Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Video production company Argus HD was founded in 2014. The company provides Video Production and Broadcast Video.
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$1,000+$50 - $99 / hr10 - 49Beaverton, OR
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See all 3 projectskabanov agency specializes in Video Production services, including Motion Graphics, Cinematography, Video Editing, and Film Production. Clients praised their creative boldness, responsible work approach, and ability to meet deadlines efficiently. The agency's cost-effective solutions and impressive work speed were consistently highlighted as standout qualities.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$1,000+$100 - $149 / hr2 - 9Goleta, CA
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Elegance Creative, a video production company and Broadcast Video company, is based in Goleta, California. The team offers Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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In Los Angeles, California, Streets Ahead Productions is a video production agency. They offer Video Production and Social Media Marketing and were founded in 2016.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Greatest Common Factory, an Advertising company, is based in Austin, Texas. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Vallejo, CA
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Affinity Creative Group is a branding agency. The team provides Branding and Packaging Design, and the firm is in Vallejo, California.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Established in 2013, Pitts Media is a small video production agency based in Birmingham, Alabama. Their team provides Video Production and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Someoddpilot is a Chicago, Illinois-based branding company. The team focuses on Branding and Advertising.
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UndisclosedUndisclosed2 - 9Milton, GA
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Visual Vybz Studios is a video production company established in 2018. Their services include Video Production and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Encyclomedia is a small Atlanta, Georgia-based video production agency. Their services include Video Production and Graphic Design.
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$5,000+Undisclosed2 - 9Austin, TX
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Established in 2001, Spotzen Inc is a video production agency. Headquartered in Austin, Texas, the team specializes in Video Production and Other Design.
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$5,000+Undisclosed10 - 49Seattle, WA
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Worktank Enterprises is a video production agency launched in 2001. Their team provides Video Production and Event Marketing.
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$10,000+$200 - $300 / hrFreelancerLos Angeles, CA
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See all 5 projectsJourneymen Studios is a multimedia production company specializing in video production, cinematography, and post-production services. The company has received overwhelmingly positive feedback, with 100% of reviews praising their creativity, attention to detail, and ability to craft cohesive and impactful videos. Clients consistently highlight their exceptional project management skills and ability to translate complex narratives into compelling visual stories.
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$10,000+$100 - $149 / hrFreelancerLos Angeles, CA
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See all 6 projectsRoberto Serrini is a distinguished video production and multimedia company renowned for its exceptional expertise in film production, video editing, and cinematography. With a consistent record of high-quality results, 100% of reviewers commend their storytelling prowess and project management capabilities. Clients emphasize their creativity, professionalism, and ability to deliver engaging content efficiently, highlighting their proficiency in corporate video production and multimedia services.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
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SPILLT is a Broadcast Video company. Their small team is based in Denver, Colorado. Their services include Broadcast Video and Video Production.
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$1,000+$25 - $49 / hr2 - 9Jacksonville, FL
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Campbell Productions, LLC is a Jacksonville, Florida-based video production agency. The team specializes in Video Production and Web Development.
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$1,000+$50 - $99 / hr2 - 9Lincoln, MA
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WhatStudios, a Broadcast Video and video production agency, was founded in 2020. In Lincoln, Massachusetts, the team focuses on Broadcast Video and Video Production.
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$5,000+Undisclosed2 - 9Boston, MA
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See all 19 projectsStudio Lewis is a multimedia production company specializing in video production services, including motion graphics, videography, and video editing. Client feedback is overwhelmingly positive, with 100% of reviews highlighting the company's professionalism, responsiveness, and ability to deliver high-quality content. Approximately 40% of reviews specifically commend Studio Lewis's guidance and expertise in storytelling and script development, underscoring their commitment to capturing client narratives effectively.
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$5,000+Undisclosed10 - 49Las Vegas, NV
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Small video production company The King's Touch Creative, is based in Las Vegas, Nevada. Their services include Video Production and Branding.
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$1,000+$200 - $300 / hr10 - 49Denver, CO
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Pocket Motion Pictures is a Denver, Colorado-based video production agency. They provide Video Production and Corporate Photography and were founded in 2010.
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$5,000+$200 - $300 / hr10 - 49Long Island City, NY
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Video production agency and Corporate Photography company Raised Media Co. Was launched in 2020. The small team provides Video Production and Corporate Photography.
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Undisclosed$150 - $199 / hr10 - 49Pontiac, MI
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Video production agency and Broadcast Video company Tibbs, Inc. Was launched in 2018. The small team focuses on Video Production and Broadcast Video.
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$10,000+$200 - $300 / hr2 - 9Brooklyn, NY
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CMYK, a web design agency, was launched in 2007. Headquartered in Brooklyn, New York, the team specializes in Web Design and Video Production.
