Brand Defining Ideas
Mr. President is an independent creative agency with Brand Defining Ideas
We believe that brands are at their most powerful when they speak and act as one.
The more focused we make the brand, the more potent it becomes. And the more potent it becomes, the more impactful the work will be. Because we are not in the business of just increasing brand awareness, we are in the business of growing brand significance.
Our mission is to gain clients a disproportionate share of voice, by simply making all of their voices speak as one, under one Brand Defining Idea.
And this isn’t just a fancy set of words, it’s a mantra that aligns every single department of the company internally, as much as it inspires every piece of work we create externally. From how it’s positioned, to what it’s called, to how it looks, talks, moves and behaves.