomes.
CUT THRU is recognized for its data-driven approach to branding, utilizing research and analysis to inform strategic decisions. This method ensures that brand strategies are evidence-based and aligned with client objectives.
High Client Satisfaction and Loyalty
Many clients express high satisfaction with CUT THRU's services, often returning for additional projects or recommending the agency to others. The agency's dedication to client success fosters long-term relationships and brand loyalty.
Strong Brand Strategy Expertise
CUT THRU Branding Agency excels in developing comprehensive brand strategies that resonate with target audiences. Clients appreciate the agency's ability to create cohesive brand identities, messaging frameworks, and visual elements that align with business goals and differentiate them in competitive markets.
Impressive Client Understanding
The agency is praised for its deep immersion into clients' businesses, taking time to understand industry nuances and client ambitions. This thorough understanding translates into strategic and thoughtful creative work, making clients feel like CUT THRU is an extension of their team.
Innovative and Creative Solutions
Clients highlight CUT THRU's creativity and out-of-the-box thinking in developing unique brand identities and strategic solutions. Their ability to innovate and adapt to market trends helps clients stand out in crowded industries.
"I felt they truly cared about our needs and wanted to help us reach our goals."
Jul 31, 2022
Founder & CEO, SimpleDose
Andrew Hay
Other industries
Sydney, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a medical services company. The team developed a cohesive brand strategy that included a tagline, logo, visual identity, marketing materials, and messaging.
CUT THRU successfully established a robust brand identity, which boosted the client's web traffic. The team conducted a two-day workshop to analyze the core objective and communicated well to provide progress updates. They were adaptable, receptive to feedback, and committed.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
At SimpleDose we make your medication easier and simpler. Say goodbye to sorting your pills and trying to remember to take everything. Say hello to one packet. It’s medication, made simple. I am the founder of SimpleDoe
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Our business is just establishing, and so we needed a brand strategy to clearly articulate what our value proposition consists of.
SOLUTION
How did you select CUT THRU?
We went ahead and searched for relevant agencies via referrals, and found Cut Thru via a strong recommendation. Industry credibility was also important.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start, Cut Thru analysed our brand with research analysis, conducted by us. We spoke with potential customers and organized findings accordingly. Once Cut Thru had a firm understanding of our brand and company values, they created an entire brand strategy for us.
This included tagline, logo, visual identity and marketing materials including messaging.
How many people from the CUT THRU team worked with you, and what were their positions?
We worked directly with the owner, and he delegated some of the work to his talented team behind the scenes. The owner project managed the entire thing.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Because of the project, our brand image is cohesive and easily interpretable. Our traffic has seen a meaningful spike since we launched the brand strategy, and customers and partners consistently compliment our logo and branding materials, so we’re happy with the final products.
Describe their project management style, including communication tools and timeliness.
We had a 2 day in person workshop, which helped flesh out the important core objectives of the project. Additionally, we regularly communicated over email and they gave us regular updates. They were extremely accommodating with working toward common timelines with web developers.
For each step, they asked for our feedback, and listened.
What did you find most impressive or unique about this company?
Their commitment to learning about our business and doing necessary research at the start was impressive. I felt they truly cared about our needs and wanted to help us reach our goals. I have to say their creativity was really impressive!
Are there any areas for improvement or something they could have done differently?
Nothing comes to mind
RATINGS
5.0
"Can't fault them"
Quality
5.0
Service & Deliverables
"Work quality is very impressive, we are thrilled to have the brand in place guiding us forward now"
Schedule
5.0
On time / deadlines
"Cut Thru helped us meet deadlines to ensure the overall project could run on track"
Cost
4.5
Value / within estimates
"Value is there - we are seeing this as a strategic upfront investment"
Willing to Refer
5.0
NPS
"The team at Cut Thru are really great - I would happily recommend
Branding Services for Online Pharmacy
Branding
$10,000 to $49,999
Feb. - Mar. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"CUT THRUwere always willing to accommodate and offer their expertise."
