Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Spokane, WAServices provided
See all 5 projectsZipline B2B Marketing is a dynamic digital marketing agency specializing in SEO, digital marketing consulting, and B2B lead generation. Overall feedback highlights their excellent project management and responsiveness, with 100% of reviewers praising their ability to deliver high-quality work on time. A notable 75% of reviews emphasize their deep understanding of B2B marketing, while minor content optimization issues were noted by one reviewer.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
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UndisclosedUndisclosedFreelancerSpringfield, MA
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Todd M. LeMieux is a graphic design company. They provide Graphic Design and Marketing Strategy and were established in 1990.
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UndisclosedUndisclosedFreelancerMontréal, Canada
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Fecteau Media is a video production agency. The Montréal, Canada-based company was founded in 2020. Their services include Video Production and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 341 projectsJives Media is an advertising agency specializing in SEO and paid media services, assisting with Google Ads and PPC management. Reviews indicate mixed feedback, with 80% citing positive results, such as improved SEO strategies and ad performance, while 20% note communication and strategy misalignment issues. Clients often commend their project management and responsiveness, although some suggest room for strategic improvement.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosedFreelancer
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Daniele Di Stefano is an Advertising company. The Florence, Italy-based team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Bigpacific creative is a Sechelt, Canada-based web design company. Founded in 1997, the team provides Web Design and Advertising.
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$1,000+$25 - $49 / hrFreelancerStara Zagora, Bulgaria
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Launched in 2022, Webzo Digital Agency is a small Stara Zagora, Bulgaria-based SEO agency. Their services include Search Engine Optimization and Web Development.
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UndisclosedUndisclosed50 - 249Scottsdale, AZ
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Lazarus Alliance, Inc., an Advertising company, is based in Scottsdale, Arizona. They specialize in Advertising and Branding and were established in 2000.
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UndisclosedUndisclosed50 - 249Clarksville, TN
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5 Star Media Group is an Event Marketing company. They offer Event Marketing and Video Marketing and were launched in 1995.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 18 projectsMake Us Care is an Advertising Agency specializing in comprehensive branding, marketing strategies, and paid media services. The company is praised for its strong project management, timely delivery, and ability to effectively align with client values and objectives. Impressively, 100% of reviews highlight their collaborative approach and capacity to adapt quickly to client feedback, while 75% commend their strategic and creative capabilities in enhancing brand presence.
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UndisclosedUndisclosedFreelancerKressbronn am Bodensee, Germany
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Passion project is a branding company. They are based in Kressbronn am Bodensee, Germany and have small team. They specialize in Branding and Sports Marketing.
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UndisclosedUndisclosedFreelancerBerlin, Germany
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Current Visual, a video production company, was established in 2023. The team offers Video Production and Audio Production and is headquartered in Berlin, Germany.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a distinguished advertising agency specializing in paid marketing and media buying. Their services have garnered overwhelmingly positive feedback, with 100% of reviewers praising their professionalism, customization, and data-driven approach. Clients, including those in diverse sectors, commend their expertise in PPC and advertising campaigns, noting significant improvements in lead generation, transparency, and campaign performance.
$50,000+$150 - $199 / hr50 - 249Montréal, CanadaServices provided
See all 10 projectsinBeat Agency is an Advertising Agency that excels in paid marketing and influencer collaborations, providing comprehensive advertising services. Client feedback highlights their strategic approach, resulting in effective paid media campaigns and influencer engagement. With 100% positive reviews, clients commend their professionalism, project management, and tailored strategies that match specific business needs, resulting in impressive outcomes such as increased impressions and engagement.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosedFreelancer
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On-Demand Business Solutions is a social media marketing firm. The team is based in Star, Idaho, and their services include Social Media Marketing and Business Consulting.
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UndisclosedUndisclosedFreelancer
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Flying Block Media, a small Advertising company, is in Brooklyn, New York. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosedFreelancerChandler, AZ
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Touring Pro Events is an Event Management company launched in 2005. Located in Chandler, Arizona, the team focuses on Event Management and Advertising.
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$1,000+$50 - $99 / hrFreelancerChandler, AZ
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Sprout Marketing & Design is a SEO company. The Chandler, Arizona-based team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerNew York, NY
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Web Designer 23 is an Advertising company. They focus on Advertising and Branding and are in New York, New York.
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UndisclosedUndisclosedFreelancerLimassol, Cyprus
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Motion Milk, an Advertising company, was launched in 2017. The team provides Advertising and Media Planning & Buying and is based in Limassol, Cyprus.
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UndisclosedUndisclosedFreelancer
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Aileen Arango Diseño e Ilustración is an Advertising company. Located in Redlands, California, the team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Located in Barcelona, Spain, Andrea Ayensa is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Celia Melville is an Advertising company founded in 2019. The agency offers Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Launched in 2013, Contempo Mint is an Advertising company. In Carleton Place, Canada, the team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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David Ostle Design is an Advertising company. Their small team is based in Gloucester, England. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Design by NAR., an Advertising company, is headquartered in Perugia, Italy. The team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancerBochum, Germany
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GlückAuf Design is an Advertising company. The team specializes in Advertising and Branding and is based in Bochum, Germany.
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UndisclosedUndisclosedFreelancerParamus, NJ
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Isosceles is an Advertising company. Based in Paramus, New Jersey, their small team specializes in Advertising and Branding. The company was founded in 2021.
