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Videos that simplify complex sales messages

5.0
7 reviews

Simplify your sales message

You know you have a great product or service. But you struggle with how to talk about it. You’re not selling cupcakes or sneakers. You’re selling complex products or difficult-to-explain services.

We get it. Umault has solved the messaging puzzle for many hard-to-explain products and services.

We do it by using a proven process that distills your sales message down to its essence. What are you really doing for your customers?

Your prospects are craving relevant and engaging sales content. And there’s nothing more engaging than a compelling video.

About us

Umault was born out of a desire to entertain. We believe advertising is very simple. It’s about telling a story people can relate with.

Since 2010, we’ve worked with brands like KitchenAid, Dell EMC, MassMutual, BeamSuntory, and a big 4 accounting firm.

But we didn’t start with these big brands. We climbed up through the dark, stinky sewer of video. We started with making product demo videos in our founder’s living room for weird companies you’ve never heard of. We made videos with executive interviews that cut to shots of planes taking off and then server racks. Tons and tons of server racks. And people looking at those server racks. 

You get the idea.

We kept making those videos until we realized something: They are ineffective! Yes, they are cheap and easy to make, and easy for our clients to sell internally, but they are just plain boring. We started saying “no” to these terrible videos and pushed our clients to take risks. Since then, Umault has helped many clients successfully simplify their complex sales messages into interesting videos. We’ve worked in virtually every industry, and we can honestly say that there’s an amazing story inside of every business just waiting to be told. 

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$25,000+
 
Undisclosed
 
2 - 9
 Founded
2010
Show all +
Chicago, IL
headquarters
  • 318 W Adams St., Suite 1507
    Chicago, IL 60606
    United States
    312.265.0932

Portfolio

MassMutual / Values

The MassMutual Trust Company came to us with a doosie of a need: make high net worth individuals, who haven't already planned for their family's future through a trust, consider talking to their advisor about setting one up with MassMutual.

PremiumBeat / Todd Blaine

With over 25k highly targeted views, this video has turned what could be perceived as a weakness (their audio watermark), into a calling card and inside joke.

Umault - Videos that simplify complex sales messages

You know you have a great product or service. But you struggle with how to talk about it. You’re not selling cupcakes or sneakers. You’re selling complex products or difficult-to-explain services.


We get it. Umault has solved the messaging puzzle for many hard-to-explain products and services.


We do it by using a proven process that distills your sales message down to its essence. What are

…
you really doing for your customers?


Your prospects are craving relevant and engaging sales content. And there’s nothing more engaging than a compelling video.

Read more...

Edward-Elmhurst / “The Veteran”

Edward-Elmhurst Health rolled out a new strategy to 8,500 employees with this video anchoring the campaign. The video helped Edward-Elmhurst gain mass adoption of the initiative among staff spread across 70+ locations.

Wynd / "Halo"

Wynd’s Kickstarter campaign was a massive hit. They hit their fundraising goal in less than 24 hours and went on to raise over $1 million. The video paid for itself in the first day of sales!

Reviews

5.0
7 reviews
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Video Production for a Building Materials Company

"They’ve been a great partner for us."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2012 - Ongoing
Project summary: 

Umault created advertising videos within a long-term partnership. They made videos for branding campaigns and partner marketing efforts, along with an instructional video series.

The Reviewer
 
1,001-5,000 Employees
 
Chicago, Illinois
Bridget Kulla
Senior Manager, James Hardie
 
Verified
The Review
Feedback summary: 

Their videos have proven instrumental for digital advertising purposes and in presentations. Umault’s work has received positive feedback internally. They’re a transparent and knowledgeable team that offers thoughtful solutions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

James Hardie is an international building materials manufacturer with headquarters in Chicago and operations around the globe. My job is to oversee our digital marketing and content creation efforts in North America. I’ve been here for about eight years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

I’ve been working with Umault for almost the entirety of my time at James Hardie. I think I hired them in my second week on the job to help tell, in an emotional and meaningful way, the value propositions that are going to be important for our brand for both homeowners and our trade audiences.

We sell products B2B and B2C and it's a very low awareness category. We’ve got a lot of explaining to do and we want to do it in a way that appeals to both the head and the heart.

SOLUTION

What was the scope of their involvement?

I can't even count the number of videos that we've worked with Umault on over the years. They've been our go-to video production partner during that time. They’ve worked on not only big, brand-level stories that we tell, but also local and partner marketing efforts that we provide to our builder and contractor partners.

