Digital Brew

BACKGROUND

Please describe your company and your position there.

I'm a Digital Marketing Manager within the biotech / healthcare industry that focuses on improving patient health outcomes across digital channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Brew, and what were your goals?

Digital Brew was hired to develop multiple creative versions of a 'value proposition' video for our leading product. We wanted to ensure that we developed an 'elevator pitch'-like video that was comprehensive to explain the benefits of our testing in improving healthcare outcomes. The Digital Brew team needed to think through messaging and imagery that catered to 3 audiences / buyer types in order to drive awareness, consideration and ultimately conversion of leveraging our testing. The videos were meant to be leveraged across various digital channels - both owned and paid.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was a recommended vendor by one of our colleagues. After exploring their key attributes and reviewing some of their work online, we engaged in a pre kick-off call to go through our objectives and our aggressive timeline. The team was so incredibly welcoming of the tight turn-around and came to the table already with ideas to bring the work to life. With that, the proactive / creative thinking AND the willingness to get work going and completed on a tight turn-around were the key decision factors to leverage Digital Brew.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

There were 3 creative versions developed of the video in total. These were created post a formal creative kick-off with Digital Brew, as well as our internal strategy and creative team. We set-out key milestones for creative check-ins as well as building in timelines for internal clinical / legal reviews and approvals with rounds of edits needed within. The Digital Brew team was extremely nimble and the platform used to provide feedback was so incredibly easy to use!

Who did you work with and what was the feedback process like?

We predominantly worked with Nathan, Michael, and Teresa. I'm sure there were more members of the Digital Brew team that contributed to this work and you can absolutely see the quality of work that comes through. Overall, I think we had a great process for collaborative conversations both in email and on Teams calls to keep the work moving forward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No specific data to share as of yet, but the main creative version of the video is live on our newly launched website that focuses on our clinician and lab audiences. The video has been extremely well-received internally -shared with our leadership team and respective sales colleagues to encourage use of this on customer visits.

Describe their project management style, including communication tools and timeliness.

We leveraged email, Teams calls and provided feedback on the video platform tool that Digital Brew used. Teresa was SO communicative and was incredibly helpful in prioritizing feedback, timelines and moving work forward.

What did you find most impressive or unique about this company?

I was so impressed with how efficient and effective theit team was throughout. We had complex messaging across multiple audiences and regardless of how fast we were moving the quality (across messaging and creative) was always there. They were quick to act on feedback and made the conversations feel incredibly collaborative. They were always curious to understand more about our business to improve the work.

Are there any areas for improvement or something they could have done differently?

I think given we had so many creative versions (plus additional projects that came through for the team to work on amidst this specific work), we could have improved on being clear (on both sides) who was working on what and having separate and distinct email chains / communication streams / meetings with those specific folks to the specific pieces of work. Sometimes, given the overlap, there was some confusion of what / when / how.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager at a financial credit union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Brew?

We needed a company that could provide us with video production services.

SOLUTION

What was the scope of their involvement?

We hired Digital Brew to help us create all of our TV commercials and promotional videos. In our initial meetings, we discussed what we wanted to

accomplish and our goals for the video they’d be producing. They then came back to us a few weeks later with 3–4 creative pitches. We worked together to refine those ideas, and they were very open to our feedback. After that, they submitted a final pitch, which we took to our leaders for approval.

Digital Brew handled the storyboarding, scriptwriting, casting, and filming of the videos. They provided all of the equipment and handled all pre- and post-production work. We ended up with a number of different videos, ranging from 30seconds to two minutes. We’re currently working on another animated video with them.

What is the team composition?

I’ve worked with Michael (President), Nathan (VP Business Development), and Kathleen (Project Manager).

How did you come to work with Digital Brew?

Digital Brew was referred to us by our marketing agency partner. We trust our partnership with our marketing agency partner, and Digital Brew came highly recommended.

How much have you invested with them?

We’ve spent around $200,000 so far.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While I don’t have any concrete metrics, I’ve received a lot of feedback from my team members and the people in our community saying they enjoyed the commercials. Our board members also liked our commercials. The videos are wonderfully produced, and the value that we get from what we pay is extraordinary.

How did Digital Brew perform from a project management standpoint?

Digital Brew has performed well in terms of project management. They’re always timely, punctual, attentive to my needs, and quick to respond to my emails. We once worked together on a project that had a very tight turnaround, and they did it very quickly and professionally, which was impressive.

We typically communicate through email, phone calls, Zoom meetings, and text messages.

What did you find most impressive about them?

We work with many different ventures, and Digital Brew is the only one that I would highly recommend to anyone. They’re incredibly attentive and considerate, and they get back to me right away. They're always very polite and kind, which makes them a great vendor to work with. What they've done for us has been great. We truly love working with them. 

Are there any areas they could improve?

It would be great if we could link up our project management software because things sometimes get lost in emails. But other than that, they've been great.