Mind Meld PR Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mind Meld PR Inc.?

We needed help with PR.

SOLUTION

What was the scope of their involvement?

Mind Meld PR Inc. provided us with PR services. We initially had discovery and onboarding calls with them, and then we had regular operational calls. Their team helped us craft reactive engagements with reporters to introduce our branding and company services to the ecosystem. They also created digital press releases and provided media coaching.

What is the team composition?

We worked with four people from their team.

How did you come to work with Mind Meld PR Inc.?

We found them on Clutch. After interviewing three PR firms, we decided to work with their team since they best fit our needs.

How much have you invested with them?

We spent $30,000 on the project.

What is the status of this engagement?

We worked together from August–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest metric that drove our engagement was the increase in the number of times we were mentioned in an article. From a qualitative standpoint, they met our expectations.

How did Mind Meld PR Inc. perform from a project management standpoint?

They delivered on time and within budget and communicated well with us. We communicated via Slack and email.

Are there any employees from the service provider's team that you would like to shout out to in this review?

I want to give a shout-out to Steven. He led all of our discovery calls, helped craft stories, and refined responses and our outreach efforts. Overall, Steven did a great job of keeping everybody and everything on track.

Are there any areas they could improve?

I can’t think of anything they could’ve improved on.

Do you have any advice for future clients of theirs?

Know what you’re looking for and ensure alignment with your team before engaging with a PR firm.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a neurodiversity training partner for organizations big and small. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mind Meld PR Inc.?

We needed help to take our story to the world in multiple different ways through media coverage. 

SOLUTION

What was the scope of their involvement?

Initially, we took time to ensure Mind Meld PR Inc. understood our business and what we were looking for. We then began to test some approaches and topics in the market and went from there. Mind Meld PR Inc. was responsible for our media coverage, especially in podcasts and magazines.

What is the team composition?

We worked with 3–4 teammates from Mind Meld PR Inc.

How did you come to work with Mind Meld PR Inc.?

We wanted to work with a PR specialist company. We found several companies that did PR, amongst other services, but wanted to work with a service provider whose actual competency was PR.
How much have you invested with them?

We invested around $20,000 on this project.

What is the status of this engagement?

We engaged with Mind Meld PR Inc. between May–July 2024. We've paused our relationship with a view to reengage in the future. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Mind Meld PR Inc.'s work, we saw an increase in followers and traffic. The team really made an effort to understand our business and created good campaigns. We also won an award.

How did Mind Meld PR Inc. perform from a project management standpoint?

Mind Meld PR Inc. delivered work on time and offered excellent communication via Slack and Zoom.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Steven (PR Associate). He was industrious and effective in getting our brand into multiple outlets. 

Do you have any advice for future clients of theirs?

My advice for future clients is to make their goals and business as clear as possible when engaging with Mind Meld PR Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the president and co-founder of Hotspex Media, a programmatic trading desk.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mind Meld PR Inc.?

We're a relatively unknown digital company operating throughout North America. We've been around for 10 years, and historically, we never talk about ourselves. We let our partners and clients do the talking, and we're always behind the scenes.

Throughout the COVID-19 pandemic, we had a tremendous amount of growth, so we wanted to start stepping out of the shadows and start winning more brand-direct business. We also wanted to start working with more large agencies across North America.

Therefore, we wanted to hire a PR firm that understood the digital and technology landscape, was nimble, and could work with a much smaller team of people who weren't PR professionals necessarily.

SOLUTION

What was the scope of their involvement?

Mind Meld PR Inc. has helped us with our PR efforts, especially in getting more exposure, creating thought leadership pieces and speaking engagements, and other related tasks. Their team also helps us a lot with award submissions.

What is the team composition?

Jonathon (Founder & CEO) is our main point of contact, but we also work with three other teammates on a regular basis, including Sam and Alice (PR Associates).

How did you come to work with Mind Meld PR Inc.?

We created a small RFP for PR firms and received a few submissions. We interviewed a few different agencies, and I was introduced to Jonathon and the Mind Meld PR Inc. team. We hit it off really well, so I decided to move forward with them.

How much have you invested with them?

We pay them around $5,000–$7,000 per month.

What is the status of this engagement?

We started working together around April 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we always want more, we're very happy with the results we've gotten, including the placement of articles and the number of podcasts that have reached out to me to be on them. Mind Meld PR Inc. has certainly helped us raise our profile a lot.

How did Mind Meld PR Inc. perform from a project management standpoint?

Mind Meld PR Inc. is great at meeting project timelines and budgets. If anything, we're too slow for them.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

In addition to Jonathon, Sam and Alice have been amazing partners to work with. They really try to understand our needs and are really patient and accommodating with my schedule.

What did you find most impressive about them?

