Make Great Video

We are a video agency located in sunny California dedicated to building a great team, making great videos and delighting great clients.

 
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2008
Show all +
Aliso Viejo, CA
headquarters
  • VeracityColab
    26840 Aliso Viejo Pkwy #110
    Aliso Viejo, CA 92656
    United States

Portfolio

Key clients: 

Thermo Fisher, Intuit, BlackLine, AT&T, simplehuman, Adobe, eBay

AT&T | Network Firewall

simplehuman | Sensor Mirror Compact - Light Story

Thermo Fisher | MiniAmps

Wine Country Gift Baskets | Occasions

Adobe | CMO.com

Intuit | Money 2020 Conference | Behind The Scenes

Intuit TurboTax | 2016 Social Campaign

Reviews

Sort by

Lifestyle Video for British Creative Agency

"They got to the core of what we were about and what we wanted to see."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2015 - Dec. 2015
Project summary: 

VeracityColab produced a promotional video for a creative leaders trip, writing the script, planning the content, and then filming and producing the final product.

The Reviewer
 
1-10 Employees
 
United Kingdom
Tom Olyott
North American Brand Director, There Is Something More
 
Verified
The Review
Feedback summary: 

The video is excellent, bringing in customers, demonstrating the deep understanding of the subject matter that the team developed, and fully capturing the company's essence and core message. They were exceptional collaborators throughout, communicating smoothly.

BACKGROUND

Introduce your business and what you do there.

We're a British creative organization working primarily with charities in the U.K. We run a creative leaders trip, taking people from the U.K. to California to meet other agencies and learn from one another.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We wanted to grow our California trip and give our community an idea of what they could expect and what the vision was, in order to encourage more people to come.

SOLUTION

What was the scope of their involvement?

We started with a discovery call, where we talked through the project. They were good at getting to grips with what we were about, what our vision for the project was, and what our brand was.

They put together a script, then we went out to California a couple of months later. We met and they filmed us all day at various locations. They put it all together and we had a few rounds of back-and-forth feedback, which were helpful, positive, and full of energy. We then signed off on the work.

What is the team composition?

From the beginning of the project, we worked with a video success manager from their team. We also worked with another person, possibly a creative director. They were the ones who came up with the idea for the shoot, and who worked on the script. There were 3–4 people present during the discovery call, all with different key insights into how it would work. There were three camera operators and a sound person during the shoot, all responsible for different things.

How did you come to work with VeracityColab?

I met Charlie (CEO, VeracityColab) at a conference. We got talking and hit it off. I explained our vision for California and the trip we wanted to organize for our community. We got connected from there.

What is the status of this engagement?

We worked with them from July–December 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was clear that they understood what we wanted to do, especially during the discovery call. They got to the core of what we were about and what we wanted to see, then put together a script that captured our vision and essence. We didn’t have to change it, which demonstrates the real understanding from Veracity.

Ever since we released the video, we’ve maxed our capacity on the trip. We’ve had to make a waiting list every year since, given how many people wanted to come. It’s been an extremely successful project. Most people we’ve come into contact with know about us through the trip, in large part due to that video. We're followed by 20,000 people on Facebook, a large number of whom have engaged with the video and then applied.

How did VeracityColab perform from a project management standpoint?

They performed flawlessly. Throughout, we felt that we were in good hands and that they knew what we were doing. They understood us and what we were trying to do. They were helpful in the feedback phase, deadlines were clear. and communication was frequent. I couldn’t have asked for more.

We used email and phone for communication. They were keen to listen to us when we were working across different locations. It was a collaborative, fun project and we were delighted with what they came up with.

What did you find most impressive about them?

We've worked with a couple of U.K.-based companies on various projects for our end-clients, but Veracity stood out for the quality of what they produced. The way in which their team handled us was beyond anything we’d experienced before. They were open, kind, generous, and insightful. They honored us and the project. We were given a video success manager, whose sole job was to make sure we were happy and looked after. She did a fantastic job all the way through, from the discovery call to the delivery and then the final feedback.

Are there any areas they could improve?

I don’t think so. This is the best experience we’ve ever had of working with another agency. They’ve set the bar for what we expect.

Do you have any advice for future clients of theirs?

Clients should trust them. They know what they’re doing and they can get to a place of deep understanding.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Introduction Video for Digital Marketing Agency

“They truly feel like a family internally and are a model for how an agency should operate.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. - July 2015
Project summary: 

VeracityColab created an animated video for a digital marketing agency. Ahead of future collaborations, they outlined their process and found clarifying language that explained the brand.

