Watson Creative is a research-based creative studio trusted by some of the world’s most recognized brands, including Nike, Apple, LEGO, Disney, EA Sports, General Electric, leading universities, and more than 50 professional sports teams. We help organizations think clearly, act strategically, and grow with intention.
Watson works with challenger brands and established leaders who avoid defaulting to safe answers. These organizations want work with purpose and staying power. We believe strong creative does not begin with assumptions or surface ideas. It begins with understanding.
That belief shapes every engagement. Our work starts with research, insight, and collaboration before ideas take form. We lead discovery through brand audits, competitive analysis, stakeholder interviews, and audience research to clarify where a brand has been, where it stands, and where it can grow. From there, we develop positioning, messaging, and growth strategies that give teams focus and confidence. Strategy is a practical tool that guides decisions beyond the project itself.
Watson brings strategy to life through disciplined creative, including naming, brand identity systems, brand and campaign strategy, integrated marketing, content creation, digital marketing, websites, and experiential storytelling. Whether launching something new or helping an organization evolve, we focus on work that is usable, scalable, and effective in real conditions.
Our experience spans industries, from global consumer brands and higher education to healthcare, public agencies, nonprofits, and growing businesses. That range builds perspective and allows Watson to challenge convention when it no longer serves progress.
Based on the West Coast, Watson partners with clients across the U.S. and globally. At our core, we are collaborators and problem solvers who turn insight into action and ideas into impact.
Watson Creative offers competitive pricing with good value for cost, as noted by multiple clients. Project costs vary but are generally budget-friendly, fitting various client sizes from small businesses to large organizations. Clients appreciate their transparent communication and timely delivery.
While communication was generally praised, a few clients noted that earlier or more frequent updates on project status could improve transparency and management of expectations, particularly in complex or evolving projects.
Effective Digital Marketing Strategies
Watson Creative has helped clients improve their digital presence through tailored marketing strategies. Their work in SEO, social media, and digital campaigns has led to increased site traffic, improved search engine rankings, and enhanced brand recognition across various platforms.
Collaborative and Client-Centric Approach
Watson Creative is known for their collaborative approach, working closely with clients to understand their needs and goals. Clients appreciated their willingness to listen and adapt to feedback, ensuring that the final product aligns with the client's vision.
Strong Project Management Skills
Clients consistently praised Watson Creative for their solid project management. Deliverables were often on time, and communication was clear and proactive. The team was described as organized and responsive, ensuring that projects ran smoothly despite any challenges that arose.
Creative and Impactful Design Work
The creative outputs from Watson Creative are frequently highlighted as exceptional. Clients were impressed with their ability to produce visually appealing designs that effectively communicate the brand's message. The attention to detail and creativity of their team were noted as key strengths.
Strong Understanding of Client Industries
Watson Creative's ability to understand and align with the specific needs and values of various industries, such as healthcare, finance, and technology, was noted as a significant asset. This understanding helped them deliver tailored solutions that resonate with target audiences.
Digital Marketing Solutions for Global Shoe Retailer
Featured Review
AdvertisingBrandingWeb Design
$200,000 to $999,999
Dec. 2023 - May 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They strongly desired to assist us in creating the greatest venue for the competition."
Sep 18, 2024
President & CEO, Nike
John Donahoe
Verified
Retail
Beaverton, Oregon
10,001+ Employees
Online Review
Verified
Watson Creative provided digital marketing services for a global shoe retailer. The team created brand guidelines, developed a website, and created logo, branding materials, and marketing assets.
Watson Creative's work increased the client's website traffic by 40–60%. The client was happy with the website and social media, and internal stakeholders were particularly impressed with Watson Creative's project marketing prowess, management, and communication skills.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President and CEO of Nike
Describe what your company does in a single sentence.
NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish? We needed help to revamp our brand, marketing information, and website.
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
Close to my geographic location
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
11-15
Describe the scope of work in detail. Please include a summary of key deliverables.