In addition to that, they also helped us with our entire install video series, which was about 60 videos in total. They run the gamut from long-form storytelling to very short, graphics-heavy explainer videos.

We use them pretty consistently and we do a number of videos with them each year. Our involvement ebbs and flows depending on what our needs are each year, but there's certainly not a year that goes by without at least a handful of videos that we work with.

What is the team composition?

I’ve worked with at least a dozen people there. I have a couple of primary contacts.

How did you come to work with Umault?

I knew someone in the video production space here in Chicago and Umault came highly recommended by that person.

How much have you invested with them?

We spend around $100,000 per year with them across all of our teams.

What is the status of this engagement?

We started working with them in March 2012 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use most of the videos digitally, so we have a lot of metrics around views, impressions, and engagement that we look at. One of the key KPIs is views, but that's not always the most meaningful one. We leverage their videos for advertising purposes on our website and sales presentations. Umault has developed a really good reputation across our business.

How did Umault perform from a project management standpoint?

They're very transparent with their timelines and with their planning. They take a measure twice, cut once approach. Their documentation of timelines and production books is thorough, both on-site and during the editing process. They’re good about deadline management and communicating their progress.

What did you find most impressive about them?

The key differentiator with Umault is their strategic partnership approach with their client, which makes it very easy for them to tell meaningful stories with a high degree of efficiency. They take the time upfront to understand what's important to our business and what we're trying to accomplish, and then they come to the table with creative solutions to help get us there. It’s not always the solution that we think when we come in, but that's why we hire them—because they're the experts in that area, not us.

Are there any areas they could improve?

No, I can’t think of anything. They’ve been a great partner for us. I hope that they'll continue to do well.

Do you have any advice for potential customers?

Make sure that you view them as a strategic partner because that's when they do their best work. Provide them with the business objectives, not just what you're trying to accomplish in the short term.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Mattress Company

"Guy Bauer really got excited about our project, and their passion shone through in their work."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Mar. 2019
Project summary: 

Guy Bauer helped conceptualize, film, and finalize a 1-minute brand story video with shorter cuts for multiplatform use. They conducted market research to analyze the company and competitor landscape.

The Reviewer
 
11-50 Employees
 
New York, New York
Founder, Bear Mattress
 
Verified
The Review
Feedback summary: 

A team of creative experts, Guy Bauer delivered an outstanding video that widely surpassed client expectations. User response on YouTube and other social media platforms has been uniformly and enthusiastically positive. The versatile deliverable will be repurposed on TV and in outstream and OTT ads.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Bear Mattress, an online direct-to-consumer sleep and wellness brand. We sell products including mattresses, pillows, and other sleep accessories geared towards people living an active lifestyle. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Guy Bauer?

We hired Guy Bauer to put together a brand video that could tell our story. We wanted to be able to use it both on our website as well as on social media and as a commercial. 

SOLUTION

What was the scope of their involvement?

The initial part of the project was a creative storytelling process. First, Guy Bauer presented ideas about the concept for our video. They thoroughly researched our sector to find out what our competitors are doing and discover what our brand is about. 

The team provided a fresh perspective to help us brainstorm options. They created storyboards at a very high level to show us what the video might look like. From there, we worked together to narrow down the scope. 

When we moved into the actual video production phase, they developed real storyboards and a script. As we moved through the process together step by step. From our side, we let them take the lead. 

After producing a minute-long video, they cut it down into shorter segments like 15 and 30 seconds so we could use it across many different platforms.

What is the team composition? 

Guy (Founder, Guy Bauer) was involved in every stage of the process. His supporting team consisted of production and casting specialists. They collaborated with us closely the whole time.  They assigned us a production manager to serve as our point person. 

How did you come to work with Guy Bauer?

Our creative director did extensive research on different video companies. We were specifically looking in the Chicago area. After talking with each vendor, we ended up filtering out about 5–6 companies. 

We chose Guy Bauer based on their previous work and unique approach.  Speaking with him gave us the sense that working with him and his team would be different than what everybody else was doing. We saw a lot of value in the partnership, so we selected them.

How much have you invested with them?

The total cost was between $40,000–$50,000.

What is the status of this engagement?

