Make Great Videos That Perform

Silver
VERIFIED

We guide you through a specific process to make great videos that produce measurable results.

 
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2008
Show all +
Newport Beach, CA
headquarters
  • 20371 Irvine Avenue, Suite #250
    Newport Beach, CA 92660
    United States

Portfolio

Key clients: 

Thermo Fisher, Intuit, BlackLine, AT&T, simplehuman, Adobe, eBay

VeracityColab | Agency Reel

It’s been an incredible pleasure to work for so many great clients since we started in 2008. To celebrate, we created a new reel with some of our favorite work across the last decade.

Life Happens | Lives On

“Just wanted to let you know that the video is a home run! We’ve been showing it at meetings, trade conferences and in eblasts. People are tearing up; people are reaching out to talk to us about it and the list goes on. Thanks again on a job well done!” - VP of Creative 

Adobe | CMO.com

The main KPI that we measured for this campaign was the engagement rate. We’re proud to report that an average viewer was likely to engage with this video for 85% of it’s length or more. It was important to keep the audience engaged the entire time so that they could comprehend the entire value proposition of Adobe CMO.

simplehuman | Sensor Mirror Compact - Light Story

The compact has very quickly established itself as a top-selling mirror for simplehuman. The more we unpacked the features, the more we realized that each mirror had a story to tell. So, we decided to craft each video to communicate like a product video but feel like a lifestyle video.

AT&T | Network Firewall

Firewalls are a vital tool in network security, and AT&T has brought firewalls into the modern era by enhancing them with a unique blend of machine learning, data analytics, and the knowledge of human experts. They came to us with the task of explaining this sophisticated approach and showing the world what sets it apart from existing methods.

Thermo Fisher | MiniAmps

This video has received hundreds of thousands of views on Thermo Fisher’s YouTube channel and has been used by their sales team around the world. In fact, it performed so well that Thermo Fisher had us create a six-second version so that they could also use it in YouTube pre-roll ads.

Wine Country Gift Baskets | Occasions

The split screen enabled us to tell two sides of the same story. You’ll notice that in each scene, the gift on the left side is designed to perfectly match the recipient of the gift on the right. We felt this would be the best way to communicate the craft and care that goes into every Wine Country gift basket.

Intuit | Money 2020 Conference | Behind The Scenes

Our partners at Intuit came to us with the desire to create an interactive keynote to accompany their GM and VP of Product Management as they presented their new app, Turbo at the Intuit Money 2020 Conference in Las Vegas. The catch? That presentation was a little over a month away and contained 10 full minutes of content. Challenge Accepted.

Intuit TurboTax | Social Campaign

After some long hours (and hilarious conversations) we developed sixteen, fifteen second spots that not only are exceeding the business goals of the campaign, but bring a smile to our faces every time we watch them.

Reviews

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Animated Explainer Video for Headwear Company

“They were open to hearing out our ideas while adding their own input to improve the animation.”

Quality: 
5.0
Schedule: 
3.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018 - Apr. 2019
Project summary: 

VeracityColab worked with the internal marketing team to develop an animated explainer video for a new web domain. They refined the initial vision, suggested new directions, and produced the video in CINEMA 4D.

The Reviewer
 
51-200 Employees
 
California
Associate, Headwear Company
 
Verified
The Review
Feedback summary: 

In addition to being a highly collaborative process, VeracityColab introduced the in-house staff to new creative software, which they now use to make assets. VeracityColab’s team exhibited a strong work ethic throughout. While the timeline was longer than expected, the final output was exceptional.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing associate for one of the world’s largest wholesale blank cap manufacturers. We provide custom hats for brands and private labels, including sportswear, streetwear, and other outdoor markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We were launching a website for a new domain and needed a brief video that would explain our product program guide to customers. Having worked with VeracityColab before on another video project, we reached out to them again to produce a short animated video for us.

SOLUTION

What was the scope of their involvement? 

VeracityColab worked with us to create a 1:30-minute animated explainer video for our new site. The process itself was pretty straightforward. Although we’d suggest specific ideas for what we wanted in the video, we also needed them to guide us to make the end result better. 

Their team hosted several discussions to go over our ideas before recommending their own. They sent us multiple mood boards, pitching various directions to go in while still trying to match what we were looking for.

Both parties worked very hard to ensure that the final outcome would be better than expected. They delivered a storyboard for us to approve, animated the stills using CINEMA 4D, and delivered the video as promised.

What is the team composition? 

