Top Public Relations Firms
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 314 projectsOtter Public Relations is a PR firm specializing in Media Relations and Public Communications, known for enhancing Brand Reputation through effective media coverage. With a focus on strategic content development and SEO, they have received overwhelmingly positive feedback, with clients praising their speedy delivery, strong writing, and effective project management. Approximately 100% of reviewers highlight their efficiency and quality of service.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 30 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They receive overwhelmingly positive feedback, with about 90% of reviews highlighting their effective communication, timely deliverables, and strategic approach. Approximately 80% of clients mention their adaptability and ability to align with company values, further emphasizing their strength in public media relations and brand awareness.
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$5,000+Undisclosed10 - 49
Services provided
Public relations company Wings Public Relations is headquartered in Paradise Point, Australia. Founded in 2016, the team specializes in Public Relations and Video Production.
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$5,000+$200 - $300 / hr2 - 9Revere, MA
Services provided
PR Bunker is a public relations agency. Established in 2024, the team offers Public Relations and Marketing Strategy. The firm is based in Revere, Massachusetts.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 28 projects10 to 1 Public Relations is a reputable PR and communications agency specializing in media relations, brand reputation, and corporate communications. The company is lauded for its professionalism, reliability, and ability to effectively manage media coverage and brand positioning. According to reviews, approximately 90% of clients express satisfaction with the agency's proactive approach and results-driven strategies, highlighting its role in enhancing brand awareness and media presence across various industries.
$5,000+$150 - $199 / hr10 - 49Williamsburg, VAServices provided
See all 29 projectsTheBestReputation is a Public Relations and Media Communications firm renowned for its expertise in media relations and brand reputation management. Feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting their strategic PR capabilities and 83% praising their responsiveness and execution. The firm excels in enhancing media coverage and brand visibility with a tailored approach, consistently delivering impressive outcomes for their clients.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 49 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
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$1,000+$150 - $199 / hr250 - 999
Services provided
See all 1 projectsPhD Dissertation offers comprehensive support for dissertation writing, including research work, data reporting, and authentic referencing. The overall feedback highlights their commitment to delivering high-quality work and valuing client feedback. While clients appreciate the timely delivery and alignment with project needs, they suggest expanding their course offerings for broader academic fields.
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UndisclosedUndisclosed10 - 49London, England
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Drofa Comms, a public relations firm, is based in London, England. Founded in 2011, the team provides Public Relations and Branding.
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$1,000+Undisclosed10 - 49Pune, India
Services provided
See all 1 projectsTRIVIUM PUBLIC RELATIONS offers services such as advertising strategy, creative asset development, media placement, digital marketing campaigns, and performance analysis. Reviews highlight their strategic acumen, creative prowess, and data-driven approach, which effectively increased brand visibility, customer engagement, and sales metrics. Clients appreciate their tailored campaigns and commitment to innovation and collaboration.
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$5,000+$50 - $99 / hr10 - 49L'viv, Ukraine
Services provided
See all 5 projectsClinch Agency is a global full-cycle digital marketing agency helping ambitious Crypto, Forex & iGaming brands launch, acquire users and scale across markets. We combine strategy,
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$10,000+$300+ / hr2 - 9Malibu, CA
Services provided
Brown + Dutch Public Relations, Inc. Is a PR agency. Their small team is located in Malibu, California. Their services include Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 17 projectsDISRUPT PR is a public relations firm that excels in media relations, brand reputation, and public communications. Across their reviews, 100% of clients praised their timely delivery, strategic approach, and creative solutions. They are noted for their strong communication skills and the ability to align with clients' values, consistently exceeding expectations and enhancing media coverage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 7 projectsGateway Group is a Public Relations and Investor Relations firm renowned for its expertise in corporate communications, media relations, and brand reputation. Reviews indicate a high satisfaction rate, with approximately 90% of clients praising their strategic communication and project management skills. Clients consistently highlight Gateway Group's ability to enhance media coverage and investor confidence, as well as their professional, responsive, and results-oriented approach.
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$10,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Services provided
See all 5 projectsADS CONTROL is a Public Relations and Communications agency specializing in Media Relations and Brand Reputation. The company received 100% positive feedback, with reviewers praising their excellent project management, timely delivery, and impressive communication skills. Their services in marketing and PR were particularly highlighted for their quality and effectiveness.
