Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$10,000+< $25 / hr50 - 249White Plains, NY
Services provided
See all 1 projectsUSA Ink Publishers offers comprehensive publishing and marketing solutions tailored for aspiring and established authors. From refining manuscripts and creating professional book designs to handling
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$10,000+$100 - $149 / hr50 - 249
Services provided
Get Featured is a midsize Advertising company. They offer Advertising and Direct Marketing and were established in 2024.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Digimmense is a social media marketing company. Established in 2024, the company is based in delhi, India. Their services include Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr50 - 249Seattle, WA
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Barnes Author Publication, an Advertising company, is based in Seattle, Washington. The team offers Advertising and Content Writing Services.
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$1,000+< $25 / hr50 - 249
Services provided
Book Planet Publishers, an Advertising company, is based in Wilmington, Delaware. They focus on Advertising and Direct Marketing and were established in 2020.
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$1,000+Undisclosed50 - 249
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Launched in 2020, Maskin Book Publishing is a midsize public relations firm. Their team offers Public Relations and Advertising.
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$1,000+Undisclosed50 - 249Gurugram, India
Services provided
Experiential TRZY is a branding firm founded in 2008. Based in Gurugram, India, the team specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$25 - $49 / hr50 - 249
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Professional Book Publications is an Advertising company. Headquartered in San Francisco, California, the company offers Advertising and Public Relations.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Crestwood Publishings, an Advertising company, focus on Advertising and Direct Marketing. They were launched in 2026.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+$25 - $49 / hr50 - 249
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Social snaz is an Advertising company. Their midsize team of employees is located in Delhi, India. Their team focuses on Advertising and Branding.
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$1,000+Undisclosed50 - 249Parsippany-Troy Hills, NJ
Services provided
Inova Digitals is an Advertising company. They were launched in 2023 and offer Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$1,000+$25 - $49 / hr50 - 249
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Research Publishing Experts, an Advertising company, was launched in 2010. The team offers Advertising and Public Relations and is located in London, England.
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Undisclosed$25 - $49 / hr50 - 249New York, NY
Services provided
American Publication House is an Advertising company. They offer Advertising and Public Relations and were established in 2026. The firm is located in New York, New York.
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UndisclosedUndisclosed50 - 249Derby, England
Services provided
RippleSEO is a Derby, England-based pay per click company. They focus on Pay Per Click and Advertising and were established in 2022.
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$5,000+$50 - $99 / hr50 - 249
Services provided
ArabianAxis is an Advertising company. Based in Muscat, Oman, the company provides Advertising and Direct Marketing.
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$1,000+$100 - $149 / hr50 - 249Dallas, TX
Services provided
Queens Ghostwriters is an Advertising company based in Dallas, Texas. They focus on Advertising and Direct Marketing and were founded in 2021.
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$5,000+$25 - $49 / hr50 - 249Sydney, Australia
Services provided
The Gruden Group, a social media marketing firm, specialize in Social Media Marketing and Advertising. They were established in 1994.
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$5,000+$25 - $49 / hr50 - 249Ciudad de México, Mexico
Services provided
Launched in 2003, Lead2Action is an Advertising company. The team specializes in Advertising and Digital Strategy and is in Ciudad de México, Mexico.
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$5,000+$50 - $99 / hr50 - 249Pune, India
Services provided
Seagull Advertising is a Pune, India-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Manchester , England
Services provided
Holdens is a midsize Advertising company. They specialize in Advertising and Branding and were launched in 1986.
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UndisclosedUndisclosed50 - 249Nairobi, Kenya
Services provided
Blu Flamingo Digital Africa is a Nairobi, Kenya-based Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Sioux Falls, SD
Services provided
VVI is a branding company. The Sioux Falls, South Dakota-based company was founded in 2000. Their team offers Branding and Video Production.
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UndisclosedUndisclosed50 - 249Greenville, SC
Services provided
Media planning and buying company Chumney & Associates was established in 1990. The firm focuses on Media Planning & Buying and Advertising.
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$100,000+$200 - $300 / hr50 - 249Waltham, MA
Services provided
Boathouse is an Advertising company. The Waltham, Massachusetts-based firm provides Advertising and Digital Strategy.
