Make Great Videos That Perform

We guide you through a specific process to make great videos that produce measurable results.

 
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2008
Show all +
Aliso Viejo, CA
headquarters
  • VeracityColab
    26840 Aliso Viejo Pkwy #110
    Aliso Viejo, CA 92656
    United States

Portfolio

Key clients: 

Thermo Fisher, Intuit, BlackLine, AT&T, simplehuman, Adobe, eBay

AT&T | Network Firewall

simplehuman | Sensor Mirror Compact - Light Story

Thermo Fisher | MiniAmps

Wine Country Gift Baskets | Occasions

Adobe | CMO.com

Intuit | Money 2020 Conference | Behind The Scenes

Intuit TurboTax | 2016 Social Campaign

Reviews

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Video Production for Credit Union Technology Company

"A phenomenal accomplishment, the team has created opportunity for revenue streams from a marketing video."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2017 - Ongoing
Project summary: 

VeracityColab has produced a 60-second procedural video as part of a marketing initiative to drive online engagement levels. For each end user, the team customizes the video with branding and shorter cuts.

The Reviewer
 
201-500 Employees
 
Ontario, California
Video Producer, Credit Union Technology Company
 
Verified
The Review
Feedback summary: 

Although the marketing campaign is not yet launched, the project is already set to provide an exceptional financial return. Beta users responded positively to the videos’ quality and sleek look. VeracityColab’s efficiency and proactive approach make them a strong partner for third-party projects.

BACKGROUND

Introduce your business and what you do there.

I’m a video producer at a technology solutions provider for a credit union. I manage outsourcing for video projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We wanted an advertising platform that enabled credit unions to brand themselves and dealerships to upload inventory. We envisioned the platform as a shopping site for credit union members. Our goals included increased engagement via our website.

SOLUTION

What was the scope of their involvement?

The engagement started with a conversation between our team and Charlie (Founder and CEO, VeracityColab). After we explained our ideas for a sleek-looking video, VeracityColabs proposed a procedural video as the deliverable. A procedural video would allow us to brand the content for each credit union in an automated process. Currently, the team has produced the one main 60-second procedural video. They will subsequently deliver several cut-down versions of it with branded content.

We’re now building marketing campaigns for our credit union clients. The campaign will encourage them to upload their brand colors and logo digitally; VeracityColab will then incorporate these designs for each video. We expect to go to market at the end of October 2018.

What is the team composition?

I have three main points of contact and have worked with six people in total.

How did you come to work with VeracityColab?

They contacted one of our VPs and their persistence impressed our team. VeracityColab’s past work was high quality. We decided to follow up and invite the team to our office.

How much have you invested with them?

We’ve spent $35,000.

What is the status of this engagement?

We started working together in Jul 2017 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Some of our beta clients have already adopted the branding. For two clients, VeracityColab delivered one 60-second video and one package of branding videos. The latter includes one 60-second video, one 30-second video, and five 20-second videos for social media. Both credit unions were happy with the outcome.

The video content is state of the art. Although we won’t have complete results until after the launch, we expect this project to break even. That return would exceed our initial expectations for cost. Furthermore, we will look for increased engagement levels after VeracityColab fully implements the marketing campaign.

How did VeracityColab perform from a project management standpoint?

The team goes above and beyond the call of duty. Their efficient communication and accommodating approach have made the engagement a positive experience. VercacityColab proactively adheres to tight timelines; they’ll interact directly with our clients as needed.

What did you find most impressive about them?

A phenomenal accomplishment, the team has created opportunity for revenue streams from a marketing video. Their innovative solutions make the videos cost-effective; financial returns in the marketing industry are very rare.

Are there any areas they could improve?

No, because working with VeracityColab is a real pleasure. The team comes through for us whenever we need them to. They have strong communication skills and produce quality work. I have no criticisms.

Do you have any advice for future clients of theirs?

Don’t think twice; just work with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They accommodate clients’ schedules to ensure timely deliveries. The team helps us provide consistent service to the credit unions.
  • 5.0 Cost
    Value / within estimates
    We’ve got what we paid for. The project is a large expenditure and the videos’ quality exceeds our expectations.
  • 5.0 Quality
    Service & deliverables
    They delivered sleek videos on time. The team is a pleasure to work with.
  • 5.0 NPS
    Willing to refer
    I have nothing bad to say about them. I’d absolutely recommend VeracityColab to colleagues.

