A Toronto Web Design Company

Gold
VERIFIED

Parachute Design Group Inc. is a boutique Toronto website design company specializing in beautiful hand-made website design, custom logo design and branding since 2003.

Our firm has expertly honed our creative process over the years to deliver design solutions that provide our clients with a newfound confidence in their brand and measurable results. We have been fortunate throughout the years to gain hands-on training and current insight into best-in-class search engine optimization practices through partnerships with many of our clients’ SEO providers. We weave this SEO experience into every website we create, offering our clients cost-benefit savings and the most thorough website design process from concept through post-launch support.

 
$25,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2003
Show all +
Toronto, Canada
headquarters

Portfolio

Key clients: 
Government of Ontario, SickKids Hospital, Rolf Hagen Inc., Precision Nutrition, Intact Insurance, Toronto Finance International, Wysom AI, Polar, Village Juicery, Tom&Sawyer Inc, The Plastic Surgery Clinic, MCAN Mortgage Corporation, XMC Mortgage Corporation, Dick Duffs Inc., Foster Townsend LLP, Stern Cohen LLP, Fruitman Kates LLP
JUNOS Website Design Image

JUNOS Website Design

Custom WordPress design for The JUNO Awards.

Automat AI Website Design Image

Automat AI Website Design

Custom WordPress design for Canadian-based AI Development Firm.

Custom WordPress Website Design Image

Custom WordPress Website Design

Customer WordPress website design and development for Toronto-based energy management platform.

Custom Website Design Image

Custom Website Design

Custom WordPress website design for Toronto-based cosmetic beauty clinic.

The Plastic Surgery Clinic Image

The Plastic Surgery Clinic

Custom WordPress design and development.

Wysdom AI Image

Wysdom AI

Custom WordPress design and development.

Intact Insurance Image

Intact Insurance

Custom WordPress design and development, digital assessment platform with custom LMS.

Precision Nutrition Image

Precision Nutrition

Custom WordPress design and development.

OnCall Health Image

OnCall Health

Custom WordPress design and development.

Dick Duffs Inc. Image

Dick Duffs Inc.

Custom WordPress design and development, e-commerce, branding and package design.

Summerwood Products Image

Summerwood Products

Custom WordPress design and development and branding.

Polar Image

Polar

Custom WordPress design and development.

ASPIRE - Toronto Finance International Image

ASPIRE - Toronto Finance International

Custom WordPress design and development, with contest platform development.

Nutrience Image

Nutrience

Custom WordPress design and development.

Stern Cohen LLP Image

Stern Cohen LLP

Custom WordPress design and development and branding.

SickKids Hospital – Boomerang Health Image

SickKids Hospital – Boomerang Health

Custom WordPress design and development.

Tom&Sawyer Image

Tom&Sawyer

Custom brand design, website design and package design.

Government of Ontario – ELTO Image

Government of Ontario – ELTO

Custom WordPress design and development.

Newforma Image

Newforma

Custom WordPress design and development.

Carbon60 Image

Carbon60

Custom branding and website design.

Goose Digital Image

Goose Digital

Custom WordPress design and development.

Village Juicery Image

Village Juicery

Custom WordPress design and development.

Foster Townsend Image

Foster Townsend

Custom WordPress design and development and branding.

Reviews

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Web Design for Legal Cannabis Dispensary

“They deliver quality work and the team is reliable.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Ongoing
Project summary: 

Parachute Design Group Inc. developed an information-based WordPress site for a recreational cannabis chain. Following brand guidelines, they created a layout that was modern and user-friendly.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Michael Potts
President, Growers Retail
 
Verified
The Review
Feedback summary: 

Feedback from both internal stakeholders and customers has been positive. So far, there haven’t been any issues. Parachute Design Group Inc. created a detailed timeline that resulted in a smooth and collaborative engagement. Overall, they’re fantastic partners.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Growers Retail. We’re a chain of recreational cannabis stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group Inc.?

We hired them to build out our web platform while following brand guidelines.

SOLUTION

What was the scope of their involvement?

They built an information-based website on WordPress.. Subsequently, we implemented an e-commerce function as well. They came up with a design based on our logo, color schemes, and font.