The Reviewer
 
1-10 Employees
 
Newport Beach, California
Charles Drengberg
CEO, Big Presence
 
Verified
The Review
Feedback summary: 

Veracity has a clear process and was receptive to feedback. They showed consideration for everyone involved and took extra steps to strengthen relationships. They were correct at every stage and delivered a good final product.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a digital marketing agency and software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We hired them to do a general brand video for our agency that would help people understand who we are, what we do, and how we differ from similar agencies.

SOLUTION

What was the scope of their involvement?

We wanted a partner to help us with client videos. We went through a process with our own video that would be similar to the experience for our clients. We wanted to explore their capabilities, so we asked them to bring clarity to our message and find language that explained our unique qualities. We worked together closely and they observed our process. They did a fantastic job with an animated video that we still have on our site. Three years later, we still get compliments on it.

We also redesigned our site as they were working, so the video helped new customers understand what we do. It gave us instant credibility and represented our quality of work. It did exactly what we hoped it would.

How did you come to work with VeracityColab?

We did a web search and spoke to several agencies.

How much have you invested with them?

The project cost around $20,000.

What is the status of this engagement?

They started the video for us in April 2015 and completed it that July.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They mean a lot to us and I am now friends with many of the people who worked on our project. They know what they’re doing and now we work with them on our clients’ projects. I never had to push or direct them in any way and they did a great job understanding the overall plan and working through the process. The animators are a sound team, and everyone else made the output even better than I anticipated.

How did VeracityColab perform from a project management standpoint?

We didn’t need to meet much during our process. Our needs were fairly obvious and they had a great process for workflow. Everything was done correctly at each stage and they kept the process moving. They considered all of my feedback and kept my experience simple. We talked frequently on the phone and they used a project management tool.

What did you find most impressive about them?

They care about everyone they encounter and it shows in their work. They care about their customers and the quality of their output. They also care about the relationships they form and take extra steps to ensure good bonds. They truly feel like a family internally and are a model for how an agency should operate.

Are there any areas they could improve?

I recommend they work to understand clients’ budgets and priorities early in the sales process so they don’t price out great customers. If they opened up their lower price options and catered to companies that needed to start small, they might bring in more clientele.

Do you have any advice for potential customers?

Come into your engagement with clear objectives and goals. Know what you hope to accomplish but let Veracity follow their own path to get to those objectives. You will get better outputs if you allow them to shine.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Video Production for Electronics Rental Company

“They’ve been fun to work with, and we appreciate the ideas that they’ve presented.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2016 - Ongoing
Project summary: 

VeracityColab has led the planning and production processes in creating six animated videos that introduce new offers and enhance existing product lines. There are several projects currently in the pipeline.

The Reviewer
 
51-200 Employees
 
Boston, Massachusetts
Marketing Director, Electronics Rental Company
 
Verified
The Review
Feedback summary: 

Posting the videos on the website and across social media channels has garnered a great deal of positive customer feedback. The VeracityColab team is flexible and easy to work with, placing emphases on quality and meeting deadlines.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at an audio/visual equipment rental company. We have 10 locations across the U.S.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

Our inventory is ever evolving according to the latest technologies. We needed to keep our clients, employees, and prospects updated around everything that we offer. One method of achieving this goal included an informative video that aimed to introduce new products and enhance our existing line. We were looking to work with a group that could guide us through the video production process.

SOLUTION

What was the scope of their involvement?

VeracityColab has led us through the production of about six animated videos thus far. They walked us through the entire production process, from planning and storyboards to editing and post-production. We’re looking to do a few live-action videos onsite in the near future.

What is the team composition?

We work with one project manager and between three and five other people depending on the scope of the video. We were always in direct contact with their team.

How did you come to work with VeracityColab?

We received a promotional email from them when we were considering the initial video. I had been receiving them for a while, but this one happened to reach us right when we needed their services.

What is the status of this engagement?

We started working together in June 2016, and the engagement is ongoing. We finished our most recent project with them about two weeks ago, and there’s currently another video in the pipeline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since posting the videos on our website and across social media channels, we’ve received a great deal of positive feedback from customers. They’re also now aware of new products that we’ve recently added to our inventory.

How did VeracityColab perform from a project management standpoint?

