Video Production Pricing Guide 2025

Do you know how much it costs to hire a video production company? Video production prices range depending on the scope of your project. This pricing guide dives into the factors that can impact your video budget.

Key Findings: How Much Do Video Production Services Cost?

• Average Video Production Project Costs: Video production projects on Clutch typically cost less than $10,000.
  
• Hourly Video Production Rates: Most agencies charge between $100–$149 per hour, though rates can vary based on region and expertise.
• Video Production Service Pricing by Type:
  
  • 2D Animation: $100 - $149
  • 3D Animation: $100 - $149
  • Explainer Videos: $100 - $149
  • Education & Training Videos: $100 - $149
  • Commercial Video: $100 - $149
  • Live Event/Streaming: $100 - $149
  • Documentary: $100 - $149
  • Corporate Videos: $100 - $149
  • Interviews & Testimonials: $100 - $149

Video is one of the most dynamic and effective ways for companies to connect with potential and existing customers. Video can support advertising on TV and streaming, provide unique social media content, explain products on a company website, introduce a business’s internal team and much, much more.

Depending on the content of the video and how it’s used, video can increase brand awareness and strengthen a business’s credibility. By building brand trust through video content, companies may even see an increase in sales.

In order to develop high-quality video content, many business leaders turn to video production companies that can take a concept and take it from pre-production to filming, post-production, and launch. But how much does it cost to hire a video production company?

This video production company pricing guide will provide insight into how much it will cost to hire a video production company as well as what impacts the prices of their services.

Most video production projects cost just a few thousand dollars, according to data collected on Clutch. This is particularly great for small or medium-sized businesses who are looking to invest in video as a way to grow their company without overspending.

Average Video Production Project Cost

• Based on reviews on Clutch, the average cost for a Video Production agency project is $42,280.92.
  
• The typical timeline for a video production project based on video production project reviews is 5 months. 
  
• The average monthly cost of Video Production projects is $7,788.37.

However, the overall project cost is impacted by several different factors. For instance, the type of video being produced, the runtime of the video, how many cameras are needed for filming, location of the video shoot, the cost of hiring actors, and much more can impact the overall project cost.

How Much Does It Cost to Hire a Video Production Agency in 2025 ?

The average cost of hiring a Video Production Agency on Clutch ranges between $100–$149 per hour.

Clutch compiles this pricing information from first-party reviews submitted by verified Video Production clients. With its comprehensive database of client feedback and detailed project evaluations, Clutch provides businesses with reliable Video Production pricing information so that they can make confident agency choices.

Creating video products — whether they’re ads, corporate explainer videos, or full feature-length films — requires more than just filming. There are several steps to take a project from pre-production to post-production.

This includes outlining a concept, writing the script, hiring videographers and actors, adding graphics, editing, and much more. Projects that require more time and effort, therefore, are likely to be more expensive.

When hiring a video production company, be sure to discuss the deliverables you expect to receive at the end of the project. A great partner will be able to provide several options with different prices to meet your needs. Keep in mind that your budget may create limitations for your project.

What Factors Impact the Cost of Hiring a Video Production Company?

• Crew size
• Timeline
• Location
• Experience

Cost of Production Crews

Whether the video production company you hire charges on the low or high end of the scale depends largely on the team’s size, how long the project takes, their experience, and where they’re located.

The size of the crew can also impact the cost. Some projects require many camera operators, animators, directors, and lighting specialists instead of just a few videographers. As the crew expands, companies should expect to pay higher hourly rates.

The average cost of hiring certain types of crew members will also vary. For instance, hiring a director of photography will likely cost more than the day rate of a scriptwriting or voiceover freelancer.

To manage rising costs of a production team, companies may be able to collect interview footage and b-roll in a half-day rather than a whole day. With the proper planning, this can be executed without impacting the quality of the final video. Your team has a huge impact on video production rates, so be sure to make strong use of your time once the crew is in place.

Cost of Video Production Services and Videography Experience

As you can expect, well-known video production companies can charge more for their services because they’re established in the industry. They may have an extensive portfolio and a style that appeals to viewers, which has created demand for their services.

