Name: The Atticism Public Relations
Address: 19A Boundary Street, Darlinghurst, Australia, 2010, AU
Telephone: +61 2 9191 9270
Price range: $150 - $199
Rating: 5.0

Global PR Agency | Earned Media Specialists

The Atticism is a modern PR and brand development agency for brands that want attention for the right reasons.

We were founded in Australia in 2012 and have been shaking up traditional public relations ever since. What started as a Sydney based PR agency has grown into a global consultancy, with teams working across the UK, Europe, the Middle East and Asia.

Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Darlinghurst, Australia
Year founded
Founded 2012
Languages
Timezones

Overview by:

Renae Smith

Founder About the Team

Service Lines

Public Relations: 100%

Select Focus Area

Public Relations Focus

Online reputation management: 55%
Crisis communications: 15%
Corporate communications: 10%
Other PR: 10%
Investor relations: 5%
Public affairs: 5%

Industries

Business services: 40%
Food & Beverage: 30%
Hospitality & leisure: 30%

Clients

Small Business (<$10M): 65%
Midmarket ($10M - $1B): 30%
Enterprise (>$1B): 5%

Public Relations

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.9 /5

What Clients Have Said

The Atticism PR offers competitive pricing with projects ranging from £10,000 to £15,000. Clients appreciate the value for cost, noting effective use of tight budgets. They excel in communication and project management, providing strategic support that enhances brand visibility and growth.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 6 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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The Atticism Public Relations Review Insights

Overall Review Rating

5.0

Quality 4.9
Schedule 4.7
Cost 4.9
Willing to Refer 4.9

Top Mentions

Review Highlights

Successful Media Coverage and Visibility

The Atticism PR and Brand Development effectively secured international media coverage, enhancing brand visibility across various industries. Clients noted their strategic approach in positioning brands as credible voices in their respective fields.
Significant Business Impact

The Atticism's involvement led to measurable business impacts, such as increased revenue and improved search rankings. Clients experienced significant growth in brand exposure and financial performance.
Strong Understanding of Client Goals

The Atticism demonstrated a commendable understanding of client objectives, aligning strategies effectively to meet client needs. This understanding was crucial in achieving brand awareness and positioning goals.
Innovative and Fresh PR Approaches

The team was recognized for their innovative PR strategies and fresh perspectives, particularly from their leader, Renae. Their unique approach to PR and brand development impressed clients.
Potential for Budget Communication Improvement

One client suggested more frequent proactive discussions about budget management. While not a fault of The Atticism, this feedback indicates an area for potential communication enhancement.
Strategic Brand Development Expertise

The Atticism excelled in brand strategy development, conducting comprehensive workshops and analyses. Their strategic input helped clients redefine brand positioning and achieve market differentiation.

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The Atticism Public Relations Reviews

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Branding Business Consulting Public Relations
Strategy Development Consulting
+3
$10,000 to $49,999
Jan. 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Renae is always available to help me grow my business."

Oct 24, 2024

Co-Owner, evokeu

Sachin Parmar

Other industries
London, England
1-10 Employees
Phone Interview
Verified

The Atticism PR and Brand Development has helped a creative agency with brand strategy development for end customers. The team has conducted brand strategy workshops and assisted with competitor analyses.

The Atticism PR and Brand Development has helped the client increase their revenue by 20%. The team goes above and beyond, providing services that are second to none. Their leadership is always available and a valued member of the partnership. They listen well and provide the best solutions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director and co-founder of evokeu, a creative agency specializing in branding and marketing for restaurants, hotels, and other industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Atticism PR and Brand Development?

We needed help with brand strategy development. We needed to understand the brand positioning and target audiece of a customer of ours to reposition them in the market.

SOLUTION

What was the scope of their involvement?

The Atticism has helped us conduct a brand strategy workshop to understand the vision, mission, and purpose of our client's brand. They’ve also helped us with competitor analysis and identifying the company’s USPs. The Atticism works as a partner for us. For every project of this kind, I generally do the discovery with the customer. After closing the discovery process, I bring Renae and The Atticism to execute the brand strategy.

For this project specifically, we've explored the history, origins, and inspiration behind the brand. We've also done a marketing competitive analysis, target audience profiling, brand name generation, mission statement development, vision statement creation, purpose statement articulation, brand values identification, tone of voice exploration, visual identity elements, word association and mind mapping, brand positioning analysis, storytelling, and a SWOT analysis.

Still, we always have ongoing projects for end customers. We recently completed another project, and we have more coming in the pipeline. Overall, Renae helps us with PR and brand consultancy work continously.