Mind Meld PR Inc. has been great at working with us, learning our business, and anticipating our needs. Overall, they've been a tremendous partner.

Are there any areas they could improve?

There's nothing Mind Meld PR Inc. could improve on.

Do you have any advice for future clients of theirs?

Give yourself a long runway to help them ramp up, provide them with as many decks, videos, and resources as you have available, and give them time to do the work. It takes some time to build up and for them to learn and anticipate your needs.

BACKGROUND

Please describe your company and position.

I am the Co Founder of TravelAI

Describe what your company does in a single sentence.

We use AI and advanced technology to help our customers provide accommodation and travel services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mind Meld PR Inc. to accomplish?

• Raise awareness of our brand
• Build a repository of public content about our brand

SOLUTION

How did you find Mind Meld PR Inc.?

Referral

Why did you select Mind Meld PR Inc. over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mind Meld PR Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TravelAI is a new brand for a pre-existing company. We needed to build awareness of our new name within the travel industry. We also wanted to obtain press coverage that featured our company and key stakeholders so that we can demonstrate that we are actively involved in both travel and the application of AI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in ranking for online searches. Many press articles published. Constant communication with press contacts including industry specific journalists.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very strong project managers. Always had an agenda ready for meetings. Prompt response to any enquiry of feedback that we submitted. Constant awareness of our Slack channel so that questions were answered quickly.

What was your primary form of communication with Mind Meld PR Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Every contact took the time to really understand our business and their goals were aligned with ours. We are a company with a strong commitment to making travel better and improving the outcomes for all of our stakeholders and MindMeld bought into that vision 100%.

Are there any areas for improvement or something Mind Meld PR Inc. could have done differently?

In any partnership there are always teething troubles and some different working methods, but these were always addressed promptly and resolved quickly, therefore there are no extra areas of improvement to suggest, the process works as it should.

BACKGROUND

Please describe your company and your position there.

TalentMarketplace is an online, IT project recruitment platform that directly connects employers with pre-screened IT talent. My position is Chief Technology Officer (CTO)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Meld PR Inc., and what were your goals?

We hired Mind Meld PR to assist us with getting into news articles, podcasts and other publications.

SOLUTION

How did you select this vendor?

We approached 3 companies to assess their expertise, pricing and offerings. We found that Mind Meld PR had the best and most specific experience to our industry and business.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work was to get TalentMarketplace into as many news publications, podcasts, interviews and other public facing articles as possible. There were two streams - reactive which was responding to requests from news organizations for content and proactive which was being a thought leader and publishing articles.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their project manager, a support writer and their CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Mind Meld consistently delivered what they promised - 3 to 5 publications per month. This is in addition to the podcasts and proactive PR they did. This spread the word about TalentMarketplace across Europe and North America.

Describe their project management style, including communication tools and timeliness.

We had weekly check ins and regular Slack messaging for any requests. Google Docs was used effectively for sharing writing and commenting. There were also ad hoc meetings and media training provided. Their team was always extremely responsive and quick. Their asks were always clear and they learned about TalentMarketplace extremely quickly so their asks reduced over time (because they were able to answer the questions themselves)

What did you find most impressive or unique about this company?

I was impressed with their solid understanding of our business and their ability to communicate quickly and clearly. After providing some initial answers, they were able to get in my shoes and answer on my behalf - often better than I could myself.

Are there any areas for improvement or something they could have done differently?

Nothing! It was such a pleasure working with the team.

BACKGROUND

Please describe your company and your position there.

I am the Chief Operating Officer at Seattle-based healthtech startup, Xcelrate UDI. We provide a barcode scanning and workflow automation solution to hospitals and healthcare providers that significantly improves patient safety at the point of care.

Our solutions automate the capture of medical supplies (implants, vaccines, and equipment) used with patients, digitally documents the patient health record with precision accuracy, and prevents the use of unsafe supplies (IE recalled, expired, counterfeit items) in real-time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Meld PR Inc.?

Mind Meld PR initially supported us with a PR package. The scope expanded as we continued to work together, and included SEO web copy, blog posts and new product launches.

What were your goals for this project?

Gain media coverage and increase brand awareness.

SOLUTION

How did you select Mind Meld PR Inc.?

We performed a search online and within our professional networks to identify boutique PR firms that specifically work within the healthcare technology space. We interviewed 8 firms and ultimately hired MindMeld PR because of their strong industry experience, media connections, and ability to co-create content on our behalf.

Describe the scope of their work in detail.

Mind Meld PR obtained reactive and proactive PR for us, getting us coverage in a range of outlets as well as multiple podcast interviews. The website copy was also edited, and SEO-optimized blogs were created.

What was the team composition?

