Polar

BACKGROUND

Introduce your business and what you do there.

We've been growing for about six years, and we offer mobility products for our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Polar Creative?

We hoped to grow the business further with a more professional identity. We were starting to become established in our market, and we hoped to maintain a warm, family feel while presenting a stronger brand image.

SOLUTION

What was the scope of their involvement?

Initially, we hoped to meld two websites into one. Neither site was very user-friendly, and they helped us create something that allowed customers to navigate the site efficiently. They helped us establish an identity that was relatable and that could grow as we expanded. We also looked at various marketing opportunities, and we used the branding materials and the website as a central hub to draw customers in.

They developed the content from scratch, but they wanted to maintain some of the existing structures from the old sites. They simplified some of the content, and they helped us add some very professional video content. They recommended the company that did our imagery, and they made sure everything had a professional, high-quality look.

They asked us what we wanted, and they provided three options to choose from. They played with the one we liked the best, and we had a few opportunities to refine everything. In the end, the concept was theirs, but everything suited the brand very well.

What is the team composition?

We had a creative lead, and we also worked with their copywriter to make sure the SEO was right. A third team member helped us with tasks after the initial development was complete.

How did you come to work with Polar Creative?

I found them in a Google search. Their branding really stood out, and their portfolio was quite impressive. When I phoned them, they got back instantly and were very friendly. We met with them to discuss their options, and they made suggestions for potential packages and pricing. Based on all that, we decided to hire them.

How much have you invested with them?

We initially agreed on £6,000 for the website and the initial contract. They've gone on to other tasks, and the total cost is less than £10,000 so far.

What is the status of this engagement?

We've worked together since around April 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're still in early days, but customer feedback is positive. Their work certainly draws more attention to the brand.

How did Polar Creative perform from a project management standpoint?

Project management is something they can work to improve. I've aired my concerns to them, and we've overcome several issues through face-to-face meetings. They have a clearer impression of what we want, but they could be more focused.

What did you find most impressive about them?

The end result exceeds all our expectations. They really do come through in the end, and the quality of their creative work is outstanding. They respond well in production, and they get the job done. I may be a little bit hard on them; they're a very good company. Their prices are also very fair.

Are there any areas they could improve?

As I mentioned, their project management is their greatest area for improvement.

Do you have any advice for potential customers?

Arrange face-to-face meetings with them. It takes time to understand a business, so be prepared to explain everything you want.

BACKGROUND

Please describe your company and position.

I am the MD of Swann Engineering Group

Describe what your company does in a single sentence.

Specialist Steel strucutres for telecoms,radar and building applications

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Polar to accomplish?

• New branding
• New website

SOLUTION

How did you find Polar?

Online Search

Why did you select Polar over others?

• Close to my geographic location
• Company values aligned
• Quality of creativity

How many teammates from Polar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand analysis, rebrand new website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quality branding exercise and outcome.

Website produced that we are very happy with

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery in line with expectations and great communicaiton via the Figma platform

What was your primary form of communication with Polar?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic marketing expertise and great creativity were most impressive.

Are there any areas for improvement or something Polar could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of Autobus

Describe what your company does in a single sentence.

Transportation in the music indusrty.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Polar to accomplish?

• brand awareness
• brand building

SOLUTION

How did you find Polar?

Online Search

Why did you select Polar over others?

• Great culture fit
• Company values aligned

How many teammates from Polar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand guidelines, website, social medial rollout. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Polar met every deadline they gave me and I was beyond happy with everything along the way.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They overdelivered on this project.  I have been very impressed.

What was your primary form of communication with Polar?

Email or Messaging App

What did you find most impressive or unique about this company?

communication.  

Are there any areas for improvement or something Polar could have done differently?

no. 

BACKGROUND

Please describe your company and position.

I am the Director of Stourgarden Ltd

Describe what your company does in a single sentence.

Fruit and Veg wholesaling 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Polar to accomplish?

• Create a brand identity
• Create the surrounding artwork, socials and website

SOLUTION

How did you find Polar?

Referral

Why did you select Polar over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Polar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create the full brand portfolio for a new concept including the entire theme of the brand. Followed up with complete artwork for the specific product lines, packaging suggestions, supplier sourcing, mock up printing. All with over arching advice on brand staregy and direction 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tangable products created, with the full brand identity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, timescale and any variation communicated well with full transparancy of any hurdles

What was your primary form of communication with Polar?

Virtual Meeting

What did you find most impressive or unique about this company?

The team has a good ability to buy into our ideas and what we want and then create something new. For the specific product it would be easy to align to similar products out there but we wanted something different which they deliveres upon.

Are there any areas for improvement or something Polar could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Brand Manager of an other industries company 

Describe what your company does in a single sentence.

Superyacht brokerage house - yacht sales, charter, management, new build and crew placement

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Polar to accomplish?

• Rebranding (new logo, brand colours, guidelines and brand identity in general)
• Website restyling

SOLUTION

How did you find Polar?

Online Search

Why did you select Polar over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Polar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables:

• Brand guidelines
• Brand development, design and supply
• Brand colours + fonts
• Key business stationery
• Yacht brochure template
• Corporate profile
• Specifications template
• Mailchimp template
• Social media brand kit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Regular feedbacks and proofs, great communication, expected level of results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything on time and within the best delays, if we wanted something to be changed or amended - they did it quickly and always submitted several options

What was your primary form of communication with Polar?

