Umault

BACKGROUND

Please describe your company and position.

I am the Brand Marketing Global Lead of Teamwork.com

Describe what your company does in a single sentence.

Combining powerful project management and easily streamlined operations - Teamwork.com is the only platform built for managing client projects, profitably. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Umault to accomplish?

• Drive awareness of our brand
• Improve perception about what we offer as a brand
• Capture attention & be unexpected to cut through the noise

SOLUTION

How did you find Umault?

• Online Search
• Clutch Site
• Possessed video in my LinkedIn feed

Why did you select Umault over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Their work spoke for itself and Guy himself was a huge part of the reason!

How many teammates from Umault were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create an organic brand awareness-driving video ad for Teamwork.com.

Teamwork.com ad

• One Teamwork.com ad
• Creative strategy and 3 concepts
• Script and storyboard for chosen concept
  • All pre-production planning, logistics, crew, talent, and gear
  • Two (2) year digital buyout of all talent
  • Post-production including editing (two rounds of revisions), color correction, and sound design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our objective was to create an organic film that captured the attention of our ICP (it’s noisy out there!), position ourselves as the brand that understands and solves for client demands, and do it in a way that is REALLY hard to ignore. 

The video is still a force to be reckoned with, and our first brand play in a long-term strategy, but the result so far? We created the single best performing piece of content in the company’s 16 year history.

Some other early wins for 'The Client'

• 2.3million video views (so far!) in 8 weeks - LinkedIn + YouTube
• 7.5M impressions in 8 weeks
• Market beating engagement on LinkedIn - 17.85% engagement rate in first 24hrs against benchmark of 2.6%
• 'Viral' engagement on LinkedIn: Reposts, Comments etc!
• FREE System1 testing - Refered to by their SVP as "The most creative B2B ad I've ever seen" and rating as category beating for long-term growth + short term sales impact in B2B
• Audience growth +3% in first 30 days
• 4M PR impressions in first two weeks
• Some direct leads and pipeline! (too early to capture full impact) 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can’t say enough good things about Umault. Partnering with them on ‘The Client’ will go down as one of the best briefs and pieces of work I’ve ever been a part of. They are the most efficient team I have ever worked with - never missing a deadline, but also fully optimising the feedback process to suit time zones, recording additional context videos to guide the decks, total ease of communication etc. 
It was best-in-class project management but now I'll struggle with anything less than Umault going forward - so I'm tainted :D Guy was incredibly responsive, always, and also acted as a true partner and sounding board when it came to some internal selling of the concept!  

What was your primary form of communication with Umault?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the first kick-off session, I knew we had found an incredible partner. Guy just gets it. He has a relentless empathy for the audience and what they will and won’t care about, he understands the challenges B2B brands face, and most importantly, he understood the challenges internal brand teams face in getting risky work across the line. He pre-empts everything in his proposals and it's truly impressive. He pushes back the right amount while being considerate of the ask of the business. That’s why Umault constantly makes work that works. 

What also stood out to me was their smart business model. That really made it easier for us to be able to work with them. It's just Guy and Jennifer - they produced Hollywood-quality work in a short time at a cost that didn't get eyebrow raises from leadership. It's a sweet spot and it works for them and their clients! Kudos to them. 

Are there any areas for improvement or something Umault could have done differently?

No. Truly. I have never be so impressed with a vendor, and I've been in this business 17 years! Umault make magic happen. 

BACKGROUND

Please describe your company and position.

I am an executive at a healthcare company

Describe what your company does in a single sentence.

We build tuneable and on demand cell mimics for any biomarker or cell line of interest.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Umault to accomplish?

• Create awareness about our products with our target audience
• Drive clear concise messaging around customer pain points
• Create buy-in for the need to change the status quo

SOLUTION

How did you find Umault?

• Online Search
• Referral

Why did you select Umault over others?