Jonathan Narvey (the CEO) was the lead, and his team supported us too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Working with Mind Meld PR helped establish more of our messaging, ultimately leading to media coverage and multiple podcast interviews to share some thought leadership and expertise.

How effective was the workflow between your team and theirs?

Easy and efficient, we had regular weekly catch ups and could reach them at any time.

What did you find most impressive about this company?

They were persistent, determined and took the time to understand our brand and company well to get us the best results. We felt like they were part of the team!

Are there any areas for improvement?

I feel the team worked well with us.

BACKGROUND

Please describe your company and your position there.

Digital Media Academy (DMA) provides educational products and services and business opportunities to students, parents, teachers, schools, individuals, and organizations.

Digital Media Academy has been developing and delivering educational products and services for 20 years in Silicon Valley and on the campus of Stanford University and across North America’s most prestigious universities. I am the head of Marketing and Technology at DMA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mind Meld PR Inc.?

PR and coverage for our new offerings and scholarships program.

What were your goals for this project?

Coverage and exposure

SOLUTION

How did you select Mind Meld PR Inc.?

Reputation Experience Knowledge Drive and Effort

Describe the scope of their work in detail.

Media outreach PR collaborative creation Content creation Copywriting

What was the team composition?

At least two people including a communicator, the head of the company, and a writer. The size of the team grew and shrunk to meet our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw multiple placements and made some good connections.

How effective was the workflow between your team and theirs?

Great! Mind Meld was super helpful and we used email, phone, and Google Workspace to get things done.

What did you find most impressive about this company?

Their ability to understand what our needs were was impressive. They were honest and transparent about their efforts and what worked and what didn't even offering more work to make sure we got what we needed.

Are there any areas for improvement?

We could always use more coverage!

BACKGROUND

Introduce your business and what you do there.

I’m the director of public relations for a health education platform. We’re a software company and we’ve created a platform for medical education that helps students study the continuum of care virtually.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mind Meld PR Inc?

We wanted more press and exposure for our company because we’re a startup and a small business.

SOLUTION

What was the scope of their involvement?

We were about to launch, so they connected us to media outlets. They also helped us by creating and curating content for Facebook, Twitter, and LinkedIn.

What is the team composition?

I mostly worked with Jonathan (CEO), and one of his partners.

How did you come to work with Mind Meld PR Inc.?

Our chief marketing of sales officer worked with them in the past and referred them.

How much have you invested with them?

We spent $6,500 CAD (approximately $5,000 USD).

What is the status of this engagement?

We started working with them in October 2019 and we finished in February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were looking to achieve 1,000 new visitors to the website and a hundred social shares, and they helped us meet our goals.

Mind Meld PR Inc. was great. I really enjoyed working with them.

Jonathan went out of his way to connect with as many types of media outlets as possible. He was super helpful with creating content.

How did Mind Meld PR Inc. perform from a project management standpoint?

Jonathan was very hands-on and attentive. They were very efficient and talented. We corresponded by email and met in person.

What did you find most impressive about them?

I particularly liked the copy that Jonathan wrote. He is a talented copywriter, particularly with LinkedIn posts he made. He was very thorough and professional. I would definitely recommend him.

Are there any areas they could improve?

Overall, in terms of workmanship, they did well.

Do you have any advice for potential customers?

Be very specific about your objective. Don’t be afraid to be open with the direction and vision you have. You can work simultaneously to achieve that.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that’s focused on application security. We protect enterprise-class applications from cyber attacks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mind Meld PR Inc.?

We closed our seed round, so it was an opportunity for positive PR, which is why we hired Mind Meld PR Inc.

SOLUTION

What was the scope of their involvement?

We had a phone interview in which Mind Meld PR Inc. asked me a couple of questions and asked for some materials. They then came up with a draft for a press release. After some back and forth, they finalized it and made sure that it got into the hands of the media. 

What is the team composition?

Jonathan (Founder & CEO) was my main point of contact.

How much have you invested with them?

We spent $2,000 CAD (approximately $1,495 USD.)

What is the status of this engagement?

We worked with them from March–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We got two interviews out of the press release. It was a small assignment, so I don’t think it will have a material difference because that was never the intention. They helped us get some PR, which was good. 

How did Mind Meld PR Inc. perform from a project management standpoint?

I had calls with Jonathan, and the team delivered on-time and within the budget. 

What did you find most impressive about them?

Mind Meld PR Inc. came up with a good storyline for our press release. In the past, we’ve done press releases, but we’ve never received media coverage. So it was great to get the media coverage with them.

Are there any areas they could improve?

No, nothing comes to mind right away. If anything, it would’ve been great to receive some cybersecurity coverage. The publications that covered us were more focused on startups. 

Do you have any advice for potential customers?

They are a good team to work with. You should be explicit about the outcomes you want to get out of the assignment.