Umault

Introduce your business and what you do there.

I’m the founder and CEO of Integro Builders, a custom builder. We perform major renovations in historic homes, construction of new homes, and commercial interiors.

What challenge were you trying to address with Umault?

We needed help with video production for our branding videos, which we wanted to use on our website and social media channels.

What was the scope of their involvement?

Umault does video production for us; they’re creating material that shows potential clients what we do as a company. They started by coming in, analyzing what we wanted to do, and assessing our market — their team has a completely original process focused on my particular audience to appeal to them. Regarding their tasks, they’re responsible for handling all the filmmaking, which includes establishing the audience, creating the storyboards, managing the shots and postproduction, and hiring the directors and actors.

In addition, they’ve given us multiple video formats for different social media platforms.

What is the team composition?

We’ve been working with Guy (Owner), a project manager, a director, the lightning and filming crew, and an actor.

How did you come to work with Umault?

I’ve worked with Guy on previous projects, and I didn’t hesitate to engage with him for this new project.

How much money have you invested in this partnership?

For this project, we’ve spent around $50,000 with them.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve published the video on our site, YouTube, Facebook, and Instagram. The process has been fantastic, and our website has improved greatly thanks to the material they’ve created for us. Overall, our company’s brand and online presence wouldn’t be the same without Umalt’s video production work. Moreover, they volunteered to do two more videos for us despite agreeing on just one.

How did Umault perform from a project management standpoint?

Their process is excellent, and I don’t think they have competition due to their unmatched emotion that is derived from their filmmaking. Their team has a unique and high-quality ability to deliver a final product which is not just a video production, it's cinematography.

What did you find most impressive about them?

Their process is excellent, and I don’t think they have competition due to their unmatched emotion and commitment to filmmaking. Their team has a unique and high-quality ability to deliver a final product with a cinematography rate.

Are there any areas they could improve?

Their video formatting is less conducive to social media than it is to websites.

Do you have any advice for potential customers?

Hire them today!

Introduce your business and what you do there.

I’m the VP of solution product marketing for a conversational AI company. We sell into different industries, with healthcare being our primary focus. For that particular space, we provide physician and patient solutions. We also provide enterprise-level customer care and customer engagement solutions to brands in the financial services, telecommunications, retail, and government sector.

What challenge were you trying to address with Umault?

We wanted to refresh the messaging and positioning of our enterprise solutions portfolio through a video. A typical corporate video seemed a bit dry, so we needed a creative approach to could really tease out the pain points that resonate with our audiences and buyers. Since we’re doing B2B sales, we also wanted this video to be more B2C-focused so that it has a more mainstream feel to it. 

What was the scope of their involvement?

We approached Umault with our high-level requirements. We already had a messaging structure and a general narrative ready, and their team helped us creatively translate that into video form. They developed a script that addressed user pain points with our solutions, such as long hold times and fraud alerts from the voice biometrics and security system.

One of the challenges that we faced was with filming in the middle of the pandemic. We wanted the final piece to have some longevity beyond COVID-19, so we were debating filming the cast without masks on. Umault walked us through different options and was able to pull off an in-person, multi-day shoot. 

In the end, they came up with a flagship piece, which our employees refered to as our Super Bowl ad. Their team cut it up and created three versions of it for different purposes. They also rendered everything in five different languages in order to localize the videos. 

What is the team composition?

We mainly interacted with Guy (Founder & Creative Director) who led the production process. There was also a pretty small team behind him. 

How did you come to work with Umault?

Umault had done such beautiful work for us in the past, but that was all concerning our healthcare space-focused solutions. We sought their services again for the enterprise side of our business since we already knew they were the right choice for this project.

How much have you invested with them?

All in all, everything cost around $200,000.

What is the status of this engagement?

The project started in October 2020 and we finalized the product around the end of February 2021. There were small additional pieces, such as the localization, that went 2–3 months beyond February 2021.