We started the project in December 2018 and received the final videos in early March 2019. The timeline lasted about three months from the time we first engaged them to the finished product. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Guy lent his vision and experience to our project every step of the way. I can honestly say that the videos turned out way beyond our expectations. I couldn't have been happier with the results. 

So far, the feedback from our users on social media and YouTube has been solid. We're going to take it to more prominent platforms now, and are considering using it on actual TV. We plan to try some outstream and OTT-type advertising with the video. 

We had a great experience with Guy Bauer. I thought the research process was especially well-done. They were always on time and delivered every step of the way. All the initial results have been strongly positive.

How did Guy Bauer perform from a project management standpoint?

Guy Bauer worked well with our team. They were extremely organized, timely, and responsive to our questions and feedback.  At least once a week, they sent us status updates and notified us about anything that arose.

The product manager was there to answer our questions. We had weekly phone calls and used email for an ongoing dialogue about anything that we wanted to discuss. Our project manager was copied on every email. 

What did you find most impressive about them?

Compared to other groups we considered, they bring outstanding innovation to the table. Even though I wasn't completely sold on the initial research and creative process, that phase turned out to be the most important part.

Guy Bauer really got excited about our project, and their passion shone through in the work. I'm not a very artistic person, but I thought that the video turned out fantastically. It blew me away. 

Are there any areas they could improve?

I don't have anything negative to say about the process. To be honest, I am hoping to work with them again in the future.  I highly recommend them.

Do you have any advice for potential customers?

Let Guy Bauer do their work and guide the process. If you have a very large team or marketing group and just want a team to execute on a specific vision, they probably could. We wanted to hire somebody who was very creative and passionate. You'll get the most value by having your team be engaged with the process. 

Guy Bauer will also expect approval and feedback. Assigning a point person like an in-house project manager from your organization to contact them would be useful.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Financial Advisor Engagement

"Not only does Guy Bauer create a high-end product, but they perform an exceptional service."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - Dec. 2018
Project summary: 

Guy Bauer created a short and informative video that explains a financial service, targeting advisors. The team crafted a clear and memorable message.

The Reviewer
 
5,000 - 10,000 Employees
 
Boston, Massachusetts
Joe Rokowski
President, MassMutual Trust Company
 
Verified
The Review
Feedback summary: 

Feedback has been outstanding. The video is gaining visibility and is a hit with investors and employees. Guy Bauer’s team is communicative and responsive. They’re skilled with video and content creation. Customers can expect a creative and readily accessible team that delivers on their promises.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of MassMutual Trust Company. We provide private services to affluent clients with a high net worth. Our team of 40, including investment professionals, attorneys, and certified trust officers, help clients and advisors manage their complexities in their financial affairs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Guy Bauer?

We work primarily through financial advisors as intermediaries. Sometimes it’s hard to explain what we do to 9,000 advisors across the country. We wanted a video that had a message that resonated with advisors. We needed them to understand the space we occupy and remember our company in the future.

SOLUTION

What was the scope of their involvement?

A couple years ago, I began talking with Guy (Founder, Guy Bauer) about this project and how I needed his help creating a short video that crafted my message. It needed to be clear, crisp, memorable, and able to hold watchers’ attention.

What is the team composition?

I primarily worked with Guy and Tory (Head of Client Services–Account Director, Guy Bauer).

How did you come to work with Guy Bauer?

Guy Bauer was referred to me by a company that I do business with. I’d seen work that they did for another company and thought it was exceptional. Three years ago, I contracted Guy, and he did a nice job. Then this past year, I went back to him with a different idea.

How much have you invested with them?

The project cost around $65,000.

What is the status of this engagement?

We started working together about a year ago and concluded the project in December.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We shared the video with investors and internally. Feedback has been tremendous. People have commented saying it’s the nicest work we’ve ever created. It was posted on our website a few weeks ago, and have received positive posts from employees and other viewers. The video is gaining traction and visibility.

How did Guy Bauer perform from a project management standpoint?

Guy Bauer has a responsive team. Tory does an excellent job in setting expectations and communicating through email. They always deliver when they promise, and if for some reason they can’t, they’ll get back to me and will explain the delay. Guy works efficiently with his team, brainstorming and coming up with creative ways to bring my idea to life. They’re an exceptional group to work with.

What did you find most impressive about them?

I was impressed with their writing staff. I also appreciated that I could communicate with them on parts of the project I wanted to see, and they were responsive to show me any clip or photo. Not only does Guy Bauer create a high-end product, but they perform an exceptional service. They understand the importance of being available and responsive.

