Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 14 projectsAtlantic Growth Solutions is a Sales Outsourcing Solutions company that specializes in lead generation and sales process enhancement. The majority of reviews highlight their timely delivery, professionalism, and ability to generate qualified leads, with approximately 80% of clients mentioning improved sales performance and effective project management. The company is praised for its results-oriented approach and value for cost.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 67 projectsA-SALES AB is a Sales Development Agency specializing in Sales Outsourcing Solutions, offering services like lead generation, appointment setting, and market analysis. The company is praised for its effective communication and ability to deliver results, such as a 300% increase in appointment generation. Over 90% of reviews highlight their high ratings and value for cost, while one negative review cites unprofessional conduct.
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$1,000+$50 - $99 / hr10 - 49Navi Mumbai, India
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IMarketz is an Advertising company. The team specializes in Advertising and Content Marketing and is headquartered in Navi Mumbai, India.
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$1,000+< $25 / hr10 - 49Garden City, ID
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B2B Tech Intent is a Sales Outsourcing company. Their small team is in Garden City, Idaho. Their services include Sales Outsourcing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation and outreach campaigns across multiple channels. The majority of reviewers commend their prompt communication, structured project management, and ability to deliver high-quality leads, with over 90% praising their professionalism and adaptability. While there was one report of underperformance, most reviews emphasize SalesAR's effectiveness in Sales Team Augmentation and Sales Performance Enhancement.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr50 - 249Horsham , EnglandServices provided
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See all 20 projectsVirtual Sales Limited is a sales outsourcing solutions company specializing in sales team augmentation, sales performance enhancement, and lead generation. Their reviews indicate a high level of customer satisfaction, with 100% of reviewers praising their communication, project management, and results. Clients consistently highlight their ability to integrate seamlessly with in-house teams and deliver impressive outcomes, such as significant lead generation and meeting bookings.
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$1,000+$25 - $49 / hr50 - 249Wheelers Hill, Australia
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In Wheelers Hill, Australia, 24x7 Direct is an answering service. They provide Call Center Services and Sales Outsourcing.
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$5,000+Undisclosed10 - 49Cincinnati, OH
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Swivel is a Content Marketing company. Based in Cincinnati, Ohio, the agency was founded in 2018. Their team offers Content Marketing and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49
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Softcare Infotech - API Services Provider Company is a Sales Outsourcing company launched in 2016. Their team offers Sales Outsourcing and Market Research.
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$1,000+< $25 / hr2 - 9Bradford, England
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HumAi Webs is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization and is based in Bradford, England and Islamabad, Pakistan.
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Undisclosed< $25 / hr250 - 999Zirakpur, India
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SOCIAL WEBS MEDIA is a social media marketing agency. The Zirakpur, India-based firm specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr2 - 9
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Nylux Ascend, a call center company, is based in harare, Zimbabwe. They focus on Call Center Services and Back Office Outsourcing and were launched in 2025.
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UndisclosedUndisclosed250 - 999
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Call center service Qwest BPO was founded in 2011. The team provides Call Center Services and Back Office Outsourcing.
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$1,000+< $25 / hr10 - 49Fareham, England
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Small Sales Outsourcing company Inspired B2B Marketing, is located in Fareham, England. The team focuses on Sales Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed10 - 49
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Lead Pops is a Sales Outsourcing company. Launched in 2024, the team offers Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Baton Rouge, LA
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LeadsPlaza is a small Sales Outsourcing company. Founded in 2017, the team provides Sales Outsourcing and Advertising.
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$10,000+$50 - $99 / hr250 - 999
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MG Talents is a software development firm established in 2025. Based in Antananarivo, Madagascar, the team focuses on Custom Software Development and Web Development.
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UndisclosedUndisclosed10 - 49
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Founded in 1950, Central Communications is an answering service. The team focuses on Call Center Services and Customer Service Outsourcing and is located in Riverside, California.
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$10,000+< $25 / hr1,000 - 9,999Newmarket, Canada
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Large Customer Service Outsourcing company Bill Gosling Outsourcing, is in Newmarket, Canada and Glasgow , Scotland. The team offers Customer Service Outsourcing and Call Center Services.
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$1,000+$25 - $49 / hr10 - 49
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Leadaro is an Email Marketing and Sales Outsourcing company. Their small team is headquartered in Newark, Delaware. Their services include Email Marketing and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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BizzBee Solutions is a Skopje, North Macedonia-based Sales Outsourcing company. Their services include Sales Outsourcing and Business Consulting.
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$5,000+$50 - $99 / hr50 - 249Taguig, Philippines
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Sales Outsourcing company LaQuest Inc is located in Taguig, Philippines and New Delhi, India. The team focuses on Sales Outsourcing and Back Office Outsourcing.
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$1,000+< $25 / hr50 - 249Vaughan, Canada
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3C Contact Services , a midsize phone answering service, is based in Vaughan, Canada. Their services include Call Center Services and Customer Service Outsourcing.
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$25,000+$25 - $49 / hr10 - 49New Delhi, India
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Dial4Web is a social media marketing company headquartered in New Delhi, India. Founded in 2014, the team offers Social Media Marketing and Search Engine Optimization.
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$50,000+$25 - $49 / hr10 - 49New York, NY
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Mrzeph Tech is a graphic design company headquartered in New York, New York. They specialize in Graphic Design and CRM consulting and SI and were founded in 2020.