Email or Messaging App

What did you find most impressive or unique about this company?

They have great creativity and work ethics

Are there any areas for improvement or something Polar could have done differently?

Maybe sending long documents in classic pdf format would be more useful in terms of forwarding (now most of them are sent via Figma which requires some manual actions to export it in pdf)

BACKGROUND

Please describe your company and position.

I am the Co-owner of VanCraft LLC

Describe what your company does in a single sentence.

VanCraft Manufactures, sells, and rents campervans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Polar to accomplish?

• Create brand consistency
• Create brand clarity
• Create brand character

SOLUTION

How did you find Polar?

Clutch Site

Why did you select Polar over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Polar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Polar helped us completely revamp our brand. They helped us redesign our logo, color pallete, font kit, messaging, and brand elements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We needed a new logo, new color pallete, new font kit, new branding elements, new messaging, brand principles, operating principles, and brand application examples.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we met our timeline and deliverable goals.

What was your primary form of communication with Polar?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They brought a unique perspective to our project being that they are based in the UK and our company is based in US.

Are there any areas for improvement or something Polar could have done differently?

I think they did a great job overall.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a food manufacturing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Polar, and what were your goals?

We hired Polar to create a new website that reflected our new branding and company values

SOLUTION

How did you select this vendor and what were the deciding factors?

Polar had a great portfolio and understood our goals. Plus, at the time they were in process of becoming a B-Corp (now achieved), which is something that my company aspires to do.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

WordPress with HubSpot form integration and animations.

How many people from the vendor's team worked with you, and what were their positions?

Erin completed the design work. Ross subsequently completed the build stage.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are super happy with the end result!

Describe their project management style, including communication tools and timeliness.

Lots of communication at every step.

What did you find most impressive or unique about this company?

They delivered exactly what I had envisaged!

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am one of the directors at a wedding venue based in Essex. We are doing a rebrand of our logo, menus and brochure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Polar Creative, and what were your goals?

Myself and my partner recently took over the running of the wedding venue from parents, and wanted to refresh and bring up to date the look of our branding.

SOLUTION

How did you select this vendor?

Found online, looked at their work, met Lee, liked him and decided to go with his company. From Lee's initial visit and follow up, we knew he would be very thorough and deliver the vision we were after.

Describe the scope of their work in detail, including any steps and the final deliverables.

Creating a new illustrative map so clients can see the location of what we offer. Rebranding our menus and brochures. Jess is in regular contact with updates and changes as they are all created.

How many people from the vendor's team worked with you, and what were their positions?

We have mainly worked with Jess the studio manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are yet to go live with the new brochure & menus, however thanks to Polar Creative, I am sure our clients will love our new branding!

Describe their project management style, including communication tools and timeliness.

We communicated over email, with regular updates.

What did you find most impressive or unique about this company?

We really liked that Polar was a local graphic design company, and are very happy we used them.

Are there any areas for improvement or something they could have done differently?

None from us.

BACKGROUND

Please describe your company and your position there.

M&A advisory with a focus on e-commerce - I'm one of the co-founders

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Polar Creative?

Brand identity and new website

SOLUTION

How did you select this vendor and what were the deciding factors?

We did some research (google + recommendations) and shortlisted a few agencies for interviews. After the interviews we decided to select polar. We liked their approach and were also quite impressed with the examples they shared

Describe the project in detail and walk through the stages of the project.

We went through a few iterations for the branding. We initially didn't have a clear idea of what we wanted but Polar came up with a few proposals based on our conversations and we were able to find something we liked and refined it together to come up with our final brand identity

How many resources from the vendor's team worked with you, and what were their positions?

Over the course of the project, we worked with 3-4 people involved in different aspects of the work; Lee was always involved which made the process quite smooth

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're very happy with the brand identity and website!

How effective was the workflow between your team and theirs?

The workflow and communications were very effective

What did you find most impressive or unique about this company?

Always very high quality; Do a really good job at understanding and interpreting our feedback, even when it's not very specific

BACKGROUND

Please describe your company and your position there.

Founder at ActivEat Ltd

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Polar Creative, and what were your goals?

To create our brand and website and continued website support and packaging designs

SOLUTION

How did you select this vendor and what were the deciding factors?

Lee and his team took the brief and ran with it and created a brand that really understood our needs and goals. They proposed designs were fantastic, easy communication and very flexible with our requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Brand creation, Website design, Website hosting, packaging designs.

How many people from the vendor's team worked with you, and what were their positions?

2 people in the team worked with us together on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our brand really stands out within our industry and that is down to Polar creating such a great design.

Describe their project management style, including communication tools and timeliness.

Polar worked to strict deadlines dictated by us and were always on time. Communication was very easy with regular catch ups and meetings. Making it an enjoyable experience.

What did you find most impressive or unique about this company?

Their team members are very friendly and trustworthy, making the whole design experience fun and enjoyable. We consider Polar part of our team.

Are there any areas for improvement or something they could have done differently?

No complaints here. Could not recommend them more.