We get you the coverage you deserve
Great public relations starts and ends with having the right connections and knowing how to craft a memorable, creative, and unique story. At SlicedBrand, we utilize our extensive network of connections with top tier media, as well as our creativity and experience in storytelling, to navigate the rapidly changing media landscape and share your story with the world in the most effective manner. We make sure your message is heard by the most relevant audiences around the globe, getting you the exposure you deserve.
As one of the world's leading boutique tech PR firms, featuring a senior team with over 40 years of experience, we've helped more than a thousand technology companies share their stories with the world.
Headquartered in Europe, and with an award-winning team, we have successfully led the PR activities of companies in various fields, including AI, blockchain, health tech, mobile, cybersecurity, fintech, sustainability, and many more. We work with a wide range of clients from enterprises, as large as Microsoft and Google, to stealth startups.
The firm is led by Ayelet Noff, Founder of Blonde 2.0, selected time and time again as a top global PR expert. In 2020 she was chosen as one of the top 36 public relations pros in the tech industry and the top technology PR people to know in 2020. She has also been named one of the 50 best PR people in the tech industry by Business Insider in 2017.
Every brand is comprised of many different elements (slices which make the whole), and SlicedBrand makes certain to publicize each of those slices uniquely, so that the right people hear your story in the right channels. We craft your story based on our vast experience and creativity, share it with our close media connections, and get you the exposure you deserve.
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SlicedBrand: We Get You The Coverage You Deserve
Great public relations starts and ends with having the right connections and knowing how to craft a memorable, creative, and unique story. At SlicedBrand, we utilize our extensive network of connections with top tier media, as well as our creativity and experience in storytelling, to navigate the rapidly changing media landscape and share your story with the world in the most effective manner. We make sure your message is heard by the most relevant audiences around the globe, getting you the exposure you deserve.
StoreDot: The Pitch That Electrified The Internet
The client called the campaign a “perfect storm” and we couldn’t agree more! We found the right angle, leveraged it with a powerful pitch, focused media outreach and a video that stunned the world. How stunning was it? Incredibly, we reached three million views within the first 48 hours of our outreach. The story appeared in 700 online publications and was shared over 2,000,000 times. With top tier coverage in tech and mainstream publications including CNN Money, TechCrunch, Time, BBC, Forbes, Smithsonian Magazine, Popular Science, and many more. Even more important, just a few months after our story hit the news, StoreDot announced that they had closed a $48 million Series B funding round, a direct result of exposure to new investors through PR. That’s quantifiable ROI.
SlicedBrand: Our Force Awaits You
As one of the world's leading boutique tech PR firms, featuring a senior team with over 30 years of experience, we've helped more than a thousand technology companies share their stories with the world. Headquartered in Europe, and with an award-winning team, we have successfully led the PR activities of companies in various fields, including AI, blockchain, medtech, mobile, cybersecurity, fintech, and many more. We work with a wide range of clients from enterprises, as large as Microsoft and Google, to stealth startups.
Yo: The One Word Campaign
Our team was behind one of the most viral apps of all time, Yo. Want to learn more about how we led Yo to viral fame? Check out the step-by-step guide by Ayelet Noff, SlicedBrand Founder and CEO, on VentureBeat: https://venturebeat.com/2014/07/18/how-yo-became-one-of-the-most-viral-apps-of-all-time-step-by-step/
Livia: A Painfully Good Campaign
Livia was a hit from the moment our first post went live. We received coverage go up on major publications including: Buzzfeed, Mashable, The Next Web, Cosmopolitan, TeenVogue, HelloGiggles, Refinery29, Weight Watchers, Glamour, HuffPost, Wired, and many more. Livia blew past its original target of $50,000 in less than a week and went on to raise over $1 million by the end of the campaign.
Whiplr: The Campaign Delivering Kink To The Masses
How do you make an app famous? Ride the news agenda. Check out how our team aligned Whiplr's PR strategy with a global sensation. Leveraging 50 Shades of Grey, we created a successful PR campaign resulting in over 500 articles and TV segments and landing Whiplr the top spot on numerous app lists.
Reviews
the project
Global Awareness Marketing for Nonprofit Tech Foundation
"They are excited about each initiative, eager to learn more, and to help us move forward."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Non-proft technology foundation. IOTA Foundation, Co-Founder & Chairman
For what projects/services did your company hire SlicedBrand?
