Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a distinguished multimedia production company specializing in videography, video editing, and corporate video production. With an impressive 100% positive feedback from clients, Sparkhouse is praised for its effective communication, timely delivery, and high-quality output. Approximately 30% of reviews commend their seamless project management, and around 20% highlight their capacity to produce cinematic and visually appealing video content.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+Undisclosed2 - 9Castle Rock, CO
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Established in 2020, Blue Owl Studio is a video production agency. The company offers Video Production and Graphic Design, and is small.
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$1,000+$25 - $49 / hr2 - 9Lakewood, CO
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Squishy Systems Creative Studios is a video production company founded in 2021. The team offers Video Production and Audio Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$1,000+$200 - $300 / hr2 - 9Nashville, TN
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Nashbox Studios is a video production agency and Corporate Photography company launched in 2017. Their team offers Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr10 - 49Louisville, KY
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(spark), a Leap Group Co. Is a video production agency. They offer Video Production and UX/UI Design and are headquartered in Louisville, Kentucky and Cincinnati, Ohio.
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$1,000+Undisclosed10 - 49San Francisco, CA
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Airtraffic is a video production company. They focus on Video Production and Social Media Marketing and were launched in 2021. The agency is located in San Francisco, California.
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$1,000+Undisclosed10 - 49Laguna Hills, CA
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Glowza Digital is a video production agency and Video Marketing company launched in 2015. The firm offers Video Production and Video Marketing.
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Undisclosed$50 - $99 / hr10 - 49Knoxville, TN
Services provided
Launched in 2013, PopFizz Productions is a video production agency. The company provides Video Production and Marketing Strategy, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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$1,000+$25 - $49 / hr10 - 49Jersey City, NJ
Services provided
Video Editing Professionals is a video production agency. Their team is based in Greater Noida, India and Jersey City, New Jersey and offers Video Production and Broadcast Video.
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$1,000+$150 - $199 / hr10 - 49Tampa, FL
Services provided
Bay Photo Video is a video production company and Video Marketing company. Located in Tampa, Florida, the agency provides Video Production and Video Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company renowned for its expertise in video production, videography, and corporate video production. Clients commend their professionalism, creativity, and adaptive approach, with 100% of reviews highlighting their ability to meet tight deadlines and deliver high-quality results. Their collaborative approach and attention to detail are frequently praised, making them a trusted partner for diverse video production needs.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$50 - $99 / hr50 - 249Austin, TX
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See all 2 projectsDiginsy offers a range of digital marketing, app development, and web design services. The reviews highlight their professionalism, effective communication, and flexibility in handling projects. Their ability to deliver impressive results within specified timelines and adapt to client needs is consistently commended, although one review suggested that additional workforce could expedite outcomes.
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$5,000+Undisclosed10 - 49Arlington, VA
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Performedia - Hybrid & Virtual Events Company is a video production agency. Established in 2003, their team focuses on Video Production and Broadcast Video.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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$50,000+$150 - $199 / hr10 - 49Smithtown, NY
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SMM Advertising is a Smithtown, New York-based Marketing Strategy company. The team offers Marketing Strategy and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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ReelPaws, a video production company, is in Chicago, Illinois. They offer Video Production and Corporate Photography and were launched in 2012.
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$5,000+$100 - $149 / hrFreelancerElkins Park, PA
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Gemini Creative Agency, a video production agency, was launched in 2019. The team provides Video Production and Digital Strategy and is located in Elkins Park, Pennsylvania.
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Undisclosed$100 - $149 / hr10 - 49Duluth, GA
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See all 2 projectsYokimMarketing LLC is a marketing firm specializing in video production, website creation, branding, and advertising. The company is praised for its affordability, flexibility, and strong communication, with 100% positive feedback highlighting their personalized approach and effective team integration. Clients appreciate their ability to simplify complex advertising concepts, contributing to early sales success and organic growth.
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$1,000+$300+ / hr2 - 9Dublin, OH
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Kodjoarts Videography & Photography LLC is a video production company and Corporate Photography company founded in 2010. In Dublin, Ohio, the team offers Video Production and Corporate Photography.
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$1,000+$150 - $199 / hr2 - 9Livonia, MI
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CUBE TV Studios is a video production company. The small Livonia, Michigan-based team specializes in Video Production and Broadcast Video. The agency was established in 2010.
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$1,000+$100 - $149 / hr2 - 9Elgin, IL
Services provided
Established in 2013, Joey Lamp Video Creative is a video production company. Their services include Video Production.
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$1,000+$150 - $199 / hr2 - 9Centennial, CO
Services provided
Collective Mind Technologies is a video production company. Their small team is based in Centennial, Colorado. Their services include Video Production and IT strategy consulting.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Both is a Brooklyn, New York-based branding agency. They focus on Branding and Video Production and were founded in 2023.
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$5,000+$50 - $99 / hr10 - 49Oakland Park, FL
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FILM MIA is a video production agency. Based in Oakland Park, Florida, the firm was founded in 2012. Their services include Video Production and Logistics & Supply Chain Consulting.
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$5,000+$200 - $300 / hr2 - 9Gilberts, IL
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KYRO CREATIVE is a video production agency. Headquartered in Gilberts, Illinois, the company was launched in 2017. Their services include Video Production and Branding.
