Feel Right Inc.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Chefclub

Describe what your company does in a single sentence.

Technology, Information and Internet

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Feel Right Inc. to accomplish?

• To strengthen our brand image through appealing and innovative cooking videos and ads.
• To create content that resonated with our diverse audience, both on television and the internet.

SOLUTION

How did you find Feel Right Inc.?

Referral

Why did you select Feel Right Inc. over others?

Referred to me

How many teammates from Feel Right Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They took on the challenge and managed the entire process of producing engaging cooking videos and ads. This involved conceptualizing creative content, scripting, filming, editing, and delivering a range of videos tailored for television and online platforms. Key deliverables included a series of high-quality videos, promotional materials for social media, and innovative ad campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was successful in increasing views and audience interaction on several channels in which they carefully crafted videos spurred active sharing and commenting, resulting in a tangible boost to brand visibility and recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Feel Right Inc. displayed remarkable project management by routinely meeting deadlines and handling evolving requirements and last-minute changes with keen attention to detail.

What was your primary form of communication with Feel Right Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Feel Right Inc. impressed with their creative infusion, innovative storytelling, and visually distinctive approach, which complemented our brand and connected with our audience in a special way.

Are there any areas for improvement or something Feel Right Inc. could have done differently?

Our collaboration was transformative.

BACKGROUND

Please describe your company and position.

I am the Performance Marketing Manager of DiscoverCars.com

Describe what your company does in a single sentence.

DiscoverCars.com is one of the leading car rental booking platforms in Europe and worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Feel Right Inc. to accomplish?

• Create engaging YouTube-specific ads with a storytelling approach.
• Create animation with our product information.
• Ensure a good price-performance ratio for our video projects.

SOLUTION

How did you find Feel Right Inc.?

• Online Search
• Clutch Site

Why did you select Feel Right Inc. over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Previous videos showcased on their website

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: 

1. Commercial assets 
2. Preproduction 
3. Talent Acquisition, Casting actors and models 
4. Location scouting
5. Shotlisting 
6. Camera and Crew Prep 
7. Production logistics & planning 
8. Production & Filming with Camera Crew, Director, Lighting Crew, Sound Team, & PD Team. 
9. Editing 

Location Rental for Commercial Key deliverables: 

• A) Two different videos 15-25 seconds long (Two different scripts and ideas #1 and #2) 
• B) Two 6-second Bumper Cutdown Edits (for both videos #1 and #2) 
• C) Pack shot animation and brand incorporation (created two endings i.e. adjusted for each video)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through an assessment of our YouTube ad performance, we observed clear and measurable successes: Our in-stream view rates outperformed expectations, consistently ranging between 45-50%, significantly surpassing industry standards. Additionally, our engagement rate exceeded the industry average, consistently reaching over 20%. 

Furthermore, our cost-per-thousand impressions (CPM) costs were notably lower than the industry average, even falling below Google's recommended bids. These metrics underscore the remarkable impact of Feel Right Inc.'s work in producing engaging, platform-specific videos. In summary, Feel Right Inc. created videos that not only met but surpassed our expectations, achieving outstanding results in terms of measurable outcomes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While we did encounter a few challenges due to a significant time zone difference of approximately 10 hours, communication remained smooth. We scheduled meetings as necessary from both our side and the Feel Right Inc. team, and email correspondence was consistently prompt without any noticeable issues. Deliverables were consistently timely, although the project did extend beyond the initial timeline. 

This was primarily due to edits and changes initiated from our side, but this was no problem for us, as we prioritized quality over a speedy execution. Feel Right Inc. proved to be an ideal partner. They dedicated time and effort to fine-tuning details and accommodating our edits until we achieved the best possible outcome.

What was your primary form of communication with Feel Right Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were thrilled to find that Feel Right's video style perfectly aligned with our vision – lighthearted, humorous, and of exceptional quality. We were impressed by their proactive involvement, creativity, support, and abundance of innovative ideas throughout the process to get things done within the set budget. 

Antony played a pivotal role as our main contact, guiding us through our first major video project. His storytelling abilities and his team's execution transformed challenging video concepts into resounding successes. Despite the geographical and time zone differences, Feel Right's professionalism and open-mindedness ensured a seamless collaboration.

Are there any areas for improvement or something {provider_name} could have done differently?

I would encourage them to communicate more about the challenges they face, as clients may not always be aware of them. Moreover, when collaborating with clients from different countries who cannot meet in person, discussing concepts with editors proves to be an effective method for realigning the overall dynamics and conveying edits / ideas efficiently.

BACKGROUND

Please describe your company and position.

I am the Vice President - Brand & Ad Solutions of POPS Worldwide

Describe what your company does in a single sentence.

Entertainment Providers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Feel Right Inc. to accomplish?

