A world leader in CEO and Executive Branding
Built on referrals and inspired by trust since its creation in 2004, Ascendant Group has worked with the world’s leading CEOs, executives, and corporate brands ranging from fortune 500 companies, multi-billion dollar businesses in both hemispheres, INC 5000 fastest-growing businesses, high potential early-stage businesses, ranging from those leading world-class organizations to bestselling authors to elite athletes transitioning to the entrepreneurial world.
We leverage our knowledge of Human2Human marketing to help our clients become the chief story tellers for their brand. This unlocks increased visibility and emotional connectivity that leads to increased top line revenues, development of portable brands that cut across industries, and furthering or developing legacy.
Awarded as one of the top 25 small businesses to work for, our team of nearly 30 professionals across North America, Europe, Asia, and North Africa has a culture that values continual learning, honesty, responsiveness, competitiveness, innovation, and improvisation that helps us live up to our name, Ascendant; we have a relentless commitment to the Merriam dictionary definition “moving upwards,” this cuts across our internal capabilities, client strategy and execution.
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Wall Street Journal TV
Our client discusses socially responsible investing with the Wall Street Journal
Our client on Headline News
Interview on Headline News
Client on CBS News
Our client discussing his book on CBS News
NBC Today Show
Our client appears on NBC Today show to discuss his book.
Video Produced for Lawyer and Founder
We produced a video campaign; as well as a website, social media growth campaign, and virtual forum for this client.
Book Deal and Website Re-branding
We rebranded this high profile client; re-doing his website, increasing the sales of his book, and securing him paid speaking engagements.
Video Campaign For CEO
We created this video and a series of other videos for a Supply Chain CEO. We have also since, re-designed his website, started a social media and lead generation growth program, produced a virtual forum, and launched a PR campaign.
Website Development for Chief Legal Officer
We developed a website, produced a podcast, grew the social media following, generated speaking, and book deal opportunities for a client.
Social Media Content Creation and Growth
We created this facebook page for a client and achieved growth of 30K followers within the engagement period. We created content for this page and generated leads for the company.
Major Media PR Placements Secured for Client
A Quote from our Client:
"We were published in multiple magazines and other publications that were strategic to our target markets. Additionally, we were interviewed on CNBC, which really showcased their abilities along with their relationships to create a dynamic branding/marketing campaign. We received professional public speaking training which has really helped us with providing a clear, concise and powerful message to our target audience. They designed our websites and provided the content necessary to have consistent brand messaging. As you can see their approach is very holistic, which we found is key to a successful campaign. Again, we couldn’t be happier with our experience.”
Reviews
the project
Exposure & Branding for Architecture & Design Firm
"They are always are thinking about the next thing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO. Three Squared, Inc. is a Detroit-based architecture and design firm whose revolutionary technology uses steel cargo shipping containers to build eye-catching and resilient mixed-use spaces, condominiums, and apartment complexes faster and more cost-effectively than traditional construction.
For what projects/services did your company hire The Ascendant Group?
To help us announce our hiring of Eric Lloyd Wright the grandson of Frank Lloyd Wright as our chief architect. It expanded into several engagements over six years as they helped us grow our social exposure, publicity, and helped us do our seven figure raise.
What were your goals for this project?
To get exposure for our firm as a budding company entering the Cargo container building space.
How did you select The Ascendant Group?
Through our network at CEO Space. We vetted several companies and Ascendant demonstrated a high level of drive, expertise, and uniqueness.
Describe the scope of their work in detail.
The Ascendant Group has been with us from pre-revenue to generating a significant pipeline for us through securing PR with USA Today, ABC News, and Huffington Post.
We've also utilized them to generate meaningful leads on LinkedIn. Much of our 7 figure raise and several of our clients came from the exposure we received. Even after our formal engagement we periodically comeback to Ascendant for special projects and I consider them among my most trusted advisers.
What was the team composition?
We got great engagement from the CEO as well as having two publicists, two social media people, a designer, and another Senior Partner at the company working on our behalfs.
Can you share any outcomes from the project that demonstrate progress or success?
Seven figure investment raise Multimillion dollar contract signed Exposure on ABC News, Yahoo Finance, USA Today, and placement on reality TV show on HGTV
How effective was the workflow between your team and theirs?
Excellent they were proactive in their thought process and collaborative.