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$10,000+$150 - $199 / hr2 - 9Seattle, WA
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Coho Films is a video production agency established in 2016. Located in Seattle, Washington, the team offers Video Production and Digital Strategy.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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Video production agency Rockstoria Studios is headquartered in Saint Paul, Minnesota. They focus on Video Production and Broadcast Video.
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$1,000+$200 - $300 / hr2 - 9Jacksonville, FL
Services provided
Q Dot Productions is a video production company. They are based in Jacksonville, Florida and have small team of experts. Their services include Video Production and Corporate Photography.
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$1,000+Undisclosed1,000 - 9,999Allentown, PA
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Lauer Media Company, a PR company, is based in Allentown, Pennsylvania. Their services include Public Relations and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9St. Cloud, MN
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Stop Go Studio is a small St. Cloud, Minnesota-based video production company. The team specializes in Video Production and Broadcast Video.
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$10,000+$150 - $199 / hr2 - 9Greenville, SC
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Video production agency Foundry Creative, LLC is in Greenville, South Carolina. Established in 2020, the team focuses on Video Production and Broadcast Video.
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UndisclosedUndisclosed50 - 249Houston, TX
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Premier Realty Services is a video production company. The Houston, Texas-based firm was established in 2010. Their services include Video Production and Corporate Photography.
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$1,000+$50 - $99 / hr2 - 9Strawberry Plains, TN
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Almighty Wings Productions LLC is a video production agency. Established in 2021, the firm is in Strawberry Plains, Tennessee. Their team offers Video Production and Broadcast Video.
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$10,000+$200 - $300 / hr2 - 9Ypsilanti, MI
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5th Media is a video production agency established in 2017. Their team provides Video Production and Branding.
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$1,000+$200 - $300 / hr2 - 9Chicago, IL
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Video production company Roc Star Studio is in Chicago, Illinois. Their services include Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Video production company Argus HD was founded in 2014. The company provides Video Production and Broadcast Video.
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$1,000+$50 - $99 / hr10 - 49Beaverton, OR
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See all 3 projectskabanov agency specializes in Video Production services, including Motion Graphics, Cinematography, Video Editing, and Film Production. Clients praised their creative boldness, responsible work approach, and ability to meet deadlines efficiently. The agency's cost-effective solutions and impressive work speed were consistently highlighted as standout qualities.
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$1,000+$100 - $149 / hr2 - 9Goleta, CA
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Elegance Creative, a video production company and Broadcast Video company, is based in Goleta, California. The team offers Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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In Los Angeles, California, Streets Ahead Productions is a video production agency. They offer Video Production and Social Media Marketing and were founded in 2016.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Greatest Common Factory, an Advertising company, is based in Austin, Texas. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Vallejo, CA
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Affinity Creative Group is a branding agency. The team provides Branding and Packaging Design, and the firm is in Vallejo, California.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Established in 2013, Pitts Media is a small video production agency based in Birmingham, Alabama. Their team provides Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Someoddpilot is a Chicago, Illinois-based branding company. The team focuses on Branding and Advertising.
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UndisclosedUndisclosed2 - 9Milton, GA
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Visual Vybz Studios is a video production company established in 2018. Their services include Video Production and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Encyclomedia is a small Atlanta, Georgia-based video production agency. Their services include Video Production and Graphic Design.
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$5,000+Undisclosed2 - 9Austin, TX
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Established in 2001, Spotzen Inc is a video production agency. Headquartered in Austin, Texas, the team specializes in Video Production and Other Design.
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$5,000+Undisclosed10 - 49Seattle, WA
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Worktank Enterprises is a video production agency launched in 2001. Their team provides Video Production and Event Marketing.
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$10,000+$200 - $300 / hrFreelancerLos Angeles, CA
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See all 5 projectsJourneymen Studios is a multimedia production company specializing in video production, cinematography, and post-production services. The company has received overwhelmingly positive feedback, with 100% of reviews praising their creativity, attention to detail, and ability to craft cohesive and impactful videos. Clients consistently highlight their exceptional project management skills and ability to translate complex narratives into compelling visual stories.
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$10,000+$100 - $149 / hrFreelancerLos Angeles, CA
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See all 6 projectsRoberto Serrini is a distinguished video production and multimedia company renowned for its exceptional expertise in film production, video editing, and cinematography. With a consistent record of high-quality results, 100% of reviewers commend their storytelling prowess and project management capabilities. Clients emphasize their creativity, professionalism, and ability to deliver engaging content efficiently, highlighting their proficiency in corporate video production and multimedia services.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
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SPILLT is a Broadcast Video company. Their small team is based in Denver, Colorado. Their services include Broadcast Video and Video Production.
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$1,000+$25 - $49 / hr2 - 9Jacksonville, FL
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Campbell Productions, LLC is a Jacksonville, Florida-based video production agency. The team specializes in Video Production and Web Development.
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$1,000+$50 - $99 / hr2 - 9Lincoln, MA
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WhatStudios, a Broadcast Video and video production agency, was founded in 2020. In Lincoln, Massachusetts, the team focuses on Broadcast Video and Video Production.
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$5,000+Undisclosed2 - 9Boston, MA
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See all 19 projectsStudio Lewis is a multimedia production company specializing in video production services, including motion graphics, videography, and video editing. Client feedback is overwhelmingly positive, with 100% of reviews highlighting the company's professionalism, responsiveness, and ability to deliver high-quality content. Approximately 40% of reviews specifically commend Studio Lewis's guidance and expertise in storytelling and script development, underscoring their commitment to capturing client narratives effectively.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.