HPPY

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of JY Care

Describe what your company does in a single sentence.

We are a Canadian medical device and natural health product manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HPPY to accomplish?

• Branding
• Marketing Strategy
• Sales Strategy

SOLUTION

How did you find HPPY?

Referral

Why did you select HPPY over others?

• High ratings
• Referred to me

How many teammates from HPPY were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HPPY's comprehensive scope of work encompassed various facets, aiming to enhance branding, highlight the women CEO, revamp the website (which is still in progress), create SEO-friendly blog content, and develop a robust sales and marketing strategy. They collaborated to craft a detailed branding guide, capturing the organization's vision, mission, and brand elements.

Through an insightful interview, they showcased the CEO's leadership journey and insights. Leveraging their expertise in website design, they initiated the redesign process, focusing on improved user experience and visual aesthetics. Additionally, HPPY produced engaging blog content optimized for search engines to drive organic traffic.

Collaborating on a tailored sales and marketing strategy, they utilized market research insights to develop actionable plans aligned with organizational goals. Despite the ongoing website redesign efforts, their deliverables included a branding guide, CEO spotlight feature, SEO-friendly blog content, and a customized sales and marketing strategy, all aimed at boosting brand visibility and fostering business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the client, the project's success is measured by tangible improvements in key areas vital to our organization's growth and reputation. We gauge success through enhanced brand recognition, evidenced by increased engagement, positive feedback, and higher brand recall among our target audience.

Improved website performance, reflected in higher traffic, lower bounce rates, and increased conversions, signifies success in captivating and retaining visitors effectively. Elevated SEO rankings demonstrate our enhanced online visibility and reach, driving organic traffic and expanding our digital footprint.

The positive portrayal of our CEO, showcased through media coverage and audience sentiment, enhances our leadership image and credibility. Ultimately, tangible business outcomes such as increased sales revenue, improved lead generation, and higher ROI from marketing efforts serve as concrete markers of project success, aligning with our overarching goals of growth and market leadership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HPPY demonstrated exemplary project management throughout our collaboration. They consistently delivered items within agreed-upon timelines, ensuring timely completion of milestones and tasks. Their responsiveness to our needs was exceptional, with prompt communication and proactive problem-solving.

Whenever adjustments or additional requirements arose, they addressed them promptly and efficiently, ensuring that our project stayed on track. Their proactive approach to communication and willingness to accommodate our evolving needs greatly facilitated the smooth progress of the project. Overall, their project management was characterized by professionalism, efficiency, and a strong commitment to meeting our objectives within the specified timeframe.

What was your primary form of communication with HPPY?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of HPPY was their ability to seamlessly integrate creativity with strategic thinking. Their unique approach blended innovative design solutions with data-driven insights, resulting in impactful outcomes that not only enhanced our brand's visibility but also drove tangible business growth.

Are there any areas for improvement or something HPPY could have done differently?

Currently, there are no specific areas for improvement or changes we feel HPPY could have made. We're content with their performance.

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of an Eye Care Company

Describe what your company does in a single sentence.

The company provides surgical treatment of all aspects of eye diseases. Our experienced surgeons utilize state-of-the-art equipment and techniques to provide our patients best surgical results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HPPY to accomplish?

• Website Design
• Branding
• Marketing Strategy
• Magazine Creation
• Creatives

SOLUTION

How did you find HPPY?

• Referral
• Clutch Site

Why did you select HPPY over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Communication

How many teammates from HPPY were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign of Four Core Websites + Two Microsites. 
• Create high quality custom visual content and graphics to match the overall design language of each website. 
• Ensure sites are designed to meet Ontario accessibility standards AODA, and WCAG 2.1

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We couldn't be more thrilled to share our experience working with Hppy Agency. When it comes to measurable outcomes, Hppy Agency has truly exceeded our expectations. With their strategic guidance and innovative approach, we've witnessed a significant increase in revenue, indicating undeniable progress and success. But it's not just about the numbers – Hppy Agency has helped us enhance our patient satisfaction scores, demonstrating a real improvement in the quality of care we provide. 

