Roberto Serrini

BACKGROUND

Please describe your company and your position there.

I oversee all F&B operations for Marriott International within the US and Canada. Marriott International is the largest hospitality company in the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Roberto Serrini?

We were looking to highlight the work we have currently and looking forward within the Beverage Alcohol space. Roberto helped make amazing videos used for social, web, and ad campaigns to gain buy in from hotel operations to hotel and local guests looking for a better beverage experience.

SOLUTION

How did you select this vendor?

After extensive online and social searches, along with numerous quotes, we came upon Roberto because of his work with Italy In Bocca and found it to be just what we were looking for!

Describe the scope of their work in detail.

Roberto created video segments around new ways of cocktail production which could be used for internal training and social channels to highlight new programs. He also was able to make campaign videos for new and emerging brands we were highlighting within our bars under different brand voices. It all came out awesome.

What was the team composition?

Roberto headed up all conversations and was our main point of contact. It was a seamless work environment.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an exponentially better adoption of beverage programs within the hotel bar operations and a better awareness, thus leading to better beverage sales, within the bars across the board where the program landed.

How effective was the workflow between your team and theirs?

Amazing communication back and forth between Roberto and Our internal teams created a lovely synergy which I would happily embark on again when we have another project.

What did you find most impressive about this company?

Roberto's drive to create the best final product was the most impressive thing about the process. He took our feedback well and we took his advice being that he is the expert.

Is there any area for improvement or anything that could have been done differently?

For me, everything was perfect and I wouldn't change a thing of the entire process.

BACKGROUND

Introduce your business and what you do there.

I’m the senior brand relations manager for REV’IT!, a European manufacturer of technical motorcycle safety apparel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roberto Serrini?

We have a series of social media and online content platforms; we hired Roberto Serrini for consumer-facing content for brand awareness, specifically with video production.

SOLUTION

What was the scope of their involvement?

We dug into the concept phase and had two preliminary creative briefing meetings where we told the team what we were looking for and what we wanted from the content in the video. 

Someone from our team arranged the initial requests for the assets we needed from the shoot, but from there, we were very hands-off. They took care of essentially everything after that. This was a live-action shoot, and Roberto Serrini handled all the equipment, editing, and audio mixing. 

The deliverables came in a few different forms that included short edits and sizzle reels for Instagram teasers and social teasers, pre-roll, and the final long version was a little over four minutes. The full video has been published on our main global channels, YouTube, Instagram, and other social platforms. 

What is the team composition?

We worked with 2–3 people, but we primarily worked with Roberto (Creative Director). 

How did you come to work with Roberto Serrini?

The company has an excellent reputation within the New York City motorcycle community; they’ve done large projects and projects with art dealers. We’d seen their content before and knew people that had worked with Roberto Serrini.

How much have you invested with them?

We spent less than $10,000. 

What is the status of this engagement?

We worked together between September 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of goal setting, the video met everything that we wanted to do, and we were happy with the results and thought it met all expectations. We look forward to working together again in the future. 

How did Roberto Serrini perform from a project management standpoint?

They provided excellent project management. We primarily used Google Workspace for project management and communicated via phone calls, email, and text messages. 

What did you find most impressive about them?

They didn't require any extra attention from us, and we trusted them to produce high-quality work. It’s difficult to quantify, but Roberto Serrini had good editorial sensibility. Our brand can tend to be a little serious from a design standpoint, and their work and tones conveyed good energy. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Trust their instincts and embrace the unique storytelling they provide.

BACKGROUND

Introduce your business and what you do there.

I’m an executive producer of No Frames, a boutique production agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roberto Serrini?

We needed someone to provide us with production and content creation on a multitude of projects.

SOLUTION

What was the scope of their involvement?

We hired Roberto Serrini as the creative director to take our advertising concepts and tailor them to produce creative campaigns. He oversees the entire creative process, including the treatment, style, tone, and post-production.

Moreover, the process goes through a multitude of iterations, which they ensure is executed well for delivering the final product. We’ve completed two projects successfully, and we’re currently working on a new series of campaigns, and we’re looking forward to their creative expertise to bring the vision on behalf of the client.

What is the team composition?

We work directly with Roberto Serrini (Creative Director).

How did you come to work with Roberto Serrini?

They were referred to me by a colleague and after completing our first project with their team, we recognized that they had a lot of talent to offer so we forged our partnership from there.

