Strategic Website Design

Strategic Website Design... From Scratch

Pixel Army's experienced team of website developers will design you a responsive website, optimize it for search engines & give you all the necessary tools to manage your content.  Then, we’ll setup an online strategy to drive highly targeted traffic, analyze their behaviour, and customize their experience in an effort to convert your website visitors into more leads and more sales.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2004
Show all +
Edmonton, Canada
headquarters

Portfolio

Key clients: 

PGA of Alberta, AGLC - DrinkSense, Full House Lottery, Hockey Alberta, Christmas Bureau of Edmonton, HIV Tonight, Local Union OE955, Manitoba 4H, Shepherds Care, The Ranch Golf Academy

 

(NSFW) HIV Tonight - 2016 Grand Clio Winner Image

(NSFW) HIV Tonight - 2016 Grand Clio Winner

Re/Max Professionals - St. Albert Image

Re/Max Professionals - St. Albert

PGA of Alberta Image

PGA of Alberta

Clean Air Strategic Alliance Image

Clean Air Strategic Alliance

Christmas Bureau of Edmonton Image

Christmas Bureau of Edmonton

Hockey Alberta Image

Hockey Alberta

Braden Equities Inc Image

Braden Equities Inc

Christian Credit Union Image

Christian Credit Union

Colby Steckly Image

Colby Steckly

Reviews

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Web Dev for Hockey Organization

“They’ve been very willing to help us achieve our goals and to deliver a custom-made solution.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - Ongoing
Project summary: 

Pixel Army developed several websites with integrated features such as a registrations and payment system, a password-only portal, and an e-game sheet portal. They currently provide maintenance and development.

The Reviewer
 
11-50 Employees
 
Alberta, Canada
Brad Lyon
Senior Manager of Communications, Alberta Amateur Hockey Association
 
Verified
The Review
Feedback summary: 

Their team was adaptable and willing to push themselves in order to do a full launch three months early. Users have reported on its improved accessibility, and overall, feedback has been overwhelmingly positive. Potent communication and quick problem-solving are also notable attributes.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of communications at the Alberta Amateur Hockey Association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pixel Army?

We needed to replace our previous website in order to make it more user-friendly. We also needed it to be more easily accessible for the purpose of updating and posting new information.

SOLUTION

What was the scope of their involvement?

Pixel Army built a custom-made website for us based on our specifications, and it went live in January 2016. The entire development was broken up into three parts.

They initially built the public-facing website, and then started creating an integrated portal that is only accessible by password access. Our member associations, club teams, and volunteers can access this secure, private portion of our website for communication, exchange of documents, and also to acquire permits and sanctions.

Two-hundred associations needed to be able to access this portal, and they all needed to be divided into the nine recognizable zones used to administer amateur hockey in Alberta. Each of these zone groups needed to be connected to a zone volunteer coordinator responsible for approving or rejecting the permit requests. Pixel Army created the request forms that could be sent directly to the appropriate zone volunteer. We needed the volunteer to be able to go into the backend, review the request, and then either approve, edit, or deny it. All of this needed to have appropriate, generated emails that went along with the process.

Pixel Army also developed an events registration and payment platform. They created the ability for us to set up registration for each calendar event, then receive payment via the Moneris payment platform. The platform also generates full, financial, and profile reports in the backend that we’re able to export and send to event organizers.

All of our email generation is done through SendGrid, and everything else is done through either custom-created elements or from packages they’ve built to work within their platform. I’m not aware of any other out-of-the-box software being used.

We’re currently trying to develop a form builder so we can convert all of our fillable PDFs to our website. We’re also in the process of doing additional work on the portal to transform the main database for our minor hockey association contacts.

We’re currently linking teams that have been given approved requests to an e-game sheet platform where they will be able to fill in the goals and penalties from a game. This data will be automatically sent to the same minor discipline coordinator in case there are supplemental disciplines due to penalties.

We’ve subsequently created a separate provincial championships platform, a website for our new female hockey league, and two other websites for the Alberta Cup and the Alberta Challenge events. These projects are a little different because they aren’t public facing websites. Pixel Army suggested multiple features we could use to improve our game sheet reporting platform, including live or strolling tickers that connect the provincial championship website to the homepage of our main website.

What is the team dynamic?

We've worked directly with one developer since the beginning who has been responsible for building the shells. We’ve also worked directly with their president, Kevin, on the overall design and layout. We have an account manager, Amber, who is our main point of contact for day-to-day business and also coordinates with their office. She determines if there is an issue for Kevin to solve, and also communicates with their designer and developer, Christina.

There were at least a dozen other people working on everything when we were getting ready to go live.

How did you come to work with Pixel Army?

We undertook an RFP [request for proposal] process, for which we received about 15 responses. We narrowed it down to three, then went through an interview process with each of our shortlisted candidates. We were looking for an Alberta-based partner, and Pixel Army fit well because they are located in Edmonton. We found both their approach and RFP quite attractive, and they were also a smaller shop, so we felt confident knowing we’d be in direct contact with their team.

We had some specific challenges, but they assured us they would be able to address them head-on and were willing to alter things to fit our needs. So far, there hasn’t been a single thing they couldn’t handle, and they’ve never told us they couldn’t implement a change. They’ve been very willing to help us achieve our goals and to deliver a custom-made solution.  

How much have you invested with them?

We spent somewhere between $70,000-$80,000.

What is the status of this engagement?

