What was the scope of their involvement?
Thinkbound Inc. helped build the pillars of our brand identity and promise: peak technology, peak commitment, and peak experience. They also created our website. The site has parallax scrolling, which was something I requested. Thinkbound Inc. incorporated that into the designs of the home page and each subsequent page.
Before building the website, we’d go back and made changes to our website for SEO after the fact. For this project, before we even made a page, we had an entire vocabulary of keywords and phrases as well as how we want to integrate our brand promise into our site from the start. That way, we could efficiently build the site’s SEO without shoehorning things that don’t fit naturally into our content.
What is the team composition?
Alex (Founder / Director) has always been my point of contact. I’ve used him almost exclusively.
How did you come to work with Thinkbound Inc.?
I think Alex met one of my employees while they were on vacation. The employee came back and told me about him, encouraging me to give them a call. When I did so, I found that Alex had a very easy delivery when he spoke.
From the beginning, he acted as more of a partner than as a vendor we’d be paying to do something. He put himself in our shoes and thought about what we’d want and what our stakeholders would want for a given product. His team also will push back on our ideas if they think it can be made more sustainable and impactful; they won’t deliver a bad product to us just because that’s what we asked them to build.
How much have you invested with them?
We’ve spent under $5,000.
What is the status of this engagement?
We started working together in April 2012. Everything has been completed, but it’s ongoing because we want to keep things fresh for our customers. I prefer to start over on products rather than iterate. Our current site is about 1½ years old, and we’ll be looking to rebuild it in about six months.