It’s been a seamless process, and they’ve always managed to stay on schedule. Their team has been flexible and easy to work with during each project.

What did you find most impressive about them?

Their flexibility makes them stand out from their competitors. We also really like their energy. They’ve been fun to work with, and we appreciate the ideas that they’ve presented.

Are there any areas they could improve?

No, we’ve had no complaints during the engagement.

Do you have any advice for future clients of theirs?

Start working with them and appreciate their expertise firsthand.

5.0
Overall Score The team is very energetic, they’re easy to collaborate with, and they do excellent work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline.
  • 4.0 Cost
    Value / within estimates
    It’s a bit too early to assess value, as we’re still waiting on a full set of analytics.
  • 5.0 Quality
    Service & deliverables
    Their deliverables have been fantastic.
  • 5.0 NPS
    Willing to refer
    I would recommend their services to anyone.

Video Production for Computer Software Company

"They were strong partners and easy to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Apr. 2018
Project summary: 

VeracityColab produced three animated marketing videos. Services ranged from scripting to post-production. They also did voiceovers and musical compositions.

The Reviewer
 
1,001 - 10,000 Employees
 
San Francisco, California
Video Creative Manager, Computer Software Company
 
Verified
The Review
Feedback summary: 

The videos made niche marketing efforts more effective. Services from conception to implementation were consistently high quality. As partners, they contributed actively to creative decisions, but remained open to feedback and internal reviews. The team never missed a deadline.

BACKGROUND

Introduce your business and what you do there.

I’m the video creative manager at a computer software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We launched a new deployment model for a new product package, which replaced bespoke solutions for each customer. This package incorporated best practices across a segment for new clients, such as B2B or retail. We needed three marketing videos to sell the solution and its implementation.

SOLUTION

What was the scope of their involvement?

The videos were all animated. We gave them a baseline script; they then modified the talk track to make the language accessible. The team created a new visual style for animation, which they executed, and completed all the post-production work. Additionally, they did the voiceovers and musical compositions. VeracityColab delivered the videos in six weeks.

What is the team composition?

I worked directly with the producer.

How did you come to work with VeracityColab?

The relationship started before I joined the company. VeracityColab was already one of our vendors when this need arose in short order. No other third party could’ve onboarded and scaled as quickly.

How much have you invested with them?

We spent about $100,000.

What is the status of this engagement?

Work started in July 2017 and ended in April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality was exceptional. Our marketing enjoyed having a new industry-specific tool to leverage.

How did VeracityColab perform from a project management standpoint?

They kept the project’s several moving parts aligned throughout the engagement. The team had strong opinions that they readily shared, but they were also open to feedback. Overall, they were great partners for both creative processes and implementation.

What did you find most impressive about them?

They found solutions or implemented changes in incredibly tight timelines.

Are there any areas they could improve?

Their internal reviews helped communicate feedback, but it occasionally slowed the process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    Although costs were slightly higher, only they could’ve worked in that timeline.
  • 5.0 Quality
    Service & deliverables
    They were highly creative and all-around made the project happen.
  • 5.0 NPS
    Willing to refer
    They were strong partners and easy to work with.

Video Production for Gaming Startup

“They've met or exceeded every brief we've given them. … I fully trust them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

Assisting with a branding campaign, VeracityColab has produced custom brand videos. They handle everything from creating 3D and 2D animations to developing storyboards and scripts.

The Reviewer
 
11-50 Employees
 
Cost Mesa, California
Creative Director, Gaming Startup
 
Verified
The Review
Feedback summary: 

The high-quality videos exceed all expectations. Flexible and accommodating, they’re able to work within the changing environment of a start-up, while their commitment to the company's overall success made them an extension of an internal team.

BACKGROUND

Introduce your business and what you do there.

I'm a creative director at a gaming start-up. We're helping gamers across mobile devices, platform games, and console games to save money based on the length of the game or the goals they accomplish within the game.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We realized that our brand required visualization. Gaming companies typically do their marketing through video teasers, so we wanted to jump into the same space. We started looking for a company to produce some brand videos for us.

SOLUTION

What was the scope of their involvement?

We have two brand-oriented videos they're currently working on and they've already produced some custom videos for us. They handle everything from 3D and 2D animation to developing a message and a script.

What is the team composition?

I worked with their CEO, their chief creative officer, some of their designers, and a creative director.

How did you come to work with them?