Video Production for Global Technology Company

“They pay attention to detail and have a knack for catching things the average eye would miss.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2016 - Jan. 2017
Project summary: 

VeracityColab produced a video presentation for internal use at a large technology company. The video incorporates animation and product screens into live-action footage to illustrate consumer benefits.

The Reviewer
 
10,001 + Employees
 
San Diego, California
Austin Pettus
Design Program Manager, Intuit
 
Verified
The Review
Feedback summary: 

The final deliverable generated internal excitement and is still used as a regrounding tool. VeracityColab provided responsive, solution-based collaborators who had a good understanding of strategic goals. They stuck to the timeline and made creative recommendations.

BACKGROUND

Introduce your business and what you do there.

I am the design program manager for Intuit and our consumer group. We work on the in-product experience for TurboTax.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We wanted to create a video to showcase our process and the work we do for an all hands staff meeting. The project required a video producer, so we reached out to VeracityColab.

SOLUTION

What was the scope of their involvement?

The video was a visual representation of the consumer benefits we offer and how we hope to manifest those benefits. Production was iterative and took place within a very quick timeline. Our team mapped out a rough storyboard and VeracityColab combined live-action video with end product screens and animated characters to help explain how our services can be used in daily life.

What is the team composition?

We work with a core group of 4–5 people, including an account manager, two creative leads, and a few other people. There are additional members in the film crew when we shoot footage.

How did you come to work with VeracityColab?

This is the first project I worked on with them, but I believe we’ve used them for video projects for the past several years.

What is the status of this engagement?

Planning for this project started in October 2016 and shooting started that November. They took time off for the holidays and we unveiled the video at an all hands meeting at the beginning of January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From a qualitative standpoint, they told our story well and generated a lot of internal excitement. They had a good understanding of our strategic goals and we continue to use the video they produced to reground our staff.

How did VeracityColab perform from a project management standpoint?

They understood the tight timeline, took direction well, and made us a priority. Whenever we gave feedback, they took it in stride and made creative recommendations. If we requested something that wasn’t possible within the time frame, they offered alternatives that would give us the payoff we wanted. We had a good creative collaboration.

What did you find most impressive about them?

They pay attention to detail and have a knack for catching things the average eye would miss. Their responsiveness and solution-based mindset make them good collaborators.

Are there any areas they could improve?

No, we didn’t encounter any roadblocks or points of contention.

Do you have any advice for potential customers?

Bring them in early and treat them as a true partner. They bring a lot of value and can help with storyboarding and setting a direction for the finished product.

5.0
Overall Score We had a good working relationship.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If a deadline needed to be extended, they were proactive and alerted us. They never let anything slip.
  • N/A Cost
    Value / within estimates
    The budget was taken care of before I was engaged in the project.
  • 5.0 Quality
    Service & deliverables
    We had a lot of stakeholder input that led to revisions and changes. They were malleable and made sure we got the final cut we wanted.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them as a video vendor to our partners.

Video Production for Development Shop

“The VeracityColab team made our collaboration feel seamless.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - Aug. 2018
Project summary: 

Brought in as a third-party, VeracityColab produced a one-minute video for a rebranding project. They assisted in storyboarding and included live film, imagery, and voiceover in the final product.

The Reviewer
 
11-50 Employees
 
San Clemente, California
Brooke Allen
Director of Strategy, Taylor Digital
 
Verified
The Review
Feedback summary: 

Though the video is awaiting launch, the results of the collaboration satisfied expectations. VeracityColab's management style resulted in an effortless partnership for the end party. Their team required minimal oversight throughout the project, as they met all deadlines and expectations.

BACKGROUND

Introduce your business and what you do there.

I’m an account manager for the development, design, and marketing accounts at Taylor Digital. We are a web and app development agency that also focuses on content marketing and SEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We were working with a client on a rebranding project. We recommended they create a video that would tell their brand story, so we needed an agency to produce this.

SOLUTION

What was the scope of their involvement?

Their team began the project by helping us create an outline for the video and storyboard the ideas. We provided them with our client's brand direction, and they used that information to create a draft for the video. They produced a one-minute video that included voiceovers, visuals, and stock imagery. They also added a branded bumper to the video to showcase the new logo and tagline we created.

