Top Web Design Companies in Canada
Canada’s digital economy spans Toronto’s bustling tech corridor, Vancouver’s creative studios, and Montreal’s cutting-edge AI labs. Whether you’re launching a new ecommerce shop on Shopify’s home turf in Ottawa or refreshing a B2B site for Calgary’s energy sector, the country’s web design talent runs deep.
Clutch helps you quickly pinpoint trustworthy partners by collecting in-depth client reviews, analyzing portfolios, and verifying service lines. Use the filters above—by budget, location, industry, or platform expertise—to zero in on the Canadian web design agency that matches your vision and resources.
Explore the broader landscape on Top Web Design Companies
Looking for city-specific talent? Check out Top Web Design Agencies in Toronto, Vancouver, and Montreal
Need healthcare specialists? Browse our list of Canadian web design agencies for healthcare
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves CanadaServices provided
See all 22 projectsTrue Market specializes in web design services, providing custom website development and branding solutions for diverse industries. With a strong focus on user experience (UX) design and mobile-friendly design, they achieve consistently positive feedback, with over 90% of clients highlighting their professionalism, creativity, and responsiveness. Clients frequently commend their strategic approach and the seamless integration of content into responsive web designs, showcasing their expertise in front-end development.
$10,000+$150 - $199 / hr50 - 249Serves CanadaServices provided
See all 102 projectsDD.NYC® is a web design company specializing in website design, web development, and UI/UX design. The company has received mixed feedback; approximately 75% of clients commend their design capabilities, citing improved user engagement and brand perception, while 25% report challenges with communication and project delays. Despite these issues, DD.NYC® is recognized for their adaptability, creativity, and ability to deliver mobile-friendly designs that enhance user experience.
$25,000+$150 - $199 / hr10 - 49Serves CanadaServices provided
See all 29 projectsTakt is a web design and development company known for its expertise in UI/UX design and custom website development. The company consistently receives high praise for its professional and organized approach, with clients highlighting their responsiveness and alignment with brand values. Approximately 90% of reviewers commend Takt's ability to deliver on time and within budget, emphasizing their strength in project management and collaborative processes.
$10,000+$100 - $149 / hr2 - 9Serves CanadaServices provided
See all 30 projectsSunday Roast is a professional web design and development company known for its creativity and technical expertise in custom website development, UI/UX design, and mobile-friendly design. With 100% positive feedback from clients, reviewers frequently commend their ability to deliver projects on time, provide clear communication, and offer flexibility in project management. Approximately 90% of reviewers highlight their responsive web design and user experience capabilities.
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$25,000+$150 - $199 / hr10 - 49Oakville, Canada
Services provided
Branding agency Silver Lining Marketing is in Oakville, Canada. Established in 2011, the team offers Branding and Public Relations.
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Undisclosed$100 - $149 / hr10 - 49Lethbridge, Canada
Services provided
Based in Lethbridge, Canada, Artrageous Advertising is an Advertising company. The team provides Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves CanadaServices provided
See all 7 projectsBACKBONE is a web design and development company specializing in creating modern, user-friendly websites and comprehensive brand kits. Reviewers commend their ability to understand client needs and deliver on promises, with 100% of feedback highlighting their effective project management and timely delivery. Their dedication to quality and client satisfaction is a recurring theme in their reviews.
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$10,000+$100 - $149 / hr10 - 49Calgary, Canada
Services provided
Mash Strategy is a Calgary, Canada-based branding firm. They provide Branding and Public Relations and were launched in 2018.
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$1,000+< $25 / hr10 - 49Mississauga, Canada
Services provided
Mgadz Inc is a video production company headquartered in Mississauga, Canada. They offer Video Production and Advertising.
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$1,000+$100 - $149 / hr10 - 49Brantford, Canada
Services provided
In Motion Brands is a social media marketing firm founded in 2018. The firm offers Social Media Marketing and Content Marketing, and is small.
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$1,000+$100 - $149 / hr10 - 49Richmond Hill, Canada
Services provided
Launched in 2021, TASProMarketing is a small branding company. Their services include Branding and Social Media Marketing.
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$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
Launched in 2021, We do your blogging for you™ is a Content Marketing company. The small team specializes in Content Marketing and Web Design.
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$1,000+$50 - $99 / hrFreelancerToronto, Canada
Services provided
Headquartered in Toronto, Canada and Canada, Adam H Young is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were launched in 2007.
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$1,000+< $25 / hr10 - 49Calgary, Canada
Services provided
Draco Media is a SEO agency. The team offers Search Engine Optimization and Web Design, and the firm is located in Calgary, Canada.