Their extreme creativity and ability to have that aha moment for end users

How many teammates from Umault were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A campaign of 3 ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project we completed with Umault was worth its weight in gold. Our audience is very well educated and our problem we were addressing was obtuse and a bit sensitive to broach. We have been marketing to this audience with average open rates of 30% but the campaign that Umault helped us create blew our expectations and frankly set marketing records with 77.81% open rates that rolled over to follow-up campaigns as well. 

To be frank the campaign generated a bond between us and our customers and overall took our relationships with them to the next level. From an ROI perspective it moved revenue in a BIG way... over 700%!!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Umault not only delivered on time, but they were open to our feedback and needs along the project timeline. Additionally they were able to work us in to a (rare) open window so that we had an expedited project.

What was your primary form of communication with Umault?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creativity is second to none. We have come back for more!

Are there any areas for improvement or something Umault could have done differently?

No areas of improvement from our experience. THANKS

BACKGROUND

Please describe your company and position.

I am the CEO of Dryrun

Describe what your company does in a single sentence.

We help business owners with lumpy cash flow see it, fix it through simple, clear forecasts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Umault to accomplish?

• Catch our customers attention on social media sites.
• Stand out from the crowd.
• Introduce our product so that they come and visit our site.

SOLUTION

How did you find Umault?

Referral

Why did you select Umault over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Umault were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Umault created two amazing videos for us. The first was a 'scroll stopper' to catch our customers attention on crowded social media platforms. Building a short spot that not only catches people and gets them to stop and watch, but it has to be laser focused on finding our customers and separating us from the competition.

The spot they created was so brilliant that it not only catches people with a simple, funny and engaging visual, but it also slams home the single, clear problem that we solve. Lumpy cash flow. If you have it, you know it. If you don't, you move on.

The second spot is fed to the people that watched the first. It’s a more concrete ‘how we help you’ type of video. It’s used in numerous places and is the stepping stone to a free trial of our software. Guy and his team at Umault are incredibly creative, a pleasure to work with and also true professionals that are highly organized, on-point and on-time with everything. There’s a reason Umault is one of the top video production companies in the country. They did an outstanding job on both videos.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Click through rates and conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team developed a plan and timeline at kick-off. They stuck to both the plan and timeline and kept us informed at every single step. They are so on-top of things that I started to feel bad having no more feedback than "that's terrific". For us, only small changes here and there were required and the tweaks were fast and exactly as required.

What was your primary form of communication with Umault?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are so enjoyable to work with and so creative that I was surprised that their processes and management was absolutely spot on as well. That's truly a unique and powerful combination.

Are there any areas for improvement or something Umault could have done differently?

None. This project was absolute clock-work.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Integro Builders, a custom builder. We perform major renovations in historic homes, construction of new homes, and commercial interiors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

We needed help with video production for our branding videos, which we wanted to use on our website and social media channels.

SOLUTION

What was the scope of their involvement?

Umault does video production for us; they’re creating material that shows potential clients what we do as a company. They started by coming in, analyzing what we wanted to do, and assessing our market — their team has a completely original process focused on my particular audience to appeal to them. Regarding their tasks, they’re responsible for handling all the filmmaking, which includes establishing the audience, creating the storyboards, managing the shots and postproduction, and hiring the directors and actors.

In addition, they’ve given us multiple video formats for different social media platforms.

What is the team composition?

We’ve been working with Guy (Owner), a project manager, a director, the lightning and filming crew, and an actor.

How did you come to work with Umault?

I’ve worked with Guy on previous projects, and I didn’t hesitate to engage with him for this new project.

How much money have you invested in this partnership?

For this project, we’ve spent around $50,000 with them.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve published the video on our site, YouTube, Facebook, and Instagram. The process has been fantastic, and our website has improved greatly thanks to the material they’ve created for us. Overall, our company’s brand and online presence wouldn’t be the same without Umalt’s video production work. Moreover, they volunteered to do two more videos for us despite agreeing on just one.

How did Umault perform from a project management standpoint?

Their process is excellent, and I don’t think they have competition due to their unmatched emotion that is derived from their filmmaking. Their team has a unique and high-quality ability to deliver a final product which is not just a video production, it's cinematography.