I worked directly with Kristina (Director of Video Success Management, VeracityColab) to cover our video requirements. There were also 3–4 other resources who worked directly on the animation and sat in on our conference calls.

How did you come to work with VeracityColab?

Because we’d worked with VeracityColab on a previous animation project, we knew that they could handle this animation, and the team already had a sense of our company, brand values, and team dynamic.

We did initially consider a few other options but ended up working with VeracityColab again because of their quality of work. They had put a lot of effort into the first project, and we appreciated everything that they’d done for us, so it was a surefire choice.

What is the status of this engagement?

The project lasted from December 2018–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

VeracityColab was very cooperative throughout the process, so everything went how we wanted it to. The final video was exactly what we were looking for.

Adding on to that, their animation method was really impactful because they introduced us to the software CINEMA 4D. Our designers had never used that tool before and thought it was a cool resource, so we now use it to create our own marketing assets. 

How did VeracityColab perform from a project management standpoint?

Overall, the project management was really great in terms of their service and the way they reached out to us. We mostly communicated through video/phone calls and email, and they respond quickly to keep things moving forward. Time-wise, the project did end up dragging along, but that was due to several factors.

What did you find most impressive about them?

The fact that we chose to work with VeracityColab again really shows how much we enjoy working with them. Besides having strong work ethics, the team was really cooperative. They were open to hearing out our ideas while adding their own input to improve the animation. Everything was a positive experience, and they inspired us.

Are there any areas they could improve?

As I mentioned, I would’ve liked to have gotten the final cut faster than the actual timeline. We were supposed to receive the video a month earlier, but it’s understandable why it took so long. They were transferring into a new office, and we added more and more ideas as we went, which dragged out the schedule.

Do you have any advice for potential customers?
 
When they first walk you through the initial storyboards, don’t worry about how it looks; it’s a very rough draft that isn’t at all like the polished final version. VeracityColab should consider providing a more polished storyboard or even giving a bit more information so that the client can better picture the end product. This would also help alleviate some of the client’s concerns.

4.0
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Motion Graphics & Production for Animation Company

"VeracityColab adds an instant amount of creative value."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
Confidential
 
2013 - Ongoing
Project summary: 

VeracityColab acts as a creative partner for an animation company. The team helps with projects that deal with motion graphics, video production, and 3D execution. They work on a variety of tasks when needed.

The Reviewer
 
11-50 Employees
 
Orange County, California
Mike Rosenbrock
Creative Director, Wicked Liquid
 
Verified
The Review
Feedback summary: 

VeracityColab has created unique products that have pleased clients and the company’s internal team. Their communicative and collaborative approach supplemented the seamless partnership. The entire workflow is streamlined and transparent. Expect an organized and innovative creative team.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director at Wicked Liquid, a creative house that creates animation and visual effects for television. We’ve been in business for around 16 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We needed to outsource motion graphics and production for our animation company.

SOLUTION

What was the scope of their involvement?

When our work exceeds our capacity, VeracityColab is a source for us to maintain our creative levels. We also reach out to do some creative work for us, even if we might execute it in-house. Our partnership sometimes involves our teams working alongside each other to develop assets. We might execute it, or we might have them do it turnkey. They also act as an overflow for our graphics department.

Our teams have worked on multiple projects together. When we have a project that needs motion graphics, we will lean on them a little heavier. Sometimes they lean on us when they need help in the 3D arena. They’ve done a couple jobs that involved explainer videos and motion graphics.

We had a fairly large job that lasted around 18 months that involved camera projection for a live installation in a museum. There were a few ups and downs, but they were a good partner throughout. We needed to rely on VeracityColab. I effectively hired them to be our boss. They handled a portion of the project management and motion graphics, while our side dealt with a bulk of the 3D execution.

Another client asked us to come up with a creative, storyboards, script writing, and execution for a video. We used VeracityColab because of the nature of the deliverable. It was an infographic and extremely motion graphics heavy. They executed a bulk of the work.

What is the team composition?

We usually work with Bethany (Video Success Manager & Artist Coordinator, VeracityColab), Kristina (Director of Video Success Management, VeracityColab), and Paul (Director of Digital Innovation, VeracityColab).

How did you come to work with VeracityColab?

A friend of ours worked at another company that was working with interactive and trade show work for the medical space. He ended up leaving there and going to VeracityColab when they were smaller. He was our closest contact at that previous company, so we ended up following them.