What is the team composition?

For the kickoff meeting, we worked daily with four people. For the creative team, they provided 2–3 dedicated members.

How did you come to work with [XYZ Company]?

The branding team we were working with on the project had a partnership with VeracityColab, so we didn’t consider looking at other companies.

How much have you invested with them?

We invested a little over $50,000.

What is the status of this engagement?

We worked together from April–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t rolled out the video yet, so we don’t have metrics to speak to that. As the middle agency in this project, our measure of success is the client’s satisfaction, and they were delighted. They were satisfied with the video and found it to be a natural partnership from their end.

How did VeracityColab perform from a project management standpoint?

They were great at managing execution and timelines; the deliverables were always on time. I always knew where they were in the process, and we didn’t need to have constant communication. They always took our feedback and were able to change directions to match what we asked for. The VeracityColab team made our collaboration feel seamless.  

What did you find most impressive about them?

Their ability to create a beautiful output by combining their creative skills and young personalities stood out to us.

Are there any areas they could improve?

They could improve how they present their ideas to prospective clients. Although their work is high-quality, they need to be able to display their experience to secure deals.

5.0
Overall Score They were great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We never had any issues with timelines or missed deliverables.
  • 5.0 Cost
    Value / within estimates
    The value of their work is great for the price.
  • 5.0 Quality
    Service & deliverables
    They have great attention to detail, and the creative output is high-quality.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them to companies with bigger budgets.

Animated Explainer Video for Customer Service Software Platform

“They’re collaborative and easy to work with, listening to our ideas and interpreting them correctly.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - Aug. 2018
Project summary: 

VeracityColab created a one-minute animated video, basing it on existing ideas and concepts. They collaborated with the in-house team on the script, and the video is close to being finished.

The Reviewer
 
51-200 Employees
 
San Francisco, California
CMO, Customer Service Software Platform
 
Verified
The Review
Feedback summary: 

Unlike other agencies, VeracityColab is down to earth and extremely helpful. They thoroughly outlined the project and maintained constant communication. The entire team is friendly and one of the best video agencies out there.

BACKGROUND

Introduce your business and what you do there.

I'm the CMO for a product that uses AI and chatbots to provide a digital messaging customer service platform for companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We wanted to create a one-minute video that succinctly articulated our value proposition, what problems our company solves, and why customer service departments should care about us.

SOLUTION

What was the scope of their involvement?

VeracityColab created a short, animated video that explains how our product can help customer service departments. We worked closely with them, providing all the key points and concepts we wanted the video to hit. They wrote a script and then we iterated on it until we got the final version. They then created the video, which is in the final phases of development.

What is the team composition?

We worked with two project leads and their small team.

How did you come to work with VeracityColab?

My product marketing manager and I researched various companies, and he knew someone who’d used VeracityColab and said they were great. They also had high ratings from other reviews, so we hired them.

What is the status of this engagement?

We worked on this project from May­­–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My immediate team and I are extremely pleased with their work.

How did VeracityColab perform from a project management standpoint?

Project management is one of VeracityColab’s best skills. They communicated better than any other video agency I’ve worked with. They had a clear project management process and outlined next steps.

What did you find most impressive about them?

They’re collaborative and easy to work with, listening to our ideas and interpreting them correctly. Their customer service is excellent, and the team is a pleasure to work with. Unlike other agencies, they aren’t arrogant or snarky but really want to help produce the best video possible.

Are there any areas they could improve?

They could’ve finished the project faster, but they weren’t even that slow.

Do you have any advice for future clients of theirs?

I strongly recommend working with them. They take their time and are thorough, so allow them enough time to finish the final product.

5.0
Overall Score They’re professional and pleasant to be around.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They took longer than anticipated, but they generally stuck to the schedule.
  • 5.0 Cost
    Value / within estimates
    They’re a great value for their price, providing multiple iterations, lots of feedback, and various team members.
  • 5.0 Quality
    Service & deliverables
    They clearly communicate, are service oriented, and can turn a list of requirements into an impressive video.
  • 5.0 NPS
    Willing to refer
    They’re easy to work with, high quality, and have good communication.