In addition to designing our website and our marketing materials for sponsors, advertisers, and social media, Watson Creative also created a new brand guide that includes logos, fonts, and color schemes. We initially shared our vision and goals and how we wanted to relate to our other events. Watson Creative came back with various logo ideas. Then, they went through the steps to refine their ideas until they came up with what we requested. We didn’t need to engage them for social media managing because we’d already gotten everything taken care of and trademarked. The website is for the NAI 15s event; they’re doing a house brand approach. The next project for Watson Creative will be the rebrand of our corporate site, but we’re currently focusing on the event site.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We know our content isn't driving the traffic; it's their template's look and feel. We track all of our website and social media traffic, and every time Watson Creative does a refresh, the tournament site's traffic will quickly increase by 40%–60%. Watson Creative creates the templates we use to put images in there dynamically, and we get good feedback on it. Overall, people like our website and social media.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We've established timelines.They only made one mistake, which we caused by making a stylistic alteration rather late in the process. But they stuck to the schedule after we made the adjustment. In the end, Watson Creative's adherence to a procedure is what makes them adept at project management. We discuss deliverables on weekly Zoom calls as a means of communication. They display to us the most recent deliverables together with any supplementary data. ClickUp is also used internally by them; we receive URLs to view particular images and approve content.
What was your primary form of communication with Watson Creative?
In-Person Meeting
What did you find most impressive or unique about this company?
They strongly desired to assist us in creating the greatest venue for the competition. Nobody makes a living off of tournaments, so there isn't much demand. Still, Watson Creative spends more time ensuring everything is done right. They do their jobs really well.
Are there any areas for improvement or something Watson Creative could have done differently?
It's wonderful that they are enthusiastic about the project and will deliver a product that meets our expectations. However, on occasion, this has resulted in scope creep and a more difficult project than anticipated. It would have been really beneficial if you could have told when scope creep was occurring.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & Consulting for Law Firm
AdvertisingWeb DesignWeb Development
$200,000 to $999,999
June 2023 - July 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have excellent industry knowledge and communication abilities."
Sep 21, 2024
Business Operations Manager, McKean Smith LLC
David Holl
Verified
Legal
Portland, Oregon
11-50 Employees
Online Review
Verified
A law firm hired Watson Creative to develop a website that showcased the client’s expertise to attract customers. The team facilitated discovery sessions with the client and utilized a variety of technologies.
The client was happy with Watson Creative’s industry knowledge and communication skills. The team managed the project well and was flexible. They listened closely to the client’s ideas and vision. Moreover, they offered useful suggestions that aligned well with the client’s needs and requirements.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Business Operations Manager of McKean Smith LLC
Describe what your company does in a single sentence.
McKean Smith LLC and its legal team work with clients to identify creative resolutions to the legal challenges facing them and help them to navigate the difficult transitions that they may face.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
We needed their team to develop a website for Law firm for our legal professionals to showcase their expertise, attract clients, and build credibility.
SOLUTION
How did you find Watson Creative?
Online Search
Referral
Why did you select Watson Creative over others?
Close to my geographic location
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
11-15
Describe the scope of work in detail. Please include a summary of key deliverables.
We had a preliminary conversation to find out more about the business and what we wanted out of the partnership. To have a deeper understanding of the industry, sector, and specific market segment we operate in, we conducted market research.The next step involved starting from scratch to create a website prototype.
One web component is presently during development. We haven't yet reached the later stages, but we will pass it off and put it into practice. They utilize a wide range of technologies internally, such as web pages, word documents, presentations, PDF files, JPEGs, and JPG files.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They have excellent industry knowledge and communication abilities. I appreciate that they are well-versed in our specific business and the goals we have for our brand.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Overall, Watson Creative has been incredibly flexible and open to hearing what we want to do. They listen to our ideas and respect our vision.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
They provide suggestions but keep true to the concepts we bring to the engagement.
Are there any areas for improvement or something Watson Creative could have done differently?
No, I don’t think so.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Web Dev & Content Mktg for Software Company
BrandingContent MarketingWeb Development
$200,000 to $999,999
Nov. 2023 - Apr. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were extremely organized and always took a consultative approach, which I thought was the right approach."
