Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a communications firm specializing in PR, media relations, and brand reputation. The company has received overwhelmingly positive feedback, with approximately 100% of clients praising their project management and timely delivery. Notably, they excel in publishing PR articles that enhance online visibility, credibility, and SEO rankings, as evidenced by client testimonials highlighting improved brand authority and media coverage.
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$10,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Web Revolution is a public relations agency. The Ahmedabad, India-based team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
AKA is a video production agency. They are based in Chicago, Illinois and have small team. They specialize in Video Production and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent public relations firm offering services in media relations, brand reputation, and corporate communications. Reviews highlight their exceptional project management, strategic insight, and adaptability, achieving notable media coverage for various clients. They maintain a 100% positive feedback rate, with clients praising their professionalism, dedication, and ability to exceed expectations in media placements and public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a reputable PR agency specializing in media relations, brand reputation, and corporate communications. Across reviews, clients commend their effective project management, timely delivery, and ability to enhance media coverage and brand awareness. Approximately 90% of reviews highlight their impressive communication and results-driven approach, with a strong emphasis on media exposure and strategic public communications.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations company specializing in media relations, corporate communications, and brand reputation enhancement. Their clients consistently praise their strategic approach and dedication, with 100% of reviews highlighting their exceptional project management and responsiveness. A notable 80% of reviews appreciate their innovative content creation and surveys, which significantly bolster media coverage and brand visibility.
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UndisclosedUndisclosed10 - 49Buffalo, MN
Services provided
Established in 2011, PRP Group is a public relations agency. Their services include Public Relations and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49
Services provided
See all 2 projectsPRESSIQA is a Public Relations company that provides services such as media relations and publicity solutions. However, their reviews indicate a concerning pattern: 100% of the feedback highlights issues with deliverables, such as temporary media placements and a lack of transparency and durability in results. Clients reported a significant credibility impact due to non-enduring media coverage and found the overall experience unsatisfactory.
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$10,000+Undisclosed2 - 9Richmond, VA
Services provided
PR company VANCE was launched in 2012. The small team focuses on Public Relations and Content Marketing.
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$5,000+Undisclosed2 - 9West Hollywood, CA
Services provided
Vicaria Multicultural Agency is a small West Hollywood, California-based PR company. The team offers Public Relations.
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$10,000+$150 - $199 / hr2 - 9Celebration, FL
Services provided
The Buyer Group is a public relations agency based in Celebration, Florida. They offer Public Relations and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$1,000+< $25 / hr2 - 9Fitzroy, Australia
Services provided
Good Talent is a PR firm. Based in Fitzroy, Australia, the firm was established in 2015. Their services include Public Relations and Media Planning & Buying.
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$1,000+$200 - $300 / hr10 - 49London, England
Services provided
Black Unicorn PR, a public relations agency, is located in London, England. They offer Public Relations and were launched in 2018.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a public relations agency that specializes in enhancing brand reputation and media coverage through strategic communications and public affairs. Reviews indicate a high level of satisfaction, with their creative solutions and proactive approach to media relations being particularly praised. Approximately 83% of reviewers highlight their effective communication and project management skills, while 67% commend their innovative PR strategies and ability to secure significant media placements.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a public relations agency with a focus on media and public communications, providing services like media coverage, brand reputation management, and corporate communications. Reviews reflect a 100% satisfaction rate, highlighting their strategic media placements, effective communication, and tailored PR strategies. A notable 50% of reviewers emphasized their adaptability and strategic approach to securing targeted media coverage, which significantly enhanced brand visibility and credibility across various industries.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
See all 1 projectsGhost Note is a branding agency specializing in rebranding, visual identity, and web development services, particularly noted for its work with nonprofit and NGO sectors. Review feedback indicates satisfaction with their project management and creative team, although 100% of reviewers noted areas for improvement in brand name options and intellectual property diligence. The agency's flexibility and talent stand out as significant strengths.
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UndisclosedUndisclosed10 - 49San Clemente, CA
Services provided
See all 1 projectsKCOMM is a public relations firm specializing in media relations and corporate communications. Reviews indicate a high level of client satisfaction, with 100% of feedback being positive, highlighting their effective project management and strong local connections. Clients appreciate their boutique firm approach and fast turnaround in securing media coverage and enhancing brand reputation.
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$1,000+$50 - $99 / hr50 - 249Paço de Arcos, Portugal
Services provided
Lift Consulting is a midsize Paço de Arcos, Portugal-based public relations firm. Their services include Public Relations and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Lahore, Pakistan
Services provided
See all 1 projectsBluelinks Agency offers services including the creation of highly responsive websites, SEO to achieve high Google rankings, and social media management with ad campaigns. Overall feedback highlights their excellent communication, adherence to timelines, and effective project outcomes, making them a highly recommended choice for digital marketing and web development projects.
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$10,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Services provided
Established in 2004, Fish Consulting is a public relations firm. In Fort Lauderdale, Florida, the team offers Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr250 - 999New York, NY
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Group SJR is a Content Marketing company. Their team is located in New York, New York and Toronto, Canada. The firm focuses on Content Marketing and Social Media Marketing.
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$1,000+Undisclosed2 - 9Vrhnika, Slovenia
Services provided
MA marketing d.o.o. Is a public relations company founded in 1992. The team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
Services provided
Vantage Communications is a public relations firm founded in 2011. Based in Cairo, Egypt, the team specializes in Public Relations.