We relied on them from a web layout. They designed something that met our needs, was modern, and user-friendly.

What is the team composition?

I had one point of contact, but there were two other individuals on the project.

How did you come to work with Parachute Design Group Inc.?

We found them through an online search of local design companies. We reviewed some of the work they posted on their site and they sent us links to a few other sites they worked on. We made out final decision after our budget was put together and agreed upon.

How much have you invested with them?

We spent between $25,000­–$50,000.

What is the status of this engagement?

The project started in October 2019. They started development in January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Internally, we’ve been happy with the design of the website and how it came together. We’ve received positive feedback from customers. They like the functionality of the site and the incorporation of the e-commerce features. It’s easy to use and navigate. There have been no technical issues so far—it hasn’t crashed, there are no loading errors, and no linking issues.

How did Parachute Design Group Inc. perform from a project management standpoint?

From a project management standpoint, they were upfront and created a detailed timeline. They outlined deliverables on both their end and our end. For the most part, they delivered on time, and they held me accountable to deliver what they needed as well.  

We did use a project management tool that allowed me to review changes, leave comments, and edit comments in a web platform. Rather than searching through emails and asking questions, it was super helpful.

What did you find most impressive about them?

Everything I’ve said so far accurately describes them. They deliver quality work and the team is reliable.

Are there any areas they could improve?

Initially, we weren’t able to meet face-to-face because they don’t have a physical office. We met with them over the phone. That was challenging at first, but there was no real need to meet in person.

Do you have any advice for potential customers?

Communicate consistently. Feedback is very important in any project, and it’s predicated by the project plan their team puts together.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Rebranding & Web Design for Software Platform

"Parachute Design Group Inc. was able to deliver the project on time and within budget."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2019 - Apr. 2020
Project summary: 

Parachute Design Group Inc. led rebranding efforts. Their work involved coming up with a new company name and redesigning a logo. The team also worked from a framework and existing images to redesign a website.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Cam Carver
CEO, Workbench Energy
 
Verified
The Review
Feedback summary: 

Parachute Design Group Inc. delivered a visually-appealing, professional website that was met with positive feedback. The team was able to take complicated concepts and represent them in a digestible manner. Additionally, they maximized their time, prioritizing the important parts of the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Workbench Energy, a software company in the power sector. We help large industrial power users achieve cost savings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group Inc.?

We were looking to amalgamate two brands and professionalize our online presence.

SOLUTION

What was the scope of their involvement?

Parachute Design Group Inc. rebranded our company, coming up with a name that worked for the two businesses. They also redid our logo and redesigned our website completely from scratch, working from images that we provided. We also provided them with a general framework which they then turned into a wireframe for the website. 

What is the team composition?

We had one primary contact and worked with one other teammate.

How did you come to work with Parachute Design Group Inc.?

I had done some work with them in the past and had a good experience. While we looked at a number of firms, it was clear that they would be a good fit for us. 

How much have you invested with them?

We invested a little over $50,000.

What is the status of this engagement?

On this project, we worked together from December 2019–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website, which we launched last week, looks exponentially more professional than it did before. They did a good job of taking a complex service and industry and explaining those concepts in a visual, easy-to-understand way. The website flows smartly and intuitively. We’ve received a lot of positive feedback on it.

How did Parachute Design Group Inc. perform from a project management standpoint?

Parachute Design Group Inc. was able to deliver the project on time and within budget. We also didn’t face any scope changes. While there were small adjustments made, we never found ourselves in a position where we were renegotiating any elements of the agreement.

They did a great job of delivering what they said they would deliver when they said they would. We communicated with their team through a software program called InVision, as well as via email. 

What did you find most impressive about them?

The most unique aspect about Parachute Design Group Inc. is that they get right to the important elements of the project. They don’t put too much weight on big, lengthy, upfront, nebulous exercises around exploring your inner self.

Instead, they get right down to what the project is and what you want to get out of it. The team is practical and doesn’t waste time on exercises that ultimately don’t bear fruit. 

Are there any areas they could improve?

A lot of the interaction was online, which made the process efficient and quick. Call me old school, but I still appreciate more frequent voice communications. I did get some of that but would’ve preferred a little more.