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$25,000+Undisclosed50 - 249Chicago, IL
Services provided
Aisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
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$1,000+Undisclosed50 - 249
Services provided
Adactive is a midsize Advertising company launched in 2006. Their team focuses on Advertising and Market Research.
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$1,000+$100 - $149 / hr50 - 249पुणे, India
Services provided
Vidushi Infotech is an Advertising company. Headquartered in पुणे, India, their team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Bengaluru, India
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ODigMa Consultancy Solutions Limited is a Marketing Strategy company. The team is in Bengaluru, India, and their services include Marketing Strategy and Advertising.
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$5,000+$25 - $49 / hr50 - 249Delhi, India
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Adomantra Digital India Pvt Ltd is an Advertising company. Launched in 2012, the company is in Delhi, India. Their team provides Advertising and Search Engine Optimization.
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$25,000+$150 - $199 / hr50 - 249
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Headquartered in Lamone, Switzerland and London, England, Say Social is an Advertising company. Launched in 2021, the team focuses on Advertising and Branding.
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$5,000+Undisclosed50 - 249Tel Aviv-Yafo, Israel
Services provided
Z2A Digital is a midsize Performance Marketing company. They offer Performance Marketing and Advertising and were founded in 2019.
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Undisclosed< $25 / hr2 - 9London, England
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Linkly is a small London, England-based Affiliate Marketing company. Their services include Affiliate Marketing and Advertising.
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$25,000+$150 - $199 / hr10 - 49
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See all 1 projectsSocialRevver is a social media management company that assists with video editing and posting. However, feedback indicates significant dissatisfaction, with 100% negative reviews highlighting poor project management, unmet deliverables, and inaccurate reporting. The company struggled to meet its commitment, leading to early contract termination.
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$1,000+< $25 / hr2 - 9
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SquarePixl is an Advertising company. Their small team is located in El Paso, Texas. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Advertising company Hodges Advertising, Inc. Was founded in 1988. The team provides Advertising and Media Planning & Buying and is in Charlotte, North Carolina.
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$5,000+Undisclosed2 - 9Hampton, Australia
Services provided
Bravo Tango Bravo is an Advertising company. They are based in Hampton, Australia. Their team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Advertising company Hygiency is located in Los Angeles, California. They provide Advertising and Branding.
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$75,000+$100 - $149 / hr2 - 9South Lake Tahoe, CA
Services provided
DAE and Company is an Advertising company. They are based in South Lake Tahoe, California, and their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Himachal, India
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SMMIndia.in is a social media marketing firm established in 2012. Headquartered in Himachal, India, the team focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Konstanz, Germany
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Cleverer GmbH, an Advertising company, is headquartered in Konstanz, Germany. Founded in 2008, the team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Turin, Italy
Services provided
Small Advertising and branding agency DESIGN CONAMOLE, is in Turin, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Dragonfly Pest Control is an Advertising company. The Singapore, Singapore-based team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Estcourt, South Africa
Services provided
Launched in 2012, Any Data is an Advertising company. The firm offers Advertising and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9St. Louis, MO
Services provided
Pro-Tech Locksmith is an Advertising and branding firm. The team specializes in Advertising and Branding and is based in St. Louis, Missouri.
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UndisclosedUndisclosed2 - 9
Services provided
Wilson Locksmith, an Advertising and branding agency, is based in Minneapolis, Minnesota. They offer Advertising and Branding and were founded in 2012.
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$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
Small Advertising and branding firm BellCAT, is in Kolkata, India. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bothell, WA
Services provided
CHS Garage Door Repair of Bothell is an Other Marketing company. Located in Bothell, Washington, the agency was launched in 2010. Their services include Other Marketing and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Attic Pro is a Direct Marketing company established in 2015. Their team specializes in Direct Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Trinity and Sons Locksmith, a Direct Marketing company, was launched in 2011. The firm provides Direct Marketing and Advertising, and is small.
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$1,000+$100 - $149 / hr2 - 9Erie, PA
Services provided
Route 1A Advertising is an Advertising and branding firm. Their small team of employees is based in Erie, Pennsylvania. Their team offers Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.