YEG Digital

Project Goals

As a brand new spa opening up, Divine & Free’s goal is to get in front of people and get people to come to try the new spa in town. They wanted to create a beautiful website that conveyed the tranquility of the spa and easily communicated their services to potential clients.

Our Solution

We worked with the team on image branding to curate images that convey the essence of the new spa. Once we had this nailed down, we designed a site that looks and feels calm and relaxing while providing the user easy access to important information including spa services, packages, and unique Medi-Spa services.

We also helped start their local citation SEO strategy by making sure their Google My Business was optimized and their business was listed on 100 local citation sites. This will help boost their results on Google and help them compete against their competition.

The Results

Enjoying a relaxing escape can start on your website. By making it easy for the customer to find services, book an appointment, and find the spa, we can ensure that their online experience translates to the bliss they are sure to experience once they walk through the spa doors.

Our Solution

We took Avalon Dental’s old, outdated website and gave them a refreshed clean, modern, and mobile-friendly website. We integrated videos, online booking, and a services area to highlight their dental specialties. The new website showcases the dental office, why it’s a great place for patients, and helps connect website visitors with what they are most commonly looking for: online booking and information on available services.

We also set up an on-going website maintenance plan with Avalon Dental to help them with monthly website updates that they wanted us to take care of. In addition to the website maintenance plan, we developed some key website strategy tips for the Avalon Dental team to complete over time to help increase web traffic and turn that traffic into converting customers.

Our Solution

In order to accomplish these outlined goals, we worked with them on a new website design that focused on improving user experience. We made the site easy to use for current members looking for providers, access to claim forms, and an easy sign in to their member portal. As well as for potential new members, we outlined the various products that Quikcard offers and improved the “Get Started” form to increase new leads. We also made sure to highlight their new mobile app first thing on the page to encourage current members to download as soon as they reached the newly designed site.

The keys to success for their first two goals ultimately came down to content and a comprehensive on-going SEO and digital marketing strategy. Quikcard outlined Health Spending Accounts (HSA’s) as the main focus area to increase business. We started by writing an in-depth page on all things HSA. Our goal was to provide a potential client with all of the answers they could potentially need when researching HSA’s. In addition, we ensured the content was SEO friendly and aligned their digital marketing campaigns to drive traffic to their HSA webpage.

• Burke’s goals for their website redesign included:
• Modern and clean overall design
• Better user-experience and easy to find information for customers
• Increased website traffic

Our Solution

Our website redesign included improving overall speed and functionality, increasing user-experience, and adding over 75 pages of content to their website. We focused on adding page content that explained to their customers what kind of products and services Burke haad to offer, as well as adding FAQ sections throughout the site, and adding forms on each product page to increase new leads.

Once the website redesign was complete, we turned our attention to improving SEO to start ranking on google, implementing digital marketing campaigns with custom landing pages on the website, implementing a new email marketing system for some of their larger clients, and initiating a new blog formula for the internal Burke marketing team to continue.

• Create a sales page for their affiliate training program
• Drive traffic to the website and increase sales of the training course

Our Solution

We worked with the Coaching New Drivers team to create the main sales page that outlined the details of their training course and affiliate program. We built the page as a leads funnel page with the goal to drive visitors of the website to purchase the training program. By including an overview of the course, highlights of the coaches, video testimonials, and new driver facts and statistics, we built a content-rich website that encourages visitors to “keep scrolling” to find out more information. All of the calls to action either drive the visitor further down the site or to the sales page to purchase the course content.

After the site launched, we worked with the Coaching New Driver’s internal team to build out a digital marketing strategy to drive traffic to the website. As the course covers content relevant throughout Canada and the United States, we created a digital marketing strategy that targets a relevant audience throughout the two countries.

Cranesmart came to YEG Digital with two goals:

• Redesign their current website so they could edit and update content once the website was launched
• Create a digital marketing strategy to help grow their business

Our Solution

We worked with the Cranesmart team to redesign their website on the newest WordPress platform. We built comprehensive pages for their products, systems, and applications that allow potential customers to find all of the information they need quickly and efficiently. Post-launch, we walked the Cranesmart team through their easy to manage back end so that moving forward, they were able to make any necessary changes or edits to their website.

After the website launched, we sat down with the Cranesmart team to come up with a digital marketing strategy that would help bring traffic to the new website and ultimately, help them attract new customers to their business. Cranesmart operates all over the world, so our digital marketing strategy started with a focus on local campaigns, with the plan to extend to global campaigns once we gained a good understanding of initial campaign results and performance.