What evidence can you share that demonstrates the impact of the engagement?

The feedback was twofold. For one, we heard customers — either through direct sales or through different social channels — say that that video was the best company piece we’d ever put out. There were testimonials about how true and resonant our message was to customers’ real-life experiences. 

For another, the final piece had such a mainstream appeal even for non-buyers. Our own employees got a boost of morale from it and started to share it with their families and friends. It really helped them explain to their network what they were doing at our company, and Umault’s script and cinematography were a large part of that. 

How did Umault perform from a project management standpoint?

The project management was so completely awesome. They were very good at sticking to the timeline. When some conflict would come up on our side, they remained flexible and nimble enough to adjust. Our communication was great as well; we had regular check-ins and reviews where we provided feedback. 

During filming, they set up a live feed in order for us to dial in on what they were doing. We couldn’t work with them on-site because of travel restrictions, so that was a really great way for us to be able to participate in the production.

What did you find most impressive about them?

I’ve done a ton of projects with different companies, but Umault’s approach and vision were very unique. They were phenomenal.

Introduce your business and what you do there.

I’m a marketing manager a major professional services organization. The group I work in is focused on our alliances/partnerships with various technology companies.

What challenge were you trying to address with Umault?

We hired them to create a video to provide an overview of one of our go-to-market solution accelerators that we’re selling to our state government clients.

What was the scope of their involvement?

In this particular project, they produced a roughly 3-minute overview video. They provided concept creation, scriptwriting, animation, and editing. They even scoped out the voiceover talent for the video. They shaped all those elements together into a polished final piece.

What is the team composition?

I work primarily with two teammates, Tory (Head of Client Services) and Guy (CEO & Creative Director).

How did you come to work with Umault?

I started working with them several years ago, through one of my colleagues at the time. She’d also worked with them on past videos as well. She connected me with them when it was time to implement an update on one of our existing videos. I’ve since relied on them for multiple projects.

How much have you invested with them?

I believe that that particular project cost around $37,000.

What is the status of this engagement?

That particular project lasted between May–July of 2020. We’ve collaborated with them on around 4 different projects in total.

What evidence can you share that demonstrates the impact of the engagement? 

The service and output I’ve received have definitely aligned with what I expect. It’s clear that the Umault team puts a lot of thought into their work before they deliver it. I’m so comfortable working with them that I feel comfortable enough to bring my key stakeholders onto calls with them. I can allow them to get a first look at things because I know Umault will represent us well with the quality they can bring to the table.

How did Umault perform from a project management standpoint?

We primarily communicate via email and conference calls.

What did you find most impressive about them?

They were great and very upfront about what days and times would work. They accommodated us whenever we had some challenging schedules to line up. They’d typically beat their deadlines to us on most items. I enjoy working with them because they’re just so on top of it. I don’t have to worry or feel like I have to provide oversight at all.

They’re also very easy to get along with. When we’re on calls together, it’s never a stiff environment, but rather a free-flowing conversation. They’re open to ideas and don’t shoot us down immediately, despite us not being the creative ones. They bring you into their brainstorming process.

Are there any areas they could improve?

I think that the biggest challenge is coming to an agreement about the pricing; I know that they’ve shifted their pricing model over the last year or so. They’ve expanded their scope of services to incorporate a more strategic approach to their video production. We’re tasked with making sure that all of our stakeholders understand what goes into making a video, which can be a struggle.

Do you have any advice for potential customers?

The more prepared you are before you enter the engagement, the easier, faster, and smoother the process will be. It also prevents surprises, because they’re going to know upfront what your expectations are regarding the video.

Introduce your business and what you do there.

I work at a large management consulting firm and I am a part of our alliances marketing team, working with our large technology alliance relationships. I’m an alliance marketing consultant, and my job is to promote the work that my management consulting firm does with other tech vendors.

What challenge were you trying to address with Umault?