Additionally, their expertise has contributed to streamlining our operations, reducing wait times, and ultimately ensuring a better experience for everyone who walks through our doors. Their impact goes beyond the bottom line; it's about making a tangible difference in the lives of our patients and the community we serve. Thank you, Hppy Agency, for being an invaluable partner on this journey of growth and success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When it comes to project management, Hppy Agency truly stands out. Not only did they deliver items on time, but they also went above and beyond to meet our needs and deadlines. Their responsiveness and dedication were exceptional throughout the entire process. Whenever we had a request or encountered a challenge, they were quick to address it with efficiency and expertise. Their proactive approach ensured that everything ran smoothly, from start to finish. 

With Hppy Agency at the helm, we felt confident and supported every step of the way. Their commitment to our success was evident in every interaction, making them an invaluable partner in our journey. We couldn't be more impressed with their project management skills and their unwavering dedication to exceeding our expectations.

What was your primary form of communication with HPPY?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Hppy Agency was their unwavering dedication to our project's success. They didn't just meet our needs; they exceeded them at every turn. Their ability to anticipate challenges and proactively address them was truly impressive. Moreover, their creativity and innovative solutions brought a fresh perspective to our project, elevating it to new heights. But beyond their technical skills, it was their genuine passion and commitment to our vision that set them apart. 

They weren't just a service provider; they were a true partner, invested in our success every step of the way. Their personalized approach and unwavering support made all the difference, and we're grateful to have had the opportunity to work with such an exceptional team.

Are there any areas for improvement or something HPPY could have done differently?

There are none. Hppy Agency was exceptional in every aspect of our collaboration. Their flexibility and willingness to accommodate our changes were remarkable. At every stage of the project, they demonstrated a high level of professionalism and adaptability, ensuring that our needs were not only met but exceeded. We couldn't have asked for a better partner, and we're immensely grateful for their outstanding service and support throughout the entire process.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Revolution Capital. We offer cash flow financing to small- and medium-sized businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HppyHour Digital?

We’re well known in Canada, but we’re trying to expand our presence in the US. We felt that our current website wasn’t properly conveying what we did and wasn’t properly set up from a technical standpoint. Thus, we decided it was time for a fresh overhaul of our website.

Our existing website was a fully customized HTML and CSS website, but we wanted it to be based on a CMS system, so we hired HppyHour to build a brand new website for us from the ground up.

SOLUTION

What was the scope of their involvement?

HppyHour has been helping us create a completely new website on Webflow. They’ve been in charge of the whole process, including its design, development, and content creation. As for the content, they write all of it, and we’re in charge of editing it. Additionally, they’ve created animations for the website.

What is the team composition?

We’ve mainly worked with Brice (Lead Web Designer) and Kitty (Head of Design) joined our initial conversations to go through the UX.

How did you come to work with HppyHour Digital?

I went online to research companies, looking at their reviews and some of their past work. Then, I shortlisted and reached out to 5–6 different companies, including HppyHour. Most of them came back with a proposal and a quote, and our team went through those proposals. HppyHour’s proposal and portfolio stood out from the rest.

How much have you invested with them?

We’ve spent between $20,000–$25,000.

What is the status of this engagement?

We started working together in December 2021, and our engagement is ongoing. Our project should be fully wrapped up before June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Given that we haven’t launched the website yet, I don’t have any metrics to share. However, we’ve been seeing the project updates every week, and HppyHour’s designs look great. They’re doing a great job with the site’s visual esthetics, as well as with the written content.

How did HppyHour Digital perform from a project management standpoint?

HppyHour’s performance has been good. They’ve stayed on track with the pace they said they would follow, and we haven’t had any issues so far.

What did you find most impressive about them?

The quality of HppyHour’s work distinguishes them from other providers. From an aesthetic standpoint, their designs and previous projects look a lot more solid than others; they have strong graphic design skills. Additionally, they have a lot of skill sets built into their company, which makes them capable of doing designs, animations, and copywriting work. This aspect makes them a one-stop-shop.

Are there any areas they could improve?