Initially, we were doing work for them. We knew some of their team socially and would invite them to check out our office and meet everyone. That set us up for a good start.

What is the status of this engagement?

Our ongoing engagement began in 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It never feels like we’re competing with one another. It’s a beneficial relationship on both ends. Our work with them has been close-knit and transparent. Our clients and our whole team have always been happy with their work. All of our projects with them have gone smooth.

For us, the unique aesthetic and creativity that is seen in the products stand apart from others in their space. When I see their work, as a creative director myself, I see a lot of things that I may not have necessarily come up with myself, and it looks better.

How did VeracityColab perform from a project management standpoint?

Bethany and Kristina are always on time and extremely communicative. Paul is one of the most creative and skilled people I’ve ever met. We enjoy working with him. Whenever he touches something, it usually comes out better.

When I interact with their project managers, it’s been seamless. Their project management skills from the client-facing side have been superb. They’re communicative, putting in the effort to meet deadlines and keeping everyone up to date. They use a lot of tools to keep work on schedule and organized, but we don’t have access to those. We interact heavily on Slack.

What did you find most impressive about them?

VeracityColab adds an instant amount of creative value.

Are there any areas they could improve?

There were a few project management hiccups on our side. I see a lot under the hood and get into the more integrated pipeline of everything. There are one of two things that I think are to be desired, but I’m looking at that with a little bias due to my expertise. Since I come from an animation and technical background, I have to rely on their project management team to have a knowledge base regarding 3D animation. I think sometimes they don’t have that, while some of our project managers in-house are animators.

Their project managers excel from the client side. As I’m on the other side, I think we carry a bit of the burden of the project managers because sometimes we have to take on the work while they manage some of the animation and technical projects we have to deal with. They’re not always up to speed, but they do the best that they can. When I provide them with information and they ask questions, I have to do a little more work, but I’m happy to do it. They’re doing their job and educating themselves. Paul will also jump in to help. I don’t necessarily expect them to have the expertise, but on the flipside, they deliver on the client side where it counts.

Do you have any advice for potential customers?

VeracityColab is a turnkey vendor. Any potential clients need to have everything together. Some clients can be disorganized, and others are buttoned-up. Some come in without a plan and dump everything in the vendor’s lap with an accelerated deadline. VeracityColab can handle it.

If you want to go in and work with any creative agency, the more you have prepared, the better. I would hire Veracity to do creative and execute the product. If things aren’t together, a large percent of your budget will go towards organizing and not the actual work. Be prepared and have a detailed outline ready. Again, not because their team needs it, but it would be more helpful.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Animated Explainer Videos for Biotechnology Company

“They’re good at creating animation videos.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2018 - Feb. 2019
Project summary: 

VeracityColab produced three 30-second animation videos to explain the operations of a company. They created the storyboards, animation, and music for the background of the videos.

The Reviewer
 
10,001+ Employees
 
California
Marketing Manager, Thermo Fisher
 
Verified
The Review
Feedback summary: 

The three finished videos received good praise during an internal review, as well as positive comments from users quickly after their launch. The team was professional, ensured the final products met the requirements and had the right tone, and kept on the schedule where possible.

BACKGROUND

Introduce your business and what you do there.

I work for a marketing department that works with genetics and genomics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We launched a new product a year ago and were creating more content to promote it. We wanted to share short animated videos to highlight the benefits of our product.

SOLUTION

What was the scope of their involvement?

They’ve produced three short videos. We told VeracityColab what we wanted to see, and we had a back and forth on the editing. Our initial aim was for 15-second videos, but we ended up extending them to 30 seconds, given the amount of content we included. The videos don’t have voiceovers, so the storyboard only concerned animation, music, and other such elements.

What is the team composition?

They assigned a project manager, who interacted with us on scheduling and feedback. We began with a kickoff call with the art director of the animation team to determine what kind of videos we wanted to produce.

How did you come to work with VeracityColab?

They’d worked with other departments in my company. We were happy with the quality of those animations, so we decided to work with them again.

What is the status of this engagement?

We worked with them November 2018–February 2019. The process took longer than we expected, due to the holidays.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

These were 30-second videos, so they needed to be crisp and precise, with music that supported the theme. I was happy with what VeracityColab delivered. Their animation was to the point, and they incorporated the changes we requested. The three videos have a standard look, so they give a sense of continuity to our customers.

We’ve just launched them, so feedback is still coming in. Within the first few hours of posting the videos on YouTube, one customer commented on how great the music was. That was great feedback, especially for the limited time since the launch. In our internal review, everyone was also happy with how the animation was created.