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Undisclosed$25 - $49 / hr10 - 49Surrey, Canada
Services provided
Pro Concept Marketing, a Marketing Strategy company, is headquartered in Lahore, Pakistan and Surrey, Canada. Founded in 2022, the team focuses on Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Headquartered in Toronto, Canada, Letmyweb is a small branding agency. The team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Richmond, Canada
Services provided
Rowschild Digital Inc is a branding firm. They provide Branding and Public Relations and were launched in 2023. The agency is headquartered in Richmond, Canada.
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$1,000+$25 - $49 / hr10 - 49Vancouver, Canada
Services provided
Leznit Software is a custom software development firm. They provide Custom Software Development and Mobile App Development and were launched in 2021. The firm is in Vancouver, Canada.
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UndisclosedUndisclosed2 - 9Halifax, Canada
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In Halifax, Canada, Hop Creative is a web design company. Established in 2009, the team provides Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Launched in 2019, Tech In A Tux is a small Vancouver, Canada-based web design agency. Their team focuses on Web Design and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Bragg Creek, Canada
Services provided
Royal LaKill Inc., a Marketing Strategy company, was established in 2019. In Bragg Creek, Canada, the team provides Marketing Strategy and Other Marketing.
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$5,000+$25 - $49 / hr10 - 49Calgary, Canada
Services provided
Founded in 2020, NetworkZone13 Ltd. Is an UX design company. Located in Calgary, Canada, the team focuses on UX/UI Design and Custom Software Development.
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$1,000+$150 - $199 / hr10 - 49Hamilton, Canada
Services provided
See all 2 projectsUlistic LP is a marketing agency specializing in outsourced marketing services for managed service providers, including SEO, website management, and content creation. The company receives positive feedback for its responsiveness, expertise, and impactful results, with clients noting significant improvements in leads and search rankings. Communication and collaboration are emphasized as key to successful partnerships, with 100% of reviewers praising these aspects.
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$5,000+$50 - $99 / hrFreelancerOttawa, Canada
Services provided
See all 1 projectsSavvy Cobra is a design agency specializing in stylizing business plans, pitch decks, and marketing materials. According to client reviews, 100% of feedback highlights their exceptional creativity, responsiveness, and commitment to high-quality results under tight deadlines. However, there is a suggestion to improve their comfort with AI design tools and templates for less custom tasks.
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$5,000+Undisclosed2 - 9Québec, Canada
Services provided
Application development firm Nomade Solutions Mobiles was founded in 2011. In Québec, Canada, the team focuses on Mobile App Development and UX/UI Design.
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$5,000+Undisclosed2 - 9Vancouver, Canada
Services provided
Founded in 2015, The Incubator Marketing is a social media marketing agency. The small team focuses on Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sherwood Park, Canada
Services provided
Logo company Frisbee Studios was established in 1998. Located in Sherwood Park, Canada, the team focuses on Logo and Advertising.
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$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
NewDoor Marketing & Beyond is a Marketing Strategy company. The team focuses on Marketing Strategy and Advertising and is in Calgary, Canada.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Renga is a Logo company. The team offers Logo and Branding and is based in Toronto, Canada and Whitchurch-Stouffville, Canada.
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$5,000+$50 - $99 / hr2 - 9Alexandria, Canada
Services provided
Promotion Media, a Conversion Optimization company, was founded in 1992. The small team provides Conversion Optimization and Digital Strategy.
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$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
Digital Nar is an Advertising company. The team focuses on Advertising and Digital Strategy, and the firm is based in Toronto, Canada.
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$1,000+Undisclosed2 - 9Ottawa, Canada
Services provided
SEO Services Ottawa Inc, a small SEO agency, is located in Ottawa, Canada. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Winnipeg, Canada
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Small custom software development firm Keen Computer Solutions, is in Winnipeg, Canada. The team focuses on Custom Software Development and cloud consulting & SI.
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$1,000+$50 - $99 / hr2 - 9Montréal-Est, Canada
Services provided
Prositeweb Inc. Is a SEO company based in Montréal-Est, Canada. Founded in 2015, the team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Toth Media is a Vancouver, Canada-based social media marketing agency. They offer Social Media Marketing and Video Production.
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$5,000+$100 - $149 / hr2 - 9Dartmouth, Canada
Services provided
Established in 2019, Envision Media Solutions Inc. Is a small Dartmouth, Canada-based Advertising company. Their services include Advertising and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Laroop - Plumbing & HVAC Marketing is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click and is located in Toronto, Canada.
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$1,000+< $25 / hr2 - 9Toronto, Canada
Services provided
Wouessi Digital is a social media marketing firm located in Kigali, Rwanda and Kigali, Rwanda. Established in 2020, the team focuses on Social Media Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Mississauga, Canada
Services provided
Digit 9 is a SEO company. They are based in Mississauga, Canada and have small team of experts. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Vancouver, Canada
Services provided
Aadhion Digital is a SEO company founded in 2020. The team specializes in Search Engine Optimization and Social Media Marketing and is based in Vancouver, Canada.