What is the team composition?

We work with Renae.

How did you come to work with The Atticism PR and Brand Development?

I met Renae at a networking event a few years ago. We've been working together ever since.

How much have you invested with them?

We've spent between £10,000–£15,000.

What is the status of this engagement?

We started working together in January 2024, and the engagement is ongoing. We work with The Atticism on a retainer, so they help me on multiple projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Atticism has helped us increase our revenue by 20%. Renae is always available to help me grow my business.

How did The Atticism PR and Brand Development perform from a project management standpoint?

The Atticism offers excellent, top-level project management. We have weekly meetings and use Slack, ClickUp, and Motion for project management.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Renae has gone above and beyond. The expectations that she provides in their services are second to none. She's amazing at what she does and always has a great vibe and energy. Moreover, she's always available for a call, and overall, she's a valued member of this partnership.

What did you find most impressive about them?

The Atticism is always available. They listen and nurture us and provide the best solution and outcome.

Are there any areas they could improve?

There are no areas of improvement for them. I would give them perfect ratings.

Do you have any advice for potential customers?

If you’re looking for someone who will work with you and help you grow, you’d be silly not to use The Atticism. They really understand requirements and are always there and willing to move things around.

RATINGS

5.0

Event Management Public Relations
$10,000 to $49,999
May - Dec. 2025

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"They did an excellent job building our PR strategy and were able to make a relatively tight budget go a long way."

Mar 12, 2026

CMO, Sage Mobile

Holly Tully

Consumer products & services
Shiner, Texas
11-50 Employees
Online Review
Verified

The Atticism PR and Brand Development provided PR services for a mobile phone company. The team created and managed events and conducted media outreach and communication.

The Atticism PR and Brand Development secured international media coverage, resulting in strong brand visibility. The team was highly responsive and communicative, making coordination easy. They were reliable, strategic, and a great partner to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CMO of Sage Mobile

Describe what your company does in a single sentence.

Make minimalist cell phones to combat digital addiction and online dangers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?

Increase awareness and credibility for Sage Mobile by securing media coverage and positioning its leadership as experts in digital wellbeing and responsible technology. The goal was to introduce the brand to new audiences and support product awareness through strategic PR.

SOLUTION

How did you find The Atticism PR and Brand Development?

Clutch Site

Why did you select The Atticism PR and Brand Development over others?

High ratings
Pricing fit our budget

How many teammates from The Atticism PR and Brand Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Media outreach and communications. Event creation and management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Secured international media coverage across technology, business and lifestyle outlets, generating strong brand visibility. Achieved multiple founder interviews and expert commentary placements that positioned Sage Mobile as a credible voice in conversations around healthier technology use.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TBD

What was your primary form of communication with The Atticism PR and Brand Development?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We had a great experience working with The Atticism as our UK PR agency. Their team was incredibly responsive and consistently quick to communicate, which made coordination across time zones easy.

They did an excellent job building our PR strategy and were able to make a relatively tight budget go a long way. They successfully secured the earned media placements we were targeting and helped us meet all of our media inclusion goals.

When we had to pause our UK operations, they also handled communications with the media thoughtfully and professionally. Beyond the core PR work, the team regularly went above and beyond—helping with logistics like purchasing event materials when our U.S. cards weren’t accepted and collecting demo devices to ship back to the United States.

Overall, they were reliable, strategic, and a great partner to work with.

Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?

Checked in more frequently on the budget, since everything was brand new to us. It was our company's responsibility, and the agency was not at fault for anything concerning budget. It would have been helpful if they had proactively held these discussions more frequently, since we were in a "we don't know what we don't know" situation. But again, this wasn't on them, it was on us.

RATINGS

5.0

Content Writing Services Public Relations Social Media Marketing
Case Study Writing
+4
Less than $10,000
Aug. - Oct. 2024

5.0

Quality: 4.5

Schedule: 4.5

Cost: 4.5

Willing to Refer: 4.5

"They were a great team and easy to work with."

Oct 21, 2024

Director, Evergreen Infrastructure

Michael Casey

Other industries
Melbourne, Australia
1-10 Employees
Online Review
Verified

The Atticism PR and Brand Development wrote an article for a design and consulting company. The team distributed the article throughout the industry, media, and the client's social media outlets.

Thanks to The Atticism PR and Brand Development's efforts, the client saw increased brand exposure. The team delivered on time and quickly responded to requests, communicating primarily via virtual meetings. Their enjoyable work culture impressed the client, resulting in a positive engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Evergreen Infrastructure

Describe what your company does in a single sentence.

