Fairway Inc.

BACKGROUND

Please describe your company and position.

I am the Operations Manger of Structure Group

Describe what your company does in a single sentence.

From mining to stadiums, we focus on heavy steel and mechanical services. On the ground, at height, or in confined spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Redesign the website to better reflect the company’s full range of services
• Improve user experience and clarity of navigation
• Add new content to represent multiple industries beyond rope access training
• Develop a mobile-friendly, easy-to-update platform in Webflow
• Collaborate as an ongoing web partner during and after launch

SOLUTION

How did you find Fairway Inc.?

Online Search

Why did you select Fairway Inc. over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a complete redesign of our website from the ground up. This included not only modernizing the overall look and feel, but also creating a structured, user-friendly experience that clearly communicates who we are and what we do. The team worked closely with us to develop multiple new pages that highlight our mission, services, and the projects we've been a part of.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved clarity in how services and industries are presented. The new website received overwhelmingly positive feedback for its professional design and visual appeal. Clients and partners consistently praised how beautiful, clear, and well-structured it is. Since launch, we’ve seen a rise in inquiries and engagement (especially through the contact page) showing the site not only looks great but is extremely effective.

Added multiple new ranking pages for high-priority service areas

Increased time on site and reduced bounce rate

Client reports very positive feedback on the new website from both clients and internal teams

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered everything on time and kept us updated throughout the process. Communication was clear and responsive, they really listened to our needs and adjusted quickly when feedback was given. It felt like a true collaboration from start to finish.

What was your primary form of communication with Fairway Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how honest, down-to-earth, and genuinely invested the team was. They didn’t just build what we asked—they explored, tested, and played around with tools to see what more they could offer. We gave them full creative freedom, and they absolutely nailed it. Their passion and willingness to go the extra mile really set them apart.

Are there any areas for improvement or something Fairway Inc. could have done differently?

There’s honestly nothing we would have wanted done differently. The process was smooth, the communication was great, and the final product exceeded our expectations. No notes, just a job incredibly well done.

BACKGROUND

Please describe your company and position.

I am the Former Executive Director of Rhythmic Gymnastics Alberta

Describe what your company does in a single sentence.

The provincial governing body for Rhythmic Gymnastics supporting the growth and development of our sport in Alberta.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Redesign the existing website to reflect a modern, user-friendly brand.
• Centralize and showcase key information including events, clubs, and updates.
• Build a searchable and dynamic list of all rhythmic gymnastics clubs in Alberta.
• Create dedicated resource libraries for SafeSport and Diversity, Equity & Inclusion (DEI).
• Improve site performance, mobile usability, and navigation.
• Provide easy access to newsletters, events, and organizational announcements.

SOLUTION

How did you find Fairway Inc.?

Referral

Why did you select Fairway Inc. over others?

• High ratings
• Great culture fit
• Good value for cost
• Outstanding customer service

How many teammates from Fairway Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Updated our website to include new pages and content and provide a more modern, streamlined and user friendly experience for our online visitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed site was delivered on time for the agreed price.

Website bounce rate improved significantly, with users spending more time engaging with content.

Visitors now access and search for Alberta clubs easily via the new directory.

Improved site traffic retention and return visits following launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Fairway team was highly responsive, patient and knowledgeable. They took the time to explain everything in detail to us so that we understood every step in the process. We loved working with them!

What was your primary form of communication with Fairway Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

What was most impressive about working with the team at Fairway was how knowledgeable they were about web design, their transparency and honesty with the process so that we could manage our expectations, their outstanding customer service and their amazing design talent.

Are there any areas for improvement or something Fairway Inc. could have done differently?

No, we had a fantastic experience with Fairway!

BACKGROUND

Please describe your company and position.

I am the Owner of Alberta First Choice Moving

Describe what your company does in a single sentence.

We are a moving company that does residential and commercial moves.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Modernize an outdated website to better reflect their professional moving services
• Improve local SEO performance to increase visibility in Alberta and surrounding regions
• Develop landing pages targeting specific services (residential, commercial, office)
• Build a streamlined content management system for easy updates
• Drive more quote requests and calls from both desktop and mobile users

SOLUTION

How did you find Fairway Inc.?

Referral

Why did you select Fairway Inc. over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an outdated website consistantly ranking on page 2 of google search. We had Fairway redo our website, launch our first google ads campaign and a focus on improving our SEO to get it onto the first page of Google. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO is now always on the first page of Google Search.

Ads campaign has been extremely successful with conversion rates of 15-20% consistanly for the last year and a half. 

