Casual

BACKGROUND

Please describe your company and position.

 I am the Promotion and Management Coordinator of a sports company 

Describe what your company does in a single sentence.

We're a sports government body responsible for organising competitions, regulating the sport, and developing it across Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Emotional new video
• With our competitions footage
• and mix with our internal footage

SOLUTION

How did you find Casual?

Online Search

Why did you select Casual over others?

• Great culture fit
• Company values aligned

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The service includes but is not limited to: 

Concept development and scripting 
Editing using provided rushes and competition footage 
Integration of alumni testimonials and voice-over (in English) 
Motion design and graphic elements aligned with our visual identity 
Sound design and music licensing 
Delivery of final video (HD and web formats) 
 English subtitles 

We will provide access to footage, brand guidelines, and visual assets. 

For the avoidance of doubt, 

the Service Provider shall not provide Services if it has not received a prior request from us, and 

only Services effectively performed may generate Fees and no travel time may be charged to us by the Service Provider. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Different versions of the videos 
• Draft brief, scenarios and storyboards

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the collaboration was extremely smooth:

We had an initial meeting with Callum and Tarryn to align on the creative direction and objectives.
The logistics were handled very efficiently, both regarding the video database and the coordination with LBA to integrate our new brand guidelines.
The collaboration with our colleagues from the archives team also went very well.
The first version was already very strong, but we needed to slightly redefine the scope, and Callum and the team reacted quickly and very professionally.
The second version was great, with only minor comments from our side.
Everything was delivered on time, with flexibility throughout the process (which we truly appreciate, as approvals can sometimes be challenging on our side).

What was your primary form of communication with Casual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of the final product. Amazing. And the flexibility. 

Are there any areas for improvement or something Casual could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Chair of Neighborhood Feminists

Describe what your company does in a single sentence.

Neighborhood Feminists is an Amsterdam-based non-profit tackling period poverty since 2019 through direct action, research, knowledge-sharing, and advocacy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Raise awareness and funding through production of a short video.

SOLUTION

How did you find Casual?

Referral

Why did you select Casual over others?

• High ratings
• Referred to me

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fundraising and awareness video material in line with our existing visual branding and goals, that effectively and compellingly identifies the stigmatized issue of period poverty (inability to afford needed menstrual products). We received a final video, as well as two strong edits permitting more targeted use, fully developed and ready to go.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thus far, the full video they delivered has performed 1,227% better than any of our previous videos on Instagram and generated a significant amount of conversation and ongoing organic shares. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their level of project management was meticulous, one of the best we've ever experienced, maintaining throughout a very high degree of responsiveness while adhering with superb clarity to their proposed timeline. They work swiftly and creatively, with complete professionalism. 

What was your primary form of communication with Casual?

Virtual Meeting

What did you find most impressive or unique about this company?

The most lasting impression is of their uncompromising desire to clearly identify and understand client priorities and vision in order to the deliver the best possible product for their needs. 

Are there any areas for improvement or something Casual could have done differently?

Usually there's always a constructive comment to be found, but sincerely cannot think of one. The process, from start to finish, was highly smooth. 

BACKGROUND

Please describe your company and position.

I am the Communications Manager of Yuba Water Agency

Describe what your company does in a single sentence.

We are a government agency that specializes in reducing flood risk, agricultural water supply and hydropower generation, among other things.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Build confidence that we know what we're doing
• Educate the public about how complicated the decision is to release water or not

SOLUTION

How did you find Casual?

Referral

Why did you select Casual over others?

• High ratings
• Unbelievably talented team

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

a 2-3 minute animated video, describing our water operations, how complex they are, the various partners and the many complicated inputs that go into deciding whether we should release water from our dam or not. The script, animation and editing were all covered by Casual. I provided the voiceover. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started with a brainstorming discussion to ensure they understood the content. Then they provided a storyboard to ensure they had the right concepts and basic facts down. 
They then provided a script and animation style options for review, and once those were approved, they provided the first draft. We offered edits and they provided the final draft. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This was the most seamless video production process I've ever participated in, and I've done this a lot. They were so organized and had clear deadlines.
Although they were super flexible if I needed them to be, they were great about gently nudging me to ensure I got them what they needed so we could stay on track. They were always on time, until the end, when they actually finished ahead of schedule.

What was your primary form of communication with Casual?

Virtual Meeting

What did you find most impressive or unique about this company?

The team was amazing to work with—so creative and smart. It is not often that people with no water backgrounds can walk into one meeting and really understand what we're talking about. I was blown away by how quickly they got it right and how quickly everything came together. But the quality of the final product was phenomenal.

Are there any areas for improvement or something Casual could have done differently?

Not a thing. They were great to work with.

BACKGROUND

Please describe your company and position.

I am the Marketing and Branding Assistant of a private equity placement agency

Describe what your company does in a single sentence.

A private equity placement agent

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Create a professional round table video for our 2nd year
• Market update targeted towards LPs and GPs

SOLUTION

How did you find Casual?

Online Search

Why did you select Casual over others?