Design and consultation of urban greening solutions for the built environment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?

Marketing of a new project to the broader industry in Australia and overseas

SOLUTION

How did you find The Atticism PR and Brand Development?

Industry colleague

Why did you select The Atticism PR and Brand Development over others?

Great culture fit
Good value for cost

How many teammates from The Atticism PR and Brand Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team worked on a summary of our recent high profile project and distibuted this throughout the industry and media here in Australia and thoughout North America. This work encompased a sumamry with relevant industry quotes to use as weight behind the article. This was marketed through our social media outlets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exposure thorugh the other media outlets that reproduced our article through their platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team were able to acheive all goals within the allocated time. As always the team were there for us and acted on requests very quickly

What was your primary form of communication with The Atticism PR and Brand Development?

Virtual Meeting

What did you find most impressive or unique about this company?

Their culture fit worked with ours. They were a great team and easy to work with. Very enjoyable working with the crew at The Atticism

Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?

N/A

RATINGS

5.0

Business Consulting Content Writing Services Public Relations
Business Process Management Consulting
+5
$50,000 to $199,999
Oct. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"It's been years, but the slow, steady approach has worked perfectly for me, and the numbers don't lie."

Oct 16, 2024

Executive, Uptown Interiors

Anonymous

Other industries
St Albans, England
1-10 Employees
Online Review
Verified

The Atticism PR and Brand Development provides PR and brand development services for a decorating company. The team has built a website, created content, and managed the client's SEO.

The Atticism PR and Brand Development has helped the client increase their turnover, income, and team size. The team has provided monthly updates and responded immediately to the client's inquiries. The team has been clever and has listened to the client's ideas, resulting in a positive partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive of Uptown Interiors

Describe what your company does in a single sentence.

We are a high end, exclusive painting and decorating company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?

Gain higher worth jobs
Increase my reputation as a specialised decorator (elevated above others)
Increase Awareness of my specialty skills with the right clients

SOLUTION

How did you find The Atticism PR and Brand Development?

Referral

Why did you select The Atticism PR and Brand Development over others?

High ratings
Referred to me
Company values aligned

How many teammates from The Atticism PR and Brand Development were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I specialise in high end decorating jobs, but wasnt sure how to make that known to the right people, and how to attract the right kind of clients. I didn't have a website, I used a gmail account and didnt really use social media. My scope of work to Renae and her team was to 'make me the go-to decorator for those who care about quality first, and price second.' My goal was to increase my quotes from several thousand dollar jobs, to 50k+ jobs, thereby increasing my annual income. I also wanted to go from a solo operator, to having a team of people work for me. I also wanted to be "the guy" - who doesnt have to advertise, but who gets business leads from referrals constantly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This year, we are predicted to reach half a million pounds in turnover. If you consider that last year, i turned over 250k, and the prior year 150k (and prior to hiring The Atticism it was 40k) - i can clearly see, with very clear financial certainty - that since hiring them, my income is growing, year on year - despite financial uncertainty globally.

In addition, Renae recommended reaching out to speciality suppliers, such as Bauwerk, and applying to become a 'recommended applicator' of their speciality paint. Renae helped me with this, and i am now one of a very select number of painters recommended directly by the company. This has meant i am awarded high end jobs all over England, and for celebrities, sportspeople, and more. I often sign NDAs now for my work so i cannot name people - but the calibre of my clients is now second to none.

I also hired Renae to create me a website (content) and enhance for SEO. She also make my company the social media accounts and set up a professional email address (using my company name) etc.

Since using Renae, my company has gone from a sole trader, to a team of 10 decorators running 3 x jobs at once - I also recently hired a site manager to allow me to focus on additional high end work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Renae is quiet - she goes about what she says she will do and updates me every month on what's happened. She will send me coverage she gets as it comes in - but usually I know in advance what she has planned for the month, and then she lets me know at the end of the month how it's going and what's planned next. We've been working together for so many years now, i dont need weekly updates. If i need something (eg today i needed assistance with a case study for a new celebrity client) - Renae responds immediately and works VERY fast.

What was your primary form of communication with The Atticism PR and Brand Development?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Renae is just clever. She thinks of things that i would never think of. She just listens to my ideas, then the next day she has a whole plan of things that sound amazing - and then when i agree - she just gets about doing it. its just easy, fuss free - and clever ideas. I worked wiht someone before who just kept recommending advertisng... Renae has not one mentioned ads. Instead she goes about unique ways to make me a desired company. It's been years, but the slow, steady approach has worked perfectly for me, and the numbers don't lie.

Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?

RATINGS

5.0

"10/10 - i would recommend Renae."

Branding Public Relations
Brand messaging
+1
$50,000 to $199,999
Feb. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their understanding of our goals was highly commendable."

Oct 25, 2024

CEO, MR ROSES

James Peter Stevens

Consumer products & services
Sydney, Australia
11-50 Employees
Online Review
Verified

The Atticism PR and Brand Development provides brand strategy services for a flower delivery company. The team is responsible for raising the client's brand awareness throughout Australia.

Thanks to The Atticism PR and Brand Development's efforts, the client's natural search position continues to increase. The team speaks regularly with the client, who is impressed with the team's understanding of their goals. Overall, the client is satisfied with the entire engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of MR ROSES

Describe what your company does in a single sentence.

We deliver the world's finest roses and flowers throughout Australia

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?
Brand awareness

SOLUTION

How did you find The Atticism PR and Brand Development?

Referral

Why did you select The Atticism PR and Brand Development over others?

Referred to me

How many teammates from The Atticism PR and Brand Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Generally raising the brands awareness Australiawide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our natural search position continues to increase in search. Of course Atticism plays a small part in this but a very vauable small part

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We speak regularly

What was your primary form of communication with The Atticism PR and Brand Development?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of our goals was highly commendable.

Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?

not really

RATINGS

5.0

Media Planning & Buying Public Relations Social Media Marketing
Influencer Campaign Reporting
+7
Confidential
Mar. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"It was a great all-around experience."

Oct 22, 2024

Marketing, Canterbury League Club

Anonymous

Hospitality & leisure
Sydney, Australia
201-500 Employees
Online Review

The Atticism PR and Brand Development provides PR and SMM services for a hospitality venue company. The team is responsible for the client's Facebook and Instagram posting, PR, and media outreach campaigns.

The Atticism PR and Brand Development's efforts have led to an increase in engagement rates, followers, and media mentions for the client. The team has been organized, communicative, and responsive to the client's needs. Their industry knowledge and professionalism are hallmarks of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Marketing of Canterbury League Club

Describe what your company does in a single sentence.

Hospitality venue

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?

Launch of new cocktail bar
Social media posting and management

SOLUTION

How did you find The Atticism PR and Brand Development?

Referral

Why did you select The Atticism PR and Brand Development over others?

Great culture fit
Referred to me

How many teammates from The Atticism PR and Brand Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Launch new cocktail bar - which included PR, media outreach, initial social media setup, content creation, paid campaigns, community management, influencer management and reporting
Support existing social media channels - Facebook & Instagram via content creation, paid campaigns, community management influencer management and fortnightly reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement rates, follower growth, media mentions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very well-organised team which kept to deadlines appropriately. Very communicative whenever I reached out on emails/text. It was a great all-around experience.

What was your primary form of communication with The Atticism PR and Brand Development?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their depth of social media industry-knowledge, and how easy they are to work with, very professional.

Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?

Nothing on my end.

RATINGS

5.0

"Overall I have been happy with their service and would recommend them."

Branding Content Writing Services Public Relations
Business Plan Writing
+7
$200,000 to $999,999
Jan. 2019 - Sep. 2023

5.0

Quality: 4.5

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"We were most impressed with their approach to PR and the fresh views of their leader, Renae."

Oct 17, 2024

Co-CEO, MATE

Mark Fazio

Telecommunications
Sydney, Australia
51-200 Employees
Online Review
Verified

An internet and mobile service provider hired The Atticism PR Brand Development for branding and PR support. The client's goal was to drive brand awareness and communicate their KSP to the Australian market.

The Atticism PR and Brand Development did a great job of meeting the client's needs. The team managed the project in a clear and innovative way, enabling them to execute each task effectively. What was most impressive about the team was their PR approach and unique insights.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-CEO of MATE

Describe what your company does in a single sentence.

We are an Aussie owned and based internet and mobile provider to Australian consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?

Brand awareness
Storytelling
Communicating our KSP

SOLUTION

How did you find The Atticism PR and Brand Development?

Online Search
Other

Why did you select The Atticism PR and Brand Development over others?

Great culture fit
Good value for cost
Company values aligned

How many teammates from The Atticism PR and Brand Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Atticism were employed by MATE to support us with awareness and understanding of our business in the Australian market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Awareness scores, SEO scores and sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were managed in a clear and innovative way using technology to inform and execute the things we needed.