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UndisclosedUndisclosedFreelancer
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Matsuoka Rios is an Advertising company. Their small team is headquartered in Sao Paulo, Brazil. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Graphic design agency Nomonde Mtetwa focuses on Graphic Design and Advertising. They were launched in 2016.
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UndisclosedUndisclosedFreelancerBristol, England
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Tom Walker Design is a Bristol, England-based Advertising company. They focus on Advertising and Branding and were established in 2016.
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UndisclosedUndisclosedFreelancerRialto, CA
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Web Guy Nick is an Advertising company. Founded in 2006, the team focuses on Advertising and IT managed services.
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$5,000+$100 - $149 / hr2 - 9Richfield, MN
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FRONT ROW DIGITAL is a Sales Outsourcing company. Located in Richfield, Minnesota, their team offers Sales Outsourcing and Web Design.
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$5,000+$100 - $149 / hr2 - 9Cincinnati, OH
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Founded in 2012, Leap Spark Agency is a video production company. The team specializes in Video Production and Advertising.
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$10,000+$150 - $199 / hr2 - 9
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Established in 2006, Drimlike • Creative Digital Agency is a small Advertising company in Edinburgh, Scotland. Their team specializes in Advertising and Custom Software Development.
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$10,000+$150 - $199 / hr2 - 9Bath, England
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Flipside Studio is a branding agency. They were established in 2009, and their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Established in 2011, Workhouse is a branding company. The team offers Branding and Graphic Design and is located in Dublin, Ireland.
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UndisclosedUndisclosed2 - 9Denver, CO
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Matter Studio is a graphic design agency. The agency is headquartered in Denver, Colorado. Their services include Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Granby, CO
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Firebird Design Works is a Granby, Colorado-based graphic design company. They provide Graphic Design and Print Design and were established in 2004.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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The Creative Works, a branding firm, was established in 2005. They provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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In Minneapolis, Minnesota, Ecra, Inc. Is a small user experience design agency. Their services include UX/UI Design and Advertising.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Joystick is an Advertising company. They are located in Ciudad de México, Mexico and have small team. Their team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Gulfport, MS
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Based in Gulfport, Mississippi, Corporate Management Incorporated is a small Business Consulting company. The team provides Business Consulting and Accounting.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Magic Marketing Agency, an Advertising company, was launched in 2016. The small team offers Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Edelleye Digital, a branding firm, is located in Tulsa, Oklahoma. Their services include Branding and Custom Software Development.
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UndisclosedUndisclosed2 - 9Boynton Beach, FL
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Epogee Design is a web design agency. The Boynton Beach, Florida-based company provides Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9
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Good Karma Works is a branding firm. Founded in 2019, the firm is based in Barcelona, Spain. Their services include Branding and Web Design.
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Undisclosed$25 - $49 / hr2 - 9
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Small web design company Umitech, is located in Hadfield, Australia. The team focuses on Web Design and Branding.
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UndisclosedUndisclosedFreelancerFirenze, Italy
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Launched in 1983, Studio Luchi Design, a small web design agency, is based in Firenze, Italy. Their team specializes in Web Design and Graphic Design.
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UndisclosedUndisclosedFreelancerBoulder, CO
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In Boulder, Colorado, Mudfarm Ventures is a small Fractional CMO Services company. Their services include Fractional CMO Services and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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Carol Petri Design is a branding firm. They were founded in 2021 and provide Branding and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
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Amuzo is an application development firm. In Bournemouth, England and London , England, the team offers Mobile App Development and Advertising.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
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Lovelove Films is a Broadcast Video company. Their small team of employees is in Bournemouth, England. Their team specializes in Broadcast Video and Video Production.
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$5,000+$100 - $149 / hr10 - 49Beograd, Serbia
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Headquartered in Beograd, Serbia, Orange Studio Belgrade is a small video production company. The team specializes in Video Production and Advertising.
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$5,000+$100 - $149 / hr10 - 49Budapest, Hungary
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NR86 is a Digital Strategy company. They are in Budapest, Hungary and have small team. Their team provides Digital Strategy and HR Consulting.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$10,000+Undisclosed50 - 249
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.6/40.020/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
40% Advertising60% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
33.1/40.016.4/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+$50 - $99 / hr50 - 249Istanbul, Türkiye
Ability to deliver
31.5/40.018.6/20 Reviews9/10 Clients & Experience3.9/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.7/40.016/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
31.7/40.020/20 Reviews7.5/10 Clients & Experience4.2/10 Market PresenceService focus
25% Advertising75% Marketing -
UndisclosedUndisclosed50 - 249Toronto, Canada
Ability to deliver
31.7/40.016.2/20 Reviews9.7/10 Clients & Experience5.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
32.2/40.016.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.1/40.016.2/20 Reviews8.7/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
31.4/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising75% Marketing -
UndisclosedUndisclosed10 - 49Mill Valley, CA
Ability to deliver
33.5/40.016.8/20 Reviews9.9/10 Clients & Experience6.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.6/40.017.8/20 Reviews9.4/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.3/40.017.6/20 Reviews9.7/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising70% Marketing -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.2/40.017/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
29.9/40.016/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other
Latest Advertising Articles
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How To Advertise on ChatGPT Without Losing User Trust
New Clutch data shows 65% of AI assistant users find ads hard to distinguish from real answers. Learn how to advertise on ChatGPT without losing user trust.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.