Sep 20, 2024
Chief Product & Technology Officer, EnSoftek
Ramesh Nagul
Verified
Other industries
Portland, Oregon
51-200 Employees
Online Review
Verified
A software firm hired Watson Creative to design their homepage, create content, and build their internal pages. They also updated the firm's branding guidelines and produced around 70–80 print and digital ads.
Watson Creative helped the client increase page views, boost attention to their headlines, and improve time spent on the specific webpages. The website also received positive feedback from the client's leadership and internal team for its clean look and how it conveyed the intended message.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Chief Product and Technology Officer of EnSoftek
Describe what your company does in a single sentence.
EnSoftek, Inc. is an Enterprise Software Solutions and IT Services company with worldwide customer base.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Their team began by creating design proposals for the home page and saw them through to the completion of our internal approval procedures, which in a legal practice can be rather time-consuming. After that, they created content and built our internal pages, which assisted in updating our branding guidelines.
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
12-15
Describe the scope of work in detail. Please include a summary of key deliverables.
From color scheme and typography to graphic element placement and advocacy for content and investment decisions with our firm's partners, Watson Creative handles all of our advertising, including the prominent videos on our website and roughly 70–80 print and digital ads throughout the year.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The reaction from within the firm, which is one of our most significant factors, has been incredibly good. Leadership appreciates the new home page and the way the overall web site works. People think it conveys the intended message and is tidy, effective, and appealing. They were able to achieve the ideal balance, preventing design from interfering with content.
In terms of metrics, our website gets many more eyeballs than it used to on our old site. Page views are up. Our headlines get more attention, and people stay longer on given pages. Their whole team has just been incredibly helpful and really efficient. They never sacrifice quality for the sake of expedience, which is really important to us.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We have weekly project status calls, but the majority of our communications were schedule in-person meetings, but those are much harder to arrange, just logistically speaking. They arrive with concepts and ideas and walk us through the whole design review process.
They were extremely organized and always took a consultative approach, which I thought was the right approach. They ask lots of questions and get feedback. They know who to go to for approval on different things in order to start work.
What was your primary form of communication with Watson Creative?
In-Person Meeting
What did you find most impressive or unique about this company?
They are quite intelligent. There are many places that offer quality copywriting or design services. It's evident that Matt and his group have experience in this area. I also appeared in advertisements.
Are there any areas for improvement or something Watson Creative could have done differently?
I truly have nothing bad to say about them, unless they wanted to offer us things for free.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website, Brand Revamp & Facebook Ads for Senior Living Co
AdvertisingBrandingWeb Development
$50,000 to $199,999
Jan. - June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was thrilled with what they produced."
Aug 23, 2024
CEO, Volante Senior Living
Jeff Fischer
Verified
Other industries
Southlake, Texas
51-200 Employees
Online Review
Verified
A senior living company hired Watson Creative to revamp their website and branding across various platforms to reach a wide audience. The team also set up the client’s Facebook Ads, funnels, and product lists.
Thanks to Watson Creative, the client successfully reached their target audience and secured many speaking engagements. The client also gained customers and expanded internationally. Overall, the team managed the project well. Their resources provided personalized services and were communicative.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Volante Senior Living
Describe what your company does in a single sentence.
Volante Senior Living (“Volante”), a division of Inspired Healthcare Capital was formed to provide comprehensive Senior Housing management services to owners offering a broad range of service environments.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Advertising
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
Close to my geographic location
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
My website and branding efforts have been totally revamped by Watson Creative across all platforms, including Google Forms and digital business cards. They designed the branding, and when I started reaching a wider audience, they made sure it remained the same on all of our materials, be it digital or print, that serve to promote our business.
I essentially converted my consulting firm to an LLC and moved a large portion of our inventory online. They are now putting up Facebook advertising, funnels, and lists for the many goods we are introducing. In addition to making the lists, they market and sell the goods.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
My primary goal was to obtain some traction by targeting a different audience with the same approach. I've been able to successfully reach that demographic, secure a ton of speaking events, and pick up a variety of clients. In addition, it has expanded internationally, which is something I never would have predicted. I was thrilled with what they produced. They have contributed a great deal.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management has gone well. It's been difficult at times, but part of that is my fault because I change my mind a lot. Everything has gone quite well thus far. The correspondence has been excellent.