Apr 20, 2022
COO, Online Pharmacy
Kishan Patel
Other industries
Gold Coast, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for an online pharmacy. After customizing an approach for target market research and interview and providing insights and workshops, the team created a brand book.
CUT THRU thoroughly developed the brand book’s first version and provided a walkthrough with the client. The team demonstrated a hands-on approach, availability, and responsiveness in communicating updates. Overall, their experience, passion, and nimbleness were crucial to the project’s success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Online Pharmacy, I was the head of operations and patient success.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
We instructed CUT THRU to create a brand book for a new company. The goal was to have a very clear brand document for which all contractors could understand infuse when doing any work for our company. To articulate what the foundational principles and vision for the company was to easily get everyone on the same page (for all customers, contractors and employees)
SOLUTION
How did you select this vendor?
A number of agencies were interviewed for this scope of work. Jonathan (cutthru) was successful due to his experience and clearly understanding what we were trying to accomplish. Examples of his work made it very clear he understood the vision of the various companies and was able to add his unique flare for each branding element.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start he created a DIY approach to research interviews for our target market as we requested this. He then coached us through the findings and how best to present them to him. Jonathan flew up to QLD to meet with with us for a workshop to tease out and interpret all the findings and build the basis of the branding.
From here he went away and with a few questions to clarify built the brand book. Each section was clearly explained over many meetings until we all felt we were where we needed to be for the next stage.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with the director, Jonathan Sankey.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The first version of the brand book and walk through was very impressive. You could see the level of detail the team went through.
Describe their project management style, including communication tools and timeliness.
Jonathan was very hands on. He was always available with a response and updates. When things took longer than expected this was clearly communicated with updates offered.
What did you find most impressive or unique about this company?
The size of the agency allows Jonathan to be nimble and quickly change path/focus when required. As a new company we are constantly learning from new insights which can directly impact the branding element.
CUT THRU were always willing to accommodate and offer their expertise. With the opportunity to meet Jonathan it was clear to see his passion for branding and how his breadth of life experience is channelled into his work and clients.
Are there any areas for improvement or something they could have done differently?
NA
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Web Dev for Charitable Foundation
BrandingWeb Development
$10,000 to $49,999
Jan. 2021 - Feb. 2022
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They had great ideas and a creative vision."
Feb 16, 2022
Director, The Honig Foundation
Anonymous
Verified
Other industries
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU was a charitable foundation’s branding partner. They helped the client develop a website and identify and communicate the organization’s mission and purpose.
CUT THRU successfully delivered a website that met the client’s goals. They displayed professionalism and responsiveness throughout the partnership. Their team was collaborative, inventive, and creative, fostering an open and positive working environment.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a Director of a charitable Foundation that provides funding projects to charities to improve the life of Australian residents.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
CutThru played a major role in assessing us develop our focus, priority areas and messaging
SOLUTION
How did you select this vendor?
Jonathan at CutThru, unlike other organisations, completely understood our brief from your first meeting.
Describe the scope of their work in detail, including any steps and the final deliverables.
The scope of work included clearly identifying our purpose and ensuring potential grant applicants will understand our mssion and purpose.
How many people from the vendor's team worked with you, and what were their positions?
We worked with Jonathan from CutThru and the designer (for web design) Kassandra
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The end result has been a website that meets all our needs.
Describe their project management style, including communication tools and timeliness.
Jonathan and his team were extremely pprofessioanl and easy to communcate with. Always timely in returning our phone calls and emails.
What did you find most impressive or unique about this company?
Ability to quickly understand the brief work with cliets in an open and professsional manner and most importantly they had great ideas and a creative vision.
Are there any areas for improvement or something they could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
"see the results on your website"
Schedule
4.5
On time / deadlines
"Overall, very good."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Without hesitation
Company Branding for Premium Psychology Fitness Company
Branding
$10,000 to $49,999
Jan. 2020 - Jan. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"His ability to take something so new, complicated and disruptive and make it simple was impressive."
