What evidence can you share that demonstrates the impact of the engagement?
The team has been phenomenal at helping us format and deliver a message that’s very powerful for people to receive.
They created a masterpiece that I’m personally proud of. More importantly, it’s had a dramatic impact on our audiences, substantially more views than the platform we launched it on usually sees. There were hundreds of thousands of visitors on the site and inquiries.
People have stopped me at trade shows and congratulated us on the content we created. It’s being used by academic programs and by governments. It was a tremendous outcome — but it was easy to achieve because Umault has it together.
How did Umault perform from a project management standpoint?
Project management is a non-issue, and that’s the biggest compliment that I can offer.
It was a terrific experience. They walked us through the storyboard process and helped us block out episodes. They were great collaborators. They did a masterful job of editing the video and directing it.
They are very organized on-site, and they do a great job of laying things out in advance. Guy seems to treat his people extremely well. They appear very happy working with him.
The communication is excellent, and they always tell us what they need. They deliver on the deadlines they’ve set, even if we have to put a rush on things.
What did you find most impressive about them?
I would endorse working with them without hesitation. They’re worth the cost. They turnaround results quickly, they’re respectful of our time, and they deliver a great product.
Over the years, I’ve learned that if Guy tells me to do something, I do it. I always make the joke that “I was there when it was filmed, so I know how bad I was.” But, he is not going to let me look bad.
Guy has a soft touch as a director, so he helped me feel better when I was frustrated or not communicating clearly. Somehow, the team always turns the footage into work that I’m personally, really proud of.
The team delivers a strong narrative backed by rich video content that moves away from the “talking head” or voiceover PowerPoint I see in many other videos. The content is accessible and interesting to our audience. This differentiates the team from others.
Are there any areas they could improve?
I don’t have any major criticisms. He is the best outfit I’ve ever worked with. His team does everything they can to deliver a high-quality product.
Do you have any advice for potential customers?
Potential customers should trust them — they are professionals. Guy’s vision may be more nuanced than yours based on their experience, so make sure to communicate if you’re uncomfortable. If you have a vision of your own, tell them, and they’ll work with you. Also, make sure your work is done because their success depends on your efforts as well.