Fairway Inc.

BACKGROUND

Please describe your company and position.

I am the Co-founder of O.E. Motors

Describe what your company does in a single sentence.

We are an automotive service repair shop 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fairway Inc. to accomplish?

• Create a professional, conversion-focused website to support their growing auto repair business
• Expand their online presence through local SEO and Google Ads
• Generate consistent leads through organic search and paid traffic
• Position OE Motors as the top mechanic in Leduc, even against national competitors
• Build a sustainable, high-performing digital strategy that could support long-term business growth

SOLUTION

How did you find Fairway Inc.?

Referral

Why did you select Fairway Inc. over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fairway Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are company that is transparent with our customers, honest when it comes automotive repairs and have invested extensive training to gain knowledge to further advance our goals to grow as company. We believe Fairway Inc. has played a significant role in achieving our initial goals and will continue to be a valuable asset as we strive to ultimately achieve our franchise aspirations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Averaged 20%+ conversion rates over a 3-year period through PPC marketing

100+ keywords ranking on page 1 of Google, including top mechanic terms in Leduc

800–900 targeted clicks per month through organic + paid search

Driven over 1,300 phone calls from Google Ads in the past year alone

Scaled from 3 employees to a full team

Successfully sold the business in May 2025, with new ownership choosing to continue the partnership based on strong, ongoing digital performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fairway has been prompt and reasonable since the beginning. They provided accurate information and projections that help us grow as a company. They are also on time and have been always providing us with effective solutions for our company needs.

What was your primary form of communication with Fairway Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fairway Inc. is eager to help and assist in any way they can. 

Are there any areas for improvement or something Fairway Inc. could have done differently?

No, they have been to us.