We talked to a few different companies. I met Veracity at my previous job and I liked their approach. They're very straightforward and natural when it comes to negotiation and pitches. Unlike other agencies, they don't give me a feeling that time is money, but rather make themselves a part of my team.

How much have you invested with them?

We've spent about $75,000 so far and it'll be close to $100,000 when we're done with the two videos they're producing.

What is the status of this engagement?

We started working with them in October 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos are very high quality. We've been moving things around and changing our strategy based on our landscape and the development of the product, but they've been very flexible. They've stayed positive throughout the process and have always been able to translate our ideas and our vision into reality. We're still building our backlog of assets. Since we haven't released any of our work yet, we haven't released their work either.

How did they perform from a project management standpoint?

They've met all of their deadlines. We have a project manager that I can contact when I have any questions, so there hasn’t been any ambiguity.

What did you find most impressive about them?

When it comes to video, they're very strong in everything, from lighting and technology to storytelling. We can tell that they're invested in our success. Although they're contractors, I have a sense they're an extension of my team. I fully trust them.

Are there any areas they could improve?

They don't always step into a completely uncharted territory. They fulfill their brief extremely well, but it'd give them an extra notch if they moved us forward, a little bit outside of our own vision.

5.0
Overall Score They’re doing a great job and making us feel positive about the process, even though we're not very easy to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    All the deadlines they'd proposed were acceptable and they met all of them.
  • 5.0 Cost
    Value / within estimates
    They've helped us focus our funds on the most important components of the videos, so we were able to do more things on a lower budget.
  • 5.0 Quality
    Service & deliverables
    They've met or exceeded every brief we've given them. In addition, they were easy and pleasant to work with.
  • 5.0 NPS
    Willing to refer
    Regardless of what you need in terms of video or storytelling, the relationship they build with their clients will always produce a positive outcome.

Video Production for Leadership Conference

"Veracity is very creative, but also flexible enough to give a range of options based on our feedback."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2017 - Feb. 2018
Project summary: 

VeracityColab created a pair of videos for an annual corporate conference. They helped with scripting and compiled the solutions with existing footage. Audio included music and voiceover narration.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Management Consultant, Consulting Group
 
Verified
The Review
Feedback summary: 

VeracityColab produced professional videos that accurately represented the corporate brand. Creative but also flexible, their team quickly recalibrated ideas based on feedback. Their CEO personally ensured a smooth transition following unexpected turnover to meet strict deadline requirements.

BACKGROUND

Introduce your business and what you do there.

We're a boutique consulting firm that helps companies navigate large transitions. This involves assistance with the creation and execution of mission strategies, as well as employee engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

One of our clients was preparing to host their annual leadership conference, gathering 200 of their top leaders. We hired Veracity to create an opening video for the event to help convey the conference’s themes, as well as a closing video to reinforce the key messaging.

SOLUTION

What was the scope of their involvement?

Our client had given us an overall sense of the key messages and visual aspects to include. It needed to feature their brand colors and images from the various subsidiaries, but it also needed to include a human element. There were a number of challenges. We had a short timeline, which meant we didn’t have time to shoot original footage. Veracity had to comb through existing footage of varying quality to create a cohesive whole.

They helped with scripting, the curation of visuals, and introduced their own visual concepts. They also sourced a voiceover actor and presented music options.

What is the team composition?

We worked directly with two primary contacts, though I’m sure others were involved.

How did you come to work with VeracityColab?

They were recommended by colleagues who had a good experience working with Veracity on projects for other clients.

How much have you invested with them?

We spent around $33,000.

What is the status of this engagement?

We worked together between December 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created professional quality videos that were thoughtful, clean, and worked within our client’s brand guidelines. I attended the conference and saw the audience applaud following the presentations, which I take as a good sign.

How did VeracityColab perform from a project management standpoint?

Our initial project manager left the company in the middle of our engagement, but Veracity’s CEO scheduled time with us to ensure the transition was handled smoothly. We communicated through email and they informed us if they needed anything from our end to ensure we met deadlines.

What did you find most impressive about them?

I’ve worked with companies in the past who get too attached to an idea. Veracity is very creative, but also flexible enough to give a range of options based on our feedback. If we thought their idea was wrong for the client, they adjusted quickly based on our feedback.

Are there any areas they could improve?