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Undisclosed$150 - $199 / hr10 - 49Covington, KY
Services provided
Scooter Media Co., a PR agency, offers Public Relations and Social Media Marketing. The company is headquartered in Covington, Kentucky.
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$5,000+< $25 / hr10 - 49New Delhi, India
Services provided
Twenty7 Inc is a small PR company established in 2016. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249Lagos, Nigeria
Services provided
Red Media Africa is a PR firm. Established in 2011, the firm provides Public Relations.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Based in London, England, Shout! Communications is a small PR firm. Their services include Public Relations and Broadcast Video.
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$1,000+$50 - $99 / hr10 - 49Little Haywood, England
Services provided
In Little Haywood, England, Stone Junction is a public relations firm. They focus on Public Relations and Event Management.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Revenue Media Group is an Email Marketing company. They specialize in Email Marketing and Web Design and were established in 2016.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
Established in 2015, Fyre Agency is a small public relations agency. Their services include Public Relations and Branding.
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$5,000+Undisclosed10 - 49
Services provided
PR company Anat Gerstein, Inc. Is in New York, New York. Their services include Public Relations.
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$5,000+$150 - $199 / hr10 - 49San Diego, CA
Services provided
Founded in 2010, Remedy PR, a small PR company, is headquartered in San Diego, California. Their team specializes in Public Relations and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Newcastle upon Tyne, England
Services provided
MHW PR, a PR company, is headquartered in Newcastle upon Tyne, England. They provide Public Relations and Advertising.
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$10,000+$150 - $199 / hr10 - 49Tallahassee, FL
Services provided
Sachs Media is a PR firm. They are in Tallahassee, Florida and Orlando, Florida and have small team. They offer Public Relations.
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$10,000+$100 - $149 / hr1,000 - 9,999Bellevue, WA
Services provided
WE Communications is a large Bellevue, Washington-based PR company. The team provides Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Miami, FL
Services provided
Max Borges Agency is a public relations company. Their team is in Miami, Florida. The firm focuses on Public Relations and Content Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
MikeWorldWide is a New York, New York-based PR firm. They provide Public Relations.
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UndisclosedUndisclosed50 - 249Cape Town, South Africa
Services provided
MSL is a PR agency. Established in 2009, the company is in Cape Town, South Africa and Sandton, South Africa. Their services include Public Relations.
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$1,000+< $25 / hr2 - 9San Diego, CA
Services provided
Established in 2020, Upstage Media is a public relations firm. Their team focuses on Public Relations and Social Media Marketing.
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$25,000+Undisclosed2 - 9North Kingstown, RI
Services provided
Sowa Marketing Agency is a PR agency. Headquartered in North Kingstown, Rhode Island, the firm was launched in 2022. Their team provides Public Relations.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Based in München, Germany, Yourreputation24 is a PR agency. The team focuses on Public Relations and Search Engine Optimization.
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$1,000+Undisclosed1,000 - 9,999
Services provided
Notified is a PR company established in 2021. Their services include Public Relations and Event Management.
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UndisclosedUndisclosedFreelancerPune, India
Services provided
Iteducation is a public relations agency. They were founded in 2026, and their services include Public Relations.
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$1,000+Undisclosed10 - 49Bend, OR
Services provided
PR agency DENTAL ARTISTRY Implants - Crowns - Veneers focuses on Public Relations. They are in Bend, Oregon and Bend, Oregon.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
PR company Wikiartikel was established in 2026. The small team specializes in Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Canton, MI
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See all 1 projectsYou're a visionary, a Chief Executive or Entrepreneur. You've built something incredible. But is the world seeing it? The Impact Kind helps brands gain momentum through media relations and
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Undisclosed$150 - $199 / hr50 - 249Waltham, MA
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Based in Waltham, Massachusetts and San Francisco, California, Inkhouse is a PR firm. Established in 2007, the team focuses on Public Relations and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
DCI is a public relations firm. The agency is in New York, New York. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr250 - 999Dallas, TX
Services provided
Allison + Partners, a public relations agency, was established in 2001. The midsize team provides Public Relations.
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UndisclosedUndisclosed10 - 49
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10 Yetis Digital is a PR agency. Their team is based in England. The agency focuses on Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Arlington, VA
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CURA Strategies is a small public relations agency headquartered in Arlington, Virginia. The team offers Public Relations and Digital Strategy.
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$5,000+$200 - $300 / hr2 - 9Colorado Springs, CO
Services provided
Public relations firm Bernstein Crisis Management was established in 1994. The company provides Public Relations and Corporate Training & Coaching, and is small.
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UndisclosedUndisclosed10 - 49Taipei, Taiwan
Services provided
In Taipei, Taiwan, GlobalPR Agency is a small PR company. Their services include Public Relations and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Mödling, Austria
Services provided
CAT Communications, a PR company, was established in 2007. The team offers Public Relations and Social Media Marketing.
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$5,000+Undisclosed10 - 49London, England
Services provided
Words + Pixels, a PR firm, was founded in 2020. The team offers Public Relations and is in London, England.
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$1,000+$50 - $99 / hr10 - 49Dhaka, Bangladesh
Services provided
Times PR is a small PR firm in Dhaka, Bangladesh and Dhaka, Bangladesh. Their services include Public Relations and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.5/40.016.4/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style