At the beginning of the project, HppyHour did a great job outlining the different milestones on a visual timeline where we could see everything needed to complete the project. It would be great if they used that visual element throughout the project, showing us where we are in that timeline during every meeting. Still, they’re great at verbally conveying every week’s goals, but using visual elements would be helpful.

In addition to that, as I mentioned, Kitty was involved in the initial meetings. However, she suddenly dropped off the project, which wasn’t a problem because she wasn’t as involved as Brice at that point. Still, it would be great if they offered better communication regarding their onboarding process, explaining everyone’s role and letting us know when team members may drop off. 

Finally, it would be great if the content creation process were more collaborative. We usually discuss the content, but they then come back with a document presenting what they’ve written. More detailed discussions before we receive the draft would be helpful.

Do you have any advice for potential customers?

I recommend working with them; they’re very tolerant and talented. Having a keen eye for design to look into your website is helpful. I have an in-house design team, and I have a background in design myself, and we’ve been able to pick up on things that developers haven’t.

BACKGROUND

Introduce your business and what you do there.

We are national in scope, independent and focused on detecting and preventing insurance crime. A not-for-profit organization, we support insurers in Canada to fight fraud by using advanced analytics, intelligence best practices, and coordinated investigations. We are proudly industry-founded and member-driven: our members are invested in protecting their customers and keeping insurance crime out of Canada. 

Director of Communications, Insurance Not-for-Profit

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hppy Hour Digital?

As a new company, we were looking for a partner to help us create our website (design, development, support and maintenance). When searching for a vendor, we looked for creative minds who wanted to partner with us, not just in the present, but also as we grow in the coming years – a true partner.

SOLUTION

What was the scope of their involvement?

We started the web development project with a discovery session of our goals, from our brand to the user experience we want. Hppy Hour Digital’s workshop was extremely useful in creating a visual perspective of our needs.

From proposed concepts, wireframes to design mockups, the process was iterative, with open feedback and enthusiastic collaboration from both sides. Given the project’s short runway, we divided and conquered – they designed and suggested imagery while we provided the copy. HPPY Hour Digital “hero heading” suggestions helped lift our pages.

What is the team composition?

From sales to the developer (our main point of contact), we had HPPY Hour support when we needed it.

How did you come to work with Hppy Hour Digital?

After a small RFI, HPPY Hour Digital was one of 4 selected to meet with us. In the end, they chose to work with us and our limited budget / team, as much as we chose them for their vision and capabilities.

What is the status of this engagement?

The initial engagement was 8 weeks. However, we continue to work with HPPY Hour Digital as we grow our website and other digital needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first month, we had just over 1000 hits on the English website and the average engagement time was about one and a half minutes — the engagement itself was more than 11,000, so there were a lot of clicks throughout the site.

How did Hppy Hour Digital perform from a project management standpoint?

We met for an hour each week at the beginning of our partnership, which evolved into weekly half-hour meetings with the developer and myself to show the progress. Executives were involved in all workshops, reviews and sign off.

It was really easy to work with them because of our mutual knowledge and experience, and they were very responsive throughout the duration of the partnership.

What did you find most impressive about them?

They exceeded expectations while never over-promising and were very knowledgeable. The entire team was always enthusiastic and ready for challenges.

The developer in particular was incredibly creative in applying solutions to our business case.

Are there any areas they could improve?

An outline of the pros and cons (e.g. a PDF doc) of the various hosting services would be useful for those new to building websites and unfamiliar with SEO.

Do you have any advice for potential customers?

Know what your end goal is and be realistic about your budget. The clearer you are about your goals and end product, the easier the process.

BACKGROUND

Introduce your business and what you do there.

I’m the group director of an advertising firm. We’re a full service, integrated marketing agency doing everything from digital to events to everything in between.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hppy Hour Digital ?

We needed a partner to help a client build a website for some digital assets. We didn’t have the capacity so we needed backup.

SOLUTION

What was the scope of their involvement?

They handled the entirety of the development. We led the design, but they were partners on the design and we valued their contributions.

What is the team composition?

Stephen (Growth Lead) was my main point of contact.

How did you come to work with Hppy Hour Digital ?

They were a referral form some contacts we had. We talked to them and decided to give them a chance. They gave us a proposal, we reviewed it, and then compared it to other agencies.