Lifestyle Video for British Creative Agency

"They got to the core of what we were about and what we wanted to see."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2015 - Dec. 2015
Project summary: 

VeracityColab produced a promotional video for a creative leaders trip, writing the script, planning the content, and then filming and producing the final product.

The Reviewer
 
1-10 Employees
 
United Kingdom
Tom Olyott
North American Brand Director, There Is Something More
 
Verified
The Review
Feedback summary: 

The video is excellent, bringing in customers, demonstrating the deep understanding of the subject matter that the team developed, and fully capturing the company's essence and core message. They were exceptional collaborators throughout, communicating smoothly.

BACKGROUND

Introduce your business and what you do there.

We're a British creative organization working primarily with charities in the U.K. We run a creative leaders trip, taking people from the U.K. to California to meet other agencies and learn from one another.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We wanted to grow our California trip and give our community an idea of what they could expect and what the vision was, in order to encourage more people to come.

SOLUTION

What was the scope of their involvement?

We started with a discovery call, where we talked through the project. They were good at getting to grips with what we were about, what our vision for the project was, and what our brand was.

They put together a script, then we went out to California a couple of months later. We met and they filmed us all day at various locations. They put it all together and we had a few rounds of back-and-forth feedback, which were helpful, positive, and full of energy. We then signed off on the work.

What is the team composition?

From the beginning of the project, we worked with a video success manager from their team. We also worked with another person, possibly a creative director. They were the ones who came up with the idea for the shoot, and who worked on the script. There were 3–4 people present during the discovery call, all with different key insights into how it would work. There were three camera operators and a sound person during the shoot, all responsible for different things.

How did you come to work with VeracityColab?

I met Charlie (CEO, VeracityColab) at a conference. We got talking and hit it off. I explained our vision for California and the trip we wanted to organize for our community. We got connected from there.

What is the status of this engagement?

We worked with them from July–December 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was clear that they understood what we wanted to do, especially during the discovery call. They got to the core of what we were about and what we wanted to see, then put together a script that captured our vision and essence. We didn’t have to change it, which demonstrates the real understanding from Veracity.

Ever since we released the video, we’ve maxed our capacity on the trip. We’ve had to make a waiting list every year since, given how many people wanted to come. It’s been an extremely successful project. Most people we’ve come into contact with know about us through the trip, in large part due to that video. We're followed by 20,000 people on Facebook, a large number of whom have engaged with the video and then applied.

How did VeracityColab perform from a project management standpoint?

They performed flawlessly. Throughout, we felt that we were in good hands and that they knew what we were doing. They understood us and what we were trying to do. They were helpful in the feedback phase, deadlines were clear. and communication was frequent. I couldn’t have asked for more.

We used email and phone for communication. They were keen to listen to us when we were working across different locations. It was a collaborative, fun project and we were delighted with what they came up with.

What did you find most impressive about them?

We've worked with a couple of U.K.-based companies on various projects for our end-clients, but Veracity stood out for the quality of what they produced. The way in which their team handled us was beyond anything we’d experienced before. They were open, kind, generous, and insightful. They honored us and the project. We were given a video success manager, whose sole job was to make sure we were happy and looked after. She did a fantastic job all the way through, from the discovery call to the delivery and then the final feedback.

Are there any areas they could improve?

I don’t think so. This is the best experience we’ve ever had of working with another agency. They’ve set the bar for what we expect.

Do you have any advice for future clients of theirs?

Clients should trust them. They know what they’re doing and they can get to a place of deep understanding.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Introduction Video for Digital Marketing Agency

“They truly feel like a family internally and are a model for how an agency should operate.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. - July 2015
Project summary: 

VeracityColab created an animated video for a digital marketing agency. Ahead of future collaborations, they outlined their process and found clarifying language that explained the brand.

The Reviewer
 
1-10 Employees
 
Newport Beach, California
Charles Drengberg
CEO, Big Presence
 
Verified
The Review
Feedback summary: 

Veracity has a clear process and was receptive to feedback. They showed consideration for everyone involved and took extra steps to strengthen relationships. They were correct at every stage and delivered a good final product.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a digital marketing agency and software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We hired them to do a general brand video for our agency that would help people understand who we are, what we do, and how we differ from similar agencies.

SOLUTION

What was the scope of their involvement?