Do you have any advice for potential customers?

Being able to check references is very important. I had a good experience with Parachute Design Group Inc. before so that greatly increased my sense of comfort embarking on a time-sensitive project with them where there was no room for mistakes.

Parachute Design Group Inc. is good at what they do and can deliver an excellent product on time and within budget.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design and Development for Pharmaceuticals Company

"I appreciated their willingness to customize the site however we wanted."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - Sep. 2019
Project summary: 

Parachute Design Group Inc. revamped a pharmaceutical company’s 10-year-old website. They created a custom WordPress template that presented old content in a new, fresh look and feel.

The Reviewer
 
201-500 Employees
 
Vaughan, Canada
Eric Frisch
Marketing Lead, Kohl & Frisch
 
Verified
The Review
Feedback summary: 

The website has only recently launched, but it meets all requirements and quality standards so far. Parachute Design Group Inc. produced neat, original designs that stand out and improve the user experience. Their responsiveness and flexibility stood out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing lead for Kohl & Frisch, a pharmaceutical distributor that operates in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group Inc.?

Our website was built in 2008 and hadn’t been updated since. It was time for a design refresh.

SOLUTION

What was the scope of their involvement?

Parachute Design Group Inc. redesigned our website using a customized WordPress template. We didn’t want the new site to look like every other WordPress, and they nailed it. The theme is clean, simple, and unique to our brand. We’re using similar content from our old site, but now it has a fresh, new look.

What is the team composition?

I worked exclusively with Jay (Founder & Creative Director, Parachute Design Group Inc.). I occasionally emailed with another person when Jay was out, but we tried to stick to a single point of contact on both sides to streamline communication.

How did you come to work with Parachute Design Group Inc.?

I searched for Toronto-based web design companies on Google. I checked out 50 firms’ websites and looked at their portfolios. After contacting 20 companies and meeting with four, I was really sold on Parachute Design Group Inc. Their site had an excellent portfolio with working links so that I could explore each example thoroughly. That’s a big part of why we ended up going with their team.

What is the status of this engagement?

The project lasted from May until September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website has only recently been published. We’ve heard positive feedback from employees, and we’re satisfied with the design and the way it reflects our brand. Parachute Design Group Inc. did a great job.

How did Parachute Design Group Inc. perform from a project management standpoint?
The team was highly responsive. Much of our communication took place over email. I have no complaints about any of it.

What did you find most impressive about them?

Parachute Design Group Inc. gave me two options on the design, and they were both so good that I was spoiled for choice. They incorporated elements of each into the final template, and they pushed back whenever a design choice wouldn’t make sense from a user perspective. I appreciated their willingness to customize the site however we wanted.

Are there any areas they could improve?

A lot of our customers use Windows and older browsers. While the website is beautiful on my Apple computer, it doesn’t look as good on Windows. I think Parachute Design Group Inc. could improve their ability to test their designs across multiple platforms. That way, it looks the same to every customer, no matter their browser.

Any advice for potential customers?

When working with any outside vendor, have a single point of contact. Otherwise, having multiple chains of communication going on at once will cause confusion. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Dev & Design for Toronto Finance Company Department

“Parachute Design Group Inc. don’t rush their work–they produce quality work that is worth its price."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Ongoing
Project summary: 

Parachute Design Group Inc. designed and developed a website for registration and application needs. They created the site on WordPress and made updates to an existing backend for better user experience.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Kathy Smart
Director, Toronto Finance International - ASPIRE
 
Verified
The Review
Feedback summary: 

The improved website enabled overall company endeavors and simplified an overly complex registration process. As a team, Parachute Design Group Inc. has been motivated to complete the project and produce high-quality work. Their dedication to the work makes them a beneficial partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of ASPIRE at Toronto Finance International. We’re a membership organization and an industry partner for financial services in Toronto. We promote Toronto as a global financial center and develop talent initiatives for our industry.

We’re currently running a work-integrated learning talent initiative to attract, upskill, and retrain student talent from outside of the traditional finance and business majors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group Inc.?

Our website for ASPIRE was static and only had one page. We received $2.1 million in government funding to build out the program, so we needed help making our website a dynamic, informational hub.