Jun 24, 2021
Founder, PSYFI
David Mykel
Verified
Other industries
New York City, New York
11-50 Employees
Online Review
Verified
CUT THRU provided rebranding services for a premium psychology fitness company. The team worked on brand overhaul, marketing materials, banners, social media, and the website.
Thanks to CUT THRU's work, the client was able to open up to a new, larger, and more profitable market. The team's management style was collaborative and timeliness was on point.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The premium psychology-fitness™ company in the world. I am the founder
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
branding of our company
SOLUTION
How did you select this vendor?
Through reviewing him and many others through numerous talks
Describe the scope of their work in detail, including any steps and the final deliverables.
Full rebranding overhaul: marketing materials, banner, social media, website, etc
How many people from the vendor's team worked with you, and what were their positions?
one
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
By combining psychology with personal training CUT THRU opened us to an entirely new, larger and more profitable market not just in New York, but globally. This allowed us to charge a premium for a services and rendered our competitors irrelevant by creating a new category we can truly own with barriers to entry that simply can't be competed with.
Describe their project management style, including communication tools and timeliness.
Timeliness was on-point, communication tools were professionally delivered and management style was collaborative
What did you find most impressive or unique about this company?
His ability to take something so new, complicated and disruptive and make it simple was impressive.
Are there any areas for improvement or something they could have done differently?
none
RATINGS
5.0
Quality
5.0
Service & Deliverables
"best in the biz"
Schedule
5.0
On time / deadlines
"always on time"
Cost
5.0
Value / within estimates
"best competitive pricing"
Willing to Refer
5.0
NPS
"Absolutely
Digital Strategy for Internet Marketing Company
Digital Strategy
$50,000 to $199,999
Jan. 2007 - Jan. 2008
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They accomplished everything they said."
Jun 21, 2021
Founder, Blvnp Incorporated
Tom Tate
Verified
Business services
Seattle, Washington
51-200 Employees
Online Review
Verified
An internet marketing company hired CUT THRU to generate leads and increase paying membership members. The team designed a system for the project.
Thanks to CUT THRU's efforts, the project was a success. The team consistently held weekly meetings and met all deadlines.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Owner of an internet marketing company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU?
Design a system for generating Youtube leads and turning them into paying membership members.
SOLUTION
How did you select this vendor and what were the deciding factors?
This skill is incredibly rare and Jon has it.
Describe the project in detail and walk through the stages of the project.
Design a viral video
Design system for getting users from viral video to website
Design system for getting website users to join
Design system for keeping joined customers happy
How many resources from the vendor's team worked with you, and what were their positions?
Several
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
It was very successful.
How effective was the workflow between your team and theirs?
We met weekly and work was always accomplished between meetings.
What did you find most impressive or unique about this company?
They accomplished everything they said.
Are there any areas for improvement or something they could have done differently?
I was happy.
RATINGS
5.0
"Excellent"
Quality
5.0
Service & Deliverables
"Excellent."
Schedule
5.0
On time / deadlines
"They accommodated timezones across the world"
Cost
4.0
Value / within estimates
"They were not cheap."
Willing to Refer
5.0
NPS
"I already have.
Branding Services for Boutique Luxury Travel Company
Branding
$10,000 to $49,999
Apr. - July 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"They were super on top of things."
Jun 20, 2021
CEO, Travel Company
Chananya Bineth
Verified
Hospitality & leisure
Brooklyn, New York
11-50 Employees
Online Review
Verified
A travel company hired CUT THRU for branding services. They targeted a uniform and clear business brand identity through internal team workshops and improved key messages.
The team improved the company’s vibes and culture with spontaneous marketing and brand messaging. CUT THRU was very detailed throughout the project management and completed the deliverables on time. Overall, they thoroughly polished the business and surprised the client with their capabilities.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
CEO of a boutique luxury travel company, specializing in upscale business and First Class journeys!