• High ratings
• Other

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main task and activities that we required assistance with from Casual was for the below:

Pre-Production:

• Discovery & Strategy Sessions: Collaborating with us to understand the target audience, messaging, and campaign goals.
• Production Planning: Plan logistics, including location scouting, securing necessary permits, and production schedules.

Production:

• Filming: Execute the filming of the video series in the studio that they helped scout, and assisting with all the business on the day i.e. directing / sound / filming / lighting / helping with make-up on the talent etc.
• Audio/Voiceovers
• Ensure that the day runs smoothly

Post-Production:

• Editing & Post-Processing: Edit the video footage to create polished, professional-quality videos, incorporating branding elements, motion graphics, and transitions. Color grading and sound mixing to be included.
• Review & Revisions: Provide drafts of each video for feedback and incorporate any revisions as per agreed-upon rounds of edits.
• Final Output: Render the final videos in multiple formats suitable for various platforms, including social media, website, investor presentations, and email campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The measurable outcomes from the project demonstrated significant progress and success. 
• The final product met and exceeded our expectations, delivering high-quality results that aligned with our goals of elevating our summer series. 
• We received positive feedback from stakeholders.
• We were highly satisfied with the professionalism, creativity, and execution.
• The completed work effectively showcased our brand. 

Based on this success, we are optimistic about future collaboration with the team on similar initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Casual demonstrated excellent project management by consistently delivering items on time, ensuring the project stayed on track. 
• Their organized approach included clear communication, effective task prioritization, and diligent monitoring of timelines. 
• Casual maintained a smooth workflow.
• They addressed potential issues proactively.
• They met deadlines without compromising on quality.
• Everyone we worked with on the Casual team, especially Jack, who was our main point of contact, was a pleasure to work with, making the entire experience both productive and enjoyable.

What was your primary form of communication with Casual?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Casual was their level of professionalism and expertise. Having never worked with such a large film company before, we were struck by how seamlessly they operated, and their ability to provide clear, professional guidance in key areas of the project was invaluable and demonstrated their deep experience and competence in the field.

Are there any areas for improvement or something Casual could have done differently?

As discussed with the team at Casual, the only area we would suggest for improvement is to use separate email chains for each video to clearly outline the final deliverables. While this wasn't a significant issue for us, implementing this would enhance organisation and communication, making future projects even smoother. 

BACKGROUND

Please describe your company and position.

 I am the Content Manager of an advertising & marketing company 

Describe what your company does in a single sentence.

We're a commercial content studio of the BBC, working with brands to create content that moves and inspires audiences across platforms and across the globe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Produce a 2min video shot onboard Cunard's Queen Elizabeth
• Produce a 30s TVC for use across BBC Channels

SOLUTION

How did you find Casual?

Referral

Why did you select Casual over others?

• Close to my geographic location
• Good value for cost

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We commissioned Casual to produce and shoot a 2-min branded video for Cunard, as a core element of our campaign "Mastery at Sea". We also commissioned a 30s and 15s cutdown of the video, and all assets were distributed across our digital, broadcast and social channels. The video was shot over two days when the cruise ship, Queen Elizabeth, was docked in Sydney Harbour. All stages of pre-production, production and post-production were carried out over a period of several weeks in collaboration with BBC StoryWorks and Cunard. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Video views and view-through rates were key metrics for this campaign, and our video achieved above-average view-through when looking at similar branded video campaigns for the APAC region. The volume of video views and view-through rates were key metrics for this project, and we saw above-average view-through when comparing to similar branded content video-led campaigns in the APAC region. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Thanks to their efficiency and excellent project management, the Casual team were able to shoot all footage required over the two days allocated while the cruise ship was docked, and stuck to post-production timelines to deliver the video assets on time, ready to be rolled out across our channels. 

What was your primary form of communication with Casual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really enjoyed working with Casual. They made sure everything ran smoothly and on schedule. I was impressed by their approach, which was both extremely personable and incredible professional. Gabrielle was a superstar producer, and Brendan's choice as director was spot on. The team provided excellent support throughout the project, and the final video was well received. 

Are there any areas for improvement or something Casual could have done differently?

Nothing comes to mind! 

BACKGROUND

Please describe your company and position.

 I am the Senior Content Producer of a pharmaceutical company 

Describe what your company does in a single sentence.

We produce medicines and vaccines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Give our audience a real sense of the importance of diversity, equity and inclusion to achieving our aim of helping all of our patients around the world.

SOLUTION

How did you find Casual?

I had worked with them before.

Why did you select Casual over others?

High ratings

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Casual to produce a film to highlight our commitment to our representation aspirations. We wanted to tell the story of an individual working at the company who was using her own diverse background and upbringing to help underrepresented patients in her community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project garnered very strong audience figures both internally and externally. Although the final figures are yet to be released, we believe the project significantly exceeded our external social media benchmarks. We also received positive comments not just from our followers internally and externally but also from other agencies who applauded the style and visuals of the film and the great storytelling,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Casual was brilliant. We wanted to produce a film in a distinctive style that would connect emotionally with our audience and also make them sit up and take notice of our message. The film they produced did exactly that. It vividly brought to life the colours and sounds of our filming locations and the heartfelt story of our interviewee - in short, it told an individual's story in a way that hadn't ever been done before at our company. 
Each time I watch it back, it still moves me and I know it has had a similar impact on others, judging by some of the comments we've received.