The goal was to increase interest in a specific technology solution that we have. It's a government focused solution around Medicaid. And the goal was to provide an overview of the solution and the benefits that it delivers in order to increase pipeline for that solution.

What was the scope of their involvement?

 Their scope of involvement and work was acting as a video agency and vendor to create the video itself.

They worked with me, our marketing lead and our client implementation team to strategize the videos. Then they actually went ahead and created the video itself. They did all of the development work for the video camera.

Initially, they provided us with three different concept and we chose an animated concept. First came scripting and then they worked through storyboarding with us. They provided us with two rounds of revisions. Then they did the animation and voiceover and brought it all together.

What is the team composition?

We worked with an account manager, and the CEO & president.  

How did you come to work with Umault?

We’ve worked with them on several engagements before and they’ve done a stellar job. They take complex projects and they’re able to make it appealing in a visual format.

What is the status of this engagement?

The project lasted from May–July 2020.

What evidence can you share that demonstrates the impact of the engagement? 

Our account team uses the videos to engage and sell to clients. They’re also very familiar with work we’ve done with Umault in the past, and they claimed that this was the best product they’ve seen. Overall, they’re very pleased and are looking forward to integrating it into their lead generation activities. They listened to every direction we gave in terms of project guidelines.

For me, it was definitely a win. I’m excited to be able to leverage the video from a marketing perspective. It’s a great example of various teams coming together and we’re excited to engage with it.

How did Umault perform from a project management standpoint?

It’s top-notch. Our account manager is communicative. She is very clear and concise about what she needs from my team. That made it easy for us to set expectations and guidelines for our stakeholders. They did a great job sticking to deadlines and turning the project around quickly.

The process was very smooth. The Umault team is very easy to work with and professional. We were working together during the COVID-19 era, and people needed to take time off. Nevertheless, there were no bumps in the road.

What did you find most impressive about them?

Their ability to take complex processes and bring them to life in a  way that’s ways to understand, is engaging, and visually interesting. Marketing our technology can be a challenge, but we like working with Umault because they bring our work to life in a unique way. It highlights how our technology is impactful for clients.

Are there any areas they could improve?

I don’t have anything specific to say about this project.

Do you have any advice for potential customers?

Clients should come prepared with an organized brief and understand what key points they want to get across.

Introduce your business and what you do there.

I’m the SVP of a brand agency. I handle all of the creative strategy.

What challenge were you trying to address with Umault?

We needed to do a 30-second TV spot by bringing a storyboard concept to life.

What was the scope of their involvement?

It was a TV spot for one of our healthcare clients located on the West Coast. We met with Umault to discuss the storyboards, our vision for the project, background on the client, and objectives we were trying to achieve. We looked to them to provide the director, producer, and the logistics and coordination of the shoot.

The shoot took place over several days in Los Angeles.

What is the team composition?

We pretty much worked with the producer to coordinate the logistics. Guy (Founder & Creative Director) was engaged throughout the entire process from storyboard review to logistics. On the actual shoot days, Guy also served as the director.

How did you come to work with Umault?

One of our colleagues used their services at a different firm. As part of our standard process, we look at who has the best creative capability, technology, likability, and workability. Through that evaluation process, we settled on Umault.

How much have you invested with them?

We spent around $125,000–$140,000.

What is the status of this engagement?

We worked with them from January–February 2020.

What evidence can you share that demonstrates the impact of the engagement?

The TV spot was executed the way we hoped it to be. From a creative standpoint, we were pleased with the cinematography and quality. We were pleased with how the logistics went. Some natural surprises came up during the shoot, and those were well-managed. Ultimately, the client was also happy with it.

How did Umault perform from a project management standpoint?

They were very thorough and detailed. We appreciated their responsiveness as well. Guy brought his own vision and ideas, which we appreciated. The team collaborated well, listening to any creative concerns we had. We found a good, happy ground.

What did you find most impressive about them?

I was impressed with their storytelling. Their eye for film quality aligns well with what clients are looking for.

Are there any areas they could improve?