How much have you invested with them?

We’ve approximately invested more than $500,000 since 2009.

What is the status of this engagement?

Our ongoing partnership started in September 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Roberto Serrini is able to successfully complete their tasks, execute our vision accurately, and deliver the final product within the given timeframe. Moreover, the videos they’ve produced have been generally well-received by their intended audience.

How did Roberto Serrini perform from a project management standpoint?

They have an excellent work ethic, a great sensibility for humor, and a vast understanding of the technical components that go into production and conceptualization.

In addition, they consistently meet our milestones and exceed delivery deadlines, which have been very helpful in this fast-paced environment.

What did you find most impressive about them?

We’re impressed with their tremendous storytelling abilities. The team is very dedicated to finding ways to connect the story to the visuals. Their humor also elevates the storytelling of the final product.

Are there any areas they could improve?

There isn’t much to improve, so they can just continue their excellent process and pivot the project whenever necessary.

Do you have any advice for potential customers?

Great results will be guaranteed when you provide as much information as you can about the goals of the project. I would also advise you to give them the creative freedom to deliver your needs.

BACKGROUND

Introduce your business and what you do there.

I’m an executive producer for a film and TV production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Roberto Serrini?

We needed someone to creatively direct our production.

SOLUTION

What was the scope of their involvement?

Robert Serrini led our video production efforts as its creative director. They helped us produce commercials and marketing videos for a motorcycle brand and took charge of the entire creative process, including location scouting, scriptwriting, storyboarding, photography, graphic design, and animation.

What is the team composition?

My main point of contact was Roberto (Creative Director).

How did you come to work with Roberto Serrini?

Robert Serrini was recommended to us by another company.

How much have you invested with them?

We invested about $800,000.

What is the status of this engagement?

We worked together from May 2016–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos that Robert Serrini helped produce were highly successful, as the corporation ran them for several years. The team was creative, and I’d recommend them to anyone looking for production services.

How did Roberto Serrini perform from a project management standpoint?

They were excellent from a project management perspective, and we typically communicated in person, by phone, and by email.

What did you find most impressive about them?

We were proud to work with them because of their creativity and professionalism.

Are there any areas they could improve?

There isn’t anything they need to improve on.

BACKGROUND

Please describe your company and your position there.

we are a commercial production company - i am a founding partner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Roberto Serrini?

Roberto is a commercial director - we hired him to develop a script, direct and edit a 30 second commercial

SOLUTION

How did you select this vendor?

based on a long relationship, and his outstanding track record

Describe the scope of their work in detail.

Based on a brief from an ad agency and for the legacy brand Van Heusen - Roberto Developed a script in collaboration with the advertising agency, then worked up a shooting script, story boards and and oversaw casting, special effects and production design. He directed and edited the spot.

What was the team composition?

Roberto was the lead creativefrom the production side working with a creative client on the advertising agency side and a production staff on the production company side

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The end product speaks for itself - multiple awards sitting on the shelf!

How effective was the workflow between your team and theirs?

Very good flow, we worked seamlessly

What did you find most impressive about this company?

Roberto is creative, charming and a great collaborator-

Is there any area for improvement or anything that could have been done differently?

nothing i can think of

BACKGROUND

Please describe your company and your position there.

I’m the owner of Union Garage, a retailer of motorcycle or gear — think helmets, jackets, boots, and gloves. We operate with a brick-and-mortar showroom and online store. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Roberto Serrini?

Our goal was to promote and create excitement for an Indian Motorcycle demo event on the ground in Brooklyn NY.

SOLUTION

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with Roberto on a number of products in the past and have always been blown away by the results. He operates quickly and fluidly and the editing results always feel like we should have waited weeks, not days. Roberto made the experience seamless - providing ideas, procuring talent, and bringing the best equipment to our shoot. 

RESULTS & FEEDBACK

 Can you share any outcomes from the project that demonstrate progress or success?

https://uniongaragenyc.com/blogs/journal/the-indian-motorcycle-pop-up-at-union-garage?_pos=1&_sid=75f844879&_ss=r

Describe their project management style, including communication tools and timeliness.

Inclusive of all ideas; flexible and efficient in execution.

What did you find most impressive or unique about this company?

Their rare combination of speed and quality is unparalleled. 

Are there any areas for improvement or something they could have done differently?

None. We want more of the same Roberto Serr.