What did you find most impressive about this company?
They are always are thinking about the next thing. The positioning work that was done was pretty clever. I would have never thought about positioning my role as CEO and the company overall in the way they did.
Are there any areas for improvement?
They learned a lesson about extending themselves to far and I learned it as well. We did some SEO work with them which isn't their sweet spot but we trusted them. I learned to lean on people to do what they do best.
Which in Ascendant's case is already so many great things brand strategy, PR, design, advising, and social media. I should have been satisfied with that.
the project
Branding Services for Pharmaceutical Company
"They've provided practical solutions for every challenge."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We have a rapid response antibody platform and a solution for antibiotic resistant bacteria
For what projects/services did your company hire The Ascendant Group, and what were your goals?
We had developed two very compelling innovations and needed support in developing a corporate brand identity, generating media attention, setting up social media, and creating strategic relationships.
How did you select this vendor?
We heard about them through a Harvard Business School recommendation.
Describe the scope of their work in detail, including any steps and the final deliverables.
We started with a brand strategy and then from there they developed three web sites for us, developed social presence, secured major media, and secured a 25 million dollar business deal for us with a company out of Egypt.
How many people from the vendor's team worked with you, and what were their positions?
We worked with half a dozen people including two publicists, the CEO, a Brand Manager, and a Brand Designer.
Can you share any outcomes from the project that demonstrate progress or success?
The 25 million dollar deal we secured provided a 10X ROI. In addition, they created branding assets that have proved helpful as well as strategic advisement on positioning.
Describe their project management style, including communication tools and timeliness.
Even when we were not communicating they were. Their style was extremely proactive and results-oriented.
What did you find most impressive or unique about this company?
The versatility and improvisation skills. They've provided practical solutions for every challenge.
Are there any areas for improvement or something they could have done differently?
There was a vendor they recommended wish I in retrospect hope they had vetted better.
the project
PR & Social Media Delivery for Content Tracking App
"The straightforward communication and straightforward results are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We offer an app that helps to track inappropriate content on computers.
For what projects/services did your company hire The Ascendant Group?
We had experienced a lack of interest and engagement around our product and were looking for ways to spur that.
What were your goals for this project?
To increase our exposure via media.
How did you select The Ascendant Group?
They are a top ranked firm in the region and provided a very common sense approach to the engagement.
Describe the scope of their work in detail.
They helped us secure TV exposure that had us be seen in over 100 U.S. markets and strategically grew our LinkedIN in a way that we got engagement from organizations that wanted to partnership with us.
What was the team composition?
We worked directly with a Partner at the company and he had a couple people work underneath him. We did not interact with them.
Can you share any outcomes from the project that demonstrate progress or success?
Request to partner with organizations in our industry and media coverage that positioned our business for success.
How effective was the workflow between your team and theirs?
It was excellent. Everything they said they would deliver they did and we actually ended up asking them to pause the social work because we were getting overloaded with requests.
What did you find most impressive about this company?
The straightforward communication and straightforward results are impressive.
Are there any areas for improvement?
I cannot think of any.
the project
Branding Services for Consulting Firm
"Everyone gave a great deal of energy and it was a good experience."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO
For what projects/services did your company hire The Ascendant Group?
They were hired to develop a brand strategy, conduct a photo shoot, grow my LinkedIn, and launch a web site
What were your goals for this project?
To launch the speaking division of my company and begin building a personal brand.
How did you select The Ascendant Group?
I was referred by a long-time friend that had great success with them.
Describe the scope of their work in detail.
They developed a web site direction and then built a web site. They developed a direction for a photo shoot, conducted the photo shoot, and then touched up the photos. They developed specific brand positioning for my business. They built a LinkedIn campaign that has generated dozens of great leads and converted into business.
What was the team composition?
It included 5 team members. Including a Partner in the business, a couple of brand managers, a designer, and a social media person.
Can you share any outcomes from the project that demonstrate progress or success?
I generated multiple deals from the LinkedIn work and I feel very confident in the visual look and feel of my brand.
How effective was the workflow between your team and theirs?
There are multiple people I worked with and everyone gave a great deal of energy and it was a good experience.
What did you find most impressive about this company?
The overall emphasis on monetizing the brand and wanting to pull the best out of me. Both of these were very impressive.
Are there any areas for improvement?
Just communicating more in terms of status updates.