• To create enticing video content, narrative ads, and creative stories that would resonate deeply with our target audience.
• To improve our advertising and marketing campaigns.

SOLUTION

How did you find Feel Right Inc.?

Referral

Why did you select Feel Right Inc. over others?

Referred to me

How many teammates from Feel Right Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They created an extensive scope of work that targeted a variety of artistic pursuits which includes storytelling with creativity for narrative ads, created a variety of interesting narrative-driven videos, enlisted suitable actors who were perfect for our brand and message. 

KEY DELIVERABLES INCLUDE: 

• Conceptualization and scriptwriting for each video 
• Creative storytelling for narrative ads 
• High-quality video production 
• Professional actor coordination

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with Feel Right Inc. led to remarkable success resulting in widespread acclaim, millions of views, greater brand recognition, higher user engagement, and more conversions as a result of the presence of real actors, which strengthened the brand identity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Feel Right Inc.'s project management was exceptional with on-time delivery, unwavering adherence to our needs, adaptable response to revisions, and a clear commitment to the accomplishment of our project.

What was your primary form of communication with Feel Right Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They stood out with their remarkable creativity and storytelling, understanding and translating our brand into captivating narratives. Their dedication to quality and seamless use of professional actors left a lasting impression.

Are there any areas for improvement or something Feel Right Inc. could have done differently?

Feel Right Inc. was quite a remarkable success in our view.

BACKGROUND

Please describe your company and position.

I am the Content Manager of Fanatiz

Describe what your company does in a single sentence.

Online Audio and Video Media

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Feel Right Inc. to accomplish?

• To strengthen our platform for advertising and sports streaming.
• To raise ad revenue, boost user interaction, and broaden our video-on-demand (VOD) options to satisfy our audience's expanding needs.

SOLUTION

How did you find Feel Right Inc.?

Referral

Why did you select Feel Right Inc. over others?

Referred to me

How many teammates from Feel Right Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their scope of work entailed upgrading our sport streaming infrastructure to ensure high-quality and flawless broadcasts. KEY DELIVERABLES INCLUDE: 

• Improved streaming technology. 
• Boosted ad revenue by 30% with targeted ads. 
• A larger, more user-friendly VOD collection. 
• Improved navigation and UX.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes include 30% rise in user engagement, 35% increase in ad revenue, a 25% increase in video on demand views, zero major outages during important events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project manager Anthony executed exemplary project management which was characterized by prompt delivery, outstanding responsiveness, honest dialogue, and quick problem solving.

What was your primary form of communication with Feel Right Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about them was their unwavering dedication to quality. They not only met our project's objectives but they also proactively proposed and executed additional improvements that significantly improved our platform. Their dedication to ensuring the success of our streaming service and advertising platform was remarkable.

Are there any areas for improvement or something Feel Right Inc. could have done differently?

Our relationship was pretty good.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & VP of Sales of PlayPlay

Describe what your company does in a single sentence.

Software Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Feel Right Inc. to accomplish?

• To further enhance our marketing initiatives.
• To showcase the key features and capabilities of our software products.

SOLUTION

How did you find Feel Right Inc.?

Referral

Why did you select Feel Right Inc. over others?

Referred to me

How many teammates from Feel Right Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of their work encompassed creating editable video templates that made it simple to change the content for various marketing campaigns, a library of screens and graphics for digital platforms and making sure that every content adhered to our brand guidelines. KEY DELIVERABKLES INCLUDE:

• Customized video ads for each of our software products.
• Flexible video templates for different marketing purposes.
• A library of ready-made screens and graphics. .

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We observed a substantial increase in website traffic and engagement, an increase in conversion rates and positive audience response.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They demonstrated exceptional project management throughout our partnership. They routinely met deadlines, and they were very accommodating to our needs.

What was your primary form of communication with Feel Right Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They displayed remarkable innovativeness in creating visually stunning video ads and templates. Their desire to go above and beyond to comprehend our software products and business was also immensely valued. They appeared to be a genuine addition to our marketing team.

Are there any areas for improvement or something Feel Right Inc. could have done differently?

We had a remarkable working relationship.

BACKGROUND

Please describe your company and position.

I am the Co-Founder, Chairman & CMO of SportsEdTV

Describe what your company does in a single sentence.

Digital Media in Sports Education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Feel Right Inc. to accomplish?

• To improve the effectiveness of our video tutorials by producing interesting and captivating video advertisements.
• To successfully engage our target audience and communicate the essence of our sports education programs.

SOLUTION

How did you find Feel Right Inc.?

Referral

Why did you select Feel Right Inc. over others?