What did you find most impressive about them?

Their process is excellent, and I don’t think they have competition due to their unmatched emotion and commitment to filmmaking. Their team has a unique and high-quality ability to deliver a final product with a cinematography rate.

Are there any areas they could improve?

Their video formatting is less conducive to social media than it is to websites.

Do you have any advice for potential customers?

Hire them today!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of solution product marketing for a conversational AI company. We sell into different industries, with healthcare being our primary focus. For that particular space, we provide physician and patient solutions. We also provide enterprise-level customer care and customer engagement solutions to brands in the financial services, telecommunications, retail, and government sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

We wanted to refresh the messaging and positioning of our enterprise solutions portfolio through a video. A typical corporate video seemed a bit dry, so we needed a creative approach to could really tease out the pain points that resonate with our audiences and buyers. Since we’re doing B2B sales, we also wanted this video to be more B2C-focused so that it has a more mainstream feel to it. 

SOLUTION

What was the scope of their involvement?

We approached Umault with our high-level requirements. We already had a messaging structure and a general narrative ready, and their team helped us creatively translate that into video form. They developed a script that addressed user pain points with our solutions, such as long hold times and fraud alerts from the voice biometrics and security system.

One of the challenges that we faced was with filming in the middle of the pandemic. We wanted the final piece to have some longevity beyond COVID-19, so we were debating filming the cast without masks on. Umault walked us through different options and was able to pull off an in-person, multi-day shoot. 

In the end, they came up with a flagship piece, which our employees refered to as our Super Bowl ad. Their team cut it up and created three versions of it for different purposes. They also rendered everything in five different languages in order to localize the videos. 

What is the team composition?

We mainly interacted with Guy (Founder & Creative Director) who led the production process. There was also a pretty small team behind him. 

How did you come to work with Umault?

Umault had done such beautiful work for us in the past, but that was all concerning our healthcare space-focused solutions. We sought their services again for the enterprise side of our business since we already knew they were the right choice for this project.

How much have you invested with them?

All in all, everything cost around $200,000.

What is the status of this engagement?

The project started in October 2020 and we finalized the product around the end of February 2021. There were small additional pieces, such as the localization, that went 2–3 months beyond February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback was twofold. For one, we heard customers — either through direct sales or through different social channels — say that that video was the best company piece we’d ever put out. There were testimonials about how true and resonant our message was to customers’ real-life experiences. 

For another, the final piece had such a mainstream appeal even for non-buyers. Our own employees got a boost of morale from it and started to share it with their families and friends. It really helped them explain to their network what they were doing at our company, and Umault’s script and cinematography were a large part of that. 

How did Umault perform from a project management standpoint?

The project management was so completely awesome. They were very good at sticking to the timeline. When some conflict would come up on our side, they remained flexible and nimble enough to adjust. Our communication was great as well; we had regular check-ins and reviews where we provided feedback. 

During filming, they set up a live feed in order for us to dial in on what they were doing. We couldn’t work with them on-site because of travel restrictions, so that was a really great way for us to be able to participate in the production.

What did you find most impressive about them?

I’ve done a ton of projects with different companies, but Umault’s approach and vision were very unique. They were phenomenal.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager a major professional services organization. The group I work in is focused on our alliances/partnerships with various technology companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

We hired them to create a video to provide an overview of one of our go-to-market solution accelerators that we’re selling to our state government clients.

SOLUTION

What was the scope of their involvement?

In this particular project, they produced a roughly 3-minute overview video. They provided concept creation, scriptwriting, animation, and editing. They even scoped out the voiceover talent for the video. They shaped all those elements together into a polished final piece.

What is the team composition?

I work primarily with two teammates, Tory (Head of Client Services) and Guy (CEO & Creative Director).

How did you come to work with Umault?

I started working with them several years ago, through one of my colleagues at the time. She’d also worked with them on past videos as well. She connected me with them when it was time to implement an update on one of our existing videos. I’ve since relied on them for multiple projects.

How much have you invested with them?