Inclusion AB came to us needing a solution to help manage and automate their donation booking process. Their top goals were:

• Educate people about what can be donated, how scheduled pick-up donations works, and where donation bins are located
• Improve the booking process for scheduled donation pick-ups
• Automate the communication when a scheduled pick up was booked

Our Solution

To kick off this project, we sat down with the Inclusion AB team to get a solid understanding of the process they currently had in place for managing their donation bookings. Through this, we found they were running a very manual process that involved lots of staff hours. We were able to create an entire microsite accessible from their main site that the main goal was to address all of the information around donations.

Through the site, potential customers can schedule a pick-up at their home for their donations, find a donation bin located near them, and learn more about what can be donated. We created a completely automated process to schedule a donation pick up. This included auto-emails, reminder emails, and multiple text message reminders to customers. The “Find a Donation” tool we built allows customers to search for bins located near their homes if they are not on a donation pick-up route.

Our Solution

We worked with the NCSG team to take their old website to a new fresh version. With a focus on design, mobile use, and optimization we created for them a brand new website. NCSG is a multi-location business, so we also focused on ease of use for each location and highlighting essential information on the main page of the website.

Once their new website was launched, NCSG asked if we could continue working with them to write additional website content, to help develop their Google My Business listings for all of their locations, and to build out an Intranet for their internal employees. We continue to work with NCSG to help their business grow.

Our Solution

Kendal Lighting approached us needing to update their old Drupal based website. Their old website was difficult to navigate from a front-end users perspective. It was challenging finding products and did not visually communicate the Kendal Lighting brand very well. In addition, it was difficult for back-end users to go in and update inventory, information, images, etc.

We refreshed the overall look and functionality to create a front-end website that is easy to navigate, highlights top Kendal Lighting products, and is easily searchable. In the back-end, we created a customized integration that allows Kendal to mass upload information and it will all be auto-filed into appropriate fields to push to the front-end.

Project Goals

As a new player in the skincare industry, they knew they needed a strong partnership when it came to marketing. On their long list of goals for their launch, their top priorities included:

• Integrate their logo into a clean and modern brand identity for their digital presence
• Assist with market research in the various countries their products would be launching and help write content
• Create a multi-site redirect website platform responsive to where in the world their website visitors were coming from

Our Solution

Our initial work with BeLeaf focused on working with them to gain a solid understanding of the skincare industry around the world. We worked on market research in the various countries that BeLeaf was looking to launch to understand product popularity in those markets and who their competitors were. From there, we assisted in writing some great content for their website.

The BeLeaf website has a unique need in that it needs to be responsive to where in the world the visitor is coming from. Because each country has different products and different rules around skin-care marketing, we needed to come up with a geo-redirect solution based on the IP of the web visitor. Included in that, was the need to translate the website, again based on your location in the world. This was quite a complicated back-end set up but once it was set up it created the automatic geo-redirect and language translation based on the location and language preference of each individual user.

Our Solution

We worked with Cole to build a clean and simple brand for his business and built a website that focused heavily on imagery. Understanding the audience that Cole was trying to capture, we knew we needed to create a visually appealing website that encouraged visitors to look through Cole’s portfolio.

As a photographer, Cole constantly has new content to upload so ensuring that the website management was easy to use was key to helping Cole keep his website up to date with fresh content and images.

Update old site from an out-dated, non-functioning CMS platform

Redesign the website with an easy to navigate front end customer-facing layout and an easy to manage back-end editor for their internal team

Create a content strategy for event ticket buyers

Our Solution

We took their old CMS site and created a new, easy to navigate WordPress site. From the front- end-user experience, we focused on highlighting important information for ticket buyers and event attendees. From the back end, we created an easy to manage editor tool that would allow the Edmonton Airshow Team to easily edit and manage their website content.

Once the site was up and running, we worked with the Edmonton Air Show team to create a content strategy that would provide unique, important, and interesting content for their event attendees. This strategy included social content, blog content, and email newsletters.

The Canadian Skin Cancer Society really had one goal when we initially met with them: be able to manage the website themselves. Their site was originally built on a Wix platform, but they did not have the capability to log in to edit or manage any of their own website content. They wanted a new website that had a clean, user-friendly interface with an easy to manage backend experience.

Our Solution

We worked with the Canadian Skin Cancer team to migrate the content from their old website to a brand new WordPress website. We focused on easy usability with a mobile responsive design for the front-customer facing website. Ensuring we kept information in an easy-to-find format so that visitors could find exactly what they were looking for as soon as they visited the website. We also worked with their donation platform integration and the integration of the Google Apps Suite.

Knowing they needed an easy to manage back end, we built out a custom dashboard on the back end of their new WordPress website to ensure they could log in and easily manage all of the content on their website. We also spent a day with their team post-launch to train any necessary personnel on how to log into the back end of the website and make any changes that they needed. This allowed them to have the confidence and ability to manage their own website without having to always rely on us to make changes.

The University Hospital Foundation Brain Campaign had their creative identity established, but needed to create a website where they could share more about what the UHF Brain Centre is working on and the ability to collect donations online from donors.