How did VeracityColab perform from a project management standpoint?

They’re a professional team. They provided us a timeline for the delivery, and they were very responsive. We were happy with the performance, and they delivered what was promised.

What did you find most impressive about them?

They’re good at creating animation videos. They’re professional, and they know what they’re doing—I believe they composed their own music for the videos, so it was a good match for what we were creating.

Are there any areas they could improve?

This was a science video, and they don’t have a science background, so there was a bit of education involved. That wasn’t their fault as there was no way for them to fully understand the subject matter.

Do you have any advice for future clients of theirs?

We’re a large company with a lot of internal processes. There were at least three rounds of review, and we involved VeracityColab in those to improve efficiency. We also gave them our brand guidelines, and I suggest that other clients do the same.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales Training Videos for Life Sciences Company

“They came up with great ideas on how to approach the project, keeping it very light and fun.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Fall 2018 - Mar. 2019
Project summary: 

VeracityColab created seven training videos, providing production, some scriptwriting, animation, motion graphics, and editing services.

The Reviewer
 
10,001+ Employees
 
Pennsylvania
Marketing Specialist, Life Sciences Company
 
Verified
The Review
Feedback summary: 

VeracityColab produced creative and unique training videos that have been very well received by staff internally thus far. A pleasure to work with, their team is very communicative, patient, and receptive to client needs. 

BACKGROUND

Introduce your business and what you do there.

I'm a marketing specialist for a life sciences company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

I reached out to VeracityColab to help create sales training videos for our staff, so they could present complex products to potential clients more easily.

SOLUTION

What was the scope of their involvement?

VeracityColab created seven training interview-style videos, equating to less than two hours of content. They helped us come up with some of the questions, and our business partners wrote their own answers. They also provided motion graphics, animations, and editing as needed and we're considering working with them to translate the videos to launch them globally. 

What is the team composition? 

We worked with a handful of people on their team, including a project manager and film team who spent an excessive amount of time editing for us. 

How did you come to work with VeracityColab?

Our molecular biology business unit worked with them on a customer-facing video and had wonderful things to say about their experience, so we reached out for a quote. Compared to other vendors we considered, VeracityColab had better ideas and an understanding of what we were trying to do. They were also honest about what they could and couldn't do, and their pricing was affordable. Other firms we spoke to took a longer time to get back to me, so I didn't feel like we were as much of a priority to them.

What is the status of this engagement?

We started working with them around September 2018, and they delivered the final videos this week (March 2019).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They came up with great ideas on how to approach the project, keeping it very light and fun. Our business partners have provided a lot of positive feedback about the process. VeracityColab performed so well that other departments are considering working with them on similar projects as well. 

How did VeracityColab perform from a project management standpoint?

They were very patient and understanding throughout the engagement, answering the many questions we had at every stage. During editing, they uploaded the videos onto Frame.io, which allowed us to leave comments and communicate back and forth until they were finalized. 

What did you find most impressive about them?

Their ability to communicate and understand our needs sets them apart; they didn't try to force their ideas, but rather helped bring our own vision to life. They were very focused on creating unique, high-quality content. 

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Keep all lines of communications open and be very clear about project objectives and goals from the start. 

5.0
Overall Score I had a lot of fun working with them and they did a great job overall.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Motion Graphic Video for Healthcare Tech Startup

“VeracityColab created exactly what we wanted.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
February 2019
Project summary: 

VeracityColab created a 30-minute motion graphic video that incorporated animation and photos under a three-day deadline. 

The Reviewer
 
1001-10,000 Employees
 
Portland, Maine
VP of Marketing, Covetrus
 
Verified
The Review
Feedback summary: 

VeracityColab delivered a great video that brought a lot of pride to the organization, its board, and members. They took on the impossible task of delivering it within just three business days, and exceeded expectations in the process. 

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing at Covetrus, a healthcare technology firm that provides software solutions for veterinarians. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We engaged VeracityColab to create a motion graphic video showcasing our veterinarians that was going to be revealed at the NASDAQ video tower in Times Square. Although it was a great opportunity for us, we only had a few business days to get it done, so we were looking for a vendor that could produce quality animation work within our rigid timeframe. 

SOLUTION

What was the scope of their involvement?

VeracityColab produced a 30-minute motion graphic video, including some animation within three business days. We collaborated with their team on storyboarding from start to finish.

What is the team composition? 