They should continue to listen and work to incorporate creative ideas from the clients a bit more.

Do you have any advice for potential customers?

Have a solid storyboard upfront. Clearly communicate what you’re looking to get out of the project. Any client insight is helpful to them.

Introduce your business and what you do there.

I’m the president of CGI Interactive.

What challenge were you trying to address with Umault?

We build custom presentations and create animated videos for a wide range of clients in the area of interactive communications. In many cases, they want shot videos. This includes a camera and crew that shoots the talent the client may bring to the team. Often times, it’s people who work at their company.

We do animated videos in-house, but we don’t do shot videos. If our client wants a shot video, we subcontract that out to Umault because that's their expertise.

What was the scope of their involvement?

Guy (Founder and Creative Director) and his team come with a brain, and that’s why our clients hire us. Our clients have a good idea of what they want to say and get across. But they’re looking to do it in a different way. They bring us on to get it done but do so from a different perspective from their internal thoughts. Umault comes prepared to do something different. Many of the shot videos are product videos for our tech clients. One is a large data storage company.

What is the team composition?

We work with an executive creative director, assistant creative director, and an assortment of supporting crew members.

How did you come to work with Umault?

One of my account managers was tasked to find a vendor. I left it up to her to look for three or four different vendors, and Umault was one of them. We held video and phone calls with them. Although they’re in Chicago and we’re in Boston, trust came through the telephone sessions when we spoke to Guy. We were also impressed with the samples of his work. His work is different and unique. There were many small details that made big differences.

How much have you invested with them?

We’ve invested between $250,000–$500,000.

What is the status of this engagement?

Our ongoing engagement started in January 2012.

What evidence can you share that demonstrates the impact of the engagement?

The biggest metric for success is that our clients come back to us. They love the work that we’re doing. What's more, Guy has been so trustworthy. Trust, to me, is the utmost importance in a partnership. There are small projects that have required travel.

We allow Guy to run a project without us being there, and he represents our company when we’re not even on-site. I trust that he’s going to do a professional job. He successfully implements the ideas we need to be done without us being present.

Guy has a wonderful way of interviewing; he helps the interviewee loosen up and get comfortable. He has a great way of getting the conversation started as well as a gift for getting answers without making people feel as if they’re reading from a script or memorization.

How did Umault perform from a project management standpoint?

They do a phenomenal job with project management. Every time there’s a new edit or something out of the scope that the client requests, we immediately get pricing from their team. They always stick to the budget.

Umault does their homework ahead of time as well as is always prepared for meetings and shoots. From the moment they pull up, they know exactly where they’re going in the building. Their team follows a tight schedule and carefully laid-out plan. Guy’s a master of making people feel comfortable, and he respects their time as well.

What did you find most impressive about them?

They just get it. They understand technology. We don’t have to reinvent the wheel for every single client. Their team understands all sorts of tech solutions as well as the best ways of getting that on video.

Are there any areas they could improve?

No, I can’t think of anything. I’m very happy with the way they perform for us.

Do you have any advice for potential customers?

Do your homework. Be clear and honest about what you’re after as well as your budget. And then trust them. They’re a creative agency, not just five people with a camera. They’ll give you more than what you’re asking for, and they’re a pleasure to work with.

Introduce your business and what you do there.

I’m the chief marketing engagement officer at IMPACTS Experience. We’re a data company that works with cultural organizations: zoos, aquariums, museums, and performing arts groups.

What challenge were you trying to address with Umault?

We have a platform that functions as a blog. Its following was growing, and we received requests for videos that our clients and entities could watch and share at staff and board meetings

We were looking for a video production company to create engaging, easily understandable videos for a sophisticated, executive leadership audience.

What was the scope of their involvement?

Umault produced 74 videos over 11 rounds of shoots. Each video is up to three minutes long. We did the filming at a studio in Chicago. Using a blank background, Umault created engaging illustrations to make our data make sense and tell its story. The videos are embedded in our website where executive leadership teams can access it.

