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Vanquishers of Vanilla PR

WE WON'T DO VANILLA PR (and we won't let you do it either!)

Pointman News Creation has a 21-year history of consistently beating the odds, innovating with media-dominating pitches and creating some of the most widely seen and discussed media stories of the past two decades for our varied clients.

  • Min project size
    $10,000+
  • Hourly rate
    $300+ / hr
  • Employees
    2 - 9
  • Locations
    Toronto, Canada
  • Year founded
    Founded 2001
  • Languages
  • Timezones

1 Language that we service

  • English

5 Timezones that we service

PST
Pacific Standard Time (PST)
MST
Mountain Standard Time (MST)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
CNT
Canada Newfoundland Time (CNT)

1 Locations

  • Toronto , Canada
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    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Pointman News Creation offers competitive pricing, with projects ranging from $6,000 to $50,000. Clients praise the value for cost, noting strong media coverage and effective management, indicating a solid return on investment.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 24 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Pointman News Creation Review Insights

    Overall Review Rating

    4.9
    • Quality 5.0
    • Schedule 4.9
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • High Responsiveness and Communication

      Clients consistently praise Pointman News Creation for their excellent communication skills, responsiveness, and proactive updates. They keep clients informed through various channels, ensuring a smooth project management experience.

    • Strong Media Connections and Expertise

      The team, led by Patrick McCaully, leverages extensive media connections and industry knowledge to secure significant media exposure for clients, resulting in successful campaigns across multiple platforms.

    • Proficient in Managing High-Pressure Projects

      Clients appreciate Pointman News Creation's ability to handle urgent and high-pressure projects effectively, delivering results on tight deadlines without compromising quality.

    • Creative and Innovative PR Strategies

      Pointman News Creation is noted for their out-of-the-box thinking and creative strategies that effectively capture media attention. Their unique approach often results in high engagement and media coverage.

    • Focus on Measurable Results

      The firm is dedicated to achieving measurable outcomes, providing clients with detailed reports on media impressions and engagement, ensuring transparency and accountability.

    Pointman News Creation Reviews

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    National Brand Awareness Campaigns for Fintech Company

    • Public Relations
    • $10,000 to $49,999
    • Nov. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The ROI for this engagement has been amazing."

    Public Relations Manager, Finder Canada
    Anonymous
    • Financial services
    • Toronto, Ontario
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation serves as the public relations partner to the Canadian division of a global comparison site. They have managed three campaigns so far, all with the goal of building brand awareness.

    Public Relations for Financial Services Company

    • Public Relations
    • Less than $10,000
    • Mar. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’re genius at coming up with disruptive ideas that will draw attention to themselves."

    VP Marketing, Financial Services Company
    Anonymous
    • Financial services
    • Toronto, Ontario
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation serves as the promotions partner to a financial services firm. They designed a survey and used the results to help draw media attention to the client’s new online brokerage tools.

    PR Services for Ethical Hacking Company

    • Public Relations
    • Less than $10,000
    • Apr. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Pointman can tell a story in a way that enables the media to digest it."

    Managing Partner, PacketLabs
    Richard Rogerson
    • IT Services
    • Mississauga, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation developed a campaign to increase brand awareness and secure talent. They wrote an article, published a press release, provided coaching for media appearances, and tracked media coverage.

    Lead Exposure & Media Launch for COVID Lineup Avoidance App

    • Public Relations
    • Less than $10,000
    • Apr. - May 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “His ideas are never what we expect, and it makes people listen, engage, and like the product.”

    Founder, Andie.work
    Todd Grierson
    • IT Services
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation created a public relations and media strategy for an app that helps users avoid lines during COVID-19. They secured interviews on TV and radio and print media coverage.

    Media & Press Campaigns For Wellness Practice

    • Public Relations
    • $10,000 to $49,999
    • Dec. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I felt well taken care of by someone who knew what they were doing."

    President, Qi Knows Best
    Julie Amar
    • Healthcare
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation provides ongoing PR, marketing, and web support to a wellness brand. The team has led three PR campaigns, managed radio and TV interviews, and supplied media training, among other tasks.

    PR For Marketing Firm

    • Public Relations
    • $10,000 to $49,999
    • Sep. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Pointman News Creation was open to sharing ideas and angles on the project from the start."

    Executive, Marketing Firm
    Anonymous
    • Advertising & marketing
    • Toronto, Ontario
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation provides PR services for a marketing firm. They managed all phases of a PR campaign, suggested articles and content to write, and informed the client of engagement opportunities.

    Comprehensive PR Support for Wellness Lifestyle Brand

    • Public Relations
    • $10,000 to $49,999
    • Nov. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Pointman News Creation has a certain level of genius.”

    CEO & Owner, Qi Knows Best
    Julie Amar
    • Healthcare
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation executes PR for a wellness lifestyle brand. They do market research and media training, create and launch PR campaigns, write press releases, and communicate with all media contacts.

    Strategy and Marketing for Event Planning Company

    • Public Relations
    • $10,000 to $49,999
    • Feb. - Apr. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They contributed genius ideas and had a fantastic grasp of how to pitch media members stories they can't ignore." 

    CEO, Modern Concierge
    Tina Laquinta
    • Other Industry
    • Toronto, Ontario
    • 1-10 Employees
    • Online Review 
    • Verified

    Pointman News Creation developed and marketed a pop-up bakery, pitching media members and putting out press releases.

    Public Relations for Web-Based Platform

    • Public Relations
    • $10,000 to $49,999
    • February 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Their viral campaign generated a ton of visibility, making our event the most attended Super Bowl party.”

    Founder, Magalive
    Joe Paonessa
    • IT Services
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation concocted a viral news story to promote a sports-themed music event.

    Public Relations for Children's Fundraising Foundation

    • Public Relations
    • $10,000 to $49,999
    • Jan. 2001 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are lean, agile, and able to pivot quickly."

    Board Director, Children's Fundraising Foundation
    Anonymous
    • Financial services
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Pointman News Creation managed public relations for a fundraising event with celebrity guests and interactive photo ops. They organized volunteers, directed collaboration, and promoted the event.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    26
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    February 7, 2025
    Business Entity
    Business Entity Name The Pointman! Group of Companies Inc.
    Source Ontario Registry
    Jurisdiction of Formation Canada
    Date of Formation September 22, 2011
    Status Active
    Last Updated December 22, 2021
    ID 001858684
    Credit Report Results
    International Credit Risk Assessment Very Low Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

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