Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$1,000+$25 - $49 / hr10 - 49Tirurangadi, India
Services provided
Headquartered in Tirurangadi, India, Betaedito is a small Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Dev Opus Pvt Ltd is a web design company. Established in 2011, the team focuses on Web Design and Branding. The firm is headquartered in Ahmedabad, India and Ahmedabad, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$10,000+$150 - $199 / hr10 - 49Brighton, England
Services provided
Brilliant Noise is a SEO services firm. They are in Brighton, England and have small team. They specialize in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Kaunas, Lithuania
Services provided
OneClick is a media planning and buying company. Founded in 2018, the team provides Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
Advertising company Autumn Worldwide was founded in 2005. The midsize team specializes in Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr50 - 249Porto Alegre, Brazil
Services provided
Competence Communication, an Advertising company, was launched in 1991. The firm specializes in Advertising and Branding, and is midsize.
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$100,000+$100 - $149 / hr50 - 249Los Angeles, CA
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Quigley, a media planning & buying agency, was founded in 2002. The team provides Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
The Buntin Group is an Advertising company. Based in Nashville, Tennessee and Indianapolis, Indiana, the firm specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
Services provided
Established in 1998, Copacino + Fujikado is an Advertising company. The company offers Advertising and Branding, and is midsize.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$5,000+$50 - $99 / hr50 - 249Seattle, WA
Services provided
GreenRubino is an Advertising company launched in 1977. Their team specializes in Advertising and Branding.
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$250,000+Undisclosed50 - 249Columbus, OH
Services provided
The Shipyard is an Advertising company. The team focuses on Advertising and Media Planning & Buying, and the firm is located in Columbus, Ohio and Newport Beach, California.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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$1,000+$50 - $99 / hr50 - 249Marina del Rey, CA
Services provided
AUDIENCEX, an Advertising company, is in Marina del Rey, California and Dallas, Texas. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249Tunbridge Wells, England
Services provided
Midsize Advertising company Southpaw, is in Tunbridge Wells, England and Tonbridge, England. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
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Dinosaur is an Advertising company. Based in Manchester, England and Vietnam, the agency was founded in 1997. Their team focuses on Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr50 - 249Indianapolis, IN
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Young & Laramore is an Advertising company. Their midsize team of employees is located in Indianapolis, Indiana. Their team focuses on Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249Chicago, IL
Services provided
Upshot is an Advertising company. Located in Chicago, Illinois, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Milwaukee, WI
Services provided
Hoffman York is an Advertising company based in Milwaukee, Wisconsin and Helena, Montana. They provide Advertising and Branding and were founded in 1933.
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UndisclosedUndisclosed50 - 249London, England
Services provided
All Response Media is a midsize Advertising company based in London, England and Leeds, England. Their services include Advertising and Broadcast Video.
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$5,000+$150 - $199 / hr50 - 249Chicago, IL
Services provided
Midsize Advertising company CBD Marketing, is headquartered in Chicago, Illinois. The team provides Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
Services provided
PurpleClick Media Pte Ltd, a midsize Advertising company, is based in Singapore, Singapore. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249West Des Moines, IA
Services provided
Meyocks is a midsize Advertising company. Established in 1984, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249El Segundo, CA
Services provided
ConsumerTrack, Inc., an Advertising company, was launched in 2004. The team offers Advertising and Branding and is based in El Segundo, California and Charlotte, North Carolina.
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UndisclosedUndisclosed50 - 249Davie, FL
Services provided
Launched in 2015, Chameleon Collective is an Advertising company. The team specializes in Advertising and Branding.
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$50,000+$150 - $199 / hr50 - 249London, England
Services provided
ELVIS is an Advertising company established in 2003. Headquartered in London, England, the team focuses on Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
Services provided
SEO Company Dubai is a SEO services firm. Based in Dubai, United Arab Emirates, their midsize team provides Search Engine Optimization and Advertising. The agency was launched in 2000.