Having our project manager leave mid-project was the only trouble spot we encountered, but this was a unique situation and Veracity did their best to make it as smooth as possible. We’ve worked with them on other projects and encountered zero problems.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They kept a thorough timeline, though we had to ask them to communicate those scheduling details.
  • 4.5 Cost
    Value / within estimates
    They’re a good value and work with their clients to present a range of options at varying budgets.
  • 4.5 Quality
    Service & deliverables
    I think everyone has some room for improvement.
  • 5.0 NPS
    Willing to refer

Video Production for Scientific Research Company

" ... they took time to understand our product and make it their own."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2017 - Jan. 2018
Project summary: 

After developing a script and a storyboard, VeracityColab produced a commercial video that featured 3D modeling. 

The Reviewer
 
10,001 + Employees
 
San Diego, California
Marketing Manager, Scientific Research Company
 
Verified
The Review
Feedback summary: 

Working on a tight deadline, they delivered a top-quality product. The video launched and the internal team loves its commercial feel. Dedicated and pleasant to work with, they're invested in building positive relationships that are more than a business partnership.

BACKGROUND

Introduce your business and what you do there.

I'm a marketing manager at a scientific research company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

I worked with them a few times prior to coming into this role. They were easy to work with and understood how to get a message across to customers and to an internal sales team. We were looking to create a video that would appeal to both audience groups, so we reached out to them.

SOLUTION

What was the scope of their involvement?

We wanted to create a commercial-type video. We explained the purpose of the video to them and they used our concept to create scripts, a storyboard, and 3D modeling. After producing the video, they edited it and gave us the final product. They're a full service video agency with expertise in animation, live action, music, and virtual reality. We hope to work with them on other projects soon.

What is the team composition? 

We met with six people for our initial meeting. Then, we worked with our dedicated project manager directly.

How did you come to work with them?

Since I worked with them in the past, I knew they would do quality work for us. I had the option to work with other agencies, but I was set on VeracityColab.

What is the status of this engagement? 

The project started in October 2016 and it was completed in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The product just launched, and the internal team is very excited about the video. The people who saw the video, say it looks commercial and should be on TV, which was our goal from the get-go.

How did they perform from a project management standpoint?

They're very responsive and good communicators. Everything went smoothly from our perspective (it might have been more chaotic on their end).

What did you find most impressive about them?

They're very friendly and easy to work with. Caring about the result, they took time to understand our product and make it their own. We have a great relationship that is more like friendship than a business partnership.

Are there any areas they could improve?

No, I don't think so.

Do you have any advice for potential customers?

Give them as much information upfront as you can and meet their timelines. Depending on how tight your timeline is, you need to abide by their schedule to finish the project on time.

5.0
Overall Score I brought them into this project from my old company because I like their work. I hope to continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had very tight deadlines and they met them all.
  • 4.0 Cost
    Value / within estimates
    They're a little pricey from a customer perspective, but I'm not sure how much work goes into making a video on their end.
  • 5.0 Quality
    Service & deliverables
    Everything was timely and the end product was very good.
  • 5.0 NPS
    Willing to refer
    I've already referred them.

Video Production for Energy Consulting Firm

“They had an array of creativity to pull from.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Dec. 2017
Project summary: 

VeracityColab produced a brief animated video as part of a marketing campaign to launch new software. After discussing project goals, they wrote a script, found voice actors, and commenced video production.

The Reviewer
 
51-200 Employees
 
Louisville, Kentucky
Sales Executive, Energy Consulting Firm
 
Verified
The Review
Feedback summary: 

Utilizing a multidisciplinary team and effective account management, VeracityColab provided a great product at a fair price. They could improve on setting realistic deadlines to ensure timely product delivery. Despite this, they offer an overall pleasant experience.

BACKGROUND

Introduce your business and what you do there.

I’m a sales executive for an energy consulting firm. We provide services to both global energy consumers and generators of electricity, natural gas, and renewable energy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We’re launching new software and needed help branding it for our website.

SOLUTION

What was the scope of their involvement?

To aid our branding effort, Veracity produced a short animated video. First, we went through a creative briefing with them to understand the video’s concept and design. Its purpose is to provide the viewer with information about our new software and entice them to request a demo. It was imperative the video present our complex software in a simplified and accessible manner. Once all that was communicated, they began working on the script and finding appropriate voice actors. After that, they started the actual video production. We checked in at different intervals during the length of the project.

What is the team composition?

We had one assigned account manager, which we primarily interacted with. Throughout the process though, we had other members of VeracityColab that would join our collaboration/review calls that were also integral to the project.