What is the team composition?

The team has changed over time. At any given shoot, we work closely with a producer and a revolving team of five people who work as directors, sound editors, editors, and more.

What’s been really important to me from the beginning is that Guy (Founder / Creative Director) is very involved in every round of videos. He’s not always there in person, but we still feel like we have his support and he cares about the outcome. When we have creative conversations, he’s on the line or informed afterward. Even as the team changed for each shoot, Guy and the company values have remained consistent.

How did you come to work with Umault?

We put out an RFP to six video production companies. We were looking for longer videos at the time. Umault was the only one who responded back saying, “We have a better idea than what you’re requesting.” It was a risk that they took, but a smart one. The minute we read their strategy, we knew it was going to be more successful than. Their ability to think creatively while keeping in mind what we originally asked for is interwoven in their work, and so is their expertise to execute on their solutions.

How much have you invested with them?

We’ve spent about $170,000.

What is the status of this engagement?

We started working with them in 2015. Our first video went up in August, so we likely started working together in early summer. We work with them round by round. We film 5–8 videos at a time; the number grew as we became more efficient. When we reach out to them for a new round, we’ll have a call to talk about our creative decisions, the number of videos we needed, and any changes we want to make from the previous round.

What evidence can you share that demonstrates the impact of the engagement?

We get incredible feedback from the videos. When I’d go to keynotes and speaking engagements, people will more often compliment our videos even though that’s not the majority of our content — which is charts, graphs, and other documents. It’s one thing to speak about data, and another thing to have the data illustrated and the charts come to life. The videos created by Umault have become an important part of our brand that people closely identify with.

How did Umault perform from a project management standpoint?

I’m not exaggerating when I say that working with Umault has been one of the best professional partnerships that I’ve had in my career. Organized and friendly, they help you think of ideas better than your own, and they aren’t afraid to tell you. They hold to deadlines very well and remain conscientious of our goals. That’s been in clear in the whole process.

What did you find most impressive about them?

First, Umault’s attention to helping us achieve our goals has really blown me away. They will change the background and make things more professional as things evolve. If I have any technical issues, they will help me even if it’s not part of their engagement. They do the details that help us make sure that things are a success.

Second, Umault is incredibly easy and professional to work with. They get back to us, use timelines, and have a level of expertise that they deploy and stand by.

Are there any areas they could improve?

Nothing comes to my head immediately. We’ve been very pleased with our partnership with Umault.

Any advice for potential customers?

Be open to their expertise; they’re helpful in providing an outside perspective. They keep me from lapsing into jargon that’s unnecessary or inaccessible. They also have ideas that are better than mine at communicating things. That’s been very valuable.

Introduce your business and what you do there.

We work in the technology sector, providing AI solutions for thousands of organizations globally across healthcare, financial services, telecommunications, government, and retail – to create stronger relationships and better experiences for their customers and workforce.

What challenge were you trying to address with Umault?

They produced a marketing video to promote one of our newest solutions for the healthcare industry. The product is an AI-powered voice-enabled technology that uses ambient sensing technology to securely listen to clinician-patient encounter conversations and automatically writes medical documentation.

What was the scope of their involvement?

They made a three-minute video showcasing testimonials from several satisfied customers. We didn’t want it to feel like a traditional corporate product advertisement or testimonial video. They used a unique style that felt more natural, raw, and in-depth. This piece was a flagship of our product launch and we included this video as part of our press release and distributed it through our web assets and various social channels.

What is the team composition?

We worked with a team of three people who came to all of the shoots. 

How did you come to work with Umault?

We worked with them previously on another project. We were happy with their work and wanted to partner with them again. 

What is the status of this engagement?

We started working with them on this project in October 2019, and we released the video this February. 

What evidence can you share that demonstrates the impact of the engagement?