We mostly worked directly with Paul (Director of Digital Innovation, VeracityColab), who did a phenomenal job to ensure our video was completed under a tight deadline. Their team brought a lot of positive energy to the table as we worked through long hours to pull it off. 

How did you come to work with VeracityColab?

We researched vendors online, and VeracityColab was basically the only one confident in their ability to take on our aggressive timeline.

What is the status of this engagement?

They completed the project within a few days in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

VeracityColab helped us accomplish a task that represented the culmination of nine years worth of work. Our board and investors were very impressed by the premiere in Times Square–it was one of the most rewarding moments of my career. VeracityColab created exactly what we wanted. Many of our veterinarians later shared the video on their social media accounts and took a great sense of pride in it. 

How did VeracityColab perform from a project management standpoint?

We were thrilled with the way they managed the project, and we'd work with them again in a heartbeat. They were very organized and worked long hours to make sure we met our deadline, staying in constant communication with us throughout. 

What did you find most impressive about them?

They came up with a very creative solution to our challenge of showcasing 400 different veterinarians over the course of 30 minutes. They came up with a script within a day and helped us collect all the assets we needed down to the last minute. Their ability to integrate all our photos and produce great animation and motion graphics under our deadline was incredible. 

Are there any areas they could improve?

No. Our deadline was unrealistic, so it's quite amazing they were able to pull it off at all. 

Do you have any advice for potential customers?

What helped us is bringing in a lot of solid, well-thought-out concepts on day one, along with some inspiration for the animation to help their team get started. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Explainer Videos for Software Company

“They’re honest and upfront about their capabilities as a firm.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2018 - Jan. 2019
Project summary: 

VeracityColab produced four different animated videos that explain software products. Each project involved writing scripts, designing graphical elements, and editing the footage into exciting content.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Sanji Bhal
Director of Marketing, ACD/Labs
 
Verified
The Review
Feedback summary: 

VeracityColab consistently delivers polished video content. Open to initiating a collaborative process, their team of professionals encourage creative materials. A proactive account manager facilitates a communicative experience. They’re valuable partners that accomplish project goals.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for ACD/Labs. We’re a software company that supports the R&D industry related to molecule chemistry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We needed a capable production studio to help us create professional videos. While the first engagement with them consisted of a branding video, they’ve since created additional videos that explain our software products to customers.

SOLUTION

What was the scope of their involvement?

VeracityColab produces animated product videos and handles most of the creative materials. However, our work with them usually involves a collaborative effort. The videos speak to a highly technical audience, so we’re relatively hands-on when it comes to developing scripts. It’s vital that specific language is used without dumbing down the software’s functions. While they take the lead on designing various graphical elements, our in-house art director contributes to that effort as well. That facilitates some continuity between the newer videos and our other branding materials. Overall, they’ve completed four different projects for us.

What is the team composition?

I mostly speak with an assigned account manager.

How did you come to work with VeracityColab?

We found them several years ago by searching online for reputable production studios. After looking through their portfolio, we decided to hire them.

How much have you invested with them?

The last video they created for us cost around $13,000.            

What is the status of this engagement?

Our most recent project with them took place from July 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While our last video project with them started out kind of rough, the final product is excellent. They worked hard to overcome significant project challenges. We’re often captivated by their deliverables.

How did VeracityColab perform from a project management standpoint?

They handle each undertaking with a great deal of professionalism. The account manager communicates with us proactively and ensures that we give them the information they need to succeed. They’re fantastic.

What did you find most impressive about them?

They’re honest and upfront about their capabilities as a firm. Their flexibility further accentuates those attributes.

Are there any areas they could improve?

There was a misunderstanding at the beginning of our most recent project together involving the product itself. Upon receiving the script for that video, we ended up doing a complete rewrite. That hasn’t ever happened during our previous engagements, so it took us by surprise.

Do you have any advice for potential customers?

Start the project with a detailed vision in mind. From a marketing perspective, it’s important to pull together a product’s positioning in a succinct manner. Also, understand who the audience is so VeracityColab doesn’t have to waste time with market research.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They aren’t the most expensive firm in the market.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Animation for an Educational Video Company

"VeracityColab's attention to detail and level of talent distinguish them from the competition."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Based on green screen cuts, VeracityColab produces five-minute animated videos interspersed with talking-head style footage of a presenter. They collaborate on the final cuts and integrate feedback and notes. 