SOLUTION

What was the scope of their involvement?

They built the website using WordPress. From there, we were impressed with their skills and extended the project to include improving backend functionality. Their developers created features that allow students to download materials, apply to programs, upload documents, etc. They also built tools so we can access important site information, including the total number of applications and where individuals are in the process.

What is the team composition?

Our main point of contact is Jay (Founder & Creative Director, Parachute Design Group).

How did you come to work with Parachute Design Group Inc.?

We searched online and reached out to four firms. Jay’s RFP application was more detailed and aligned with our expectations than the others. We knew exactly what their vision was and what the timeline would be.

How much have you invested in them?

We’ve spent around $70,000 so far.

What is the status of this engagement?

We started the project in April 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been able to advance our projects because of the fully functioning website they produced. Everything runs smoothly, and we’ve had no concerns.

How did Parachute Design Group Inc. perform from a project management standpoint?

Having Jay as a project manager is useful—he motivates his team while holding us accountable. His team ensures we’re updated and not falling behind. If something needs to be approved, Jay reaches out and keeps us informed. They take responsibility for their role in the project.

What did you find most impressive about them?

As a team, they’re efficient and insightful. Parachute Design Group Inc. don’t rush their work–they produce quality work that is worth its price. They always let us know if there is a more cost-effective, productive way to achieve our goals.

Are there any areas they could improve?

Though they’re highly skilled, their team is small and can’t provide as many consistent resources as a larger group. When Jay was unavailable, we knew his skill set was unavailable. However, we prepared for this when planning the project, so it wasn’t a big challenge.

Do you have any advice for potential customers?

If your project requires both design and technical skills, Parachute Design Group Inc. are the right people for the job. In retrospect, I would have liked to use their team for more of the design work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    The quality and price of their quote were better than any others we received.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Yes, I usually don’t leave reviews but they’re worth supporting.

Web Design for Multi-Practice Law Firm

“They really know what they’re doing. Our designer’s advice was always razor sharp and right on.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jul. 2010 - 2017
Project summary: 

Parachute Design Group managed two website redesigns integrating existing content.

The Reviewer
 
11-50 Employees
 
London, Canada
Thomas Lacerte
Partner, Foster Townsend LLP
 
Verified
The Review
Feedback summary: 

The recent website redesign successfully combined contradictory business streams and has increased referrals. Responsive and prompt, Parachute Design Group helped to build consensus around objectives and elements, developing visually-appealing designs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m partner at a firm that does both insurance defense litigation and personal injury work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group?

Originally, for our first redesign, we were looking for modern and clean website to promote our firm’s “high tech” insurance defense practice. Later, with our second redesign, we wanted to continue to promote our firm’s core defense practice while also promoting our personal injury practice which was a challenge.  In addition we wanted our site to be mobile friendly.

SOLUTION

What was the scope of their involvement?

Parachute Design Group has redesigned our website for us twice, first in 2010 and then in 2017. The latest version is mobile-friendly. They set the design and we provided the content. The site includes information pieces like the different things you should think about if you’ve been injured. We may have them develop content for us in the future. They currently manage maintenance for us.

What is the team composition?

One designer was always our main point of contact.

How did you come to work with Parachute Design Group?

I was introduced to Parachute by my brother-in-law. He was working with a retail consultant who had hired Parachute to help rebrand his retail company. When I first went to Parachute’s site I was immediately impressed. The web designs and print work were visually stunning and I decided on that first visit they were my firm’s new web designer.

How much have you invested with them?

We spent at least $50,000.

What is the status of this engagement?

The second redesign wrapped up in July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the latest iteration, Parachute Design Group was able to find a design that effectively promotes both, somewhat contradictory, sides of our business. There’s a real challenge to promoting two things that aren’t supposed to be done at the same time—which is what we wanted them to do. They succeeded and it’s been very beneficial to us. The design entices people to call us. We’ve gotten more referrals since this redesign.

How did Parachute Design Group perform from a project management standpoint?

We worked through email and had face-to-face meetings, especially on the second redesign. They worked well with us even when we—the partners at the firm—were arguing amongst ourselves and struggling to build consensus. They would give us different options and explain what would work well or not.