The piece they created was powerful and well-done. Multiple in-house employees have reached out and told me that it makes them proud to be a part of our company. The video really got to the core of why we developed this product– to reinvent the relationship between the physician and patient. It has an emotional impact on the viewer. 

Physicians and hospital administrators have also given us great feedback about the video and said that it resonates with them. This is the proudest I’ve ever been of a video we’ve produced. 

How did Umault perform from a project management standpoint?

They provide exactly what you would expect from an agency. We laid out a timeline, and they were able to stick to it. They were also flexible with shoots. One of the physicians we were featuring had limited availability, but they were very accommodating. They helped us set realistic expectations and had excellent project management skills. 

What did you find most impressive about them?

It feels like I’m working with friends. The experience was is so enjoyable, it didn’t feel like I was at work when we were doing shoots together. They also did an excellent job explaining their process and technique. Everything went smoothly. 

Are there any areas they could improve?

Not really. I’ve yet to be disappointed with any of their work.

Introduce your business and what you do there.

I’m the executive director of the center for integrated research at one of the largest professional services firms in the world. We have leading positions in consulting, audit, tax, risk and financial advisory. We serve most of the largest and most important firms in the world.

What challenge were you trying to address with Umault?

We conduct research in a wide variety of domains. These areas include technology, like the cloud and artificial intelligence, along with more conceptual areas like the future of work and industry 4.0. When we do this, we need to adopt a multi-channel strategy for getting those ideas out into the world. 

The Umault team was brought on to produce high-quality video and educational content that we use to reach our clients and the public sector.

What was the scope of their involvement?

One project was for a collaboration with a manufacturing innovation institute. It was focused on “digital thread,” defined as the seamless strand of data and computing that stretches from the initial conception of a new product through to the end of its life. 

We did all the research, and Guy helped us turn that message into a rich, eight-part video series that tells the story of digital thread through a specific use case (a single component of an airplane).

The Umault team focused on the cinematic quality, trying to create a very experiential vibe for when we visited the site and interviewed people.

I’m not an actor, but they were able to make me the central figure of the video and help me understand how to succeed. They helped me tell the story, edited the raw footage, and turned it into the final product.

What is the team composition?

There were about a dozen people on his team that we interfaced with at different times. We worked with a producer, a number of videographers, sound specialists, and a backup artist. There was an editorial team back at their office. Guy did a great job of introducing me to the team and helping me understand each of their roles. 

How did you come to work with Umault?

Guy was recommended to me by someone on our staff who had worked with him in the past. She was aware of his team’s talents, and she introduced us for our first project (a 25-part online course on additive manufacturing).

By the time we got to this project, we had a track record with his team that gave us high confidence in their abilities. 

How much have you invested with them?

We’ve spent hundreds of thousands of dollars with them.

What is the status of this engagement?

We started working together in 2013, and Umault continues to do ongoing work for our firm in other areas.

What evidence can you share that demonstrates the impact of the engagement? 

The team has been phenomenal at helping us format and deliver a message that’s very powerful for people to receive.

They created a masterpiece that I’m personally proud of. More importantly, it’s had a dramatic impact on our audiences, substantially more views than the platform we launched it on usually sees. There were hundreds of thousands of visitors on the site and inquiries. 

People have stopped me at trade shows and congratulated us on the content we created. It’s being used by academic programs and by governments. It was a tremendous outcome — but it was easy to achieve because Umault has it together.

How did Umault perform from a project management standpoint?

Project management is a non-issue, and that’s the biggest compliment that I can offer.

It was a terrific experience. They walked us through the storyboard process and helped us block out episodes. They were great collaborators. They did a masterful job of editing the video and directing it. 

They are very organized on-site, and they do a great job of laying things out in advance. Guy seems to treat his people extremely well. They appear very happy working with him.

The communication is excellent, and they always tell us what they need. They deliver on the deadlines they’ve set, even if we have to put a rush on things.  

What did you find most impressive about them?

I would endorse working with them without hesitation. They’re worth the cost. They turnaround results quickly, they’re respectful of our time, and they deliver a great product.