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Chris Powell
VP of Production, PragerU
 
Verified
The Review
Feedback summary: 

VeracityColab produces high caliber deliverables that secure positive responses from both internal teammates and the intended user base. They offer not only a top-notch level of skill and execution, but also a timely and organized project management style that includes smooth communication.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of Prager University. Our company creates five-minute animated educational videos. Along with overseeing specific aspects of production, I handle the sound including dialogue, sound effects, and sweetening. I also built and manage our green screen studio. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

Our company needed more animators to help us advance our animation style and the quality of content we were putting out. 

SOLUTION

What was the scope of their involvement?

After we shoot live footage and send the green screen cut, VeracityColab makes our videos for us. They come up with all the concepts for the animations. Our creative director and executive producer provide notes, and I work with the team on a regular basis in post-production. We review all the sound files they send us. 

 Usually, the first 10–20 seconds of our videos feature a presenter for the introduction, as well as the close and sometimes in between the animated portions. About 75%–85% of the duration is typically animated, with the remainder being a talking head. Frequently, the presenter is featured alongside either text or a visual animation. 

After VeracityColab sends us the finished version for our proofreader's review, our founder watches the videos to make sure everything is to his liking. The team reviews our comments and tightens up anything necessary before sending me a file with the final edit. I upload them to our social media sites where we release all our content. 

What is the team composition? 

I communicate directly with our project manager, Kristina (Director of Video Success Management, VeracityColab). She relays all our requests to the animators. I enjoy working with one specific person so we can develop a relationship. She always understands what we want, and we even created a shorthand. 

How did you come to work with VeracityColab?

Our CEO and CMO hired VeracityColab when they were looking to expand our base of animators. At the time, we only had two. They wanted to start producing more videos on a regular basis and to create a wider variety of styles. 

How much have you invested with them?

We've probably spent between $100,000– $200,000. 

What is the status of this engagement?

We've been working together since mid-2017. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In my experience working with VeracityColab, we've consistently seen positive feedback from our target audience and internal members of our company about the videos that they send over. 

How did VeracityColab perform from a project management standpoint?

Project management has been fantastic. Our main methods of communication are email and Slack. VeracityColab addresses all our requests punctually, and they're usually spot on. The cuts and deliveries are always on time. We never have to send multiple notes about the same animation. They're delightful to work with. 

What did you find most impressive about them?

VeracityColab's attention to detail, innovation, and level of talent distinguish them from the competition. They have produced excellent content for us that has taken our brand to a new level. I also appreciate their punctuality. Releasing an animated video every week relies on a tight post-production schedule and they always nail their deadlines. They are very easy to work with, understand their clients' needs, and continue to surprise us with innovative concepts and designs.

Are there any areas they could improve?

Honestly, no. There's nothing that I can think of, and if I had any criticisms, I'd tell you. VeracityColab is fantastic. 

Do you have any advice for potential customers?

I encourage anyone who is considering it to go with VeracityColab. The team has great talent. They produce great content on time and on budget. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for a Global Telecommunications Company

“They concisely conveyed information in a way that would hold our audience’s attention.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Nov. 2018
Project summary: 

VeracityColab worked with a large telecom company to create six informational videos about a complex software. They helped revise scripts and handled storyboarding and animation.

The Reviewer
 
10,000+ Employees
 
Aliso Viejo, California
 
Verified
The Review
Feedback summary: 

Their team had great creative energy and made an effort to understand the project thoroughly in order to collaborate. They were responsive to any concerns raised and did their best to maintain a demanding timeline while making complicated information digestible for a lay audience.

BACKGROUND

Introduce your business and what you do there.

Our company provides fleet and workforce management solutions to connect businesses and help them make better data-driven decisions. We serve a wide range of customer segments, including enterprise, small business, micro business, government, and consumer. I lead a marketing team that supports our original equipment manufacturer (OEM) partnerships, such as Ford, GM, and Hino Trucks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We were looking for an easy way to explain our product and OEM partnerships to our customers. We wanted video materials that quickly and concisely demonstrated our product functions and the value of those capabilities to our end users.

SOLUTION

What was the scope of their involvement?

They created six videos for us to use on our website and in email campaigns. Our goal was to describe the way our business works with OEM partners and how that benefits our customers. It’s a bit complex as each partnership is unique, so we presented our own initial scripts to VeracityColab and worked with their team to improve them and ensure that the language would be easy for customers to quickly grasp. Once the scripts were ready, they helped us with storyboarding. All of our video content was aimed at the same group of end users, but they tailored each to our specific OEM partners.

