What was the scope of their involvement?
They worked on two videos for me. One was for recruitment of future team members. A lot of the organization is made up of merchandisers. They’re the ones in the stores doing the restocking, strategizing, and setting up displays. They constantly need new merchandisers for locations around the U.S. and Canada. With the new name and the combined organization, it was a good opportunity to have the leadership get in front of all these merchandisers. For the video, we interviewed the key leaders of the new, combined organization, and we were able to get across what they felt the organization stood for, why it’s a great place to work, and why people would want to join it. We felt the video was going to be very impactful for those trying to find more information about joining the company.
The second video was more of a customer-focused, business development video. It’s featured on the home page of the website and shows who they are and what they do. If a visitor doesn’t want to read through the home page or the About page but wants an idea of who we are and what we offer, they can watch the second video.
We were really starting from scratch with VeracityColab. We had the brand worked out and knew what we wanted to say at a high level. We worked together on creating the brief and then presented it together. We gathered a lot of feedback and used it almost like a workshop.
We knew we needed to create an external video with this purpose, and we needed an internal one for recruiting. However, we didn’t know how we wanted to do it, or what the key messages were until we worked on that as a group.
After the client workshop and the creative brief, they knew that they had a single direction and it went in the direction that I was hoping for. The variable was how the execution would work, whether it would be animated or live action. They brought to the table that they wanted to combine things together in certain places. In the brief they sent back to us, they had everything ready as it should be. Then, they led the execution.
How did you come to work with VeracityColab?
The owners of our company and theirs had known each other for a long time. We met with them about a year ago, and we tried to do a couple of smaller projects to test them out. That didn’t end up happening.
I wanted our first project together to be one where I could take advantage of both their live-action and animation capabilities to bring a powerful brand story to life. Considering the dynamic and vibrant nature of the brand that we had developed for Jacent, I saw this as my chance to see what the VeracityColab team could do, and also use this as a test to see how well our cultures and workflows fit together. We knew we had the budget and timeline with this client to do it right. They showed us a lot of the creative and video work they had accomplished in the past. We were confident that they could execute the way we needed for this dynamic brand we had created.
How much have you invested with VeracityColab?
I would put the project at $100,000 for the two videos combined.