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$10,000+Undisclosed2 - 9Portland, OR
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Launched in 2014, 360 Labs is a small Portland, Oregon-based video production company and AR/VR development company. Their services include Video Production and AR/VR development.
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UndisclosedUndisclosed2 - 9Houston, TX
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Pixel Studio Productions is a video production company and Corporate Photography company. They were established in 2011, and their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Boulder, CO
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IMPACT. Is a video production agency. The Boulder, Colorado-based team provides Video Production and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Baltimore, MD
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Gigawatt Group is a PPC company. Located in Washington, District of Columbia and Baltimore, Maryland, the company was established in 2013. Their services include Pay Per Click and Branding.
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UndisclosedUndisclosed10 - 49Westlake Village, CA
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Launched in 2021, Logo Mansion is a Logo company. The firm provides Logo and Web Design, and is small.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
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BLVCKĐEN is a video production company. The Los Angeles, California-based agency was established in 2022. Their services include Video Production and Advertising.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
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Big Shoulders Digital Video, a Broadcast Video company, provide Broadcast Video and Graphic Design. They were launched in 1995.
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$5,000+$100 - $149 / hr10 - 49San Ramon, CA
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CDA Creative Digital Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2017.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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MediaOne Studios is a video production agency. Launched in 1987, the team provides Video Production and Broadcast Video. The agency is based in San Francisco, California.
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$10,000+Undisclosed2 - 9Los Angeles, CA
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Video production company Zookeeper is in Los Angeles, California. The team focuses on Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9San Leandro, CA
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Direct Images Interactive is a video production agency. Headquartered in San Leandro, California, the company was founded in 1987. Their services include Video Production and Web Design.
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$100,000+$200 - $300 / hr50 - 249Ann Arbor, MI
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Hook is a video production company based in Ann Arbor, Michigan. The team focuses on Video Production and Content Marketing.
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$25,000+$300+ / hr250 - 999San Jose, CA
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See all 1 projectsWeb Developer LLC specializes in creating websites to enhance online presence for various businesses. Their clients commend the company's expertise, timely delivery, and effective project management, with reviews highlighting the positive impact on business visibility and overall satisfaction with the services provided.
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$5,000+Undisclosed2 - 9Chattanooga, TN
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Griffin Road Media is a video production agency. They were launched in 2018, and their services include Video Production and Advertising.
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$1,000+$150 - $199 / hr2 - 9Maitland, FL
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See all 2 projectsAktion Productions, an Orlando video production company, was established since 2007 and leverages its decade-long video production expertise to craft creative stories for businesses through
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Based in Los Angeles, California and Fort Lauderdale, Florida, C&I Studios is a video production agency. They provide Video Production and Social Media Marketing and were established in 2006.
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Undisclosed$100 - $149 / hr10 - 49New York, NY
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Bigbuzz Marketing Group is an app development company. Their small team of employees is headquartered in New York, New York. Their team provides Mobile App Development and Print Design.
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$1,000+$50 - $99 / hr2 - 9Norman, OK
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Launched in 2018, Spivey Media is a video production company. Their team provides Video Production and Web Design.
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$5,000+$50 - $99 / hr2 - 9Eden Prairie, MN
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Launched in 2007, Elite Edge Productions is a video production agency. The team provides Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Yakima, WA
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Digital Vendetta Productions is a video production company. The Yakima, Washington-based team offers Video Production and Corporate Photography.
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$1,000+$25 - $49 / hr2 - 9Grapevine, TX
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Under the Tower, a video production company, is headquartered in Grapevine, Texas. Their services include Video Production and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Doral, FL
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Dro Photo & Video is a Doral, Florida-based video production company and Corporate Photography company. They offer Video Production and Corporate Photography.
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UndisclosedUndisclosed10 - 49El Segundo, CA
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LAUNCH DRTV is a small El Segundo, California-based video production company. The team offers Video Production and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Sequence Events is an Event Marketing company. The agency is in New York, New York. Their team focuses on Event Marketing and Graphic Design.
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$1,000+Undisclosed10 - 49Mountain View, CA
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Pitch Deck Edge, a graphic design company, was established in 2020. Headquartered in Mountain View, California, the team offers Graphic Design and Video Production.
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$10,000+$100 - $149 / hr2 - 9Sandy, UT
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Avalanche Studios is a video production agency. They provide Video Production and Advertising and are based in Sandy, Utah.
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UndisclosedUndisclosed2 - 9Troy, NY
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Working Pictures, Inc. Is a video production agency. The Troy, New York-based team offers Video Production and Broadcast Video.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.017.8/20 Reviews9/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.