We wanted a partner to help us with client videos. We went through a process with our own video that would be similar to the experience for our clients. We wanted to explore their capabilities, so we asked them to bring clarity to our message and find language that explained our unique qualities. We worked together closely and they observed our process. They did a fantastic job with an animated video that we still have on our site. Three years later, we still get compliments on it.

We also redesigned our site as they were working, so the video helped new customers understand what we do. It gave us instant credibility and represented our quality of work. It did exactly what we hoped it would.

How did you come to work with VeracityColab?

We did a web search and spoke to several agencies.

How much have you invested with them?

The project cost around $20,000.

What is the status of this engagement?

They started the video for us in April 2015 and completed it that July.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They mean a lot to us and I am now friends with many of the people who worked on our project. They know what they’re doing and now we work with them on our clients’ projects. I never had to push or direct them in any way and they did a great job understanding the overall plan and working through the process. The animators are a sound team, and everyone else made the output even better than I anticipated.

How did VeracityColab perform from a project management standpoint?

We didn’t need to meet much during our process. Our needs were fairly obvious and they had a great process for workflow. Everything was done correctly at each stage and they kept the process moving. They considered all of my feedback and kept my experience simple. We talked frequently on the phone and they used a project management tool.

What did you find most impressive about them?

They care about everyone they encounter and it shows in their work. They care about their customers and the quality of their output. They also care about the relationships they form and take extra steps to ensure good bonds. They truly feel like a family internally and are a model for how an agency should operate.

Are there any areas they could improve?

I recommend they work to understand clients’ budgets and priorities early in the sales process so they don’t price out great customers. If they opened up their lower price options and catered to companies that needed to start small, they might bring in more clientele.

Do you have any advice for potential customers?

Come into your engagement with clear objectives and goals. Know what you hope to accomplish but let Veracity follow their own path to get to those objectives. You will get better outputs if you allow them to shine.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Video Production for Electronics Rental Company

“They’ve been fun to work with, and we appreciate the ideas that they’ve presented.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2016 - Ongoing
Project summary: 

VeracityColab has led the planning and production processes in creating six animated videos that introduce new offers and enhance existing product lines. There are several projects currently in the pipeline.

The Reviewer
 
51-200 Employees
 
Boston, Massachusetts
Marketing Director, Electronics Rental Company
 
Verified
The Review
Feedback summary: 

Posting the videos on the website and across social media channels has garnered a great deal of positive customer feedback. The VeracityColab team is flexible and easy to work with, placing emphases on quality and meeting deadlines.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at an audio/visual equipment rental company. We have 10 locations across the U.S.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

Our inventory is ever evolving according to the latest technologies. We needed to keep our clients, employees, and prospects updated around everything that we offer. One method of achieving this goal included an informative video that aimed to introduce new products and enhance our existing line. We were looking to work with a group that could guide us through the video production process.

SOLUTION

What was the scope of their involvement?

VeracityColab has led us through the production of about six animated videos thus far. They walked us through the entire production process, from planning and storyboards to editing and post-production. We’re looking to do a few live-action videos onsite in the near future.

What is the team composition?

We work with one project manager and between three and five other people depending on the scope of the video. We were always in direct contact with their team.

How did you come to work with VeracityColab?

We received a promotional email from them when we were considering the initial video. I had been receiving them for a while, but this one happened to reach us right when we needed their services.

What is the status of this engagement?

We started working together in June 2016, and the engagement is ongoing. We finished our most recent project with them about two weeks ago, and there’s currently another video in the pipeline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since posting the videos on our website and across social media channels, we’ve received a great deal of positive feedback from customers. They’re also now aware of new products that we’ve recently added to our inventory.

How did VeracityColab perform from a project management standpoint?

It’s been a seamless process, and they’ve always managed to stay on schedule. Their team has been flexible and easy to work with during each project.

What did you find most impressive about them?

Their flexibility makes them stand out from their competitors. We also really like their energy. They’ve been fun to work with, and we appreciate the ideas that they’ve presented.

Are there any areas they could improve?

No, we’ve had no complaints during the engagement.

Do you have any advice for future clients of theirs?

Start working with them and appreciate their expertise firsthand.