They always had things done right away, within a couple of days. They responded immediately if we had a question or concern. Their pricing is reasonable. They were fantastic.

What did you find most impressive about them?

They really know what they’re doing. Our designer’s advice was always razor sharp and right on. They know their business very well and I find that impressive. We're going to keep using them and I recommend them to people all the time.

Are there any areas they could improve?

They could have been a little bit more forceful with us at times but I’m not sure that we would have listened.

Do you have any advice for potential customers?

If you want a fantastic looking website, go to them. Their designs look amazing. That's what drew me to him.

5.0
Overall Score They’ve been fantastic.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re cheap actually.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    100%.

Branding & Digital Design for Natural Pet Food Company

"Everyone is supposed to be creative, but there was a different level of creativity and innovation in their designs." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jun. 2015 - 2016
Project summary: 

Parachute Design Group took point on a logo design project aiming to communicate disruptiveness, transparency, and a love of pets. After creating the logo, they also produced wireframes for an e-commerce site.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Peter A. P. Zakarow
Co-Founder, Tom&Sawyer
 
Verified
The Review
Feedback summary: 

Demand for the logo has exceeded all expectations and has opened possibilities for significant expansion. Parachute Design Group was dedicated to quick response times and a collaborative work style that utilized multiple communication channels. Their sales-focused approach and directness set them apart.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Tom&Sawyer, a highly innovative pet food company. We provide the highest quality pet meals globally by self-imposing strict human edible food regulations and sell direct to consumer both online and in our own retail stores, providing a very differentiated retail experience to pets and their owners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group?

Because we were doing something completely different – we use all restaurant quality ingredients and have an open kitchen in our flagship retail store here in Toronto – we were looking to create an equally differentiated and disruptive brand experience.

If you look at pet food brands, they tend to be hokey and pun-lace – not cool or professional. We wanted to make sure that we led with a brand that was contemporary but also portrayed our values of high-quality, trust, transparency, and, of course, fun and cuteness. We got into this business because we love our dog Sawyer, so we wanted to communicate that.

SOLUTION

What was the scope of their involvement Parachute Design Group?

We wrote down a lot of our own ideas for our logo design and our wordmark (word graphic) orientation, and Parachute worked through various iterations. We then collaborated and zoned in on a particular look and feel that we liked. Once they saw what types of things we liked, they started gravitating towards them as well. Jay at Parachute ended up coming up with the pet head icon, and we absolutely loved it!

They also wireframed the designs of our main e-commerce site. Our web experience is all laid out according to their design, except where our chosen technology platform complicated our design enablement. We recently scoped out a redesign project with Parachute now that we will be launching a new platform we developed in-house. This is going to be especially important moving forward as we look to expand globally.

What is the team composition?

Their founder has been our main point of contact, but I know that they have had numerous team members work on elements of our T&S work.

How did you come to work with Parachute Design Group?

Having been disappointed by other agencies, I searched online and came across the Parachute portfolio. Something in their clean and contemporary design and execution really struck me, so I contacted them. We initially used them on projects for other companies we own and decided to see if they could tackle a different kind of challenge with our pet food brand.

How much have you invested with them?

This project cost between $10,000–$20,000.

What is the status of this engagement?

We worked together on this project from June 2015 until 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though we’re a pet food brand, we’ve had strong interest in our brand identity even in markets where we don’t yet sell our pet meals and treats. We ended up investing in a full-range line of apparel with our branding on it – we can’t keep it in stock either. We’ve have requests from around the world for our trucker hats, t-shirts and dog bandanas. People clearly like what we’re doing, including retail analysts Euromonitor who recently ranked Tom&Sawyer among the most innovative retail concepts globally. Our brand identity, developed by Parachute, achieved the differentiation we initially sought.

How did Parachute Design Group perform from a project management standpoint?

Most of our work was actually done by phone, but we did meet in-person a few times. A lot of it was just sending proofs and PDFs back and forth, going through the markup process. We were very impressed by how incredibly organized they were with their time. They met all of the project deadlines that we had established, and frankly, if there were ever any delays, it was always because of us. We had a very good working relationship with them. They're very responsive in terms of communication. Whenever we reach out to them they get back to us very quickly.