Are there any areas they could improve?

I can’t think of any.

Do you have any advice for potential customers?

Clients should be directly involved, setting the direction and having a clear vision. After that, they need to let Guy take over. New customers also need to be included in the first outline their team puts together and those early meetings. They listen and come back within a week with their plan.

5.0
Overall Score They’re exceptional and right at the top.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would likely refer them.

Video Production for an Air Purification Product Company

"We loved the end product and confidently presented it to our customers."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - Nov. 2018
Project summary: 

Guy Bauer produced two promotional videos with animation and CGI components. Services included scripting and shooting.

The Reviewer
 
2-10 Employees
 
San Francisco, California
Raymond Wu
Co-Founder and CEO, Wynd Technologies
 
Verified
The Review
Feedback summary: 

The videos helped raise nearly $2 million in larger digital campaigns. Such success exceeded expectations and resulted in a timely product launch.  During production, Guy Bauer was an accommodating, disciplined, and organized partner. They proactively guided the complex process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Wynd Technologies. We focus on air quality sensing and remediation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Guy Bauer?

We did a Kickstarter campaign for our first product and needed a concise launch video that could convey a compelling story. Our team hired Guy Bauer to produce the video, which would layout out the product’s key differentiation and use case to the Kickstarter community.

SOLUTION

What was the scope of their involvement?

Guy Bauer scripted the video in a collaborative process. We provided feedback and held multiple phone calls to refine the draft. Our team then re-engaged them on a second video project.

What is the team composition?

We worked with 3–4 people during the first project and 4–5 on the second video. The team size increased during filming.  

How did you come to work with Guy Bauer?

We searched for vendors and liked the team’s videos.

How much have you invested with them?

We started working with them in March 2016 and the second video project wrapped in November 2018.

What is the status of this engagement?

We spent $60,000 in total.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We still use the second video and our product just launched in the Apple Store. On both campaigns, the crowdfunding and preorder dollar levels exceeded our expectations. The first crowdfunding campaign raised $800,000 and the second achieved over $1 million. Given the video’s placement at the top of the page, we can credit a lot of this success to Guy Bauer.

Furthermore, the team’s special effects skills were clean and smooth on the second video. We continue to get positive feedback from a variety of people.

How did Guy Bauer perform from a project management standpoint?

We were prone to delays, but the team kept us on track. They had a disciplined approach to the logistics around shooting.

What did you find most impressive about them?

We keep hiring Guy Bauer because they excelled at handholding and guided us through an unfamiliar video production process. Overall, the team went above and beyond our initial requirements. For example, we had under-scoped the amount of animation and CGI needed. The team accommodated our side as we had to re-record audio. We loved the end product and confidently presented it to our customers.

Are there any areas they could improve?

We needed to plan the partnership early and have a more structured story going into the engagement. Guy Bauer did the best they could.

Do you have any advice for potential customers?

Provide in-depth context as early as possible. That information makes the process more efficient for all parties.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for University Scholarship Campaign

"Their responsive team had everything covered, from creating ideas, fleshing out the script, and scheduling."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Nov. 2018
Project summary: 

Guy Bauer created a video to launch a scholarship campaign that would engage donors and alumni. The team fleshed out a script and storyboard. They also ran all of the post-production. 

The Reviewer
 
501 - 1,000 Employees
 
Chicago, Illinois
Angela Johansson
Marketing Director, Northern Illinois University
 
Verified
The Review
Feedback summary: 

The video met all expectations, and initial viewers reacted enthusiastically. Guy Bauer’s skilled production team draws audiences in with their top-notch storytelling. They are proactive, insightful and flexible. Customers can expect a fantastic experience working with their video production team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and communications for the NIU Foundation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Guy Bauer?

We hired Guy Bauer to create a video to launch our scholarship campaign. We wanted a compelling and exciting video that would encourage alumni to engage and donors to give.

SOLUTION

What was the scope of their involvement?

We had a script and storyboard. We needed Guy Bauer to bring the video to life, by bringing their value and creative talent. Their team put the video together, using all of our students, campus buildings, and mascot.

What is the team composition?

We worked with at least five to six people on this project. Our team included Guy (President & Founder, Guy Bauer), a project manager, several camera operators, and a post-production team that edited sound and music.

How did you come to work with Guy Bauer?