How much have you invested with them?

Although I can’t give the specifics, it was in the $35,000–$45,000 range.

What is the status of this engagement?

We began working together in September 2019 and wrapped up in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the procedural perspective, they hit all of our milestones like deliverables and trigger points. That was huge for us. We deemed the partnership a success because they were able to be on time consistently.

How did Hppy Hour Digital perform from a project management standpoint?

Their project management was really good. They kept us very organized because they were organized. They were always easily accessible by Slack or phone. We also had weekly status updates.

What did you find most impressive about them?

The project management impressed. As an agency ourselves, we needed them to be an extension of us and they handled that incredibly well.

Are there any areas they could improve?

No, nothing ever got escalated to me.

Do you have any advice for potential customers?

Like any other project, write a clear brief and take the time to invest in finding the purpose. That’s advice for any project.

BACKGROUND

Introduce your business and what you do there.

I’m the Chief Revenue Officer at Delvinia. We focus on innovative ways to collect data. We have multiple units under our parent company. One of them focuses on automated ways to collect research and data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hppy Hour Digital?

We’ve recently expanded into the US. We used to have internal team members to build websites for us, but we had to trim that part of our business to focus more on data collection. We hired Hppy Hour Digital to create our web presence.

SOLUTION

What was the scope of their involvement?

It was an end-to-end website. The team worked on the design, UX, and everything in between. We were looking for something more user-friendly compared to other research-related websites.

What is the team composition?

We worked with three people, including a project manager and a UX designer.

How did you come to work with Hppy Hour Digital?

A friend referred them. When it comes to UX and builds, it’s important that I know a little bit of background. Once we got Hppy Hour Digital on a call, it was apparent that they were customer-focused and communicative when it came to design. It was clear that they did their research on us, and they ended up giving us an interesting way to approach the website design.

How much have you invested with them?

We’ve spent around $55,000.

What is the status of this engagement?

We worked together from January–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I really enjoyed Hppy Hour Digital’s communication style. We’ve done other projects in the past with other partners. With those, they started and then came back to us at the end.

Hppy Hour Digital connected with us weekly. We had the ability to connect through Slack with them. For every piece of feedback we gave, they either had an answer or tried to find it. It was much more of a partner approach, which I enjoyed.

How did Hppy Hour Digital perform from a project management standpoint?

I thought it was great. For our own clients, we have project managers. When I’m hiring them, I focus on what Hppy Hour Digital does as well.

They have strong communication, flexibility, and project planning. If there’s ever an issue, they come back pretty quickly. The project manager understood how everything related back to our vision. That was a breath of fresh air.  

What did you find most impressive about them?

We never had to go back and tell them our vision and story. Hppy Hour Digital was an extension of us. It’s always nice when someone understands your business.

Are there any areas they could improve?

No, they delivered exactly what we scoped out for. They’re a solid group.

Do you have any advice for potential customers?

You have to embrace the fact that communication is important. Some clients want a hand-offs approach, but I think communication is very important. If you miss out on something, it could delay a project pretty significantly. Make sure you are understanding what the communication looks like and be willing to adhere to it.

BACKGROUND

Please describe your company and your position there.

Director of Product Management

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hppy Hour Digital?

Partnership to help build and design prototypes for a national client in the hospitality space.

What were your goals for this project?

- Reinforce the value prop of the product and consideration - Reduce user abandonment as they signed up for a new product online - Simplify user journey from existing path

SOLUTION

How did you select this vendor?

Referred from a friend, spoke to Stephen a few times on the phone to ensure their vision, cost and approach was aligned to where we planned to take the product; which it very much was.

Describe the project in detail.

Client in the hospitality space was expanding their service offering to existing customers and new, and needed to validate that a) reinforcement of value prop was clear, b) That the user would understand and easily click through, and c) convert. Hppy Hour developed an Invision prototype per the outlined brief in only 8 weeks per our brief.

What was the team composition?

Project Manager was lead, 1 UX designer and 1 visual designer (UI designer) as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1) Pilot group initial feedback was very well received during focus groups, 2) Have yet to roll out commercially yet.