Over the years, I’ve learned that if Guy tells me to do something, I do it. I always make the joke that “I was there when it was filmed, so I know how bad I was.” But, he is not going to let me look bad.

Guy has a soft touch as a director, so he helped me feel better when I was frustrated or not communicating clearly. Somehow, the team always turns the footage into work that I’m personally, really proud of.

The team delivers a strong narrative backed by rich video content that moves away from the “talking head” or voiceover PowerPoint I see in many other videos. The content is accessible and interesting to our audience. This differentiates the team from others. 

Are there any areas they could improve?

I don’t have any major criticisms. He is the best outfit I’ve ever worked with. His team does everything they can to deliver a high-quality product. 

Do you have any advice for potential customers?

Potential customers should trust them — they are professionals. Guy’s vision may be more nuanced than yours based on their experience, so make sure to communicate if you’re uncomfortable. If you have a vision of your own, tell them, and they’ll work with you. Also, make sure your work is done because their success depends on your efforts as well.
 

Please describe your company and your position there.

OPTO International is a B2B modular retail fixture manufacturer based in Wood Dale, Illinois. I oversee the Marketing department here. Our primary clients range from small retailers to corporate retailers to design firms and architects.

For what projects/services did your company hire Umault?

We sought out Umault for a full-scale minute long professional video, complete with high-quality footage, models/actors, voice-overs, special effects and post-production. Umault beat out three other firms to win the bid.

What were your goals for this project?

We wanted to create a video that was not necessarily an overt commercial for OPTO. With all the attention placed on online retail and e-commerce these days, we wanted to create a piece that championed brick-and-mortar retail, and reminded people to, once in a while, stop "searching", and start LOOKING. We wanted to capture those magical moments that can happen at your local shops and boutiques. Great retail is everywhere!

How did you select this vendor?

We sent the RFP out to four different companies. We chose Umault for a couple reasons: their RFP response aligned very closely to what we were looking for (along with a very impressive presentation), and they also had done the most work related to the sort of B2B work that we do.

Describe the video(s) and the process in detail.

The video was a minute long, and features a group of vignettes of customers' various experiences of at local retail stores. Even though the video is short, the viewer develops relationships and empathy with the characters as the film's narrative intermingles the vignettes throughout its sequence. Umault began by sending us some concept choices for the story that the video would tell. Once we agreed on one, they created a treatment and accompanying storyboards for us to review. They then began recruiting actors (for on-screen and voice-overs) as well as setting up filming locations, keeping us informed of the progress, and any problems that came up. We then conducted the shoot at the various locations, with a few representatives of OPTO on-hand for creative consultation. We then went through several rounds of edits until we arrived at a final film that everyone was extremely satisfied with.

What was your vendors' project management or feedback process?

The project management was exceptional. We were aware of any given day where we were with the process. And the pacing of the project was perfectly reasonable. In fact, we needed to hold our own feet to the fire to ensure that we gave them feedback on a timely basis so that we would not hold them up!

Can you share any outcomes from the project that demonstrate progress or success?

We were not looking for direct R.O.I. for this video - again, it wasn't a true commercial advertising OPTO. We just wanted to spread it around as much as we could during the holiday season of 2017. This consisted of adding it to our YouTube and Vimeo channels, boosting the video on Facebook, and sharing it as a trailer at all presentations we were doing at conferences and at clients headquarters at the time.

How effective was the workflow between your team and theirs?

Very effective. I do not remember any issues at all.

What did you find most impressive about this company?

We had never worked with a professional video production company before to this degree. So we were very impressed with the resourcefulness of the company. The ease through which they pulled all the components together (script, storyboard, actors, narrators, settings, props, equipment) into a tangible finished product. It was a true joy to see a project for such a collaborative but complex medium come to life from concept to completion.

Are there any areas for improvement?

No issues that I can recall. I would not hesitate one bit to work with Umault again.