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$5,000+Undisclosed50 - 249
Services provided
SocialPeta is a midsize Advertising company based in Beijing, China. Their services include Advertising and E-Commerce Development.
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UndisclosedUndisclosed50 - 249Zürich, Switzerland
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Advertising company beaconsmind AG is headquartered in Zürich, Switzerland and München, Germany. Founded in 2015, the team provides Advertising and Branding.
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$1,000+< $25 / hr50 - 249
Services provided
UK Proofreaders Services is an Advertising company located in toronto, United States Minor Outlying Islands. They offer Advertising and Branding.
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UndisclosedUndisclosed50 - 249
Services provided
Wunder Digital, an Advertising company, was launched in 2016. The team offers Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
Services provided
In Seattle, Washington and Chicago, Illinois, DNA&STONE is an Advertising company. Their services include Advertising and Artificial Intelligence.
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$1,000+$25 - $49 / hr50 - 249San Diego, CA
Services provided
MyCommunityToday is an Advertising company. The San Diego, California-based firm was launched in 2019. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Guelph, Canada
Services provided
Headquartered in Guelph, Canada and Woodstock, Canada, 2H Media is a Marketing Strategy company. They offer Marketing Strategy and Advertising and were established in 2017.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Advertising company The Racket Club was launched in 2022. The small team provides Advertising and Branding.
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$1,000+$50 - $99 / hr10,000+Neiva, Colombia
Services provided
See all 1 projectsgeRsweb Concepto Multimedia offers services including website redesign, institutional video production, social media management, and event coverage. Overall feedback highlights their excellent attention to detail, quality, and customer needs, resulting in significant visibility improvements for their clients. The reviews reflect a professional and responsive team, capable of delivering high-quality multimedia solutions.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Nuskka Productions, a small Advertising company, is based in London, England and Vilnius, Lithuania. The team provides Advertising and Branding.
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$5,000+Undisclosed2 - 9Missoula, MT
Services provided
Advertising and branding company Hutchins FreeRange Creative is located in Missoula, Montana and. Founded in 2002, the team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Quito, Ecuador
Services provided
Bztudio Graphics & Films is an Advertising company founded in 2017. The firm specializes in Advertising and Branding, and is small.
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$5,000+$25 - $49 / hr10 - 49Kraków, Poland
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Brave Brain, a small Advertising company, is located in Kraków, Poland. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
KYNE is a New York, New York-based public relations firm. Their services include Public Relations and Advertising.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
Blue Mushroom Infozone Pvt Ltd, an Advertising company, was launched in 2011. They focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
College Marketing Group is a media planning and buying company. The company is headquartered in Longmont, Colorado. Their services include Media Planning & Buying and Advertising.
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$1,000+< $25 / hr10 - 49Lucknow, India
Services provided
Content Marketing company DigitaLearn is located in Lucknow, India. They offer Content Marketing and Advertising.
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$25,000+$150 - $199 / hr2 - 9
Services provided
LMGR is an Advertising company. Headquartered in Sheridan, Wyoming, the agency was established in 2015. Their team offers Advertising and Media Planning & Buying.
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$25,000+$300+ / hr10 - 49Noida, India
Services provided
QJump Media is an Advertising company. The agency is based in Noida, India. Their services include Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
Services provided
See all 1 projectsMagnet Marketing is a result-oriented online advertising agency in Gilbert, AZ. Our goal is to secure maximum satisfaction through achievable results, and leaving competitors in the
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$5,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
SimonWYHuang is an Advertising company. The company is in Toronto, Canada. Their services include Advertising and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2014, SociaLight is an Advertising company. The team offers Advertising and Marketing Strategy and is headquartered in India.
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UndisclosedUndisclosed2 - 9Lexington, SC
Services provided
Carolina Media Professionals is an Advertising and media planning and buying agency launched in 1991. The small team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Alburgh, VT
Services provided
Spike Advertising, a small Advertising company, is based in Alburgh, Vermont. The team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
Advertising company Ten Four Ads Agency specializes in Advertising and Branding. They were founded in 2006.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.