What is the team composition?

There were four or five people during the discovery phase. Once the project was underway, three people worked on it with us. Their director of video success management was our main point of contact.

How did you come to work with VeracityColab?

My employer had done some previous work with Veracity prior to an acquisition. I received feedback that they were creative, collaborative, and provided quality work, so I wanted to work with them.

How much have you invested with them?

We spent around $60,000.

What is the status of this engagement?

We worked on the project from May–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re launching the video campaigns in January 2019, so there aren’t any metrics yet. Our internal team has evaluated them, though, and they felt like the content was clear and the animation looked good. All of the videos also stayed within the 60-second timeframe, which was critical for us. They did a nice job of concisely conveying the information in a way that would hold our audience’s attention.

How did VeracityColab perform from a project management standpoint?

It was great overall. We felt a little deprioritized for a short period of time (due to slower progress on our end with internal approvals), but they picked up the pace to work with our timeline as soon as I brought it to their attention. The amount of responsiveness going forward from there was perfect.

What did you find most impressive about them?

They take a comprehensive approach to understanding their clients. They want to gain familiarity with your business and look for opportunities to engage and collaborate as much as possible. I appreciate how much effort they put into establishing a strong relationship and welcomed any feedback for making it better.

Are there any areas they could improve?

I would’ve liked more feedback when we were doing the scripts. We gave them drafts, which they did offer notes on, but the majority of the edits came from our end. I was expecting a bit more collaboration during that stage.

Do you have any advice for potential customers?

They’re willing to collaborate and understand your business, so allow them to do that. Let them ask questions and get the information they need in order to make good suggestions on scripting and storyboarding. They’re willing to put in the work if given the opportunity.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

3D Animated Videos for Headwear Manufacturer

“They are one of the best agencies we’ve worked with in terms of communication, timeliness, and professionalism.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Nov. 2018
Project summary: 

VeracityColab produced four 3D animation videos for a headwear manufacturer. Each video outlines unique product features, maintaining a consistent brand image within a clean, modern approach.

The Reviewer
 
51-200 Employees
 
Orange County, California
Peter Choi
Marketing Designer, FlexFit
 
Verified
The Review
Feedback summary: 

The project recently finished, but internal impressions are positive. VeracityColab was sensitive to requests and put thought and effort into each video. They were patient, communicative, and showed a high level of creativity and care.

BACKGROUND

Introduce your business and what you do there.

We are a headwear manufacturer. I am the marketing designer, and am involved in both graphic design and with our marketing team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

Our users were creating videos with our products, but they didn’t match the brand image we wanted to project. Our products have a lot of features and technologies included in them, and we wanted to highlight those qualities in a straightforward, modern way. We hired VeracityColab to create a series of four videos that our partners could leverage to explain our product line.

SOLUTION

What was the scope of their involvement?

The videos were done completely in 3D animation, and each video covered a different product. They did a storyboard for each that explained unique features and how they planned to visualize the content. It was an iterative creative process. We provided them with all the features and our ideas, and they made revisions to make the videos more consistent with the project’s overall vision.

What is the team composition?

There were two main points of contact, but the total team was probably between two and four.

How did you come to work with VeracityColab?

We did a Google search for potential agencies, and considered several options. Veracity did a good job with their past videos, so we decided to contact them.

How much have you invested with them?

I believe we’ve spent between $40,000–$70,000.

What is the status of this engagement?

We worked together from May–November 2018. They just delivered the fourth video to us, so the project is complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the project just finished, we haven’t shared the videos with our clients yet. Though we don’t have any hard statistics, the quality is fantastic. They put a lot of thought into each video, and considered everything we asked for with sensitivity. The videos are well-planned and beautifully crafted to achieve our goals.

We didn’t want the videos to seem too branded, but they needed to be consistent. They’re modern and informational, the quality is excellent, and the transitions are very smooth. I think they did the best possible job with everything we threw at them.

How did VeracityColab perform from a project management standpoint?

They are one of the best agencies we’ve worked with in terms of communication, timeliness, and professionalism. They gave us friendly reminders whenever we needed to provide content or other requirements, and working with them was a very enjoyable experience.

What did you find most impressive about them?

I’ve worked with several agencies, most of which didn’t put in the complete effort that Veracity does. Based on this project, they put a lot of thought into their work. Their planning and the time they put in showed in the first presentation they gave.

During the process, even if we got behind or forgot to provide them with things, they never got frustrated with us and were always very patient and professional. The whole project was very positive.