I found Guy Bauer online. Their sample videos drew me in with beautiful camerawork. They have a gift for telling a story and evoking emotion. Everything on their site was well produced. I reached out, and our first conversation and their proposal were outstanding. Guy Bauer’s ideas were exceptional and showed an acute understanding of our business and goals.

How much have you invested with them?

We spent around $30,000.

What is the status of this engagement?

We worked with Guy Bauer between October–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the campaign yet, but external and internal feedback has been positive. We showed the video at our signature gala with about 500 alumni and donors present. It sparked great applause, and everyone loved it. Guy Bauer did everything they promised. The exciting video reflects our university and community.

How did Guy Bauer perform from a project management standpoint?

From the moment I hired them, I didn’t have to worry about anything. Their responsive team had everything covered, from creating ideas, fleshing out the script, and scheduling. When we had weather issues, their team worked around that. Guy Bauer is filled with excellent problem solvers that exhibit a positive attitude.

What did you find most impressive about them?

Guy Bauer is a smart and brilliant team. It’s probably one of the best experiences I’ve had with a video production company. While watching their demos, I knew that they could produce our videos and I was right. Working with Guy Bauer was one of the best professional decisions I’ve made.

Are there any areas they could improve?

No, I don’t think so.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We hit every deadline and meeting. Their project managers are excellent.
  • 5.0 Cost
    Value / within estimates
    Their work is reasonably priced compared to other agencies in the area.
  • 5.0 Quality
    Service & deliverables
    They produced a top-notch, short video that evokes emotion and was right on target. It’s better than I thought it would be.
  • 5.0 NPS
    Willing to refer

Video Production for a Global Consulting Firm

"Guy Bauer is integral to the MOOC’s success. The videos are actually interesting to watch."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2013 - Ongoing
Project summary: 

Guy Bauer develops a series of educational videos, providing strategic direction as well as doing the filming and post-production.

The Reviewer
 
Chicago, Illinois
Multimedia Manager, Global Consulting Firm
 
Verified
The Review
Feedback summary: 

Internal feedback has been overwhelmingly positive, leading to more work for Guy Bauer. They accept constructive input well, but also bring creative ideas of their own to the table at a reasonable value. Consistent communication and high-quality deliverables are hallmarks of their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a large professional services organization. I do multimedia development (e.g., videos and podcasts) for our thought leadership.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Guy Bauer?

We wanted to launch our very first MOOC (massive open online course). Our executives were nervous because it was something we'd never done before. We didn't know exactly what it would entail, so we wanted a partner to lead us through the process.

SOLUTION

What was the scope of their involvement?

Guy Bauer created a series of videos as part of our MOOC offerings. While we’d never done a MOOC before, we did have a lot of thought leadership on the topic of additive manufacturing. They worked with us to figure out how to best structure each lesson and video. They advised us on what would work in terms of how, when, and where we should film, as well as how much time to spend on a single presenter versus guest experts.

They did all the filming and all the post-production for our education pieces. They put together the supplemental on-screen graphics to enhance the lessons. They also create standalone videos throughout the company.

What is the team composition?

I’m in contact with the whole team, including production people and post-production designers. Guy (founder, Guy Bauer) is my main contact.

How did you come to work with Guy Bauer?

I’d previously worked with Guy before he set up his agency.

How much have you invested with them?

My department has spent around $750,000–$1,000,000. It’s definitely more across the rest of the company.

What is the status of this engagement?

We started working together in 2013 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Guy Bauer is integral to the MOOC’s success. The videos are actually interesting to watch. There’s a real cinematic value rather than merely filming a PowerPoint presentation.

They not only ensure that we get all the footage we need, but they also put it together in a way that is better than we could have anticipated. They’ve created the benchmark by which we do everything else in this field. We're planning more projects with them in the future.

How did Guy Bauer perform from a project management standpoint?

Their team performs well. The projects get done; deadlines are never an issue. Guy will push back when he thinks that we’re missing an opportunity. That’s a good thing to have in a vendor. He knows the limits but also wants to make sure we’re doing the best we possibly can.

What did you find most impressive about them?

They constantly over deliver. They do more work than they charge us for. They're really good.

Are there any areas they could improve?

The relationship I have with Guy is one where he can give me a lot of pushback. There are a few times when I wish he wouldn't, but most of the time I think that it's a good thing.

Do you have any advice for potential customers?