What was your primary form of communication with Watson Creative?
Email or Messaging App
What did you find most impressive or unique about this company?
Their service is personal and it’s more like working with someone you know rather than putting a help ticket in and keeping your fingers crossed that it will get done.
Are there any areas for improvement or something Watson Creative could have done differently?
They could have more definitive deadlines.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Graphic & Web Design for Financial Services Co
BrandingGraphic DesignWeb Design
Less than $10,000
Jan. - July 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It was a pleasure to work with them; it was clear that they were passionate about delivering an exceptional outcome."
Aug 20, 2024
CEO, Citigroup
Jane Fraser
Verified
Financial services
New York City, New York
10,001+ Employees
Online Review
Verified
Watson Creative created a brand identity for a financial services company. The team created the client's brand elements like name, logos, templates, and social media graphics and designed their website.
Watson Creative was highly engaged, punctual, and available throughout the process. The team worked like an extension of the internal team and aligned with the client's approach and values. The team delivered tasks on time and was quick to implement suggestions. The team's competency stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Citigroup
Describe what your company does in a single sentence.
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Design marketing materials
Name and brand our firm
Design website
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
Close to my geographic location
Great culture fit
Good value for cost
Company values aligned
How many teammates from Watson Creative were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson Creative was engaged in helping us name our new investment firm, define our brand identity, create our brand elements, refine web copy, design our website (including graphic design), and design our firm marketing materials. Deliverables included, but were not limited to: brand name, logos, color, palette, website, presentation templates, business card template, social media graphic elements, and more.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The Watson Creative team was extremely engaged, punctual, and available throughout our process and remains available to support us today as we continue to refine our site. Watson Creative behaved like an extension of our team, demonstrating genuine alignment of interests as we worked together to create a visual identity that reflects our firm's approach and values. We continue to work with Watson Creative and expect to engage them for additional projects in the future.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Watson Creative did deliver on time. When we needed additional changes, the team was patient and quick to implement suggestions over several rounds of comments.
What was your primary form of communication with Watson Creative?
Email or Messaging App
What did you find most impressive or unique about this company?
Watson Creative possessed a high degree of competency in every key area that we worked in and remained extremely responsive throughout the process. It was a pleasure to work with them; it was clear that they were passionate about delivering an exceptional outcome.
Are there any areas for improvement or something Watson Creative could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Mktg, Print & Web Design for Asset Management Co
"The level of detail and thought that goes into everything they produce is impressive."
Jun 6, 2023
VP of Business Dev & Marketing, NEXGEN Asset Management
Joe Klegseth
Verified
Other industries
Sacramento, California
11-50 Employees
Online Review
Verified
Watson Creative helped an asset management company with their branding and marketing efforts. Their work included creating brand guidelines, copy, marketing collateral, ads, trade show materials, and a website.
Thanks to Watson Creative's work, the client increased their brand awareness, building credibility and trust and establishing themselves as thought leaders. Watson Creative was organized and capable of overcoming initial communication challenges. Moreover, they were detail-oriented and thoughtful.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Business Development & Marketing of NEXGEN Asset Management
Describe what your company does in a single sentence.
NEXGEN the most technologically advanced enterprise asset management program on the market, integrating future-first CMMS software. NEXGEN’s EAM software provides a diverse suite of robust features to intelligently manage your end-to-end asset inventory throughout their lifecycle. With NEXGEN, you’re evolving from a legacy time-scheduled maintenance model to a proactive future-forward system built by industry thought leaders.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Company Re-Brand
New Website
Copywriting
SOLUTION
How did you find Watson Creative?
Referral
Why did you select Watson Creative over others?