5.0
Overall Score The team is very energetic, they’re easy to collaborate with, and they do excellent work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline.
  • 4.0 Cost
    Value / within estimates
    It’s a bit too early to assess value, as we’re still waiting on a full set of analytics.
  • 5.0 Quality
    Service & deliverables
    Their deliverables have been fantastic.
  • 5.0 NPS
    Willing to refer
    I would recommend their services to anyone.

Video Production for Computer Software Company

"They were strong partners and easy to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Apr. 2018
Project summary: 

VeracityColab produced three animated marketing videos. Services ranged from scripting to post-production. They also did voiceovers and musical compositions.

The Reviewer
 
1,001 - 10,000 Employees
 
San Francisco, California
Video Creative Manager, Computer Software Company
 
Verified
The Review
Feedback summary: 

The videos made niche marketing efforts more effective. Services from conception to implementation were consistently high quality. As partners, they contributed actively to creative decisions, but remained open to feedback and internal reviews. The team never missed a deadline.

BACKGROUND

Introduce your business and what you do there.

I’m the video creative manager at a computer software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We launched a new deployment model for a new product package, which replaced bespoke solutions for each customer. This package incorporated best practices across a segment for new clients, such as B2B or retail. We needed three marketing videos to sell the solution and its implementation.

SOLUTION

What was the scope of their involvement?

The videos were all animated. We gave them a baseline script; they then modified the talk track to make the language accessible. The team created a new visual style for animation, which they executed, and completed all the post-production work. Additionally, they did the voiceovers and musical compositions. VeracityColab delivered the videos in six weeks.

What is the team composition?

I worked directly with the producer.

How did you come to work with VeracityColab?

The relationship started before I joined the company. VeracityColab was already one of our vendors when this need arose in short order. No other third party could’ve onboarded and scaled as quickly.

How much have you invested with them?

We spent about $100,000.

What is the status of this engagement?

Work started in July 2017 and ended in April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality was exceptional. Our marketing enjoyed having a new industry-specific tool to leverage.

How did VeracityColab perform from a project management standpoint?

They kept the project’s several moving parts aligned throughout the engagement. The team had strong opinions that they readily shared, but they were also open to feedback. Overall, they were great partners for both creative processes and implementation.

What did you find most impressive about them?

They found solutions or implemented changes in incredibly tight timelines.

Are there any areas they could improve?

Their internal reviews helped communicate feedback, but it occasionally slowed the process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    Although costs were slightly higher, only they could’ve worked in that timeline.
  • 5.0 Quality
    Service & deliverables
    They were highly creative and all-around made the project happen.
  • 5.0 NPS
    Willing to refer
    They were strong partners and easy to work with.

Video Production for Gaming Startup

“They've met or exceeded every brief we've given them. … I fully trust them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

Assisting with a branding campaign, VeracityColab has produced custom brand videos. They handle everything from creating 3D and 2D animations to developing storyboards and scripts.

The Reviewer
 
11-50 Employees
 
Cost Mesa, California
Creative Director, Gaming Startup
 
Verified
The Review
Feedback summary: 

The high-quality videos exceed all expectations. Flexible and accommodating, they’re able to work within the changing environment of a start-up, while their commitment to the company's overall success made them an extension of an internal team.

BACKGROUND

Introduce your business and what you do there.

I'm a creative director at a gaming start-up. We're helping gamers across mobile devices, platform games, and console games to save money based on the length of the game or the goals they accomplish within the game.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

We realized that our brand required visualization. Gaming companies typically do their marketing through video teasers, so we wanted to jump into the same space. We started looking for a company to produce some brand videos for us.

SOLUTION

What was the scope of their involvement?

We have two brand-oriented videos they're currently working on and they've already produced some custom videos for us. They handle everything from 3D and 2D animation to developing a message and a script.

What is the team composition?

I worked with their CEO, their chief creative officer, some of their designers, and a creative director.

How did you come to work with them?

We talked to a few different companies. I met Veracity at my previous job and I liked their approach. They're very straightforward and natural when it comes to negotiation and pitches. Unlike other agencies, they don't give me a feeling that time is money, but rather make themselves a part of my team.

How much have you invested with them?

We've spent about $75,000 so far and it'll be close to $100,000 when we're done with the two videos they're producing.

What is the status of this engagement?

We started working with them in October 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos are very high quality. We've been moving things around and changing our strategy based on our landscape and the development of the product, but they've been very flexible. They've stayed positive throughout the process and have always been able to translate our ideas and our vision into reality. We're still building our backlog of assets. Since we haven't released any of our work yet, we haven't released their work either.

