Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$5,000+$150 - $199 / hr50 - 249
Services provided
Founded in 2021, John vekser, a midsize Advertising company, is in Beaumont, California. Their team offers Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Easy logística de marketing SAS is an Advertising company. The team focuses on Advertising and Branding and is in Bogotá, Colombia.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Xpresso Global is a branding agency. Launched in 2017, their team offers Branding and Advertising.
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$1,000+$50 - $99 / hr10 - 49Lingen (Ems), Germany
Services provided
POM - pro online marketing is a small Lingen (Ems), Germany-based Marketing Strategy company. The team provides Marketing Strategy and Content Marketing.
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$1,000+< $25 / hr2 - 9Faisalabad, Pakistan
Services provided
Live Link Info, a Content Marketing company, was launched in 2018. Based in Faisalabad, Pakistan, the team offers Content Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsLike Social is a social media marketing (SMM) service that helps businesses, creators and brands grow across seven platforms: Instagram, Facebook, YouTube, TikTok, Telegram, LinkedIn and X. We focus
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$1,000+$100 - $149 / hr2 - 9Baltimore, MD
Services provided
Launched in 2012, Minyona is an Advertising and SEO services firm. The team provides Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed2 - 9
Services provided
Digible, Inc., an Advertising company, was founded in 2017. They specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
Based in Dallas, Texas, Buy Social Today is an Advertising company. They focus on Advertising and Marketing Strategy and were established in 2022.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed2 - 9Farmers Branch, TX
Services provided
Other Marketing company The Right Choice Air Conditioning And Plumbing was founded in 2019. The company specializes in Other Marketing and Advertising.
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$1,000+< $25 / hr2 - 9Escondido, CA
Services provided
Pacific Ergonomics is an Advertising company. Headquartered in Escondido, California, the firm offers Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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$1,000+$25 - $49 / hr250 - 999Atlanta, GA
Services provided
Branding firm Writer Cosmos | WriterCosmos provides Branding and Advertising. They were launched in 2014.
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UndisclosedUndisclosed250 - 999Pune, India
Services provided
Media 7 is a Content Marketing company. Located in Pune, India, the firm was established in 2017. Their services include Content Marketing and Media Planning & Buying.
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$1,000+< $25 / hr250 - 999
Services provided
FoxData is a Mobile & App Marketing company. Located in Hong Kong, Hong Kong and Singapore, the agency focuses on Mobile & App Marketing and Advertising.
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$1,000+Undisclosed250 - 999
Services provided
Based in Dubai, United Arab Emirates, Lush Loom Carpets & Curtains is a midsize Direct Marketing company. Their services include Direct Marketing and Business Consulting.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
Services provided
Advertising company Infinity Advertising Network Private Limited was established in 1994. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Services provided
Paper Moose is a small Advertising company headquartered in Surry Hills, Australia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fargo, ND
Services provided
Avenue Right, an Other Digital Marketing company, was established in 2008. The team provides Other Digital Marketing and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Seattle Brand Agency, a branding firm, was founded in 2021. The agency specializes in Branding and Advertising.
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$5,000+$150 - $199 / hr2 - 9London, England
Services provided
Established in 2014, White Bear Studio is a branding agency. The agency offers Branding and Advertising.
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$1,000+Undisclosed10 - 49
Services provided
Windfors is an Advertising company. Their small team of employees is headquartered in. Their team provides Advertising and Branding.
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$50,000+Undisclosed50 - 249San Francisco, CA
Services provided
Retina is a branding firm. Launched in 2012, their team focuses on Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
See all 2 projectsTarbell Media is a web development company offering services including website creation and optimization. The feedback on their performance is mixed; 50% of reviewers highlight their professionalism and empathic approach, while the other 50% report dissatisfaction, citing poor communication and significant project errors. The company's charismatic CEO is both praised and critiqued for his impact on client trust.
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$5,000+Undisclosed10 - 49London, England
Services provided
See all 2 projectsAzam Marketing is an international, full-service digital marketing and design agency headquartered in Covent Garden, central London. It unleashes the potential of the internet to grow clients'
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$10,000+$150 - $199 / hr10 - 49
Services provided
Advertising company Holland Mark is located in Boston, Massachusetts. The team offers Advertising and Direct Marketing.