We’ve been live since the end of January 2016, and the original phases have been completed. We have a collaborative, ongoing relationship as we tweak, make additions to, and improve the platform.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our previous website wasn’t user-friendly. Now, we have an usable website that is easier to update in the backend. Volunteers, staff, and minor associations alike have all provided positive feedback regarding the overall look-and-feel. Actually, all of the feedback we’ve received in the past year-and-a-half has been overwhelmingly positive.

How did Pixel Army perform from a project management standpoint?

We didn’t use a project management tool, but we did sit down in the beginning to create a timeline that coincided with our fiscal year, and we also decided what date we wanted to go live. We agreed on shared commitments, then set an original deadline for April 2016 because this time is less busy in the hockey world.

It turned out that the previous engagement with our original website vendor was going to end in January 2016, so I sat down with Pixel Army to see if they could help us make the transition more quickly. They were ready, able, and more than willing to adjust themselves, and we were able to go live three months sooner than originally planned.

What did you find most impressive about them?

I’ve never had an issue contacting Kevin or Amber when I have an issue or concern. We’ve ended up requesting a lot of changes during the relationship, and they’ve always remained adaptable. They often provide multiple options so I can make a choice based on the best interest of my business. They’re not afraid to make suggestions.

Are there any areas they could improve?

I can’t think of anything. They’ve quickly resolved all issues throughout the entire process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They let us know if there’s an issue so we can make adjustments either early in the process or when creating the initial timeline.
  • 5.0 Cost
    Value / within estimates
    They don’t automatically enter their clients into annual service plans after project completion, but they do offer them.
  • 5.0 Quality
    Service & deliverables
    They respond quickly to email inquiries, and they’re willing to have in-person meetings when necessary.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them for several projects. I never hesitate to give them a glowing review.

Web Development for Engineering Trade Union

"They were quick to deal with any issues that arose and readily provided solutions to our needs."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. 2015 - Oct. 2016
Project summary: 

Pixel Army developed a customized, interactive CMS for a union organization. The site included a secure side for members, a promotional side for the public, and an e-commerce tool.

The Reviewer
 
501-1000 Employees
 
Alberta ,Canada
Project Manager, Engineering Trade Union
 
Verified
The Review
Feedback summary: 

Users appreciated the site's polished visuals and mobile-friendly layout, while staff loved its accessible, easily navigable structure. Pixel Army distinguished themselves with their simplified project management style, sensible pricing, and goal-oriented approach to development.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We're an international union organization. Our members operate cranes and heavy duty machines, with a majority working in the oil and gas industry. My role during this project was senior project coordinator.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pixel Army?

Since our members aren’t especially tech-savvy, we wanted to redesign our website to be more efficient and easy to use. It needed to be mobile-friendly since most of our members work in camps outside of major cities and access our site with cellphones and tablets.

SOLUTION

What was the scope of their involvement?

Pixel Army created a custom CMS to give our website different sections for each of our three divisions. The website needed to present these sections in a concise way that would be easy for our users to navigate. If they needed help with their pension, for instance, or with training, we wanted them to be able to find that information easily.

We also needed to include interactive tools. The website has a secure, members-only area, as well as a public space for non-members and general public employers, and Pixel Army designed a job board to work in both of these spaces. While members can see all job listings and bid on contracts, the general public only sees listings available to non-members.

They also built an e-commerce aspect that allows members to pay their monthly dues online, and a tool that lets members register for training sessions.

What is the team dynamic?

They primarily used one developer. I coordinated with Kevin [Labbe, owner], who served as project manager.

How did you come to work with Pixel Army?

We found them through a web search. We shortlisted a number of web development companies and asked them to come in and deliver presentations to our committee. We appreciated Pixel Army's straightforward approach. A number of companies tried to push search engine optimization and other aspects we didn’t need, since we’re primarily providing a service for members. Pixel Army listened to our needs and offered cost-effective, efficient solutions.

How much have you invested with them?

The project cost us around $60,000. Other companies gave estimates of nearly $200,000 for initial development it, with an additional $60,000 per year for licensing fees.

What is the status of this engagement?

We started working with Pixel Army in June 2015 and they completed the project in October 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't have statistics yet, but the feedback has been very positive. Users like the website’s visuals and find it easy to use on their phones, which was our biggest concern.

How did Pixel Army perform from a project management standpoint?

They have an excellent system wherein the project manager is the only point of contact, and then passes our requests on to the developer. I found this method to be an effective way of communicating and very organized. They were quick to deal with any issues that arose and readily provided solutions to our needs.

What did you find most impressive about them?

The most impressive aspect was the custom CMS they offered. One of our divisions previously used three separate programs, but Pixel Army was able to tailor a CMS that used only one. This flexible system allows us to easily track training, registration, and scheduling. Other companies suggested coupling together existing products, but the licensing fees would have cost us over $60,000 annually.

We also appreciated that Pixel Army never tried to overcharge us for an overly-complicated system. They took a simplified approach that accomplished everything we asked for.

Are there any areas they could improve?

We would have preferred more communication during the planning phase. A lack of back-and-forth interaction during the early stage meant we had to rework certain aspects after they had been developed.

5.0
Overall Score I’ve dealt with a lot of IT companies, and they've been excellent to work with.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They work on a number of projects simultaneously, so things were understandably busy, but their service was still excellent.
  • 5.0 Cost
    Value / within estimates
    They provided a fair, realistic quote and stayed on-budget.
  • 5.0 Quality
    Service & deliverables
    They offered immediate assistance for any issues that arose and our site saw zero downtime.
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone interested in building or improving a website.