However, some video projects request expertise in different areas and industries. A simple marketing video for a product may not need the same professional video production agency as a television commercial. Knowing what you need in terms of expertise will help you manage the total cost of video production.

Of course, the cost of hiring a video production company varies depending on the market where the agency is located. For instance, companies in North America or Western Europe are likely to charge more per hour than those in Southeast Asia or Eastern Europe.

Unlike other B2B industries, it may be hard to hire a video production company in another country or region because they need to be on-site for filming. However, outsourcing may work for you if you are looking to create an animated video.

Here’s what you need to know about video production prices in various locations around the world.

Type of Video Production & Hourly Rates

Video production companies are capable of producing just about any type of video that a business may need. While ads are probably what jumps to mind when you think of reasons why a small business may hire a video production company, companies can benefit from other types of video as well.

As shown in the table below, video production companies are likely to charge the same rate, regardless of what type of video your company hopes to create.

Note: Price ranges above are in U.S. dollars.

While the type of video production isn’t likely to impact the hourly rate of the project, it may still impact the total project cost. This is because longer and more complex projects are likely to be more expensive.

The Cost of Video Production Relies on Project Length & Special Effects

A better indication of how much a video production project will cost is the length and complexity of the video.

Longer videos have more scenes, require more resources, take more time to film, and require more editing than shorter films.

For instance, a 30-minute training video that will be used to help train employees on new software is likely to cost more than a 30-second explainer video simply because it will require more time to film and edit it.

Additionally, adding special effects, animation, or custom graphics will cause the price of the video to spike. Depending on what you want to include, adding these types of effects may require specialists and software to produce. It really depends on what you want; adding realistic dinosaurs using CGI will be a lot more complicated than adding an interesting title.

In order to get an accurate cost estimate of their video production project, companies need to have a project scope in place that dictates the deliverables as well as what is needed for the video production project to be successful.

Are There Any Additional Expenses You Can Expect For Your Video Production Project?

One of the biggest benefits of hiring a video production company is that they usually provide all of the resources needed for filming. This can include equipment like cameras, microphones, and lighting tools, as well as editing software. These are included in the project cost because the video production company already owns them.

However, companies also need to budget for other expenses that are associated with the production process. For instance, hiring actors or voice actors may be an additional cost. Other expenses may include travel and hotel accommodations, prop rentals, or the cost of booking a location for filming.

Of course, these expenses aren’t included in every video production budget. Still, you should discuss what is and isn’t included in your video production contract and budget accordingly.

The Cost of Producing a Video In-House vs. Outsourcing Video Production

While some businesses have dedicated video production experts on their internal team, the initial investment in in-house video production isn't cheap. In addition to paying the salary of videographers, companies also need to budget for film equipment like cameras, lighting and sound equipment, and editing software. Still, for many businesses who have large budgets and extensive video needs, internal video production teams allows them to have full control of their brand and the creative surrounding your video strategy.

For many, though, video production companies offer the skills and tools needed to bring about high-quality videos at scale. For those who don't have the resources for an internal team, or for those who need additional support for the content strategy, video production companies provide additional resources, enabling their clients to execute more robust video content strategies.

With additional experience, larger teams, and all of the equipment needed to create videos ranging from shrot ads and explainer videos to full feature-length films, video production companies may provide a more efficient and effective way for businesses to reach their video goals.

Need help weighing the pros and cons of hiring a video production company? Read, 'When to Hire an In-House Video Marketer vs. Video Production Firm.'

The Cost of Video Production Relies on Project Length & Special Effects

Whether you hope to create eye-catching and engaging video ads, provide more information about your business or products, or simply want to update your website with video, hiring a video production company can ensure that your final product is high-quality and enhances your business’s image.

Video production companies are involved in everything that’s needed to take a project from a concept to a video that you’re ready to share with the world. How much the project will cost will depend on the production company’s hourly rate, the length of the videos, as well as the amount of time spent editing your video.

Regardless of what you hope to spend on your video production project, you can find the right video production partner on Clutch.