I believe that that particular project cost around $37,000.

What is the status of this engagement?

That particular project lasted between May–July of 2020. We’ve collaborated with them on around 4 different projects in total.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The service and output I’ve received have definitely aligned with what I expect. It’s clear that the Umault team puts a lot of thought into their work before they deliver it. I’m so comfortable working with them that I feel comfortable enough to bring my key stakeholders onto calls with them. I can allow them to get a first look at things because I know Umault will represent us well with the quality they can bring to the table.

How did Umault perform from a project management standpoint?

We primarily communicate via email and conference calls.

What did you find most impressive about them?

They were great and very upfront about what days and times would work. They accommodated us whenever we had some challenging schedules to line up. They’d typically beat their deadlines to us on most items. I enjoy working with them because they’re just so on top of it. I don’t have to worry or feel like I have to provide oversight at all.

They’re also very easy to get along with. When we’re on calls together, it’s never a stiff environment, but rather a free-flowing conversation. They’re open to ideas and don’t shoot us down immediately, despite us not being the creative ones. They bring you into their brainstorming process.

Are there any areas they could improve?

I think that the biggest challenge is coming to an agreement about the pricing; I know that they’ve shifted their pricing model over the last year or so. They’ve expanded their scope of services to incorporate a more strategic approach to their video production. We’re tasked with making sure that all of our stakeholders understand what goes into making a video, which can be a struggle.

Do you have any advice for potential customers?

The more prepared you are before you enter the engagement, the easier, faster, and smoother the process will be. It also prevents surprises, because they’re going to know upfront what your expectations are regarding the video.

BACKGROUND

Introduce your business and what you do there.

I work at a large management consulting firm and I am a part of our alliances marketing team, working with our large technology alliance relationships. I’m an alliance marketing consultant, and my job is to promote the work that my management consulting firm does with other tech vendors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

The goal was to increase interest in a specific technology solution that we have. It's a government focused solution around Medicaid. And the goal was to provide an overview of the solution and the benefits that it delivers in order to increase pipeline for that solution.

SOLUTION

What was the scope of their involvement?

 Their scope of involvement and work was acting as a video agency and vendor to create the video itself.

They worked with me, our marketing lead and our client implementation team to strategize the videos. Then they actually went ahead and created the video itself. They did all of the development work for the video camera.

Initially, they provided us with three different concept and we chose an animated concept. First came scripting and then they worked through storyboarding with us. They provided us with two rounds of revisions. Then they did the animation and voiceover and brought it all together.

What is the team composition?

We worked with an account manager, and the CEO & president.  

How did you come to work with Umault?

We’ve worked with them on several engagements before and they’ve done a stellar job. They take complex projects and they’re able to make it appealing in a visual format.

What is the status of this engagement?

The project lasted from May–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our account team uses the videos to engage and sell to clients. They’re also very familiar with work we’ve done with Umault in the past, and they claimed that this was the best product they’ve seen. Overall, they’re very pleased and are looking forward to integrating it into their lead generation activities. They listened to every direction we gave in terms of project guidelines.

For me, it was definitely a win. I’m excited to be able to leverage the video from a marketing perspective. It’s a great example of various teams coming together and we’re excited to engage with it.

How did Umault perform from a project management standpoint?

It’s top-notch. Our account manager is communicative. She is very clear and concise about what she needs from my team. That made it easy for us to set expectations and guidelines for our stakeholders. They did a great job sticking to deadlines and turning the project around quickly.

The process was very smooth. The Umault team is very easy to work with and professional. We were working together during the COVID-19 era, and people needed to take time off. Nevertheless, there were no bumps in the road.

What did you find most impressive about them?

Their ability to take complex processes and bring them to life in a  way that’s ways to understand, is engaging, and visually interesting. Marketing our technology can be a challenge, but we like working with Umault because they bring our work to life in a unique way. It highlights how our technology is impactful for clients.

Are there any areas they could improve?

I don’t have anything specific to say about this project.

Do you have any advice for potential customers?

