The Best Idea Wins

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Scoring media coverage isn't about connections or who you had lunch with last Thursday. In a media landscape where the least number of journalists are generating the most content in history, it all comes down to the idea and tactically creating legitimately newsworthy pitches that the media can roll with. We’re not a cookie cutter agency; not an assembly line. We are Pointman News Creation and we are all about getting you the media coverage you deserve. Reporters look forward to our emails because they know we don’t waste their time and, as a result, we don’t waste your dollars.

So if you’re ready to try something different and work with a truly creative, results-focused agency, let us be your Pointman!

So what makes Pointman different to Canada’s other PR big wigs? Glad you asked.

Thinking like a journalist is what sets Patrick McCaully, our founder apart. Having started his career in the television news industry, Patrick held editorial roles at CTV National News, City TV and the Global Television Network for eight years before moving over to the world of PR.

At Global, Patrick held the position of assignment editor for over six years. In this job, Patrick routinely suffered through countless horrible pitches from some of the biggest traditional PR agencies in the country and acted as the gatekeeper for what made it on air (and what made it into the trash).

Patrick began his public relations career at one of Toronto’s largest independent firms, where he worked as a consultant and account manager overseeing numerous clients in technology, real estate, consumer and restaurant sectors. Inclined to march to the beat of his own (slightly off-kilter) drum, Patrick moved on to found his own public relations practice.

Simply put, Patrick understands from the inside out what makes an editor sit up and take notice.

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$5,000+
$200 - $300 / hr
2 - 9
Founded 2001
Toronto, Ontario, Canada
headquarters

Focus

Service lines
100%
Public Relations

Portfolio

Key clients: 

Pointman is best known as the bold agency behind some of North America’s most successful media-dominating PR strategies, including the internationally known "Dump Trump Tie" campaign (that sold 25k of ties in 3 days), creating  FlightNetwork.com’s infamous Toronto gas for 10 cents a litre giveaway and RateSupermarket.ca’s annual ‘Real Cost of Love’ survey that calculates the cash required to properly court a significant other (by the way its $43,800.08) 

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Verification

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Business Entity
Business Entity Name
The Pointman Group of Companies Inc.
Status
Active
Jurisdiction of Formation
Canada
ID
001858684
Date of Formation
September 22, 2011
Last Updated
March 13, 2019
Payment & Legal Filings
International Credit Risk Assessment Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.
Very Low Risk
Last Updated
May 16, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
13
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
April 8, 2021