Are there any areas they could improve?

I wish I could think of something they could improve, but nothing comes to mind.

Do you have any advice for potential customers?

Don’t be afraid of being too communicative. They’re very receptive, and are good at understanding what it is you hope to accomplish.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very timely.
  • 5.0 Cost
    Value / within estimates
    Their costs were on the higher end, but well worth the quality they produce. They were also willing to work within our budget.
  • 5.0 Quality
    Service & deliverables
    Their work was excellent and met all our expectations.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

Video Production for Research Company

“Their deliverables always exceed my expectations.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2018 - Ongoing
Project summary: 

VeracityColab provides a variety of marketing videos to demonstrate new product workflows. Executing the entire video production process, they create storyboards and scripts for each project.

The Reviewer
 
10,001 + Employees
 
Carlsbad, California
Sr. Global Market Development Manager, Research Company
 
Verified
The Review
Feedback summary: 

VeracityColab delivers high-quality videos that are positively received by a global audience. Their efforts to create advertising materials result in successful marketing events. Executive-level engagement yields a structured and transparent experience. They’re a personable team of professionals.

BACKGROUND

Introduce your business and what you do there.

I’m the senior global market development manager for a research company. I specialize in two premium brands within our overall product line.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We needed a forward-thinking and creative company to help us with a video production project.

SOLUTION

What was the scope of their involvement?

VeracityColab has been working with us to develop video-style marketing collateral for several advertising channels. The purpose is to drive awareness surrounding new marketing programs. They’ve been an integral resource throughout each video production process. Before filming and editing, they collaborate with us to script and storyboard each project.

The projects they’ve completed for us thus far involve a mix of animation and live-action filmmaking. For example, some videos feature still images that transition into live-action sequences. Our most recent project with them involved hiring an actor for an on-location video shoot. They’ve also produced concise videos for use on social media.

The VeracityColab team is working to provide a solution for one of our long outstanding challenges. From a sales perspective, traditional PowerPoint presentations are no longer exciting. Holding discussions with customers while flipping through one-dimensional slides fails to represent the fluidity of our products adequately. VeracityColab suggested building a digital video tool to lead presentations while facilitating customer interaction. They’re currently developing that product, and we’re excited to see how it turns out.

What is the team composition?

I’ve touched base with their CEO, several department directors, an account development manager, and a video success manager.

How did you come to work with VeracityColab?

One of my regional marketing managers worked with VeracityColab when he was with a former company. Due to that previous experience, he recommended them for this project. We quickly developed a bond with them after our first meeting. A friendly demeanor compliments their impressive skill set.

How much have you invested with them?

We’ve spent about $200,000 thus far.

What is the status of this engagement?

We hired them in March 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve held over 200 customer-facing events since engaging with VeracityColab, and each one has featured something they’ve produced for us. Our product line is still growing, but we can probably attribute $500,000 in revenue from those events. Specifically, they helped us create a unique product workflow video. Tailored to a particular industry, the video assigns viewers the perspective of an airplane passenger. We’ve since launched that video globally, and it’s been exceptionally well-received.

How did VeracityColab perform from a project management standpoint?

I can’t say enough positive things about their approach to project management. They’re phenomenal at setting up realistic timelines, working toward deadlines, and following up with me enough so that I can keep my team informed.

What did you find most impressive about them?

Their attitude and professionalism makes them a fun team to work with. They’re nice people, but they’re also extremely skilled. Whenever we hit a roadblock, they don’t hesitate to brainstorm viable solutions.

Are there any areas they could improve?

While they do offer stratified pricing, I’d like to see them tighten up the ranges between each option.

Do you have any advice for potential customers?

Come to the project with prepared goals in mind. Also, don’t put VeracityColab in a box. They can bring visions to life, so it’s foolish to limit their possibilities. Work with them with as a team and they’ll produce excellent results.

5.0
Overall Score They’re superstars.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never been late and are often ahead of schedule.
  • 4.5 Cost
    Value / within estimates
    It’d be nice to save more money, but they provide a great value.
  • 5.0 Quality
    Service & deliverables
    Their deliverables always exceed my expectations.
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Silver
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
California
ID
201201910061
Date of Formation
Jan 18, 2012
Source
California Secretary of State
Last Updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
2
Judgement Filings
0
Collections Count
0
Last Updated
Dec 24, 2018
Client Reviews
VERIFIED CLIENT REVIEWS
41
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
May 20, 2019