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$5,000+$100 - $149 / hr2 - 9Milano, Italy
Services provided
Bbrand, a Marketing Strategy company, was established in 2013. Located in Milano, Italy, the team offers Marketing Strategy and Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Atlanta, GAServices provided
See all 4 projectsBrandSavor is a prominent public relations firm specializing in media relations, corporate communications, and public communications. The company has received predominantly positive feedback, with clients praising its expert project management and strategic media coverage efforts. Notably, 100% of the reviewers highlight BrandSavor's effective project execution, although one suggests enhanced transparency in media relations.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 19 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 20 projectsProhibition PR is a dynamic public relations agency specializing in media relations, corporate communications, and brand reputation management. Reviews reveal a strong positive sentiment, with a high success rate in securing media coverage and enhancing brand visibility. Clients consistently praise their proactive communication and innovative strategies, noting that Prohibition integrates seamlessly with in-house teams and effectively increases public awareness across various industries.
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UndisclosedUndisclosed2 - 9
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PR firm GALA PR was launched in 2022. The small team specializes in Public Relations and Event Management.
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$5,000+Undisclosed10 - 49
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PR company Anat Gerstein, Inc. Is in New York, New York. Their services include Public Relations.
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Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 65 projectsOBA PR is a public relations firm specializing in media relations, brand reputation, and corporate communications. Across various industries, clients consistently praise their ability to secure meaningful media coverage and enhance brand authority with successful placements in notable publications, such as Forbes and Entrepreneur. Impressively, 100% of reviews highlight their effective project management and honest communication, emphasizing their commitment to delivering results.
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UndisclosedUndisclosedFreelancerBray, Ireland
Services provided
Curzon Associates is a small PR agency located in Bray, Ireland. Their services include Public Relations.
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$1,000+$200 - $300 / hr10 - 49London, England
Services provided
LinkPanda, a SEO company, was established in 2023. The agency offers Search Engine Optimization and Generative AI.
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$5,000+$100 - $149 / hr10 - 49Ahmedabad, India
Services provided
Public relations company NewsReach - PR Agency was established in 2018. Located in Ahmedabad, India, the team specializes in Public Relations and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
See all 1 projectsRovo Press offers Public Relations services, specializing in Media Relations and Corporate Communications. Clients praise their ability to secure placements in major news outlets like NBC and USA Today, highlighting their affordability and high-quality results. Feedback consistently underscores their efficiency, professionalism, and impressive service quality comparable to higher-priced PR agencies.
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Undisclosed$100 - $149 / hr10 - 49Helsinki, Finland
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Kaskas is a PR agency headquartered in Helsinki, Finland. Their services include Public Relations and Corporate Training & Coaching.
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$5,000+$50 - $99 / hr2 - 9Ardleigh, England
Services provided
Small public relations firm Big Wave PR, is based in Ardleigh, England. Their services include Public Relations and Corporate Photography.
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$10,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Web Revolution is a public relations agency. The Ahmedabad, India-based team focuses on Public Relations and Branding.
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$5,000+$100 - $149 / hr50 - 249West Midlands, England
Services provided
WPR is a PR agency. The West Midlands, England-based team specializes in Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Ultimo, Australia
Services provided
We Are Different is a PR agency. They are based in Ultimo, Australia and Ultimo, Australia, and their services include Public Relations and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsJamco PR is a tech PR agency for mid-sized and enterprise B2B tech companies, VC-backed startups and their executives who need the credibility that wins enterprise buyers, investors and partners. We
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$5,000+Undisclosed2 - 9West Hollywood, CA
Services provided
Vicaria Multicultural Agency is a small West Hollywood, California-based PR company. The team offers Public Relations.
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$1,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Snackbox, a public relations firm, is based in Austin, Texas and Santa Fe, New Mexico. The team provides Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Toronto, Canada
Services provided
Argyle is a PR firm launched in 1979. The team provides Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Forster Communications is a PR agency. They were founded in 1996, and their services include Public Relations and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
Established in 2015, Fyre Agency is a small public relations agency. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9
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Press Release Power is a small New York, American Samoa-based PR company. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
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AKA is a video production agency. They are based in Chicago, Illinois and have small team. They specialize in Video Production and Public Relations.
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$1,000+< $25 / hr2 - 9Fitzroy, Australia
Services provided
Good Talent is a PR firm. Based in Fitzroy, Australia, the firm was established in 2015. Their services include Public Relations and Media Planning & Buying.
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$1,000+Undisclosed2 - 9Vrhnika, Slovenia
Services provided
MA marketing d.o.o. Is a public relations company founded in 1992. The team offers Public Relations and Event Marketing.
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$1,000+$50 - $99 / hr2 - 9Dallas, TX
Services provided
Launched in 2020, Rani Public Relations is a PR company. Their team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
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Vantage Communications is a public relations firm founded in 2011. Based in Cairo, Egypt, the team specializes in Public Relations.