Great culture fit
Company values aligned
How many teammates from Watson Creative were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Research, Strategy, and Design
BOOKLET:
Digital
max 20 pages
Copy baseline for all
Brand Copy:
headlines
CTA's
Brand statements (500 words)
Expository Copy: Edit (up to 1,500 words)
Tech Copy: Provided by Client
Stationery System:
Business Card
Letterhead Template
#10 Envelope
Ad Dev:
1 Print Ad
1 Digital Ad in three sizes
Social:
Skin
FB
IG
Twitter
LI MARKETING COLLATERAL:
AM Flyer from booklet
PP/KN Template
Cover Pg Template
Case Study Template
Staff Resume Template
RFP/RFG Grid (5 pgs)
Product Sales Sheet (2)
Email newsletter Template (Platform)
Desktop Wallpaper
Pizza Box Design
EXPERIMENTAL SYSTEM:
10x10 Trade show booth
10x8 background
1 banner
branded tablecloth
BRAND GUIDELINES:
Type Systems
Color System
Patterns and Textures
Mobile App/Software Icon Language
Photograph
BBG: Print/Enviro/Web
WEBSITE:
Copy for website is coming from the booklet
Home, About Services, Team , Contact Pg
Career Pg, Job Posting, Online Forms
1 campaign landing page template with up to 3 variation
CTA form with integration with CRM
Adwords/Social SEM
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Generate increased awareness of NEXGEN
Establish NEXGEN executives as thought leaders
Build credibility and trust through our brand
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was well organized.
What was your primary form of communication with Watson Creative?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The level of detail and thought that goes into everything they produce is impressive. There's a story and a reason why for everything they do. From presenting the research to the final concepts, our executive team was always in awe.
Are there any areas for improvement or something Watson Creative could have done differently?
Our only feedback would be communicating project delays on the client's and agency's sides. By the end of our project, we had solved this and had excellent communication.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Semi-Independent State Agency
"They delivered everything on time and were a pleasure to work with."
May 15, 2023
President & CEO, Oregon Wine Board
Tom Danowski
Verified
Other industries
Portland, Oregon
1-10 Employees
Online Review
Verified
Watson Creative provided branding services for a semi-independent state agency. The tasks ranged from developing the client's brand identity, brand style guide, and logo to producing a short brand anthem video.
All deliverables were completed on time and matched the client's expectations. By following a hands-on approach, Watson Creative offered a personal touch when solving the client's needs. Moreover, their collaborative nature and professionalism impressed made them a joy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President & CEO of Oregon Wine Board
Describe what your company does in a single sentence.
The Oregon Wine Board is a semi-independent state agency established in Oregon statute which manages marketing, research, and education initiatives that support and advance Oregon’s statewide wine and wine grape industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage.
SOLUTION
How did you find Watson Creative?
Request for proposal
Why did you select Watson Creative over others?
High ratings
Pricing fit our budget
Company values aligned
How many teammates from Watson Creative were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Development of exhaustive brand identity. The work includes the development of logo, word and brand marks (if applicable), typography styles, color palate, language and photography tone and style direction, usage examples Development of a PDF style guide outlining the use of the brand identity work for OWB and for OWB’s vendors and partners Creation of a short anthem video (1-3 minutes) to announce and celebrate the new brand work Delivery of all graphic assets, including style guide.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
After a very competitive RFP process, we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage.
The research, insights, positioning, and design that Watson delivered have exceeded our expectations. Not only does the work encompass a wide range of personalities, wine styles and regions, but it does so in a way that establishes Oregon’s “True Character” as the campaignable standard guiding Oregon’s wine community long into the future.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Watson was very involved with our client base and our staff. They delivered everything on time and were a pleasure to work with.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Collaboration and professionalism in an often challenging project.
Are there any areas for improvement or something Watson Creative could have done differently?
"I was so impressed with how the whole team picked up the vision and came together to make it happen."
May 11, 2023
Marketing Director, Matmarket
Dacie Doucette
Verified
Manufacturing
Portland, Oregon
51-200 Employees
Online Review
Verified
Watson Creative provided branding services for a footwear company. The team created a website, brand video, and other marketing materials for the client.
Watson Creative's work on the website greatly improved its SEO, resulting in a significant increase in website traffic for the client. The team was dependable and efficient, delivering on their promises within the designated timeline and budget.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Director of Matmarket
Describe what your company does in a single sentence.