Referred to me

How many teammates from Feel Right Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their scope of work included conceptualizing, scripting, shooting, and editing the video ads. In order to make sure the videos reflected our corporate identity, they also offered advice on the visual components, music, and general aesthetics. Key Deliverables:

• Conceptualized video ad ideas based on our target audience and goals.
• Created scripts that efficiently communicated the advantages of our sport education programs.
• Recorded excellent video that emphasized the important components of our online instruction.
• Edited the videos to create intriguing and dynamic content.
• Integrated appropriate background music and graphics to enhance the overall appeal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video commercials from Feel Right Inc. led to a remarkable 40% boost in click-through rates indicating that after seeing the commercials more people felt driven to interact with our content, a 25% rise in user engagement, and a 15% increase in program sign-ups.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Feel Right Inc. demonstrated excellent project management by guaranteeing timely deliveries, efficient communication, and flexible adaptations to meet our demands.

What was your primary form of communication with Feel Right Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They expertly interpreted our vision into enthralling, brand-integrated content, demonstrating innovation and careful attention to every last detail.

Are there any areas for improvement or something Feel Right Inc. could have done differently?

No, I didn't notice anything that needed to be improved.

BACKGROUND

Please describe your company and position.

I am the President & founder of EasyMovie

Describe what your company does in a single sentence.

Software Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Feel Right Inc. to accomplish?

• To produce engaging video content that would clearly explain our software solutions.
• To present our creative software solutions and corporate culture in a captivating and engaging way.

SOLUTION

How did you find Feel Right Inc.?

Referral

Why did you select Feel Right Inc. over others?

Referred to me

How many teammates from Feel Right Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work encompassed scripting, filming, editing, and post-production. They produced a thorough plan that was in line with our goals after carefully understanding our requirements. The key deliverables included a series of promotional videos highlighting our flagship software products, a corporate video presenting our team and values, and short social media teasers to generate interest.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded remarkable outcomes that significantly contributed to our progress in which the view counts and engagement metrics on our website and social media platforms significantly increased after the video content was integrated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was commendable. They adhered to the timelines meticulously, ensuring that each milestone was met on time. Additionally, their responsiveness to our needs was exceptional in which they maintained open channels of communication and were quick to address any complaint or requests for adjustments.

What was your primary form of communication with Feel Right Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their ability to comprehend the intricacies of our software and translate them into visually engaging narratives. They managed to strike a perfect balance between creativity and technical precision.

Are there any areas for improvement or something Feel Right Inc. could have done differently?

With regard to this business, I have no problems at all.

BACKGROUND

Introduce your business and what you do there.

I work for a management company; we’re a subsidiary of an investment company. One of the things we invest in is restaurants, so we have a few restaurant brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Feel Right Inc.?

We wanted to run YouTube Ads for our Famous Dave's BBQ brand. We weren’t too experienced with those ads, so we needed someone who knew how to get the data we needed from them.

SOLUTION

What was the scope of their involvement?

Initially, we met with Feel Right Inc. and told them what we were looking for. We wanted to run the ads and get all the data to identify the customers interested in our brand. They walked us through the process; our initial plan was to make the commercial, put it out, and see what happened. After some conversations with Feel Right Inc., we came to the conclusion that the best approach would be to start with some general videos to gain brand awareness.

We began putting out some stock videos to gain awareness in California. Through that effort, we identified our ideal demographic and the interested people. The next step was to meet again with Feel Right Inc. and their production team to determine what we wanted to convey and what the commercial should look like. We worked with them and gave them recommendations, and they came back with their ideas on what the video should look like, how long it would be, and what we should highlight. Then, we worked together to make some tweaks.

Afterward, we physically met in one of our restaurants to film the commercial. They came back with different drafts o the video, and we fine-tuned it to ensure we got the right message across. Additionally, they had to do a voice-over and some editing to throw in some keywords.

What is the team composition?

We work with Anthony (President), the producer, and two people on the analytics side.

How did you come to work with Feel Right Inc.?

We initially found them on Yelp. We reached out to them during the COVID-19 pandemic to make some simple videos, which we used on emails and social media. The team was helpful and communicative, but we didn’t need their advertising expertise at the time. When we did, we knew we could go back to them for help with our advertising. We really liked how they operated, so it was a no-brainer.

How much have you invested with them?

We’ve spent about $10,000.

What is the status of this engagement?

We started working with them in December 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have the exact figures, but all the metrics have been positive and on track. Feel Right Inc. has delivered what they promised; their goals have been accurate, and everything is clear upfront.

How did Feel Right Inc. perform from a project management standpoint?

Project management is excellent. If we send an email, they’re quick to respond. We can reach out to Anthony by text or phone call; if he can’t chat with us immediately, he calls us back within a few minutes. Overall, we have a great relationship, and they’re easy to work with.

We have weekly or biweekly meetings on Google Meet or Zoom to get updates.