How did you come to work with VeracityColab?

We searched online for reputable firms and found several options. We liked Veracity’s video portfolio and appreciated the variety of content on display.

How much have you invested with them?

It cost a little less than $20,000.

What is the status of this engagement?

This project took August 2017–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video is part of a marketing campaign we're getting ready to launch so we haven’t received external feedback yet. However, we’ve shown the video to several team members and received very positive feedback.

How did VeracityColab perform from a project management standpoint?

Our account manager was great to work with, performed well, and had a fantastic personality. She was easy going in her approach but also kept us up to date on project progress. If we had a problem, she was always responsive and communicative.

What did you find most impressive about them?

They’re not just an animation shop. They can do live footage, animated footage, or all sorts of in-between content as well. Because of that, they had an array of creativity to pull from.

Are there any areas they could improve?

They could improve on communicating deadline expectations. For example, we thought the project would be finished much sooner than December. If they better communicated a realistic deadline than we wouldn’t be left feeling like there were delays.

5.0
Overall Score While there’s room for improvement, the overall experience was positive.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We were hoping for a shorter timeline.
  • 5.0 Cost
    Value / within estimates
    They seemed to give us a quality product for the price.
  • 4.5 Quality
    Service & deliverables
    They provide solid designs and are adaptable to client feedback.
  • 5.0 NPS
    Willing to refer
    They provide good products.

Video Production for Financial SaaS Platform

"The agency has a higher degree of integrity than most others."

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - Jan. 2018
Project summary: 

VeracityColab produced live action and motion graphic videos to promote cloud-based solutions. They followed commercial and explainer templates, respectively. Services included writing, directing, and editing.

The Reviewer
 
501-1000 Employees
 
Los Angeles, California
James Kim
Senior Creative Director, BlackLine
 
Verified
The Review
Feedback summary: 

The videos’ quality elevated the brand image. Creativity thrived in an ideal synergy between multidisciplinary teams. While producing no quantitative results, the content did generate unanimously positive feedback. However, costs, deliverables, and scheduling were not perfect.

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Creative Director at BlackLine, a cloud-based financial automation SaaS Company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

Our in-house creative team lacked resources for video production and storytelling. We needed an outside agency to build short stories for our products using single video and motion graphics. The content would then be shown to prospects and customers.

SOLUTION

What was the scope of their involvement?

Each project starts with a kick-off call. We provide background context that explains how our solution resolve customer pain points. They’ll come back with a script, which our product team edits for accuracy. Storyboarding follows script completion. We then move to filming on set for live videos and in the studio for motion graphics. Our senior video producer works on set and gives feedback during filming. To date, we’ve produced 6 – 8 motion graphics and three live action videos with them. There are four more in the planning stages, including two live action.

Generally, the motion graphics are explainer videos that give a high-level overview. Live action videos follow the commercial format, but do include some explainer elements. We plan to upload our latest videos on a new beta social media propriety video platform.

What is the team composition?

The project manager is our main point of contact. We are also in touch with the founder.

How did you come to work with VeracityColab?

Our former CMO knew someone at the company. We had them produce quick video for a new product concept. Their excellent performance dissuaded me from searching for other agencies.

How much have you invested with them?

We spent $300,000 – $400,000.

What is the status of this engagement?

Work started January 2016 and the latest project ended January 2018.

 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have hard evidence yet, but the social media platform should provide us with metrics, including impressions and clicks. Internally, we’re working to upload on more platforms. This effort is part of our management team initiative because we need to know the ROI to justify investment in video production.

Qualitatively, everyone thinks the videos are great. They’ve definitely elevated the brand.

How did VeracityColab perform from a project management standpoint?

The project manager and her team are very good. There haven’t had any issues with them; we have good synergy.

What did you find most impressive about them?

They’re a unique group of people with highly-honed writing, directing, and editing skills. The team is dynamic and can handle a diverse range of projects.

Are there any areas they could improve?

No. Everything has been great.

Do you have any advice for potential customers?

Give them as much creative freedom as possible. Micromanaging will hinder their ability to produce great content.

4.5
Overall Score We enjoy working with the project manager and CEO. They’re good and trustworthy people. The agency has a higher degree of integrity than most others.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They mostly stick to deadlines.
  • 4.5 Cost
    Value / within estimates
    They’re a little expensive compared to competitors, but it’s also hard to quantify creativity.
  • 4.0 Quality
    Service & deliverables
    One video didn’t turn out how we wanted. There were communication and logistical challenges. But there was responsibility on both sides.
  • 5.0 NPS
    Willing to refer
    They treat their customers well and have great interpersonal communication skills.