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$5,000+$300+ / hr10 - 49Edina, MN
Services provided
Founded in 2002, Vertical Rail is a small Advertising company in Edina, Minnesota. Their team provides Advertising and Marketing Strategy.
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$1,000+$300+ / hr10 - 49Southend-on-Sea, England
Services provided
Advertising company PropertyHeads was launched in 2018. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Kochi, India
Services provided
Teknoppy is an Advertising company. They are based in Kochi, India and Kochi, India. Their team specializes in Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Malvern, PA
Services provided
Stream Companies is a midsize Malvern, Pennsylvania-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed1,000 - 9,999Washington, DC
Services provided
Business Consulting company Avalere Health was founded in 2001. In Washington, District of Columbia and London, England, the team specializes in Business Consulting and Marketing Strategy.
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$5,000+$100 - $149 / hr1,000 - 9,999Minato City, Japan
Services provided
Vector, Inc., a PR agency, is located in Minato City, Japan. They focus on Public Relations and Advertising and were established in 1993.
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$1,000+Undisclosed50 - 249New York, NY
Services provided
Net Natives is an Advertising company founded in 2008. The team provides Advertising and Branding and is in New York, New York.
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$5,000+$300+ / hr10 - 49Manila, Philippines
Services provided
IMARK International is an Advertising company launched in 2008. The team provides Advertising and Content Marketing and is in Manila, Philippines.
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$1,000+< $25 / hr10 - 49London, England
Services provided
Established in 2015, bant.io is a small Email Marketing company. Their team offers Email Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Codebold IT Solutions is a web design company. The firm is in Hyderabad, India. Their team specializes in Web Design and Web Development.
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$1,000+Undisclosed2 - 9Larnaka, Cyprus
Services provided
VIRALNATION LTD. Is an Advertising company. The team provides Advertising and Branding and is based in Larnaka, Cyprus.
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$5,000+$25 - $49 / hr10 - 49Lviv, Ukraine
Services provided
Social media marketing company Linked Promo is located in Lviv, Ukraine. They focus on Social Media Marketing and Advertising and were founded in 2017.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
HIGHJAM is a branding agency. They were established in 2009 and focus on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Goeteborg, Sweden
Services provided
See all 1 projectsThe bond is a UX design company known for transforming complex client requirements into simple, user-friendly app designs. With a strong focus on Figma-based designs, 100% of reviewers appreciated their ability to manage intricate feedback and align UX with marketing strategies. However, 50% noted some challenges with developer readability in Figma outputs.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Based in București, Romania, Tokinomo is an Advertising company. They offer Advertising and Other Marketing.
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$10,000+$50 - $99 / hr50 - 249Hyderabad, India
Services provided
BCC UNITED is a branding firm. The firm is headquartered in Hyderabad, India. Their services include Branding and Search Engine Optimization.
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$50,000+$200 - $300 / hr10 - 49New York, NY
Services provided
Advertising company Ayni Brigade is based in New York, New York. They provide Advertising and Marketing Strategy.
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$5,000+Undisclosed10 - 49
Services provided
Brand Buddy is a PPC company launched in 2014. Their team focuses on Pay Per Click and Branding.
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$1,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
In Miami, Florida, Click Lead Close is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Marketing Digital Gravataí, an Advertising company, is headquartered in Gravataí, Brazil. They provide Advertising and Direct Marketing.
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$5,000+$50 - $99 / hr2 - 9Bogotá, Colombia
Services provided
Comarca Marketing Advertising is an Advertising company. Their small team of employees is headquartered in Bogotá, Colombia and Orlando, Florida. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Brooklyn, NY
Services provided
Headquartered in Brooklyn, New York and Boulder, Colorado, Madwell is an Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
ID Public Relations is a midsize branding agency headquartered in Los Angeles, California and New York, New York. The team offers Branding and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
MP&F Public Relations is a public relations firm. The Nashville, Tennessee-based team focuses on Public Relations and Advertising.
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$10,000+$150 - $199 / hr50 - 249Boise, ID
Services provided
Drake Cooper is an Advertising company. Launched in 1978, their team focuses on Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.