What do you find most impressive about them?

All agencies are supposed to be creative, but there was a different level of creativity and innovation in their designs. They weren't just coming up with cute designs. Instead, they were thinking many steps down the road about customer engagement and how this would roll out when we scaled the business. They tried to incorporate a lot of sales-oriented ideas into our initial brand discussion, which I really liked.

I'd also say that their work was quite inexpensive for what we got out of them. We thought we got very good value for the investment we made. I think another one of their greatest strengths was that we never felt like we were being sold to.

Are there any areas they could improve?

If there's anything – I wouldn't necessarily expect this of them – it was when we were making the decision to use our own developer to do a lot of the implementation work. They could have sold us a little bit more on their own capabilities, as I have seen great results in other projects they have implemented online. I’m kind of speaking out of both sides of my mouth in that I liked not feeling like they were selling me on the design work, but I could have been sold-to a bit more on the technology implementation work.

Any advice for potential customers?

If I was to do it over again, I would have incorporated Parachute into the implementation of our website. The way that they managed to always hit deadlines so effectively, and were really effective at managing timelines, that is tremendous value to customers.

I would say to treat Jay and the team as not just a creative partner but as more of a sales-enablement partner. Give them respect by opening up about your expectations from a customer experience and scaling the business perspective. They have really good insight in that area and would incorporate a lot of that perspective into their designs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Development for AI Software Company

“In addition to improved workflow standards, their efforts have also increased satisfaction of all of our stakeholders.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Jun. 2017 - Apr. 2018
Project summary: 

Parachute Design Group designed and developed a WordPress website to match the company's new brand, incorporating platforms such as HubSpot.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Mark Cluett
Marketing and Communications Manager, Wysdom.AI
 
Verified
The Review
Feedback summary: 

Parachute Design Group redesigned a website that improved functionality, workflow, and overall user satisfaction. Excellent communicators, their team is accessible and responsive to client needs. Their honest and thorough approach sets them apart from other vendors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing and communications manager at Wysdom AI, a platform that offers AI-based virtual assistants to help enterprises with troubleshooting and transactions within their user bases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group?

Our company was previously under a different name, so we were going through a rebranding stage and needed help refreshing our website.

SOLUTION

What was the scope of their involvement?

Parachute Design Group met with us to discuss our vision and they came back to us with a couple different design options to move forward on. They utilized InVision to storyboard the visual elements of the site and then built it on WordPress. They incorporated some account-based marketing software systems for our forms, using platforms like HubSpot, and ensured the site was mobile-friendly.

What is the team composition?

We work with Jay (Founder and Creative Director, Parachute Design Group), as well as a few others.

How did you come to work with Parachute Design Group?

I'd previously worked with Parachute Design Group at a different company and recommended them to my team. After initial conversations with Jay, we all agreed that they would be a good fit for the project.

How much have you invested with them?

We've probably invested around $30,000 thus far.

What is the status of this engagement?

We started working with them in the summer of 2017 and the site was live by September. They continue to work with us on a retainer, and we plan to do another refresh of the site with them in the near future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Parachute Design Group improved the overall functionality of our website, making it much easier to publish content and make changes from our end. In addition to improved workflow standards, their efforts have also increased satisfaction of all of our stakeholders.

How did Parachute Design Group perform from a project management standpoint?

They're great communicators. Jay is both accessible and responsive anytime we reach out. By utilizing InVision and mapping out the website before going into development, he ensured no time was wasted during the later stages of the project. We mostly communicate through email, but also have occasional calls and message each other via Slack.

What did you find most impressive about them?

Jay is good at communicating and managing both expectations and timelines. If something's not working, he'll explain the situation to us without sugarcoating it—he's very transparent.

Are there any areas they could improve?

Just as with most vendors, there's always room for improving communication between the design and development teams.

Do you have any advice for potential customers?

Go into the relationship with a clear vision of what you want and with as much information as possible to make the most of your time.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Full Service Digital Design for Food Processing Company

“We’ve gotten great feedback from everyone who’s seen our branding, packaging, and website.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2015 - Ongoing
Project summary: 

Parachute Design Group Inc. designed a logo, two websites, and brand packaging. They conducted internal research to inform their designs and are currently making final adjustments.