How did they perform from a project management standpoint?

They've met all of their deadlines. We have a project manager that I can contact when I have any questions, so there hasn’t been any ambiguity.

What did you find most impressive about them?

When it comes to video, they're very strong in everything, from lighting and technology to storytelling. We can tell that they're invested in our success. Although they're contractors, I have a sense they're an extension of my team. I fully trust them.

Are there any areas they could improve?

They don't always step into a completely uncharted territory. They fulfill their brief extremely well, but it'd give them an extra notch if they moved us forward, a little bit outside of our own vision.

5.0
Overall Score They’re doing a great job and making us feel positive about the process, even though we're not very easy to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    All the deadlines they'd proposed were acceptable and they met all of them.
  • 5.0 Cost
    Value / within estimates
    They've helped us focus our funds on the most important components of the videos, so we were able to do more things on a lower budget.
  • 5.0 Quality
    Service & deliverables
    They've met or exceeded every brief we've given them. In addition, they were easy and pleasant to work with.
  • 5.0 NPS
    Willing to refer
    Regardless of what you need in terms of video or storytelling, the relationship they build with their clients will always produce a positive outcome.

Video Production for Leadership Conference

"Veracity is very creative, but also flexible enough to give a range of options based on our feedback."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2017 - Feb. 2018
Project summary: 

VeracityColab created a pair of videos for an annual corporate conference. They helped with scripting and compiled the solutions with existing footage. Audio included music and voiceover narration.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Management Consultant, Consulting Group
 
Verified
The Review
Feedback summary: 

VeracityColab produced professional videos that accurately represented the corporate brand. Creative but also flexible, their team quickly recalibrated ideas based on feedback. Their CEO personally ensured a smooth transition following unexpected turnover to meet strict deadline requirements.

BACKGROUND

Introduce your business and what you do there.

We're a boutique consulting firm that helps companies navigate large transitions. This involves assistance with the creation and execution of mission strategies, as well as employee engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VeracityColab?

One of our clients was preparing to host their annual leadership conference, gathering 200 of their top leaders. We hired Veracity to create an opening video for the event to help convey the conference’s themes, as well as a closing video to reinforce the key messaging.

SOLUTION

What was the scope of their involvement?

Our client had given us an overall sense of the key messages and visual aspects to include. It needed to feature their brand colors and images from the various subsidiaries, but it also needed to include a human element. There were a number of challenges. We had a short timeline, which meant we didn’t have time to shoot original footage. Veracity had to comb through existing footage of varying quality to create a cohesive whole.

They helped with scripting, the curation of visuals, and introduced their own visual concepts. They also sourced a voiceover actor and presented music options.

What is the team composition?

We worked directly with two primary contacts, though I’m sure others were involved.

How did you come to work with VeracityColab?

They were recommended by colleagues who had a good experience working with Veracity on projects for other clients.

How much have you invested with them?

We spent around $33,000.

What is the status of this engagement?

We worked together between December 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created professional quality videos that were thoughtful, clean, and worked within our client’s brand guidelines. I attended the conference and saw the audience applaud following the presentations, which I take as a good sign.

How did VeracityColab perform from a project management standpoint?

Our initial project manager left the company in the middle of our engagement, but Veracity’s CEO scheduled time with us to ensure the transition was handled smoothly. We communicated through email and they informed us if they needed anything from our end to ensure we met deadlines.

What did you find most impressive about them?

I’ve worked with companies in the past who get too attached to an idea. Veracity is very creative, but also flexible enough to give a range of options based on our feedback. If we thought their idea was wrong for the client, they adjusted quickly based on our feedback.

Are there any areas they could improve?

Having our project manager leave mid-project was the only trouble spot we encountered, but this was a unique situation and Veracity did their best to make it as smooth as possible. We’ve worked with them on other projects and encountered zero problems.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They kept a thorough timeline, though we had to ask them to communicate those scheduling details.
  • 4.5 Cost
    Value / within estimates
    They’re a good value and work with their clients to present a range of options at varying budgets.
  • 4.5 Quality
    Service & deliverables
    I think everyone has some room for improvement.
  • 5.0 NPS
    Willing to refer