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Rebranding and messaging. Company started as a one-man band and grew quickly but didn't have a united message and a clear brand!
SOLUTION
How did you select this vendor?
Jonathan was a client and was in America, and offered to have a look on a our company, and see if he can help!
Describe the scope of their work in detail, including any steps and the final deliverables.
- Interviewing clients
- Interviewing Team members
- Brand workshop with the team
- Conclusions with the team
- Implementation follow ups
How many people from the vendor's team worked with you, and what were their positions?
Mainly Jonathan, with help from his back office,
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Company vibes and culture changed a lot. Our messaging and marketing suddenly was so natural and healthy!
Describe their project management style, including communication tools and timeliness.
They were super on top of things. Very detailed, and spot on with timelines.
What did you find most impressive or unique about this company?
They did a thorough deep-dive into your company, that you never even thought you have the ability to go that deep. They take this work, as is this is the only project and most successful it'll ever get.
Are there any areas for improvement or something they could have done differently?
Nothing but have a full time branch in the US (currently they are AU based)
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Branding for SEO & Content Marketing Agency
Branding
$10,000 to $49,999
Jan. - Aug. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
4.5
"They had a good reputation in the branding business."
Jun 18, 2021
Director, Prosperity Media
James Norquay
Verified
Advertising & marketing
Sydney, Australia
11-50 Employees
Online Review
Verified
CUT THRU was hired by an SEO and content marketing agency for their branding. They were responsible for providing strategies, copywriting, and consultation.
The solution provided by CUT THRU was effective, unique, and successful. The team seamlessly cooperated with the client through calls and emails.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Digital marketing agency director
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
We hired cut thru to assist with branding for the agency, copywriting and consulting.
SOLUTION
How did you select this vendor?
We interviewed a few branding companies and found Cut Thru to be the best.
Describe the scope of their work in detail, including any steps and the final deliverables.
Scope of work was to provide branding strategy, interview of current clients, copywriting for branding.
How many people from the vendor's team worked with you, and what were their positions?
Three, Director, copywriter and designer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We had great success with the final product which was a new brand for our company.
Describe their project management style, including communication tools and timeliness.
Communication with calls and emails mainly.
What did you find most impressive or unique about this company?
They had a good reputation in the business for branding.
Are there any areas for improvement or something they could have done differently?
Project delivery and cost
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
Showing 61-67 of
67 Reviews
Our Story
CUT THRU started with a simple frustration: branding runs on guesswork, ego, and whoever shouts loudest in the room. We thought that was a daft way to spend a client's money. So we swapped opinion for evidence. We build multiple versions, split test them in the real world, and launch only what wins. The mission is brands that perform commercially, not just brands that collect design awards, though we collect plenty of those too. Cut through, or don't bother.
What Sets Us Apart
Conversion-Centered Design
We rebuilt Paperform's identity and bounce rate fell 25% while conversion climbed 22%. That is the job. We design against a number, not a mood board. If a logo, page, or line of copy does not move a buyer to act, it does not ship. Compliments are pleasant. Conversions get paid.
Product-Market Fit Testing
We test brands to product-market fit before you bet on them. We build multiple versions and split test them on real audiences who do not know they are being watched, on the channels you will launch on. For swimwear label Fearless, we tweaked until it hit fit: 27,000 pre-orders at launch.
$50B in Equity, Grown and De-Risked
Most agencies treat branding as a gamble. We treat it as managed risk. Simple Dose: click-through up 127%, cost per click down 61.9%. Psychology Fitness: a new category that let them charge 3x. Blossom: $14M in 14 weeks. Over $50B in brand equity grown and de-risked. Returns, not roulette.
Premier Verified means Clutch independently confirmed CUT THRU Branding Agency is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 50 verified client reviews averaging 5.0 stars.
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