PR Services for AI SaaS Company
Featured Review- Public Relations
- $10,000 to $49,999
- July 2022 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"I'm looking forward to expanding our relationship with Mind Meld PR Inc."
- Software
- San Francisco, California
- 11-50 Employees
- Phone Interview
- Verified
Mind Meld PR Inc. provides PR services for an AI SaaS company. The team is responsible for finding reporters and media, writing press releases and content, and pitching the client's CEO as a podcast guest.
Mind Meld PR Inc. has helped the client get quoted in close to 70 media outlets. The client has been contacted by potential customers and their current CRO thanks to the media mentions secured by the team. The team delivers work on time, communicates via Slack, and collaborates via Google Docs.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the CEO of Oii.ai, an AI-powered supply chain automation company. We build SaaS that large and medium enterprises use to control the way their supply chain behaves to achieve the best service with the cost structure most consistent with their strategic objectives.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Mind Meld PR Inc.?
We needed a PR firm to find reporters and news outlets who are looking for subject matter experts since we have a number of experts in the company, primarily me. My goal was to establish myself as a subject matter expert in AI chain and AI security industries with a background in data science.
SOLUTION
What was the scope of their involvement?
Initially, Mind Meld PR Inc. worked with us to understand our areas of expertise and what kinds of outlets we wanted to provide information to. The team has also written press releases and helped us publish them on various news wires. The project's initial phase has involved getting to know our company's objectives and offers, and since recently, our AI has evolved into generative AI for UX.
The second phase has been for Mind Meld PR Inc. to find outlets and reporters interested in talking to us and monitoring the various news agencies' inquiry feeds. There are various inquiry feeds where reporters put out requests for expertise. Not only does the team find media outlets, but they will often help us write content, and to do so, they interview me on a topic, write down the key points, and write my interview as an appropriate response to the required media outlet.
Mind Meld PR Inc. reviews content with me and then sends it to the media. I'm either writing or editing what the team has written based on my input. That's an essential part of the project because there's a lot of heavy lifting in that writing. The team is also responsible for pitching me as a guest on podcasts.
What is the team composition?
We work with four teammates from Mind Meld PR Inc. Jonathan (CEO) oversees the project in the big picture. We also work with Alice (PR Associate), who manages our project, and with Sam (PR Associate) and Steven (PR Associate), who are currently working on various aspects of writing articles.
How did you come to work with Mind Meld PR Inc.?
My wife, who runs HR for my company, found Mind Meld PR Inc. through a Google search.
How much have you invested with them?
We've spent around $30,000 on this project.
What is the status of this engagement?
We resumed our engagement with Mind Meld PR Inc. five months ago after a four-month hiatus, following a one-year engagement before. At the time, we had some changes in our marketing budget and had to relocate the budget to pay for the team. Once that was straightened up, we were back working together. Our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The first raw outcome of our engagement with Mind Meld PR Inc. is the close to 70 places where our company has been quoted, including news, TV appearances, and high-visibility magazines like Forbes and Newsweek. The team has delivered very good-quality placements, averaging at least once a week. One explicit outcome is that our current CRO reached out to us after seeing one of the articles written as a result of the team's efforts.
We've also had potential customers reach out to us after seeing a mention of our company in the press. In particular, we have noticed we get quite a lot of interaction from potential customers when a podcast we participate in gets published. Mind Meld PR Inc.'s efforts have greatly impacted on our company's public visibility and credibility.
Providing feedback to news outlets allows us to get our company's name and personal information out on the internet to increase awareness of our company and establish thought leadership. Podcasts have been an extremely effective marketing medium for us. Overall, Mind Meld PR Inc.'s work quality is top-notch. The team understands the context relative to my organization and is excellent at finding a good fit between what we can offer and what reporters are looking for.
Mind Meld PR Inc.'s writing is always outstanding. The team is extremely accommodating and easy to work with. Mind Meld PR Inc. interacts smoothly with us. I can't speak highly enough of that because I'm extremely busy, and the team takes information from me and turns it into finished and polished articles, helping me get those out into the marketplace.
How did Mind Meld PR Inc. perform from a project management standpoint?
Mind Meld PR Inc. delivers work on time and on budget. We mostly communicate using Slack and share documents on Google Docs for writing. Our teams have a half-hour weekly team to review the project's progress and upcoming tasks.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
I want to highlight Alice, who's absolutely fantastic. She's always on top of things and is very smart. She knows what is happening and always goes above and beyond to find great PR opportunities for us. Her writing is always spot on, not only technical and crisp, but she's also good at reflecting my voice and approach to things. When she guesses how I'd write something, she's usually right.
What did you find most impressive about them?
Mind Meld PR Inc.'s ability to present writing to the marketplace that represents my company's core values and principles has been outstanding. I'm in a very complex environment since we work with AI on a very specific segment of the supply chain. The team has grasped where we fit in that world and how we can expand our storytelling in an impressive way.
Are there any areas they could improve?
I can't think of any negative feedback for Mind Meld PR Inc. The team has done a fantastic job and done precisely what they had agreed to. As our company grows, we'll work with Mind Meld PR Inc. for more different aspects of our business. I'm looking forward to expanding our relationship with Mind Meld PR Inc.
Do you have any advice for future clients of theirs?
I suggest maintaining a steady pace in responding to press inquiries because the press loves to have a quick response. The great thing is Mind Meld PR Inc. does an excellent job of filling in the gaps so I can come back with three brief bullet points, and the team will write that up quickly and get it to the outlet. If the team needs more information, they come back to me with a specific question.
My advice is not to think your project will be a writing project; think about it as getting key bullet points for the team and letting them carry the ball for you.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
"I've worked with other marketing and PR agencies, and the team offers the highest work value."
-
Willing to Refer
5.0NPS
"I've recommended the team multiple times already.