What was your primary form of communication with The Atticism PR and Brand Development?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed with their approach to PR and the fresh views of their leader, Renae.

Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?

None.

RATINGS

5.0

Showing 1-7 of 7 Reviews

Our Story

We keep our teams intentionally small and senior, meaning the people shaping your PR strategy are the same people delivering it. No mass press releases, no vanity metrics. Just smart storytelling, real journalist relationships and media coverage that builds long term credibility for brands across Australia, the UK and international markets.

Meet the Team

Renae Smith is the Founder of The Atticism, a global PR agency with offices in Sydney and London. She specialises in brand storytelling, founder positioning and earned media strategy, helping companies build credibility and visibility

What Sets Us Apart

Senior Led

Our work is led by experienced PR strategists, not handed down to junior teams. The people shaping the strategy are the same people running the campaign, giving clients direct access to senior public relations experts who know how to secure meaningful media coverage.

No PR Spam

We don’t blast generic press releases to massive media lists. Our approach focuses on strong storytelling and personalised journalist outreach, building real relationships that lead to credible editorial coverage rather than empty PR metrics.

Global Boutique

We operate as a global PR agency with a boutique mindset. Our consultants are based across Australia, Europe and the UK, giving clients genuine local insight while keeping teams small, agile and easy to work with.

Quick Facts

14 years in business

Tools and Technology

Slack

Zoom

Google Meet

Monday.com

Google Drive

Dropbox

Zapier

Google Docs

Google Sheets

Microsoft Word

Microsoft Excel

SurveyMonkey

Commonly Asked Questions

We measure success by the impact our work has on a client’s reputation and visibility, not just the number of articles generated. That means looking at the quality of media coverage, the credibility of the publications, the reach of the audience, and how the coverage supports broader business goals such as brand awareness, credibility, partnerships or sales. We also look at longer term outcomes. Strong PR should build reputation over time, positioning founders and brands as trusted voices in their sector. For us, success is when our clients become part of the conversations their industry is having.

We typically work with founders, entrepreneurs and companies that want to build long term reputation through media visibility. Our clients include hospitality groups, property developers, consumer brands and growing businesses looking to establish credibility in their sector. Most of our clients are looking for more than traditional publicity. They want strategic PR that positions them as leaders in their industry and builds trust with their audience.

The biggest difference is our structure. We keep our teams intentionally small and senior, which means the people designing the PR strategy are the same people delivering the campaign. We also focus heavily on storytelling and founder positioning rather than relying on mass press release distribution. Our goal is to secure meaningful editorial coverage through strong media relationships and thoughtful narrative development.

While the agency was founded in Australia and has a strong presence in the UK, we work with brands globally. Our consultants operate across Europe, the Middle East and Asia, which allows us to support international campaigns and connect clients with media across multiple markets. This structure gives clients the reach of a global PR agency while maintaining the flexibility and responsiveness of a boutique team

Most engagements begin with a strategy phase where we assess the brand’s positioning, key narratives and potential media angles. From there we develop a PR plan that may include founder profiling, media outreach, thought leadership, product launches or industry commentary. PR is usually most effective when approached as an ongoing strategy rather than a one off announcement, allowing brands to build consistent visibility and credibility over time.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More

Verified Client Reviews: 6

Overall Review Rating: 5

Source: Clutch

Last Updated: March 12, 2026

Business Entity

Business Entity Name	The Atticism Pty Ltd
Source	Australian Securities & Investments Commission (ASIC)
Jurisdiction of Formation	Australia
Date of Formation	June 13, 2017
Status	Active
Last Updated	November 19, 2024
ID	66 619 717 314

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	November 19, 2024

Learn More About The Clutch Verification Process

Locations (1)

19A Boundary Street Darlinghurst, Australia 2010

6 - 9

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The Atticism Public Relations

Global PR Agency | Earned Media Specialists

Overview by:

4 Languages that we service

5 Timezones that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

The Atticism Public Relations Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Successful Media Coverage and Visibility

Significant Business Impact

Strong Understanding of Client Goals

Innovative and Fresh PR Approaches

Potential for Budget Communication Improvement

Strategic Brand Development Expertise

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Brand Strategy for Flower Delivery Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR & SMM Services for Hospitality Venue Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & PR for Internet & Mobile Service Provider

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Renae SmithFounder

What Sets Us Apart

Quick Facts

Tools and Technology

Commonly Asked Questions

How do you measure success?

What Types of Clients Do you Work with?