Clients should come prepared with an organized brief and understand what key points they want to get across.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of a brand agency. I handle all of the creative strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

We needed to do a 30-second TV spot by bringing a storyboard concept to life.

SOLUTION

What was the scope of their involvement?

It was a TV spot for one of our healthcare clients located on the West Coast. We met with Umault to discuss the storyboards, our vision for the project, background on the client, and objectives we were trying to achieve. We looked to them to provide the director, producer, and the logistics and coordination of the shoot.

The shoot took place over several days in Los Angeles.

What is the team composition?

We pretty much worked with the producer to coordinate the logistics. Guy (Founder & Creative Director) was engaged throughout the entire process from storyboard review to logistics. On the actual shoot days, Guy also served as the director.

How did you come to work with Umault?

One of our colleagues used their services at a different firm. As part of our standard process, we look at who has the best creative capability, technology, likability, and workability. Through that evaluation process, we settled on Umault.

How much have you invested with them?

We spent around $125,000–$140,000.

What is the status of this engagement?

We worked with them from January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The TV spot was executed the way we hoped it to be. From a creative standpoint, we were pleased with the cinematography and quality. We were pleased with how the logistics went. Some natural surprises came up during the shoot, and those were well-managed. Ultimately, the client was also happy with it.

How did Umault perform from a project management standpoint?

They were very thorough and detailed. We appreciated their responsiveness as well. Guy brought his own vision and ideas, which we appreciated. The team collaborated well, listening to any creative concerns we had. We found a good, happy ground.

What did you find most impressive about them?

I was impressed with their storytelling. Their eye for film quality aligns well with what clients are looking for.

Are there any areas they could improve?

They should continue to listen and work to incorporate creative ideas from the clients a bit more.

Do you have any advice for potential customers?

Have a solid storyboard upfront. Clearly communicate what you’re looking to get out of the project. Any client insight is helpful to them.

BACKGROUND

Introduce your business and what you do there.

I’m the president of CGI Interactive.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

We build custom presentations and create animated videos for a wide range of clients in the area of interactive communications. In many cases, they want shot videos. This includes a camera and crew that shoots the talent the client may bring to the team. Often times, it’s people who work at their company.

We do animated videos in-house, but we don’t do shot videos. If our client wants a shot video, we subcontract that out to Umault because that's their expertise.

SOLUTION

What was the scope of their involvement?

Guy (Founder and Creative Director) and his team come with a brain, and that’s why our clients hire us. Our clients have a good idea of what they want to say and get across. But they’re looking to do it in a different way. They bring us on to get it done but do so from a different perspective from their internal thoughts. Umault comes prepared to do something different. Many of the shot videos are product videos for our tech clients. One is a large data storage company.

What is the team composition?

We work with an executive creative director, assistant creative director, and an assortment of supporting crew members.

How did you come to work with Umault?

One of my account managers was tasked to find a vendor. I left it up to her to look for three or four different vendors, and Umault was one of them. We held video and phone calls with them. Although they’re in Chicago and we’re in Boston, trust came through the telephone sessions when we spoke to Guy. We were also impressed with the samples of his work. His work is different and unique. There were many small details that made big differences.

How much have you invested with them?

We’ve invested between $250,000–$500,000.

What is the status of this engagement?

Our ongoing engagement started in January 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest metric for success is that our clients come back to us. They love the work that we’re doing. What's more, Guy has been so trustworthy. Trust, to me, is the utmost importance in a partnership. There are small projects that have required travel.

We allow Guy to run a project without us being there, and he represents our company when we’re not even on-site. I trust that he’s going to do a professional job. He successfully implements the ideas we need to be done without us being present.

Guy has a wonderful way of interviewing; he helps the interviewee loosen up and get comfortable. He has a great way of getting the conversation started as well as a gift for getting answers without making people feel as if they’re reading from a script or memorization.

How did Umault perform from a project management standpoint?

They do a phenomenal job with project management. Every time there’s a new edit or something out of the scope that the client requests, we immediately get pricing from their team. They always stick to the budget.