We have many initiatives with numerous partners in order to apply our open-source DLT technology to existing infrastructure and IoT technologies. We've launched many projects with SlicedBrand over time, each one furthering the reach of our technology and recognition of our brand.
What were your goals for this project?
We hired Slicedbrand to bring awareness to these projects and their impact on the world around us as we move into a new decade of connectivity with our technology.
How did you select SlicedBrand?
We worked with Ayelet Noff in the past and found her and her team to be the best in their field. We needed not just a PR company that created solid content, but one that understood our technology and USPs. We were looking for a partner rather than an external PR firm and that’s what we found with SlicedBrand. It also didn’t hurt of course that they brought to the table all their outstanding relationships with the media.
Describe the scope of their work in detail.
SlicedBrand prepares our PR strategy for each quarter and writes all our press releases, each one breaking down our partnerships, goals, and use cases into easily readable and communicative pieces. Our internal team provides technical specifications of our projects, which the SlicedBrand team then turns into understandable and shareable content that journalists and general consumers care about.
SlicedBrand is effective at pitching journalists in different verticals and securing coverage, no matter what we were working on. While our technology is DLT focused, they were able to find us coverage in mainstream publications that positioned us better in the marketplace, not just in niche publications that focused on the tech. They are also able to publicize our more technical announcements and updates to developers and niche audiences we are interested in.
Additionally, they are adept at placing thought leadership articles and getting us speaking opportunities at conferences that help to further the vision of myself and my Co-Founder, establishing us as verifiable knowledge leaders. Always quick to communicate with the media on our behalf, SlicedBrand works tirelessly on our behalf to raise public awareness about our initiatives.
What was the team composition?
CEO and Founder, Ayelet Noff, was on every call with her VP and content strategist. The entire team is always engaged as a unit for each story we have.
Can you share any outcomes from the project that demonstrate progress or success?
Through our partnership with SlicedBrand, our projects have received continuous coverage in publications all over the world, resulting in new opportunities for future projects. This type of outcome was ideal, as it broadened the reach to grow our community, led directly to new partnerships with well-known companies, as well as assisted in the validation of our own company mission and goals. In the time we’ve been working with SlicedBrand, because of the increased brand awareness they’ve brought to IOTA, the valuation of our token has risen.
How effective was the workflow between your team and theirs?
Very effective. With communication platforms such as Slack, we were able to keep a constant open line of communication with the team at SlicedBrand. The team is very responsive, globally based and seemingly online 24/7. Day or night, if we needed a release turned around in day, there was always someone ready to hop on a call and get it done. We also have a weekly call scheduled every single week.
What did you find most impressive about this company?
Myself and my team are technologists buried in deep technical jargon and concepts. The most impressive thing about the SliceBrand team is their ability to dig through all this to create accessible and relatable content. I also get a constant feeling of personal investment from the team.They are excited about each initiative, eager to learn more, and to help us move forward.
Are there any areas for improvement?
Everything has been perfect!
the project
PR Services for Product Invention Company
"I'm impressed with their honesty, skills, friendliness, and genuine heartfelt care about our outcomes."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a product invention and sales company. At the moment we are concentrating on unique, patent-pending products to assist with combatting COVID-19.
For what projects/services did your company hire SlicedBrand?
Our WATCHOUT products
What were your goals for this project?
Profile and distributors
How did you select SlicedBrand?
I knew of them and was greatly impressed by the achievements of the founder and her team
Describe the scope of their work in detail.
To do all PR for the Company, its products, and its partnerships
What was the team composition?
The CEO/founder, the VP and the Head of Content
Can you share any outcomes from the project that demonstrate progress or success?
We are highly impressed by the dedication and professionalism of the team. They have invested serious thought and work to make our project a success. All members of the team attend each weekly meeting.
We are not the easiest client because of our own sometimes strong views of how things should be done. AND because off our high state of distraction because of having a lot on our plates.
SLICEDBRAND has adapted to our preferences within the parameters of what their professional knowledge dictates should be done and they offer us gentle reminders for our contributions. We think they are a perfect PR partner.
How effective was the workflow between your team and theirs?
Very effective except when we didn't do our part
What did you find most impressive about this company?
I'm impressed with their honesty, skills, friendliness, and genuine heartfelt care about our outcomes.
Are there any areas for improvement?
Not really
SlicedBrand's efforts enabled the client's projects to gain coverage from various publications worldwide. The team communicates effectively. They are responsive and extremely attentive to detail, enabling them to create relatable content. Overall, it's a successful partnership so far.