How effective was the workflow between your team and theirs?

Excellent, weekly touch points, sprint review and constant communication as questions arose.

What did you find most impressive about this company?

Their partnership, collaboration, and flexibility were most impressive.

Are there any areas for improvement?

Expansion into HTML prototypes and true agile would be a great benefit for future projects.

BACKGROUND

Introduce your business and what you do there.

I’m the head of product design for Clickatell. We develop platforms and products for chat-based solutions. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hppy Hour Digital?

We were looking for someone to do a full range of design work on one of our products. 

SOLUTION

What was the scope of their involvement?

Hppy Hour first gathered requirements. They did UI/UX work such as wireframing. They worked on the information architecture (IA), making necessary architectural changes to the platform. There was a design QA process where they worked with our internal development team and a third-party development team, to make sure everything was built to spec. 

What is the team composition?

We worked with a project manager, Kitty (Designer), and another designer. 

How did you come to work with Hppy Hour Digital?

I had worked with Kitty in the past, and so when this project came up, I reached out.

How much have you invested with them?

We spent $90,000 or so. We pay an hourly fee.  

What is the status of this engagement?

We worked together from November 2019–May 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The team was talented and versatile within the design process. They were heavily involved with the architectural decisions at the beginning regarding how to integrate the portal and how it would work with our other products. They did a great job with all of that. 

How did Hppy Hour Digital perform from a project management standpoint?

They were timely and very engaged, showing up when they needed to be in the office. They worked after hours when it was needed, and our communication was professional, clear, and friendly, both remotely and in person. 

What did you find most impressive about them?

Hppy Hour has raw talent. Early on in the process, I was confident in their ability to accomplish any design-related task without micromanaging them. They have exceeded my expectations every time I look at their work. 

Are there any areas they could improve?

I only wish we had brought Hppy Hour into the project sooner and worked with them from the initial architectural decisions rather than having to make so many changes. 

Do you have any advice for potential customers?

They can handle more than just UI/UX. They have the knowledge and expertise to the IA and QA work and pull it all together. It usually works better when it’s handled by one team. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales for a company that uses machine learning to compress images and video—essentially, extracting data using a compression algorithm. We provide this service for a variety of clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hppy Hour Digital?

We’re a startup with less than ten employees that’s just starting out. We hired them to design our website in order to unleash its potential for generating leads.

SOLUTION

What was the scope of their involvement?

They completely designed our website and optimized it to function as a sales funnel. Since I onboarded the company with the role of driving sales, I worked closely with Hppy Hour Digital to come up with ways to generate leads with our website.

What is the team composition?

We worked with a team of three: a project manager, a UX/UI designer, and a visual designer.

How did you come to work with Hppy Hour Digital?

They came recommended by one of our investors.

How much have you invested with them?

It was around $12,000.

What is the status of this engagement?

We started working together in September 2019 and the engagement lasted until November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They implemented my ideas, but also integrated other features that I hadn’t thought of. They worked very well and collaboratively with me and the rest of the team. They were great providing insight and feedback on other projects we were working on as well. Additionally, their communication was very transparent, because they set out clear guidelines on what to expect and when.

They were extremely quick to make any necessary adjustments; we’d send them an edit request, and they’d execute it within a few hours (depending on how big the issue was.) I’d never experienced that kind of responsiveness with any other agency.

How did Hppy Hour Digital perform from a project management standpoint?

They’d originally laid out a timeline of ten weeks, but they delivered the website within a 7–8 week period. Additionally, their communication was very transparent, because they set out clear guidelines on what to expect and when.

What did you find most impressive about them?

I really appreciated how quickly the team could turn things around. Their speed was a huge benefit for a company with a startup mentality. The quality of their work, too, was something that really impressed me. They brought to the table and executed ideas that hadn’t previously been on my radar.

Are there any areas they could improve?

No, I don’t think so. If I did, I wouldn’t be working with them again!

Do you have any advice for potential customers?

If you’re looking for a smart team that can execute on a project in a timely manner—or someone that can work collaboratively and provide great insight, Hppy Hour Digital is a great choice.