Umault does their homework ahead of time as well as is always prepared for meetings and shoots. From the moment they pull up, they know exactly where they’re going in the building. Their team follows a tight schedule and carefully laid-out plan. Guy’s a master of making people feel comfortable, and he respects their time as well.

What did you find most impressive about them?

They just get it. They understand technology. We don’t have to reinvent the wheel for every single client. Their team understands all sorts of tech solutions as well as the best ways of getting that on video.

Are there any areas they could improve?

No, I can’t think of anything. I’m very happy with the way they perform for us.

Do you have any advice for potential customers?

Do your homework. Be clear and honest about what you’re after as well as your budget. And then trust them. They’re a creative agency, not just five people with a camera. They’ll give you more than what you’re asking for, and they’re a pleasure to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing engagement officer at IMPACTS Experience. We’re a data company that works with cultural organizations: zoos, aquariums, museums, and performing arts groups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Umault?

We have a platform that functions as a blog. Its following was growing, and we received requests for videos that our clients and entities could watch and share at staff and board meetings

We were looking for a video production company to create engaging, easily understandable videos for a sophisticated, executive leadership audience.

SOLUTION

What was the scope of their involvement?

Umault produced 74 videos over 11 rounds of shoots. Each video is up to three minutes long. We did the filming at a studio in Chicago. Using a blank background, Umault created engaging illustrations to make our data make sense and tell its story. The videos are embedded in our website where executive leadership teams can access it.

What is the team composition?

The team has changed over time. At any given shoot, we work closely with a producer and a revolving team of five people who work as directors, sound editors, editors, and more.

What’s been really important to me from the beginning is that Guy (Founder / Creative Director) is very involved in every round of videos. He’s not always there in person, but we still feel like we have his support and he cares about the outcome. When we have creative conversations, he’s on the line or informed afterward. Even as the team changed for each shoot, Guy and the company values have remained consistent.

How did you come to work with Umault?

We put out an RFP to six video production companies. We were looking for longer videos at the time. Umault was the only one who responded back saying, “We have a better idea than what you’re requesting.” It was a risk that they took, but a smart one. The minute we read their strategy, we knew it was going to be more successful than. Their ability to think creatively while keeping in mind what we originally asked for is interwoven in their work, and so is their expertise to execute on their solutions.

How much have you invested with them?

We’ve spent about $170,000.

What is the status of this engagement?

We started working with them in 2015. Our first video went up in August, so we likely started working together in early summer. We work with them round by round. We film 5–8 videos at a time; the number grew as we became more efficient. When we reach out to them for a new round, we’ll have a call to talk about our creative decisions, the number of videos we needed, and any changes we want to make from the previous round.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We get incredible feedback from the videos. When I’d go to keynotes and speaking engagements, people will more often compliment our videos even though that’s not the majority of our content — which is charts, graphs, and other documents. It’s one thing to speak about data, and another thing to have the data illustrated and the charts come to life. The videos created by Umault have become an important part of our brand that people closely identify with.

How did Umault perform from a project management standpoint?

I’m not exaggerating when I say that working with Umault has been one of the best professional partnerships that I’ve had in my career. Organized and friendly, they help you think of ideas better than your own, and they aren’t afraid to tell you. They hold to deadlines very well and remain conscientious of our goals. That’s been in clear in the whole process.

What did you find most impressive about them?

First, Umault’s attention to helping us achieve our goals has really blown me away. They will change the background and make things more professional as things evolve. If I have any technical issues, they will help me even if it’s not part of their engagement. They do the details that help us make sure that things are a success.

Second, Umault is incredibly easy and professional to work with. They get back to us, use timelines, and have a level of expertise that they deploy and stand by.

Are there any areas they could improve?

Nothing comes to my head immediately. We’ve been very pleased with our partnership with Umault.

Any advice for potential customers?

Be open to their expertise; they’re helpful in providing an outside perspective. They keep me from lapsing into jargon that’s unnecessary or inaccessible. They also have ideas that are better than mine at communicating things. That’s been very valuable.