Video Production for Sporting Goods Company

"It was really helpful how they were able to connect the dots between the product itself and the message we were trying to get across."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2016 - Oct. 2017
Project summary: 

VeracityColab lead production of a series of 3 videos for a motorcycle helmet company, in partnership with Disney. They are involved in all aspects, and have created a theatrical and an animated video thus far.

The Reviewer
 
1-10 Employees
 
Orange County, California
Molly Lang
Marketing Coordinator, HJC America
 
Verified
The Review
Feedback summary: 

The videos produced have garnered hundreds of thousands of views, and have performed significantly higher than any previous video or marketing material. The team’s creativity is remarkable, and there’s never been any delays on their end in production.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator for HJC America; we are the marketing office for HJC helmets, an international company that manufactures motorcycle helmets. We market to the motorcycle industry in North America primarily, but also across the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab.

Our primary objective was to create a new brand image. We market to the same audience quite often, and had recently managed a licensing project with Star Wars and other Disney properties. As we had access to new media and marketing, we wanted to make sure we reach a new audience too.

SOLUTION

What was the scope of their involvement?

We had a new helmet that was launching and wanted to use the theatrical aspect from Star Wars because it was a Kylo Ren-themed motorcycle helmet. We brought in Veracity to create a theatrical video that would connect the motorcycle and Star Wars backgrounds. We worked together on multiple storyboards and they presented the project to Disney for approval, and were also involved in the production.

The first video was for the Kylo Ren helmet, and more recently we worked together on a second video for a Lightning McQueen and Jackson Storm helmet with Pixar. In this case, they created an animated video as opposed to live production; it was a good experience to see them work on 2 different aspects of video.

What is the team dynamic?

On the first video, over 15 people were assigned to us for production. However, in the planning stages there were about 3–4 involved in the product coordination and everything else from the start. On the second video, we were assigned about 5 people.

How did you come to work with VeracityColab?

I was on leave when our company first reached out, so I wasn’t involved in the first meeting with them; however, I know our marketing or brand manager was contacting several local production companies. We aren’t based too far from VeracityColab and their reviews are amazing, so it makes sense. After several meetings, they found them as the fit.

How much have you invested with them?

We’ve invested between $50,000–200,000 for a contract that includes 3 videos, all wrapped up into 1 payment contract.

What is the status of this engagement?

We started working together in September 2016, and the engagement is still ongoing. The most recent video was completed in October 2017 and launched in November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re shared the videos on social media and had our industry partners share it as well. The Pixar video especially, has hundreds of thousands of views which is significantly higher than any video we’ve launched before. Overall, the views and reactions that we’re getting are much more than our average video.

We’ve received feedback from people who viewed the videos, and they were particularly impressed with the first because Veracity was able to integrate a number of different clips from the Star Wars film well. We got a lot of good feedback from critics and Star Wars fans, not to mention the Disney team themselves are probably the most difficult critic; their feedback has been great throughout both videos. The second video as well, because it’s animated was a lot of fun. It’s been generally positive from both our internal management and within the industry.

How did VeracityColab perform from a project management standpoint?

They were great. Any time that we had delays, it was on part trying to get them what they needed to move forward. We used Google Drive and Google Calendar for the projects, and they also had their own video service for conference calls and videos.

They were also involved in brainstorming, and we definitely use a lot of their creativity. It was really helpful how they could connect the dots between the product itself and the message we were trying to get across. The coordination of everything between our team with our project manager and Disney was done really well.

What did you find most impressive about them?

They’re really unique, and their organization as a whole runs particularly well and it’s evident their employees really enjoying being there. Everyone’s working hard and wants to produce a final product which is the best that it can be.

Are there any areas they could improve?

The only thing we ran into was trouble spreading our budget across the 3 videos. We feel like the first video used up a lot of the budget, and that we weren’t able to do as much with the remaining 2 videos when our expectations were set high.

5.0
Overall Score They’ve very great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never been late for deadlines.
  • 5.0 Cost
    Value / within estimates
    It’s definitely worth the cost that we're putting into it.
  • 5.0 Quality
    Service & deliverables
    They were easy to work with and produced great final products.
  • 5.0 NPS
    Willing to refer
    No questions.