Search term visibility grew from an est. 350 keywords to over 700+ ranking terms

Competitive pages like “Movers Edmonton” moved from page 4 to the top 5 positions in search results

Doubled the number of page 1 keyword rankings since 2023

Averaged a 19.81% conversion rate across all PPC campaigns

Generated over 800 conversions in the last 12 months alone

Business value increased by 400% and the company successfully sold in under 2 years

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was extremely professional and was always on time. They treated my business as their own. They were on top of everything, were consistanly reaching out about reviewing the previous month and planning the improvemnets needs for the upcoming month. I've worked with a few marketing companies and this was the first company I worked with that actually showed improvements month over month with site improvments. 

What was your primary form of communication with Fairway Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive part of this company is the consistant communication they had and the action that was taken (instead of it just being talk). Every month we were talking and implementing the changes needed to conintue to improve the site, ads and overall SEO. Can't recommend them enough. 

Are there any areas for improvement or something Fairway Inc. could have done differently?

I have actually not one thing I could think they could improve on. The work has been nothing but amazing. 

BACKGROUND

Please describe your company and position.

I am the President of In Their Honour Foundation

Describe what your company does in a single sentence.

We are a nonprofit organization honouring fallen First Responders, supporting those who continue to serve and empowering youth through positive role models to make healthy lifestyle choices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Create a modern, visually impactful website that reflects the foundation’s mission and events
• Highlight fundraising events and supporter opportunities in a clear and accessible way
• Provide an easy-to-manage CMS for updating events, sponsors, and campaign info
• Design a dedicated Partners page to recognize sponsors and supporters
• Deliver branding and logo design that captures the spirit of the organization
• Develop a public-facing list honouring fallen first responders in Alberta across police, EMS, and firefighting services
• Ensure the site is mobile-responsive, fast, and accessible to a broad audience

SOLUTION

How did you find Fairway Inc.?

Online Search

Why did you select Fairway Inc. over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A completely new website was designed for our nonprofit organization. The website included Our Story, Mission, Vision, Events, Our Impact, List of names of fallen First Responders, and a donation page. We are linked with social media platforms and email. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Resoundingly positive feedback from board members and supporters on the new website design

As of May 10th, the foundation has officially launched and is actively using the site to promote its mission and events

New sponsors have reached out and signed on within days of launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes project was delivered on time and needs were dealt with professionally and promptly. 

What was your primary form of communication with Fairway Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

James and his team were incredibly professional, attentive, and truly understood the tone and purpose behind our foundation. They brought brilliant and innovative ideas to the table and went above and beyond throughout the entire process. Revisions were handled promptly and without hesitation, and their creativity and dedication made everything seamless.

Are there any areas for improvement or something Fairway Inc. could have done differently?

No nothing could have been done differently as our experience was seamless!

BACKGROUND

Please describe your company and position.

I am the Owner of One Man's Treasure

Describe what your company does in a single sentence.

We have 30 vendors that sell vintage and antique items

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Improve ease of navigation and highlight in-store offerings for new and returning customers
• Introduce a “Treasures” page with an editable inventory section staff can easily update
• Provide a form system that allow customers to reach out, submit items for consideration, or apply to become a vendor
• Redesign the existing website to better reflect the store’s unique character and eclectic inventory

SOLUTION

How did you find Fairway Inc.?

Referral

Why did you select Fairway Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design a new website that reflects our store while offering easy ways for customers to contact us about buying and selling antiques 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significantly improved user experience, leading to longer visit times and more engagement

Staff are able to update the website independently with no ongoing support needed

The website is now fully mobile-friendly, improving access for users on all devices

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes website was delivered ahead of schedule and have been very responsive with small updates or changes when I need them 

What was your primary form of communication with Fairway Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

Although my site was a small project for Fairway, they really listened and were attentive to details, and they understood my business and customers. It made for a great experience and my site is perfect for my shop! 

Are there any areas for improvement or something Fairway Inc. could have done differently?

Nope!

BACKGROUND

Please describe your company and position.

I am the President of Elite Athlete Training Systems

Describe what your company does in a single sentence.

We assisst athletes with your strength and conditioning needs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Develop a modern, user-friendly website to showcase their training programs
• Improve search engine visibility for sport-specific and service-based searches
• Build a scalable content strategy to support long-term growth and authority
• Provide ongoing digital strategy and troubleshooting
• Grow website traffic and increase lead generation through SEO and PPC advertising

SOLUTION

How did you find Fairway Inc.?

