What was the scope of their involvement?
We had a new helmet that was launching and wanted to use the theatrical aspect from Star Wars because it was a Kylo Ren-themed motorcycle helmet. We brought in Veracity to create a theatrical video that would connect the motorcycle and Star Wars backgrounds. We worked together on multiple storyboards and they presented the project to Disney for approval, and were also involved in the production.
The first video was for the Kylo Ren helmet, and more recently we worked together on a second video for a Lightning McQueen and Jackson Storm helmet with Pixar. In this case, they created an animated video as opposed to live production; it was a good experience to see them work on 2 different aspects of video.
What is the team dynamic?
On the first video, over 15 people were assigned to us for production. However, in the planning stages there were about 3–4 involved in the product coordination and everything else from the start. On the second video, we were assigned about 5 people.
How did you come to work with VeracityColab?
I was on leave when our company first reached out, so I wasn’t involved in the first meeting with them; however, I know our marketing or brand manager was contacting several local production companies. We aren’t based too far from VeracityColab and their reviews are amazing, so it makes sense. After several meetings, they found them as the fit.
How much have you invested with them?
We’ve invested between $50,000–200,000 for a contract that includes 3 videos, all wrapped up into 1 payment contract.
What is the status of this engagement?
We started working together in September 2016, and the engagement is still ongoing. The most recent video was completed in October 2017 and launched in November.