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$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Juuga Marketing is a Digital Strategy company headquartered in Vancouver, Canada. They offer Digital Strategy and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Montreal, Canada
Services provided
JS Global is a Business Consulting company in Montreal, Canada. They focus on Business Consulting and Market Research and were founded in 2020.
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$1,000+$50 - $99 / hr2 - 9Mississauga, Canada
Services provided
Launched in 2017, InnoSewa is a branding agency. The team provides Branding and Search Engine Optimization and is headquartered in New Delhi, India and Mississauga, Canada.
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$5,000+Undisclosed2 - 9Calgary, Canada
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Customer Maps | Digital Marketing & Advertising Agency is a small Digital Strategy company established in 2020. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
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PH Digital is a pay per click company. Their small team is located in Montréal, Canada and provides Pay Per Click and Search Engine Optimization. The firm was established in 2016.
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UndisclosedUndisclosed2 - 9Brandon, Canada
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IntriTech Digital Marketing is an Advertising company. Located in Brandon, Canada, the firm specializes in Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Oakville, Canada
Services provided
Launched in 2023, Blue Oak Digital is a small Digital Strategy company in Oakville, Canada. Their team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Brantford, Canada
Services provided
Established in 2014, Avaropoint is an IT managed services company. The agency offers IT managed services and IT strategy consulting.
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$5,000+$100 - $149 / hr2 - 9Saskatoon, Canada
Services provided
Branding agency ATTRACT Media was launched in 2006. The firm provides Branding and Marketing Strategy, and is small.
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Undisclosed$100 - $149 / hr2 - 9Oakville, Canada
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HorsepowerSEO is a SEO services firm. The team specializes in Search Engine Optimization and Digital Strategy, and the company is based in Oakville, Canada.
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$5,000+$25 - $49 / hr2 - 9Brossard, Canada
Services provided
SEO Digi Inc is a small branding company in Brossard, Canada. The team specializes in Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Victoria, Canada
Services provided
Based in Victoria, Canada, PatientPartners is a branding firm. Established in 2022, the team provides Branding and Direct Marketing.
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$1,000+$200 - $300 / hr2 - 9Amherst, Canada
Services provided
Video production agency Nova Social Media & Marketing was founded in 2018. Based in Amherst, Canada, the team focuses on Video Production and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
BOLD LIP, an Advertising company, was launched in 2022. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Montréal, Canada
Services provided
See all 1 projectsWe do design, develop & deploy.DeLemon Studio is a digital design & development agency having an experience of more than 9 years in digital industry. We do digital design, brand design,
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Canada Web Design Agencies
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$10,000+$100 - $149 / hr2 - 9Toronto, Canada
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Web Design30% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
60% Web Design40% Other -
$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.019.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
50% Web Design50% Other -
$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
36.4/40.018.8/20 Reviews9.8/10 Clients & Experience7.7/10 Market PresenceService focus
70% Web Design30% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
38.2/40.018.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
45% Web Design55% Other -
$5,000+$100 - $149 / hr50 - 249Mississauga, Canada
Ability to deliver
35.5/40.016.4/20 Reviews9.3/10 Clients & Experience9.7/10 Market PresenceService focus
50% Web Design50% Other -
$25,000+$150 - $199 / hr10 - 49Vancouver, Canada
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Web Design65% Other -
$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Ability to deliver
33.8/40.017.4/20 Reviews9/10 Clients & Experience7.4/10 Market PresenceService focus
70% Web Design30% Other -
$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Ability to deliver
33.8/40.016/20 Reviews9.7/10 Clients & Experience8.1/10 Market PresenceService focus
70% Web Design30% Other -
$5,000+$100 - $149 / hr2 - 9Ottawa, Canada
Ability to deliver
35.5/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
55% Web Design45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
32.5/40.016.8/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Web Design40% Other -
$50,000+$150 - $199 / hr50 - 249Vancouver, Canada
Ability to deliver
37.4/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Web Design75% Other -
$10,000+$100 - $149 / hr50 - 249Toronto, Canada
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Web Design80% Other -
$10,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
33.6/40.016.6/20 Reviews7.6/10 Clients & Experience9.4/10 Market PresenceService focus
60% Web Design40% Other -
$10,000+$100 - $149 / hr2 - 9Toronto, Canada
Ability to deliver
