Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 7 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is a proficient Advertising Agency specializing in Paid Media and comprehensive advertising services. The company is highly praised, with over 90% of feedback highlighting their strategic agility, effective communication, and tailored approach to client objectives. Reviewers frequently commend their project management skills and ability to deliver timely, high-quality results, making them a reliable partner for various advertising and marketing needs.
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$1,000+< $25 / hr50 - 249
Services provided
Book Planet Publishers, an Advertising company, is based in Wilmington, Delaware. They focus on Advertising and Direct Marketing and were established in 2020.
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$1,000+Undisclosed50 - 249
Services provided
Launched in 2020, Maskin Book Publishing is a midsize public relations firm. Their team offers Public Relations and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
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$1,000+Undisclosed50 - 249Gurugram, India
Services provided
Experiential TRZY is a branding firm founded in 2008. Based in Gurugram, India, the team specializes in Branding and Advertising.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Professional Book Publications is an Advertising company. Headquartered in San Francisco, California, the company offers Advertising and Public Relations.
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$10,000+< $25 / hr50 - 249White Plains, NY
Services provided
USA Ink Publishers is an Advertising company. Established in 2007, their team provides Advertising and Branding.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Crestwood Publishings, an Advertising company, focus on Advertising and Direct Marketing. They were launched in 2026.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Social snaz is an Advertising company. Their midsize team of employees is located in Delhi, India. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$5,000+$25 - $49 / hr50 - 249Sydney, Australia
Services provided
The Gruden Group, a social media marketing firm, specialize in Social Media Marketing and Advertising. They were established in 1994.
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$5,000+$25 - $49 / hr50 - 249Ciudad de México, Mexico
Services provided
Launched in 2003, Lead2Action is an Advertising company. The team specializes in Advertising and Digital Strategy and is in Ciudad de México, Mexico.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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$5,000+$50 - $99 / hr50 - 249Pune, India
Services provided
Seagull Advertising is a Pune, India-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Manchester , England
Services provided
Holdens is a midsize Advertising company. They specialize in Advertising and Branding and were launched in 1986.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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UndisclosedUndisclosed50 - 249Nairobi, Kenya
Services provided
Blu Flamingo Digital Africa is a Nairobi, Kenya-based Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Sioux Falls, SD
Services provided
VVI is a branding company. The Sioux Falls, South Dakota-based company was founded in 2000. Their team offers Branding and Video Production.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Media planning and buying company Chumney & Associates was established in 1990. The firm focuses on Media Planning & Buying and Advertising.
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$100,000+$200 - $300 / hr50 - 249Waltham, MA
Services provided
Boathouse is an Advertising company. The Waltham, Massachusetts-based firm provides Advertising and Digital Strategy.
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$25,000+Undisclosed50 - 249Chicago, IL
Services provided
Aisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
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$1,000+Undisclosed50 - 249
Services provided
Adactive is a midsize Advertising company launched in 2006. Their team focuses on Advertising and Market Research.
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$1,000+$100 - $149 / hr50 - 249पुणे, India
Services provided
Vidushi Infotech is an Advertising company. Headquartered in पुणे, India, their team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Bengaluru, India
Services provided
ODigMa Consultancy Solutions Limited is a Marketing Strategy company. The team is in Bengaluru, India, and their services include Marketing Strategy and Advertising.
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$5,000+$25 - $49 / hr50 - 249Delhi, India
Services provided
Adomantra Digital India Pvt Ltd is an Advertising company. Launched in 2012, the company is in Delhi, India. Their team provides Advertising and Search Engine Optimization.
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$25,000+$150 - $199 / hr50 - 249
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Headquartered in Lamone, Switzerland and London, England, Say Social is an Advertising company. Launched in 2021, the team focuses on Advertising and Branding.
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$5,000+Undisclosed50 - 249Tel Aviv-Yafo, Israel
Services provided
Z2A Digital is a midsize Performance Marketing company. They offer Performance Marketing and Advertising and were founded in 2019.