We sell materials and components to footwear companies.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
To define our brand
To share that with a larger audience via video
SOLUTION
How did you find Watson Creative?
Online Search
Why did you select Watson Creative over others?
Pricing fit our budget
Great culture fit
They had experience in sportswear marketing
How many teammates from Watson Creative were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted to give our brand a refresh and Watson and their team really came together to help us define the brand and the audience. The did a deep dive into our product (Ariaprene) and produced an amazing Website, brand video and numerous other marketing materials.The end products felt professional and high end, and really spoke to the audience we wanted to capture.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The website they created featured SEO and that made a huge difference in our website traffic.
What was your primary form of communication with Watson Creative?
In-Person Meeting
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were very efficient and reliable. The delivered what they said they would, on time and stayed within budget.
What did you find most impressive or unique about this company?
Their creativity. They had a videographer that really thought outside the box when it came to shooting sports-themed scenes. I was so impressed with how the whole team picked up the vision and came together to make it happen.
Are there any areas for improvement or something Watson Creative could have done differently?
No, they were such a pleasure to work with from start to finish! I'd love to collaborate with Watson Creative on future projects.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Strategy & Web Rebuild for Architecture Firm
AdvertisingContent MarketingDigital StrategyWeb DesignWeb Development
Confidential
Sep. 2018 - Nov. 2019
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
May 8, 2023
President, Emerick Architects
Melody Emerick
Verified
Other industries
Portland, Oregon
11-50 Employees
Online Review
Verified
Watson Creative helped an architecture firm create and implement new digital marketing strategies to improve their online presence. Additionally, the team completely rebuilt the client's website.
Thanks to Watson Creatives' efforts, the client established a clearer marketing strategy, which enabled them to reach a broader audience. The team was very communicative, friendly, and enthusiastic, making them easy and enjoyable to work with. They also followed a customer-centric approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President of Emerick Architects
Describe what your company does in a single sentence.
We are an architecture firm doing our best to create great places, improve the community and have fun while doing it.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Update website
improve social media presence
strategizing on business and marketing goals
SOLUTION
How did you find Watson Creative?
Referral
Why did you select Watson Creative over others?
Great culture fit
Company values aligned
How many teammates from Watson Creative were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson worked with our team on strategic goals for marketing, developing and helping to implement digital strategies,and a complete redo of our website.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Watson helped us have a clearer strategy of what our focus and goals should be related to marketing. They helped us stay true to us, but showcase better what we do and helped us reach a much broader audience. They improved all of our marketing deliverables to better reflect our brand.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team was always amazing to work with. Super personable and easy to communicate with.
What was your primary form of communication with Watson Creative?
In-Person Meeting
What did you find most impressive or unique about this company?
Their enthusiasm. They genuinely seemed to be excited to be working with us even though we knew they had bigger clients and budgets in their studio. They always made us feel important and heard and I truly felt they wanted to do everything they could to help us succeed and to continue to grow.
Are there any areas for improvement or something {provider_name} could have done differently?
Having even more clarity on who the different staff members are and their roles would help at times to understand who to communicate with and on what.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Mortgage Company
AdvertisingBrandingContent MarketingConversion OptimizationDigital StrategyGraphic DesignSocial Media MarketingVideo ProductionWeb Development
Directing
+4
Confidential
Aug. 2020 - Oct. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their creative people and had the ability to make their vision of what we needed a reality."
Apr 20, 2023
Executive, Directors Mortgage
Anonymous
Verified
Real estate
Portland, Oregon
51-200 Employees
Online Review
Verified
Watson Creative provided digital marketing services for a mortgage company. They developed a social media strategy, consulted on ways to improve website traffic, and created multiple marketing videos.
Watson Creative's efforts led to an increase in the number and consistency of social media interactions. Customers and internal stakeholders complimented their work. The creative team successfully executed the client's goals and was responsive and prompt once the initial plan was in place.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Directors Mortgage
Describe what your company does in a single sentence.
Directors Mortgage takes a community-first, people-focused approach to the business of making homeownership dreams come true.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Watson Creative to accomplish?