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$1,000+$25 - $49 / hr10 - 49Cedar Park, TX
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Other Marketing company newell starks offers Other Marketing and Commercial Property Management. They were founded in 1990.
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$5,000+< $25 / hr50 - 249Mumbai, India
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I2c World Inc. Is a Back Office Outsourcing company. They were established in 2001, and their services include Back Office Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249
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Ocean Clicks Outsourcing Pvt Ltd is a Bankruptcy Law company. The Miami, Florida-based firm was established in 2013. Their services include Bankruptcy Law and Document Digitization & Management.
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$1,000+< $25 / hr2 - 9Minsk, Belarus
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Reach The Lead, an Email Marketing company, specializes in Email Marketing and Business Consulting. The company is headquartered in Minsk, Belarus.
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$5,000+$25 - $49 / hr250 - 999
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Silicon Edge, a PR firm, was founded in 2020. The team specializes in Public Relations and Market Research.
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$1,000+$25 - $49 / hr250 - 999
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Ux Display Private Limited, an Advertising company, is located in Ambala Cantt, India. They offer Advertising and Branding and were established in 1990.
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$1,000+$100 - $149 / hr2 - 9Lagos, Nigeria
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In Lagos, Nigeria, Halisi Consults is a Business Consulting company. They provide Business Consulting and Marketing Strategy and were established in 2018.
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$1,000+$100 - $149 / hr2 - 9
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LeadGarden is a Sales Outsourcing company. Based in Tartu, Estonia, their team specializes in Sales Outsourcing.
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$1,000+Undisclosed2 - 9Bilthoven, Netherlands
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LeadWarmr is a call center and Sales Outsourcing company. They are headquartered in Bilthoven, Netherlands, and their services include Call Center Services and Sales Outsourcing.
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$1,000+$100 - $149 / hr2 - 9Palma, Spain
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Established in 2018, Zennial is a Sales Outsourcing company. The team offers Sales Outsourcing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Reachoutly LLC is a Sales Outsourcing company based in Sheridan, Wyoming. They offer Sales Outsourcing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Regency Sales Associates is a Sales Outsourcing company founded in 2023. Based in , the team offers Sales Outsourcing and Custom Software Development.
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UndisclosedUndisclosed2 - 9Sofia, Bulgaria
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Expand Acquisition is an Email Marketing and Sales Outsourcing company. They are based in Sofia, Bulgaria and have small team of experts. Their services include Email Marketing and Sales
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$1,000+$100 - $149 / hr2 - 9London, England
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Oppdrip is a Sales Outsourcing company. Founded in 2023, the firm is in London, England. Their team specializes in Sales Outsourcing and Direct Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Marketing Be Social Ltd is a Marketing Strategy and Sales Outsourcing company. Located in , the company specializes in Marketing Strategy and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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Groomlead, a small Sales Outsourcing company, is in Sheridan, Wyoming. The team provides Sales Outsourcing and Generative AI.
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$1,000+$100 - $149 / hr2 - 9
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Black Sheep Marketing is a Marketing Strategy and Sales Outsourcing company. The agency was founded in 2024. Their services include Marketing Strategy and Sales Outsourcing.
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$5,000+Undisclosed2 - 9
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Atomreach is a Sales Outsourcing and Account-Based Marketing company. They were founded in 2024 and specialize in Sales Outsourcing and Account-Based Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Ad-apt.me is a small Sales Outsourcing and AI Agents company. They provide Sales Outsourcing and AI Agents and were founded in 2024.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
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Based in Los Angeles, California and Sahibzada Ajit Singh Nagar, India, OKKO Global is a Sales Outsourcing company. Launched in 2019, the team specializes in Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed50 - 249
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Sales Outsourcing company WFS Group specializes in Sales Outsourcing. They are in Sheridan, Wyoming.
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$1,000+$25 - $49 / hr50 - 249
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Construction Lead Pro, a Sales Outsourcing company, is in Pasadena, California. They offer Sales Outsourcing.
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$5,000+Undisclosed1,000 - 9,999Tucson, AZ
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Intugo is a large Back Office Outsourcing company launched in 2005. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+Undisclosed50 - 249Carlton, England
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Launched in 2020, Xcellerate Labs is a midsize Sales Outsourcing company located in Carlton, England. Their team offers Sales Outsourcing and Demand Generation Marketing.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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TeleConsult Group (TCG), a software development company, specializes in Custom Software Development and Back Office Outsourcing. The agency is based in Dhaka, Bangladesh.
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$5,000+Undisclosed10 - 49London, England
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ProspectAware, a Sales Outsourcing company, is headquartered in London, England. They focus on Sales Outsourcing and were founded in 2009.
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UndisclosedUndisclosed50 - 249Bhavnagar, India
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Founded in 2015, Aeliya Marine Tech Pvt. Ltd. Is a midsize Bhavnagar, India-based Engineering company. Their team offers Engineering and Sales Outsourcing.
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$1,000+$100 - $149 / hr10 - 49
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Headquartered in Orlando, Florida, Solcertain is a Sales Outsourcing company. They focus on Sales Outsourcing and Fractional CMO Services.
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$250,000+$300+ / hr1,000 - 9,999Riyadh, Saudi Arabia
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Smart Link is a Customer Service Outsourcing company. The team is in Riyadh, Saudi Arabia, and their services include Customer Service Outsourcing and Back Office Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr50 - 249Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.9/40.019/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
34.2/40.017.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.