Referral

Why did you select Fairway Inc. over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

James and Fairway did all the nerd stuff I don't want to do so I can focus on teaching people how to train

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grew from 50 to 300 average monthly visits — a 500% increase in site traffic

20+ 1st page keyword rankings for high-ticket training-related searches in less than 6 months

Significant growth in ranking pages, from fewer than 5 to over 70 indexed pages

Established a growing blog presence driving regular site visitors

Increased monthly lead volume through improved site architecture and conversion-focused content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were always completed on time, emails and phone calls returned very quickly

What was your primary form of communication with Fairway Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

They've been able to consistanly impliment ideas we've had even though we have no tech background/experince. There have also been a number of times the team at Fairway has come up with ideas they think we should implement that have led to further growth of the business.

Are there any areas for improvement or something Fairway Inc. could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Operations Manager of CNC Contract Cleaning Services Ltd.

Describe what your company does in a single sentence.

Food Plant Sanitation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Redesign and modernize their website to better reflect their brand and service offering
• Expand service and industry-specific content to improve clarity and local SEO performance
• Improve the user experience across devices for a more professional and trustworthy presence
• Build an ongoing relationship for future content and SEO support

SOLUTION

How did you find Fairway Inc.?

Referral

Why did you select Fairway Inc. over others?

Great culture fit

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

helped build me a website adding seo elements, upgrading key word searches and building multiple pages to increase my google search ranking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website successfully relaunched in June 2025 with expanded content and cleaner navigation

Increased service visibility with new pages tailored to industries like food plants, and commercial kitchens

Improved keyword targeting for local SEO, with broader opportunities for search visibility

Received strong positive feedback from ownership on the design and functionality of the new website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive, and they delivered on time with quality work.

What was your primary form of communication with Fairway Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

local business and loved the type of service based websites they built out

Are there any areas for improvement or something Fairway Inc. could have done differently?

nothing

BACKGROUND

Please describe your company and position.

I am the Co-founder of O.E. Motors

Describe what your company does in a single sentence.

We are an automotive service repair shop 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Create a professional, conversion-focused website to support their growing auto repair business
• Expand their online presence through local SEO and Google Ads
• Generate consistent leads through organic search and paid traffic
• Position OE Motors as the top mechanic in Leduc, even against national competitors
• Build a sustainable, high-performing digital strategy that could support long-term business growth

SOLUTION

How did you find Fairway Inc.?

Referral

Why did you select Fairway Inc. over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are company that is transparent with our customers, honest when it comes automotive repairs and have invested extensive training to gain knowledge to further advance our goals to grow as company. We believe Fairway Inc. has played a significant role in achieving our initial goals and will continue to be a valuable asset as we strive to ultimately achieve our franchise aspirations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Averaged 20%+ conversion rates over a 3-year period through PPC marketing

100+ keywords ranking on page 1 of Google, including top mechanic terms in Leduc

800–900 targeted clicks per month through organic + paid search

Driven over 1,300 phone calls from Google Ads in the past year alone

Scaled from 3 employees to a full team

Successfully sold the business in May 2025, with new ownership choosing to continue the partnership based on strong, ongoing digital performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fairway has been prompt and reasonable since the beginning. They provided accurate information and projections that help us grow as a company. They are also on time and have been always providing us with effective solutions for our company needs.

What was your primary form of communication with Fairway Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fairway Inc. is eager to help and assist in any way they can. 

Are there any areas for improvement or something Fairway Inc. could have done differently?

No, they have been to us. 

BACKGROUND

Introduce your business and what you do there.

I'm the president of Chop Shop Physiques, a multi-location 24/7 fitness facility in Alberta. We offer group fitness classes, personal training, and related services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fairway Inc.?

We needed to rebuild our website with integrated POS and appointment booking functions.

SOLUTION

What was the scope of their involvement?

Fairway Inc. built our website from scratch, including an integrated POS, backend data collection, and editable components such as trainer lists and profiles. The team also implemented appointment booking, contact forms, and a blog.

What is the team composition?

We worked with two teammates from Fairway Inc.

How did you come to work with Fairway Inc.?

Fairway Inc. reached out to me as a cold lead when they noticed I had designed my own website with a low-budget website tool. They thought they could help improve it. We chose Fairway Inc. because they were knowledgeable, informative, and not too pushy.

What is the status of this engagement?

We started working together in 2017, and I still work with Fairway Inc. monthly to assist with Google conversions and SEO.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the website was published in its current format in 2022, we've generated $2.4 million in online sales. According to Stripe reports, the new website accounts for 30% of our total sales.

How did Fairway Inc. perform from a project management standpoint?

Fairway Inc. was very responsive and helpful. The team explained everything they were doing in a way I could understand and offered good communication throughout the project.

What did you find most impressive about them?

The president was available by phone or email and immediately addressed any concerns or questions I had throughout the design phase. James is a full-stack developer who is great at what he does and a great person who cares about his customers.

Are there any areas they could improve?

I think they could have charged more because they offered top-notch service for the price.