Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
For the recent brand launch, my team spearheaded the creation and alignment of the new brand with a new product. We needed to form the brand all the way across the board from naming to identity. We relied heavily on VeracityColab to help us tell the brand story through video. It was not only for internal understanding and education, but also for inspiration. This video was first launched internally, and the whole C-level suite was in awe of it. They made the connection. The video helped solidify the acceptance of that brand internally. That enthusiasm carried externally, and we used the video to launch at a big trade show. Our customers were all excited. I don't have any metrics on it but, qualitatively, the feedback on the video was outstanding. VeracityColab's work affirmed that we went the right route with the brand and with the brand identity, so that was nice. Another concrete example was the voiceover selection. It was hotly contested, and there was a high level of interest about it internally. At the very end, we were asking VeracityColab to make changes and try new people out. VeracityColab was able to pull all that together and produce a voiceover that we all loved and was well received. It was great that they were able to respond quickly to our long list of internal approval processes.
How did VeracityColab perform from a project management standpoint?
We have a project manager throughout the process. I think VeracityColab does a good job of collecting all of our feedback and opinions. In particular, this brand launch video had many levels of internal buy-in all the way up to the CEO, so these check-ins were important. VeracityColab executed really well throughout the project management process.
What did you find most impressive about VeracityColab?
With any video or creative firm, you're always trying to find that balance between creativity and business goals. There's that license to create for the end user or the consumer, whoever it is. But, you always have to balance that the business goals. You need to consider the key stakeholders in an organization and what can they stomach to reach those business goals. Sometimes, something can be so creative that the connection to the business goals isn't very apparent. What I like about VeracityColab is how they kept creative integrity while meeting business goals. Having worked with many creative agencies, I can say that's something that VeracityColab does well.
Are there any areas VeracityColab could improve?
Nothing really comes to mind at this point. Every video agency I've used had similar prices. You get what you pay for in terms of price, so I don't think that's a huge deal. Also, throughout our projects with them, VeracityColab relied more on email for coordination. They could use project management software, such as Basecamp, and still give us the flexibility to make changes at the last second. It does not have to be a super structured sprint cycle. Ultimately, there's nothing that I can really say that they should do better. It's just nitpicking here and there.