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$5,000+Undisclosed2 - 9Dallas, TX
Services provided
Strauss Marketing is a public relations firm. Headquartered in Dallas, Texas, their small team offers Public Relations and Social Media Marketing. The firm was launched in 2000.
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$1,000+$100 - $149 / hr10 - 49Bendigo, Australia
Services provided
KCA Virtuality is a public relations company. In Bendigo, Australia, their team offers Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
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Headquartered in Indianapolis, Indiana, BLASTmedia is a PR agency. They focus on Public Relations and Event Management and were founded in 2005.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Revenue Media Group is an Email Marketing company. They specialize in Email Marketing and Web Design and were established in 2016.
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$10,000+$150 - $199 / hr2 - 9Celebration, FL
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The Buyer Group is a public relations agency based in Celebration, Florida. They offer Public Relations and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
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Public relations company Anthem is in Auckland, New Zealand. The team offers Public Relations and Marketing Strategy.
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$5,000+$100 - $149 / hr250 - 999Paço de Arcos, Portugal
Services provided
Launched in 1995, lift evercom is a PR agency. The company focuses on Public Relations and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Subang Jaya, Malaysia
Services provided
VoxEureka, a PR agency, was founded in 2017. The team focuses on Public Relations and Social Media Marketing.
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$5,000+$200 - $300 / hr10 - 49
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JMAC PR is a PR agency. Their small team is headquartered in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Buffalo, MN
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Established in 2011, PRP Group is a public relations agency. Their services include Public Relations and Marketing Strategy.
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$5,000+< $25 / hr10 - 49New Delhi, India
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Twenty7 Inc is a small PR company established in 2016. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Arlington, VA
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CURA Strategies is a small public relations agency headquartered in Arlington, Virginia. The team offers Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Lagos, Nigeria
Services provided
Red Media Africa is a PR firm. Established in 2011, the firm provides Public Relations.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Based in London, England, Shout! Communications is a small PR firm. Their services include Public Relations and Broadcast Video.
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$1,000+$50 - $99 / hr10 - 49Little Haywood, England
Services provided
In Little Haywood, England, Stone Junction is a public relations firm. They focus on Public Relations and Event Management.
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$5,000+$150 - $199 / hr2 - 9Edmonds, WA
Services provided
Hummingbird Marketing Services, a SEO company, offer Search Engine Optimization and Web Design. They were founded in 2015.
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$1,000+$50 - $99 / hr2 - 9Bhopal, India
Services provided
Small PR company Brandy Inc, is headquartered in Bhopal, India. The team offers Public Relations.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Aurora The Agency is a public relations agency. Their team is in دبي, United Arab Emirates and specializes in Public Relations and Digital Strategy.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
35.2/40.019/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
34.4/40.019.4/20 Reviews8.1/10 Clients & Experience6.9/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.7/40.018.2/20 Reviews9.7/10 Clients & Experience5.9/10 Market PresenceService focus
80% Public Relations20% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
33.4/40.016.8/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
32.9/40.017.6/20 Reviews9.2/10 Clients & Experience6.1/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr10 - 49Williamsburg, VA
Ability to deliver
32.6/40.016.8/20 Reviews9.3/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
32.6/40.020/20 Reviews8.4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
32.5/40.019.2/20 Reviews9.3/10 Clients & Experience4/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Risch-Rotkreuz, Switzerland
Ability to deliver
32.5/40.017/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
32.4/40.017.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
31.9/40.018.4/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
31.8/40.018.4/20 Reviews10/10 Clients & Experience3.4/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.017.8/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.8/40.017/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32.5/40.016.6/20 Reviews9.8/10 Clients & Experience6.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.7/40.017.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
31.6/40.018.8/20 Reviews5.2/10 Clients & Experience7.6/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
31.4/40.017.4/20 Reviews9.4/10 Clients & Experience4.6/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
33.8/40.018.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
31.1/40.016.2/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.1/40.016.4/20 Reviews9.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
33.4/40.017.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$300+ / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.2/20 Reviews9.3/10 Clients & Experience7.6/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
30.5/40.017/20 Reviews9.4/10 Clients & Experience4.1/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
31.2/40.016.2/20 Reviews9.2/10 Clients & Experience5.9/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
Ability to deliver
30.4/40.016.4/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
See all articles
Personal Branding vs. Company Branding on LinkedIn: Where Should Founders Focus Their Efforts?
Should founders build a personal brand or a company page on LinkedIn? Learn what each does best and how to run both without turning the platform into a...
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style