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Undisclosed< $25 / hr2 - 9London, England
Services provided
Linkly is a small London, England-based Affiliate Marketing company. Their services include Affiliate Marketing and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
SquarePixl is an Advertising company. Their small team is located in El Paso, Texas. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Advertising company Hodges Advertising, Inc. Was founded in 1988. The team provides Advertising and Media Planning & Buying and is in Charlotte, North Carolina.
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$5,000+Undisclosed2 - 9Hampton, Australia
Services provided
Bravo Tango Bravo is an Advertising company. They are based in Hampton, Australia. Their team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Advertising company Hygiency is located in Los Angeles, California. They provide Advertising and Branding.
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$75,000+$100 - $149 / hr2 - 9South Lake Tahoe, CA
Services provided
DAE and Company is an Advertising company. They are based in South Lake Tahoe, California, and their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Himachal, India
Services provided
SMMIndia.in is a social media marketing firm established in 2012. Headquartered in Himachal, India, the team focuses on Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Konstanz, Germany
Services provided
Cleverer GmbH, an Advertising company, is headquartered in Konstanz, Germany. Founded in 2008, the team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Turin, Italy
Services provided
Small Advertising and branding agency DESIGN CONAMOLE, is in Turin, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Dragonfly Pest Control is an Advertising company. The Singapore, Singapore-based team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Estcourt, South Africa
Services provided
Launched in 2012, Any Data is an Advertising company. The firm offers Advertising and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9St. Louis, MO
Services provided
Pro-Tech Locksmith is an Advertising and branding firm. The team specializes in Advertising and Branding and is based in St. Louis, Missouri.
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UndisclosedUndisclosed2 - 9
Services provided
Wilson Locksmith, an Advertising and branding agency, is based in Minneapolis, Minnesota. They offer Advertising and Branding and were founded in 2012.
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$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
Small Advertising and branding firm BellCAT, is in Kolkata, India. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bothell, WA
Services provided
CHS Garage Door Repair of Bothell is an Other Marketing company. Located in Bothell, Washington, the agency was launched in 2010. Their services include Other Marketing and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Attic Pro is a Direct Marketing company established in 2015. Their team specializes in Direct Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Trinity and Sons Locksmith, a Direct Marketing company, was launched in 2011. The firm provides Direct Marketing and Advertising, and is small.
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$1,000+$100 - $149 / hr2 - 9Erie, PA
Services provided
Route 1A Advertising is an Advertising and branding firm. Their small team of employees is based in Erie, Pennsylvania. Their team offers Advertising and Branding.
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$10,000+$300+ / hr2 - 9
Services provided
Founded in 2024, DACRE Advertising Agency is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Torre del Bierzo, Spain
Services provided
Seoptimizate is a Torre del Bierzo, Spain-based Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Des Moines, IA
Services provided
Group C is an Email Marketing company in Des Moines, Iowa. They provide Email Marketing and Advertising and were launched in 2017.
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UndisclosedUndisclosed2 - 9Muntinlupa, Philippines
Services provided
Small PR company Ysmael Moyer Valenzuela and Associates, Inc., is headquartered in Muntinlupa, Philippines and Philippines. The team provides Public Relations and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Advertising company SEObiz.in is located in New Delhi, India. Founded in 2018, the team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
Services provided
The R.O.I. Group is a Market Research company. The Costa Mesa, California-based firm offers Market Research and Advertising.
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$5,000+$50 - $99 / hr2 - 9Farmington Hills, MI
Services provided
Bob Diakow Brand Development is a small branding company located in Farmington Hills, Michigan. Their services include Branding and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Minabocks, an Advertising company, was established in 2022. The agency focuses on Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Best Digital Marketing Agency Gurgaon- Qsquare is a Gurugram, India-based Advertising company. The team specializes in Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr250 - 999
Services provided
USA Books Publishing, a Content Writing Services company, is in St. Petersburg, Florida and Fort Lauderdale, Florida. Established in 2008, the team focuses on Content Writing Services and
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.