Our Solution

YEG Digital worked with the UHF Brain Campaign to build a website that served as an information hub for the various programs and initiatives that make the UHF Brain Centre a world class facility. In addition, we added online donation functionality to enable donors to donate to the Brain Campaign directly from their website.

Design-wise, we added in some movement, videos, and some custom functionality to create a clean and informative website. As always, with a back-end that is easy to manage to allow the University Hospital Foundation team to be able to edit the website and keep all of the information up-to-date without any headaches.

• Create a website to connect their new business with potential clients

Our Solution

First off, we worked with the Turnaround Rescue team to gain a solid understanding of their business and the potential clients they were looking to connect with. From there, we worked with our graphic design team to create a simple and clean brand identity and logo.

Once we had the visual identity established, we created a clean and information based website that helps to communicate not only who Turnaround Rescue is but the essential training and services they offer in the field of emergency rescue. By creating a website that serves as an information hub, we were able to give them an added sales tool to use when talking to potential clients.

Our Solution

We worked with Gem Gallerie to first identify an overall visual identity for their new website. This included colours, fonts, imagery, etc. From there, we put together a content plan on what exactly they wanted to feature on their website. We helped layout the sitemap structure, write any necessary content for the initial website pages, and got them started with a blog.

Additionally, we provided some strategy around their Google My Business listing and helped them optimize their listing so that Gem Gallerie would show up in the map pack for local search results to help drive organic traffic to their website.

• Increase overall website traffic
• Increase brand awareness and identify unique brand differentiators to help set them apart from competitors
• Create a 6 month digital marketing strategy that would aide in the first two goals and also increase online purchases

Our Solution

Our partnership with Independent Jewelers started with an in-person meeting at their showroom. Being the largest jewelry showroom in Canada we wanted to see this in person! A key to creating a solid digital strategy is to know what sets you apart from your competitors and showroom size is definitely one for Independent Jewelers. We sat down with their marketing team to outline some additional brand differentiators and discuss how their digital marketing could work hand in hand with some website optimization to achieve their outlined goals.

We worked together to outline a 6-month digital marketing plan that included Google Display campaigns, Google Merchant Shopping Campaigns, Google Search Ads, and overall website optimization. We pair this strategy with monthly meetings to review, analyze, and recommend adjustments to campaigns in order to improve performance and learn what campaigns are showing success for the client. 

Our Solution

By converting their old, out-dated HTML website to a new, optimized WordPress based website, we were able to see an almost instant improvement in their overall website performance. Being a multi-location store, we needed to not only focus on highlighting their various service locations to increase foot traffic to those locations, but also improve their online form conversions. We focused on optimizing each product page with a lead form that was searchable from the main page.

We worked with the Vision Gallery to improve site content, implement some SEO strategy, and consulted on some digital marketing strategy that would improve their overall search results ranking. In addition, we worked with each of the Vision Gallery’s locations to optimize their Google My Business listings to also improve search rankings and appear in the Google Map Pack.

Our Solution

The Dreams Take Flights websites were all built on an old version of WordPress. Our first order of business was to take the content from each of the separate websites and migrate it into one parent website. From there, access was granted to each chapter so that they could log in to edit their page, but not make any changes anywhere else on the website. This was a lot of custom accessibility set-up on the back-end of wordpress to manage the custom access levels.

In addition to the accessibility build-out, we also integrated a custom donation platform within the site that allows donors to donate directly on the main website. This giving platform also manages monthly automated donations, yearly donation tax receipts, and donor thank you letters.

Our Solution

We worked with the Haven Shop team to seamlessly combine the online analytics from both of their site feeds into one dashboard where they would have a high-level look into the digital performance of their online business.

We helped them create a digital reporting strategy to help measure site traffic, track shopping behaviours, track cart abandonment rates, study top visited pages, report on conversions, and ultimately have a clear insight into their overall ROI.

Our Solution

We met with the AB Corridor team to gain a solid understanding of the role of the partnership team – consisting of Calgary Economic Development, Innovate Edmonton, and Platform Calgary. Once we had a clear understanding of the initiatives of the AB Corridor, we set out to develop and design a dynamic information based website that the AB Corridor could use to communicate its purpose, ongoing projects, and important updates.

The result is a clean and simple, landing page with some unique visual elements that clearly outlines who the AB Corridor is, what their goals are, and where they are headed in the future

Our Solution

Having a clear deliverable with ready-to-use content, we were able to turn this project around quickly for the client. YEG Digital essentially created an “online” brochure landing page that communicates all of the information essential to this initiative.

We created a one-page scrolling landing page that ends with a lead submission form to capture information from potential supporters. This site can also be used by the City of Edmonton to garner potential partnership opportunities in support of the Shovel Ready initiative.