The Reviewer
 
1-10 Employees
 
Ontario, Canada
Co-Founder, Food Processing Company
 
Verified
The Review
Feedback summary: 

Parachute Design Group Inc. takes time to identify unique needs instead of presenting general solutions. They respond quickly and keep the project moving on schedule. Unlike other firms, they actively collaborate and even challenge ideas if it means creating a better end product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and president of a food processing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group Inc.?

We needed a branding partner to help with our graphics and package and web design.

SOLUTION

What was the scope of their involvement?

Parachute Design Group Inc. started by asking us questions about our vision for the company, what we thought of our products, who our target audience was, etc. They used those answers to get a feel for our company values and create our logo. They then built off the logo to design our WordPress website, e-commerce store, and packaging.

What is the team composition?

We worked with one person.

How did you come to work with Parachute Design Group Inc.?

One of their clients recommended them. We met and thought they’d be great, so we hired them.

How much have you invested with them?

We’ve spent between $10,000–$50,000.

What is the status of this engagement?

We partnered in August 2015, and the work is ongoing. We’ve launched our site but haven’t begun advertising yet. We’re still developing the operations and production side of our product.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten great feedback from everyone who’s seen our branding, packaging, and website. We haven’t used the site much, but it doesn’t have any bugs, and all the tests have gone ever well. If we come across any issues, Parachute Design Group Inc. fixes them quickly.

How did Parachute Design Group Inc. perform from a project management standpoint?

They’ve been fast and responsive—we’re the ones who delay things. They created a project timeline we were happy with and keep us moving forward. We communicate via phone and email.

What did you find most impressive about them?

They listen to us and try to find a customized solution. When we interviewed other companies, some just came with a pre-packaged idea and didn’t take time to figure out what we needed. Parachute Design Group Inc., on the other hand, came as a blank slate and cared about our needs. They give honest feedback and aren’t afraid to disagree if it means making a better product in the end. We’ve had a great experience with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    We haven’t officially launched yet, so we can’t measure success.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them to several people already.

WordPress & Logo Development & Design for Accounting Firm

"The website is the number one source of new business for our firm."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2014 - May 2018
Project summary: 

As part of a rebranding, Parachute Design Group Inc. redesigned and iterated an SEO-optimized website using WordPress. They also designed a new logo and color palette for the brand.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Julie James
Marketing Director, Stern Cohen LLP
 
Verified
The Review
Feedback summary: 

The improved site, lauded internally and externally, has markedly increased new business. Parachute Design Group Inc.'s expertise, responsiveness, and quality deliverables are hallmarks of their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the Marketing Director at Stern Cohen LLP. We’re a midsize full-service accounting firm in Toronto, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group Inc.?

Our website was outdated and we wanted to do a rebranding as well, including the creation of a new logo. We wanted an SEO optimized website that would help drive inquiries to the firm.

SOLUTION

What was the scope of their involvement?

They created a fully customized WordPress website, which I'm able to edit. I worked with Parachute Design Group to ensure that the design would meet the needs of our audience. They created our new logo, with new corporate colours. The first website they did for us was about 4 years ago, so we’ve since had them do a website refresh. Primarily the site is informational. It lets our audience know about our services and team members, as well as providing resources that clients and prospects might find useful.

What is the team composition?

I've worked mainly with Jay (founder and creative director, Parachute Design Group Inc.) and a developer.

How did you come to work with Parachute Design Group Inc.?

I was doing a Google search and Parachute Design Group kept coming up number one. I realized they must be doing something right.

How much have you invested with them?

We’ve spent between $10,000–$50,000.

What is the status of this engagement?

We started working together in October 2014 and the original site launched in February 2015. They completed the refresh in May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is the number one source of new business for our firm. We’ve also gotten great user feedback. I submitted the website in a contest with the Association of Accounting Marketing and it won an award, so they really did create an award-winning website for us.

How did Parachute Design Group Inc. perform from a project management standpoint?

If we ever have any questions or need anything, they respond immediately. They're extremely efficient and responsive. I can't say enough about them.

What did you find most impressive about them?

