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Vanquishers of Vanilla PR

WE WON'T DO VANILLA PR (and we won't let you do it either!)

Pointman News Creation has a 21-year history of consistently beating the odds, innovating with media-dominating pitches and creating some of the most widely seen and discussed media stories of the past two decades for our varied clients.

  • Min project size
    $10,000+
  • Hourly rate
    $300+ / hr
  • Employees
    2 - 9
  • Locations
    Toronto, Canada
  • Year founded
    Founded 2001
  • Languages
  • Timezones

1 Language that we service

  • English

5 Timezones that we service

PST
Pacific Standard Time (PST)
MST
Mountain Standard Time (MST)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
CNT
Canada Newfoundland Time (CNT)

1 Locations

  • Toronto , Canada
No have been added yet...

    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Pointman News Creation offers competitive pricing, with projects ranging from $6,000 to $50,000. Clients praise the value for cost, noting strong media coverage and effective management, indicating a solid return on investment.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 24 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Pointman News Creation Review Insights

    Overall Review Rating

    4.9
    • Quality 5.0
    • Schedule 4.9
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Creative and Innovative PR Strategies

      Pointman News Creation is noted for their out-of-the-box thinking and creative strategies that effectively capture media attention. Their unique approach often results in high engagement and media coverage.

    • Expertise in Diverse Industries

      The company has successfully served clients across various industries, including finance, technology, healthcare, and entertainment, showcasing their adaptability and comprehensive PR skills.

    • High Responsiveness and Communication

      Clients consistently praise Pointman News Creation for their excellent communication skills, responsiveness, and proactive updates. They keep clients informed through various channels, ensuring a smooth project management experience.

    • Focus on Measurable Results

      The firm is dedicated to achieving measurable outcomes, providing clients with detailed reports on media impressions and engagement, ensuring transparency and accountability.

    • Positive Client Relationships and Trust

      Pointman News Creation builds strong, trusting relationships with clients, who often express satisfaction with the firm's dedication, personal touch, and commitment to client success.

    Pointman News Creation Reviews

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    All Filters

    Public Relations for Mutual Insurance Company

    • Public Relations
    • Confidential
    • Mar. 2014 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We moved some of our advertising budget over to them because of their success in getting media traction.”

    Manager of Communications & Brand, Insurance Company
    Anonymous
    • Financial services
    • Michigan, United States
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Pointman conceptualizes and executes PR efforts, driving earned media engagements through swag giveaways and community-centric campaigns. Media monitoring and reputation management round out the engagement.

    Public Relations & Brand Recognition for Real Estate Company

    • Public Relations
    • $10,000 to $49,999
    • Jan. 2016 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    4.0
    Cost
    4.5
    Willing to Refer
    5.0

    “Their ideas are astounding.”

    Broker, Royal LePage Terrequity Realty
    Claude Boiron
    • Real estate
    • Toronto, Ontario
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Pointman leads initiatives to increase brand awareness and manages public relations on an ongoing basis. Their services include resource assignment and media pitches, amongst others.

    Public Relations for Wealth Management Company

    • Public Relations
    • $50,000 to $199,999
    • Mar. 2016 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I believe in their vision and they’ve produced positive results."

    Investment Advisor, Hennick Wealth Management
    Adam Hennick
    • Business services
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Pointman provides PR services for a wealth management firm to produce new leads. They generate strategies and write press releases to attract media attention.

    Market Research & PR Services for Employment Nonprofit

    • Market Research Public Relations
    • $10,000 to $49,999
    • Sep. 2023 - Mar. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They try to generate an impact, providing a different angle and analyzing data."

    Executive Director, Employment Nonprofit
    Anonymous
    • Nonprofit
    • Canada
    • 1-10 Employees
    • Online Review 
    • Verified

    Pointman News Creation has been hired to design and run three surveys for an employment nonprofit. The team is also responsible for creating press releases for traditional media to increase brand awareness.

    PR for Employer Branding Agency

    • Public Relations
    • $10,000 to $49,999
    • Jan. 2022 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Pointman News Creation goes above and beyond to drive impact."

    Executive, Employer Branding Agency
    Anonymous
    • Consulting
    • Toronto, Ontario
    • 11-50 Employees
    • Online Review 
    • Verified

    Pointman News Creation is providing PR services to an employer branding agency. The team is advising the client on key messaging, pitching media outlets, and monitoring the client's media. 

    PR for Global Nonprofit

    • Public Relations
    • Less than $10,000
    • Feb. - Mar. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were very enjoyable to work with."

    Executive Director, Global Student Entrepreneur Awards
    Michelle Ernest
    • Nonprofit
    • Vancouver, British Columbia
    • 1-10 Employees
    • Online Review 
    • Verified

    Pointman News Creation was a global nonprofit’s PR partner. They first conducted a survey and used insights from that to create PR materials. Their goal was to increase the client’s brand awareness.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    26
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    February 7, 2025
    Business Entity
    Business Entity Name The Pointman! Group of Companies Inc.
    Source Ontario Registry
    Jurisdiction of Formation Canada
    Date of Formation September 22, 2011
    Status Active
    Last Updated December 22, 2021
    ID 001858684
    Credit Report Results
    International Credit Risk Assessment Very Low Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

    Locations (1)

    2 - 9

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