32/40.015.6/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
70% Web Design30% Other -
$10,000+$150 - $199 / hr2 - 9Edmonton, Canada
Ability to deliver
34.8/40.017.6/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
50% Web Design50% Other -
$5,000+$100 - $149 / hr10 - 49Edmonton, Canada
Ability to deliver
31.8/40.016.2/20 Reviews9.5/10 Clients & Experience6.1/10 Market PresenceService focus
80% Web Design20% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
31.8/40.017.2/20 Reviews7.4/10 Clients & Experience7.2/10 Market PresenceService focus
60% Web Design40% Other -
$1,000+$100 - $149 / hr10 - 49Edmonton, Canada
Ability to deliver
35/40.016.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
40% Web Design60% Other -
$5,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
31.5/40.015.8/20 Reviews9.7/10 Clients & Experience5.9/10 Market PresenceService focus
90% Web Design10% Other -
$10,000+$100 - $149 / hr2 - 9Belleville, Canada
Ability to deliver
34.3/40.017.2/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
50% Web Design50% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Web Design90% Other -
$10,000+$100 - $149 / hr2 - 9Toronto, Canada
Ability to deliver
35.5/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
40% Web Design60% Other -
$1,000+$50 - $99 / hr10 - 49Edmonton, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Web Design90% Other -
$1,000+$50 - $99 / hr2 - 9Mississauga, Canada
Ability to deliver
36.7/40.016.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Web Design70% Other -
$25,000+$150 - $199 / hr2 - 9Mississauga, Canada
Ability to deliver
35.3/40.018.2/20 Reviews9.5/10 Clients & Experience7.6/10 Market PresenceService focus
40% Web Design60% Other -
$1,000+$100 - $149 / hr10 - 49Langley, Canada
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
25% Web Design75% Other -
$25,000+$150 - $199 / hr2 - 9Montreal, Canada
Ability to deliver
33.6/40.016.8/20 Reviews8.5/10 Clients & Experience8.3/10 Market PresenceService focus
50% Web Design50% Other -
$50,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
38.6/40.019.8/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
10% Web Design90% Other -
$5,000+$100 - $149 / hr10 - 49Vancouver, Canada
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
40% Web Design60% Other
Latest Web Design Articles
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Canadian Web Design Agency FAQs
A Canadian web design agency plans, designs, and builds websites that balance aesthetics with performance. Partnering with these experienced vendors gives you access to services such as:
- UX/UI research and wireframing
- Responsive visual design for desktop and mobile
- CMS implementation (WordPress, Webflow, Shopify, Drupal)
- Front-end development (HTML, CSS, JavaScript)
- SEO-ready site architecture and page-speed optimization
- Ongoing maintenance, hosting, and accessibility compliance
Many firms also integrate bilingual (English-French) content strategies for businesses targeting Quebec and nationwide audiences.
Choosing a local partner offers several advantages that an offshore or remote firm may not fulfill, including:
- Proximity to major North American markets and time zones
- Cultural insight into English- and French-speaking users
- Familiarity with Canadian privacy laws (PIPEDA) and AODA accessibility standards
- Competitive pricing compared with many U.S. firms, without sacrificing quality
- Easy in-person collaboration if you’re near hubs like Toronto, Vancouver, or Montreal
For companies serving Canadian customers—or U.S. brands expanding north—local knowledge often translates into faster approvals and smoother launches.
Prices vary from one project to another depending on several key variables, including project scope, design complexity, and agency reputation. Here’s a rundown of costs you can expect:
- One-page marketing site: $3,000 – $7,000
- Small business website (5–15 pages): $8,000 – $20,000
- Custom corporate site or portal: $20,000 – $60,000
- Enterprise or ecommerce platform: $40,000 – $150,000+
Hourly rates generally range from $80–$180 CAD. Remember to budget for ongoing maintenance, hosting, and potential bilingual content creation.
Canada’s agencies work across sectors, with strong demand in:
- Technology and SaaS
- Ecommerce and retail
- Healthcare and life sciences
- Finance and fintech
- Tourism, hospitality, and travel
- Natural resources and energy
Many studios maintain specialized vertical teams—e.g., agencies in Halifax often focus on ocean tech, while Winnipeg shops cater to agribusiness brands.
- Define goals: brand refresh, lead gen, online sales, accessibility, etc.
- Review Clutch profiles for case studies, design style, and verified client feedback.
- Short-list agencies with experience in your industry or preferred CMS.
- Request proposals detailing timeline, deliverables, and clear KPIs.
- Interview project leads to gauge communication style and cultural fit.
Furthermore, it’s also beneficial to ask to see real Google PageSpeed scores and post-launch performance metrics from past projects so you can gauge the quality of their work.
When partnering with any agency, it’s important to be cautious and alert for potential red flags that can cause problems down the road. Beware of agencies that check any of these traits:
- Guarantee first-page Google rankings as part of design work
- Outsource all development overseas without clear oversight
- Provide vague timelines or refuse milestone-based contracts
- Lack of accessibility or bilingual expertise when your audience requires it
- Have few recent projects or unverified testimonials
Transparent communication, detailed scoping, and a solid post-launch support plan are non-negotiable for a successful engagement.