What was the scope of their involvement?
They have been our long-term video partner. They’ve worked with us to help us tell our story for over 10 years. Storyfarm has employed a variety of methods, including animation and live video.
Storyfarm has very effectively worked with us to share that story, conveying a very private and personal journey. They’ve made it something that people can wrap their heads around and begin to understand.
Some videos are about our program, some are about public service and public awareness campaigns, and some were specifically about education. Video topics included child sexual abuse, facets of the criminal justice and child welfare process, and the risks of teen sexting as well as the impact of homicide on children.
Typically, most of our sessions start with a brainstorming session to think about what we are trying to get across and how we can do it in the most impactful, effective, and even creative way.
We give them an idea of our vision and they facilitate those brainstorming sessions. They will come back with different storyboards and options.
From there, we work on an agreement with them. Storyboards and scripts are created, and the video production process goes from there. After a video is shot, they’ll go through a couple of editing rounds, and there is dialogue back and forth.
What is the team composition?
It depends on the production. For one of the huge productions, the whole Storyfarm team was there which was about 10 to 20 people. In a lot of the creative meetings, there are five people.
They want to get as many voices involved as they can in the creative process. Everyone doesn’t just look to Beau (Partner & Director of Photography, Storyfarm) and John (Partner & CEO, Storyfarm) for guidance and direction.
As leaders of an organization, they are open to other people’s suggestions and input. John cares about this issue wants to get it right. Even when other people are leading the project, he is almost always included in the email and gives creative input.
How did you come to work with Storyfarm?
I’m a former prosecutor, and I prosecuted sex crimes in Baltimore City for about 10 years. During that time, we had a lot of high profile cases, and I met John who covered a lot of our stories and was working with our local NBC affiliate. I respected his work, and I think he respected my work.
Flash forward a couple of years: I had left the prosecutor’s office, and he had started his own company. I started as the leader of the Baltimore Child Abuse Center, and there was an article in the Baltimore Business Journal about John’s new company.
I called him and told him we should start a project together. I think we were one of his first clients. It’s been exciting to watch his organization grow, and I think he’s liked watching us grow, too.
How much have you invested in them?
We’ve spent over $150,000 on the videos.
What is the status of this engagement?
We started working with them in 2009, and we have ongoing projects with them.