Additionally, we send emails back and forth for communication.

What did you find most impressive about them?

Everything they say they’ll do, they do it on time. The team sets the goals and meets them. We know when things will be done because they give us a schedule, and they adhere to it. All in all, they always deliver on their promises.

Are there any areas they could improve?

No, I can’t think of anything off the top of my head. We really enjoy working with them; they’re great. Moreover, we’re happy with the results, and our working relationship is fantastic.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for a real estate firm in Newport Beach, CA. Our company is growing tremendously throughout Southern California and I find new and creative ways to market our services and reach new clients in need of full-service professional property management, investment consulting, and brokerage services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Feel Right Inc., and what were your goals?

Our services can be a bit complicated to fully transcribe to clients. We wanted to find a way to describe all of our services and capabilities for current and potential clients to fully understand what we can do for them and how we can serve them better than our competitors. We hired Feel Right to help us write a script, run the production and editing of a high-end production that would touch on every aspect of our business.

Our goals were to create multiple videos for each of our services and tailor each video to our service areas. We wanted to market these videos using the most optimized methods in order to reach our target audience in all of Southern California.

SOLUTION

How did you select this vendor and what were the deciding factors?

We conducted a google search and found 3 different companies that we thought could work for us. After multiple conversations with Anthony and his team, we "Felt Right" that they were the best fit for us and our goals as a business.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. They worked with us to understand our services before helping us create a script and storyboard. In the end, they delivered multiple different videos from extended versions to place on our website and other platforms, and even short ad clips for us to use via Instagram ads and ad campaigns on Google. They handled all the voiceover and detailed editing to perfection.

Who did you work with and what was the feedback process like?

We mainly worked with Anthony as he was our main point of contact and project manager. He overseen the entire production along with help from Brett who was a massive help in writing our script and directing the production. He was able to give us the humor aspect that we wanted to incorporate in our commercials. They were creative and responsive to all of our feedback and requests. Communication was above and beyond throughout this long process from the entire Feel Right team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've showed many of our close networking partners and associates and they all love what they were able to create for us. We are still working on incorporating these videos into our marketing as our project is newly finished, but we are excited to see the outcome and growth from this project now and far into the future.

Describe their project management style, including communication tools and timeliness.

The project manager Anthony was very communicative and organized. This project was a big one that required a lot of time, planning, creativity, and skill to deliver what we needed. Anthony and his entire team always came to our meetings with a set goal for what we wanted to accomplish each time. Through finalizing the script, planning the production dates and destination, executing the production and editing the commercials, Feel Right did the absolute best at communicating the entire process from start to finish.

What did you find most impressive or unique about this company?

They took the time to really learn about our business, our services, and who we are as a company in order to fully understand our goals and transcribe them into a massive success. They completed an ultra-high-end production in one of our luxury properties and did everything in their power to deliver us with a set of top notch commercials for us to use across all digital marketing platforms.

Are there any areas for improvement or something they could have done differently?

I don't have any complaints whatsoever for this company. They delivered us exactly what they said they would and more! They maintained the upmost professionalism throughout this process and I wouldn't recommend any other company to handle a big project investment like this. They have all the tools and talent you need across the board. We believed in them from the start and have developed great lasting relationships with the team and look forward to working with them again soon on our next project!

BACKGROUND

Please describe your company and your position there.

We are a small home food delivery service provider based in Rangpur, Bangladesh. We provide delicious homemade foods to customer doorsteps within hours.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Feel Right Inc.?

We were really struggling with our online presence and need to improve our social media accounts to boost our sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched social media marketing and creative agencies on google and decided to choose Feel Right Inc. due to their intent to listen first. They really asked all the right questions, spent considerable time in the discovery process getting to know our business, market, goals, and customer before anything. Then they provided custom solutions to help achieve those goals.

Describe the project in detail and walk through the stages of the project.

Goal was to build a strong online presence. The strategy: - Regular posts - Engaging with audience through comments and direct messages. - Facebook & Instagram promotion for getting more followers - Getting reports for tracking results and performance The strategy was very customized and tailored to our needs.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2-3 people, SM marketing specialists and graphic designer who were always on zoom calls with us. They communicate very well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a huge increase of followers in our facebook and Instagram pages in just 3 months. Nice professional look of the facebook and instagram page. We were impressed by the qualified leads. They were able to generate leads and actually create a return. We never did marketing before so this was a great experience for us.

How effective was the workflow between your team and theirs?

Even though we had a more than 10 hours of time difference but they were always prompt with communication and available when we needed them. We are really pleased with their responsiveness and ability to create positive vibe from beginning to completion of the project.

What did you find most impressive or unique about this company?

They're not only creative and professional but also very friendly and easy to work with.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.