Performance Driven Websites & Marketing

True Market is a full service marketing agency serving Calgary, Red Deer and other valued clients throughout Canada and the United States.                               

We design integrated marketing solutions to bring in leads and sales for businesses both online and offline. From rebranding and business cards to conversion focussed websites and full marketing funnels, we'll help transform your marketing into a revenue-generating investment. If you’re interested in talking strategy, we’d love to chat.

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2016
Show all +
Calgary, Canada
headquarters

Portfolio

Key clients: 
  • Catalyst Group,
  • Canadian Plains Energy Services,
  • Melanson Homes,
  • Strike Energy Services,
  • Dash Mortgage,
  • Acumen Capital Partners,
  • Judy Boyes & Associates,
  • Studio C Architecture

Reviews

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Web Development for Apparel Data Directory

"The final product is beautiful."

Quality: 
4.0
Schedule: 
3.0
Cost: 
3.0
Willing to refer: 
3.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Sept. 2019
Project summary: 

True Market built an external website that would house data related to the apparel industry. It's a searchable database that pulls information from other sources.

The Reviewer
 
1-10 Employees
 
Washington, DC
Abby Henderson
Advocacy Counsel, ICAR
 
Verified
The Review
Feedback summary: 

While initial conversations seemed productive, a mid-project turnover in resources caused some challenges and delays. True Market delivered a beautiful site at the end of the day, and the client is awaiting user feedback.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

ICAR is a non-governmental organization, based in Washington, DC, that pushes governments to create and enforce rules over corporations. I am an Advocacy Counsel at ICAR, which entails developing policy proposals, governmental advocacy, and coalition management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire True Market?

We hired True Market to build a new, external website for ICAR to house what we call the Apparel Data Directory. The Directory houses data related to the apparel industry pulled from other existing databases.

What were your goals for this project?

To build a user friendly, searchable database.

SOLUTION

How did you select this vendor?

We were referred to True Market by a friend.

Describe the project and the services they provided in detail.

True Market built a website for us that was user friendly, aesthetically pleasing, and searchable.

What was the team composition?

Greg conducted initial outreach. Aimee was our project manager. Ryan has since taken over.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We are waiting to see how the site will be received. We hope that it will be a useful resource.

How was project management arranged and how effective was it?

Project management was a little disjointed. We initially spoke with Greg, who we felt really understood what we were trying to do. Then, when Aimee took over, we had to have all of those conversations again. The information wasn't transferred to her. It took a long time to build this site compared with other web developers we've worked with.

What did you find most impressive about this company?

The final product is beautiful.

Are there any areas for improvement?

We suggested the use of a project software, like Asana, that the client has access to.

3.0
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 3.0 NPS
    Willing to refer

Website Dev and Branding for Salon

"My website is beautiful and I get compliments regularly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

True Market developed a website and marketing strategy, including physical branding elements. Their ongoing efforts include SEO strategy and marketing campaigns.

The Reviewer
 
1-10 Employees
 
Alberta, Canada
Jessica Noel Wright
Senior Stylist & Owner, Vanya Salon
 
Verified
The Review
Feedback summary: 

The new website is complimented frequently and brings in new customers. The True Market team is thorough and offers a step-by-step approach to branding. One of their strongest attributes is their ability to combine customer ideals with technical necessities.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner and senior stylist at Vanya Salon. We are a boutique salon that specializes in quality service at an affordable price. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire True Market?

I hired True Market to build my website and my salon’s branding (e.g. logo, business cards, signage, etc.).  

What were your goals for this project?

My main goal was to create a brand for my salon to attract new clientele.

SOLUTION

How did you select this vendor?

True Market was recommended to me by a colleague.

Describe the scope of their work in detail.

We had discovery meetings where we determined the look and feel of the brand while also determining the target demographic. After establishing the brand, True Market built a website and designed business cards and signage. Once everything was set up, we developed a social media and marketing plan to attract customers and build the brand. They are also involved in our ongoing marketing efforts. 

What was the team composition?

I primarily worked with one lead designer at the start of this project. Their team has since grown to a staff of eight.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I personally love the work they did for me. The brand perfectly represents my business and attracts the right clientele. My website is beautiful and I get compliments regularly. I have also gotten a lot of business from online searches because of True Market’s SEO and marketing tactics.

How effective was the workflow between your team and theirs?

The team was there every step of the way and were thorough in their consultations. They made sure I was getting the best options to represent and grow my business. We primarily communicate through email and I always get a response in a timely manner. Everything has always been delivered on time and done well.

What did you find most impressive about this company?

The senior designer’s intuition was amazing. He was able to combine what I like and what the company’s needs are to create a brand that works.

Are there any areas for improvement?

No, I have no complaints. 

5.0
Overall Score I love this company and what they do.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I never had any trouble with scheduling.
  • 5.0 Cost
    Value / within estimates
    The cost was fair and well worth the results.
  • 5.0 Quality
    Service & deliverables
    Everything in this project was well done.
  • 5.0 NPS
    Willing to refer
    I already refer them to everyone.

Web Dev & Brand and Mktg. Materials for Hair Salon

"Their team shows passion for producing top-notch work and bringing success to their clients."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

True Market made a logo, designed and built a website, and implemented SEO and Google Ads to support a new business. They now create custom marketing tools for social media and provide support services.

The Reviewer
 
1-10 Employees
 
Calgary, Canada
Owner & Lead Stylist, Hair Salon
 
Verified
The Review
Feedback summary: 

Sales doubled within the first year, and the new site and logo received praise for their engaging designs. True Market delivers high-quality products on time and at outstanding value. They demonstrate a strong skill set and pay careful attention to needs and challenges in every project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the owner and lead stylist of a boutique hair salon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire True Market?

We engaged True Market to build our website, design our logo, and implement SEO and Google Ads campaigns. They also create marketing tools on an ongoing basis.

What were your goals for this project?

As a new business, we wanted to increase our clientele and local brand awareness.

SOLUTION

How did you select this vendor?

I’ve been familiar with True Market since it launched. Their previous clients gave excellent references.

Describe the project and the services they provided in detail.

After a comprehensive consultation, True Market created a custom logo for us. They also designed and built a website to fit our business’s needs. Their team then provided marketing consulting services and set up SEO and Google Ads campaigns on our site. They now design custom marketing tools used in the salon and on our social media.

What was the team composition?

The team has grown to eight people since we started working together in 2016. My main point of contact is the lead designer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our sales doubled within the first year of opening my business’s new location. This growth far exceeded my expectations. We also regularly get compliments on our attractive site and logo.

How was project management arranged and how effective was it?

The collaboration has been seamless since the beginning. True Market reliably delivers high-quality products on time.

What did you find most impressive about this company?

We highly value their level of care and attention to detail. Their team shows passion for producing top-notch work and bringing success to their clients.

Are there any areas for improvement?

No, we’re highly satisfied with their work and have no complaints.

5.0
Overall Score True Market is a top-notch team whose work speaks for itself.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    True Market always delivers on time.
  • 5.0 Cost
    Value / within estimates
    Their work comes at an excellent value.
  • 5.0 Quality
    Service & deliverables
    The site and logo regularly receive compliments for their beautiful designs.
  • 5.0 NPS
    Willing to refer
    I’d recommend them first to anyone looking for similar services.