I really appreciate that Jay is a registered graphic designer. He has awesome design sense, and he knows how to build a website that's SEO-optimized. They also have great attention to detail.

Any advice for potential customers?

It's really important that you communicate as a specialist for your industry. Make sure that you share that guidance with the designer as part of the process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Development & Design for Provincial Government Agency

“Now, we often receive positive remarks about the site and even have people come in to meet us just to discuss our site.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Jan. - Jul. 2016
Project summary: 

Parachute Design Group used Wordpress for website redesign. They also provided performance reports, google analytics onboarding, web hosting and thematic design work. They continue to perform updates and maintenance.

The Reviewer
 
10,000+ Employees
 
Ontario, Canada
Digital Communications Consultant, Provincial Government Agency
 
Verified
The Review
Feedback summary: 

Due—in part—to the website redesign, site traffic doubled in only half a year. External reviews have been positive. Parachute’s quick response and deliverable turn around times kept the project consistently on deadline.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work in communications for an Ontario-based provincial government agency. I handle all of the digital aspects of our business, like our forward facing website, internal communications and design work for presentations and applicable projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parachute Design Group Inc.?

Our previous website was not user friendly and pretty bland. Our challenge was to improve accessibility, under AOPA guidelines, while creating a modern and fresh look that would improve user experience.

SOLUTION

What was the scope of their involvement?

They used Wordpress to redesign our website almost completely from scratch. They put together a performance report, onboarded google analytics, provided the web hosting, established our overall theme and even helped us find pictures for the site.

What is the team composition?

I worked mostly with Jay (Founder and Creative Director, Parachute Design Group). On occasion, I also worked with some of his team.

How did you come to work with Parachute Design Group Inc.?

In the government of Ontario, we are required to interview candidates and Parachute was one of our best candidates. They offered a great package and were very professional.

How much have you invested with them?

We have invested around $30,000.

What is the status of this engagement?

We began working in January of 2016 and launched on July 7th of that year, although we could have launched sooner if not for necessary regulations. We have an extended contract warranty where they have been doing maintenance, core updates and plugins. If any glitches or issues arise, I can throw together patch notes for Jay and send it off and he’ll take care of it within 1 to 2 business days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our old website was horrible and confusing and constantly received complaints. Now, we often receive positive remarks about the site and even have people come in to meet us just to discuss our site. Although other circumstances have also had an effect, our web traffic has doubled since January of 2018.

How did Parachute Design Group Inc. perform from a project management standpoint?

While they were developing on Wordpress, we were able to see the wireframes and the work, in progress, almost every week. It was not only nice to see their work while they were working on it; we also were able to obtain really good progress reports that we could then show to our managers. We shared biweekly meetings and, despite a rushed timeline, never worried about getting the product late as Jay was always on top of deadlines. Whenever there has been a problem, I simply send them an email and receive an invoice (if necessary) right away and the deliverables within just a day or two.

What did you find most impressive about them?

I am definitely the most impressed with my correspondence with Jay. He not only has responded almost immediately; I have been confident that as soon as I have sent an email, Jay will have quickly gotten started on getting things going within his team to have started making the necessary changes.

Are there any areas they could improve?

We haven’t had any problems. At the start of this whole process, however, it would have been great to have received a tutorial of sorts about how they set things up on the backend. Often, at the beginning of working together, I found myself searching for things located on the backend. It would have been nice if, right from the start, they had gone over where to find certain elements of the site or given more of an overview.

Do you have any advice for potential customers?

Definitely meet with them in person; it’s difficult to get stuff expressed over the phone or through email. Jay’s really skilled at brand research; he did a lot of research into our branding before he even began on our design, and I would say that an initial conversation would make it easier for Jay to conduct that kind of research.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always get everything done on time.
  • 4.0 Cost
    Value / within estimates
    It’s expensive but we’ve paid for really good service.
  • 4.5 Quality
    Service & deliverables
    Although we run into a few glitches every so often, I think that’s normal.
  • 4.5 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
Parachute Design Group Inc.
Status
Active
Jurisdiction of Formation
Canada
ID
74930 3293
Date of Formation
Apr 22, 2003
Last Updated
Jan 28, 2019
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Very Low Risk
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
12
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
April 29, 2020