Increase social media interaction and brand identity
SOLUTION
How did you find Watson Creative?
Referral
Why did you select Watson Creative over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned
What was the size of Watson Creative’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Watson was in charge of creating a new corporate strategy and plan for social media interactions and improve our website traffic. They also created multiple corporate videos that we could use online and for other marketing efforts as well.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Interactions were more consistent and increased. We also got positive feedback from customers and our loan officers as well.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were consistently on time but we needed extra interactions at the start to get things going. Once the strategy and plan were setup they were very timely and responded very quickly when we put in requests.
What was your primary form of communication with Watson Creative?
Virtual Meeting
What did you find most impressive or unique about this company?
Their creative people and had the ability to make their vision of what we needed a reality.
Are there any areas for improvement or something Watson Creative could have done differently?
We had some interactions with our President that could have gone a bit smoother.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-20 of
60 Reviews
Our Story
We are Watson Creative — a people-first, creatively led agency founded in 2013. Our tight-knit team of designers, strategists, writers, developers and filmmakers blends observation, craft and grit to build purposeful brands across industries from outdoor and lifestyle to finance and nonprofit. Guided by integrity, diverse voices, and proactive insight, we deliver strategy-led creative, campaigns, web and content—work launched in 19 countries and sustained client relationships over a decade.
Meet the Team
Matt WatsonCEO
Founder & CEO of Watson Creative, Matt Watson built his career at Lippincott and spent over a decade shaping Nike’s brand. He’s led work for Apple, Disney, LEGO, EA Sports, and public sector leaders, blending strategy, design, and business impact.
Mike TerryDirector of Accounts and Growth
Mike Terry is Director of Accounts and Growth at Watson Creative, bringing over 30 years of experience leading some of Portland’s top agencies and building trusted client partnerships that drive long-term growth.
Greg NeedhamVice President of Strategy
Greg Needham is Vice President of Strategy at Watson, leading brand strategy and creative direction for integrated campaigns across every channel, with deep experience as a writer and photographer.
Lauren WilliamsSenior Account Strategist
Lauren is a purpose-driven leader specializing in communications, creative strategy, and account management, thriving at the intersection of storytelling and structure to help mission-driven organizations effectively translate purpose into practice.
Ali SoodExecutive Assistant
Ali is an enterprise recruitment and client success leader with 12 years of experience. She has driven $1.1M in contract revenue, led full-cycle talent delivery, managed high-stakes escalations, and strengthened executive-level client partnerships.
Trina MottoSenior Account Strategist
Trina Motto is a Senior Account Strategist at Watson, focused on guiding clients through clear strategy, strong communication, and meaningful results.
Meg MillerAssociate Creative Director
I make great design. I direct amazing people who make great design. I speak the truth. I love all things involving mountain biking and woodworking.
Byron FreneySenior Writer
I’m a senior writer who helps brands sound like themselves on their best day. I’m known for clarity, voice, and asking the questions behind the questions. I’m a lifelong observer of people, systems, and the small details that make messages land.
Camila Gomez MayaSenior Project Manager
Senior Project Manager who keeps complex creative projects moving smoothly from kickoff to launch. She’s known for bringing structure to chaos, building smart processes, and making sure teams have what they need to do their best work.
Rebekah GaribaySenior Brand Designer
I use design as a tool for connection and impact, partnering with people who care deeply about their craft, their communities, and the stories they tell. I’m known for bringing clarity to ambiguity and balancing strategy with soul.
What Sets Us Apart
Strategy Before Execution
We don’t start with deliverables. We start with clarity. Our work is grounded in research, stakeholder insight, and business context, ensuring every creative decision ladders up to measurable outcomes—not just good-looking work.
Built by Big-Brand Experience
Our leadership comes from Lippincott and over a decade at Nike, shaping global brands at scale. That experience informs how we partner with clients today—from Apple and Disney to public institutions navigating complexity and growth.
Senior Teams, Real Partners
Clients work directly with senior strategists, designers, and leaders—not a bait-and-switch team. We stay close, collaborative, and accountable, acting as long-term partners invested in results, not just project completion.
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