What was your primary form of communication with Casual?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing was too much trouble for the team at Casual and I got the distinct impression early on that their sole focus was on making this film the best it could possibly be. The production went very smoothly, despite us having a tight timeline, and the end result really speaks for itself.

Are there any areas for improvement or something Casual could have done differently?

No - I think it all went as well as I could have expected.

BACKGROUND

Please describe your company and position.

I am the Director, Talent Management & Development of Levy

Describe what your company does in a single sentence.

Levy is a premier food and beverage provider specializing in the professional sports and entertainment industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casual to accomplish?

• Accurately portray the work we do, services we provide
• Highlight our locations and team members
• Convey our culture to both our internal and external stakeholders

SOLUTION

How did you find Casual?

Online Search

Why did you select Casual over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Casual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We filmed at multiple properties highlighting our team member and guest experience, we wanted to provide insight on the work we do, the accounts we have and the team members we hire. Most importantly, we wanted to accurately convey our culture and inclusive work environment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The videos (4) turned out better than expected, the process was not easy because of the complexity of the assignment but the team was professional and amazing every step of the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My two producers Kyle F and Meghan K were incredible, they both were very communicative and responsive. You can tell they are pros at what they do and were engaging with everyone involved in the process. I could not have asked for a better experience with them.

What was your primary form of communication with Casual?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quick turnaround time, quality of the output, passion and knowledge from the Causal team and hired freelancers, the fair pricing.

Are there any areas for improvement or something Casual could have done differently?

They were perfect.

BACKGROUND

Please describe your company and your position there.

I'm the Brand Manager of an online betting brand. We offer bettors a view of what's to offer from the full betting market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casual?

We were looking to produce a video advert as part of an upcoming marketing campaign and didn't have the resource in-house to achieve that ourselves. Our tight timeline also meant we were limited on options so looking to work with a production house that could move quickly.

SOLUTION

How did you select this vendor?

We'd gathered a shortlist of agencies and production houses we might look to work with at some point and Casual were one of those. Having spoken to a few candidates for this project we decided to work with Casual - they were a good balance of enthusiastic and realistic about the project in the context of our timeline and budget and we knew they could hit the ground running.

Describe the scope of their work in detail.

After our initial chat we had a kick-off meeting for the project and were assigned a producer. We were provided with a clear schedule to show when edits would land and feedback rounds would occur and quickly moved onto drafting up a script and gathering assets.

What was the team composition?

We've worked closely with a few producers and were invited to attend an edit in person so spent a full day with the editor which was invaluable. The team have worked closely with myself and our in-house creatives throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign has only just gone live so it's not possible to give performance metrics at this stage, but the internal feedback on the output has been very positive.

How effective was the workflow between your team and theirs?

The process between teams has been seamless. We've mainly communicated over email and adding comments to videos on Vimeo links which has proved to be very efficient. For anything that needed a more detailed discussion, the team were always happy to jump on a call.

What did you find most impressive about this company?

Their efficiency and communication stood out. Considering the tight schedule we demanded, we're very happy with the output. They were also very resourceful, filming shots in their studio using members of their team rather than actors. That really brought the piece to life without breaking the bank.

Is there any area for improvement or anything that could have been done differently?

Nothing that comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Marketing at CNA National. We are an industry-leader in the F&I protection products space within the automotive marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casual, and what were your goals?

We were tasked with creating video content that elevated the brand and delivered a new product to the marketplace.

SOLUTION

How did you select this vendor and what were the deciding factors?

Deciding factors included a mix of 3d animation capabilities and their prior body of work. The samples of work they provided were very impressive.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began the process with a discovery meeting. Shortly after the discovery meeting, we began collaborating on the voiceover script and storyboard. Filming was held locally in Arizona with one of our dealership partners. The final output file was delivered in early January with both live action and 3d animation that has truly separated us from other providers in the marketplace.

Who did you work with and what was the feedback process like?

We worked with with an executive producer and producer on the Casual Films team. Feedback was delivered during Zoom meetings, phone calls, and over email throughout the duration of the project. Their team was extremely responsive and accommodating to our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At this time, our video has only been viewed by a select audience but I can say that the impression both externally and within our walls has been significant. This video has set the standard for what's possible and it will elevate our brand.

Describe their project management style, including communication tools and timeliness.

The team produced project timelines and working documents that we were able to collaborate on. The collaboration was extremely appreciated and gave us full transparency into next steps.

What did you find most impressive or unique about this company?

Their flexibility was most impressive. They are willing and able to accommodate revisions without any sort of push back or hesitation. That was truly refreshing.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind. We hope to work with them again soon.