Just work with them. That’s it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I’d give them a 12 if I could.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them but don’t want them to get too busy.

Video Production for Lab Equipment Company

“They have an uncanny understanding of our story and mission and always knew exactly what we wanted.”

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5.0

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2011 - 2013
Project summary: 

Guy Bauer produced videos for an instrumentation company to bolster brand visibility. They conducted interviews, edited content, and provided still photography for multiple marketing and publicity projects.

The Reviewer
 
1,001 - 10,000 Employees
 
Chicago, Illinois
Thomas Osborne
Former Global Product Manager, PerkinElmer
 
Verified
The Review
Feedback summary: 

Each endeavor was highly successful and built brand awareness and momentum. They set interviewees at ease and cemented the professional identity of several internal members. They are expert editors with an iconic style.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I worked at a laboratory instrumentation company that specializes in analytical instruments for the life sciences, pharmaceuticals, and other industries. I was responsible for laboratory automation segments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Guy Bauer?

We wanted a video that would build brand awareness and visibility for one of our automated platforms.

SOLUTION

What was the scope of their involvement?

When we started working together, I wasn’t sure what I wanted to do with the video. We decided to tell the product’s story by showing how it performs and helps customers achieve their goals. We concluded that the story should be a series of interviews with our internal people. We wanted to give the spotlight to our application scientists and principal engineers, so we structured the interviews with informal, open-ended questions designed to let these people talk about their own experiences.

The first video was an astronomical success and we were given a huge budget to make 7–10 more videos. When I left for a different company, I did two more projects with them that were virtually the same. We rebranded the facility and strengthened brand awareness before a new product launch. They brought a still photographer who shadowed the whole video and contributed awesome photos for our other print media. That provided even more value for our money and the materials they produced were useful in future projects.

What is the team composition?

At the beginning, we worked directly with Guy (Founder, Guy Bauer). We formulated plans and then he brought in one or two principal photographers, videographers, and the makeup artist. As the company grew, they added a lot of other talented people to their staff. We engaged a project manager and a still photographer.

How did you come to work with Guy Bauer?

I did an internet search and came up with three potential options. Guy was just starting his company and we were one of his first clients. He was honest and his prices were reasonable. I connected with him and wanted to give him an opportunity. I wanted to work with him on every video project that came after.

How much have you invested with them?

We spent about $40,000–$50,000 on my work with them at both companies.

What is the status of this engagement?

I worked with him in 2011 and 2012 at PerkinElmer. Then, I worked with him in 2013 at my other company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our projects were wildly successful. Guy is an expert in photography who uses great techniques to generate leads and build brand awareness and momentum. He chose really fantastic music and his editing was phenomenal. He had a talent for picking the right quotes and putting them against beautiful panoramic shots and great lighting.

He was a terrific interviewer. Some of the people we chose were unaccustomed to the spotlight and were very nervous. It’s hard to be candid if you’re not used to makeup artists and bright lights. He got every interviewee to open up and tell their story.

One unmeasurable result was what these videos did for our internal team. These projects fired up everyone who participated in our videos and thought the experience was amazing. For some, the process cemented their internal identity and motivated them to do great things. It was one of the finest marketing experiences of my life; everyone was amazing.

How did Guy Bauer perform from a project management standpoint?

Project management was one aspect that grew with his business. As the volume of projects grew, he hired more staff. Every person I interacted with was professional and in tune with the mission. We never had any issues with execution. I don’t think he would tolerate anyone on his staff who didn’t meet his standards.

What did you find most impressive about them?

They have an uncanny understanding of our story and mission and always knew exactly what we wanted. I can’t say enough about Guy. He was always fair and everything about my experience with him was first-class.

Are there any areas they could improve?

No, I’m delighted with their work. I still check in with Guy at least once or twice a year to see how he’s doing. It’s a joy to see his business blossom; he really deserves it. His photography and storytelling are iconic and I recognize his work whenever I see it on TV.

5.0
Overall Score They were always outstanding.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They met their deadlines and there was only one instance when they asked us to be flexible. They were always candid and professional.
  • 4.5 Cost
    Value / within estimates
    The price has risen over the years because of the demand. They tell powerful stories and the value is really high.
  • 4.5 Quality
    Service & deliverables
    I very rarely give perfect scores. There’s always room for improvement.
  • 5.0 NPS
    Willing to refer
    I would recommend them without question.