Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Advertising company Bearpaw Enterprises is in Las Vegas, Nevada. They provide Advertising and Branding and were established in 2008.
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UndisclosedUndisclosed2 - 9Wrocław, Poland
Services provided
Answermedia is an Advertising company. The team specializes in Advertising and Media Planning & Buying and is based in Wrocław, Poland.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Nxt Era Marketing is an Advertising company established in 2021. The team specializes in Advertising and Branding and is headquartered in Tampa, Florida.
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UndisclosedUndisclosed2 - 9
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ADAM 4 ARTISTS is a small Atlanta, Georgia-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Beograd, Serbia
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Content & Concept is a branding firm launched in 2023. In Beograd, Serbia, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Brisbane City, Australia
Services provided
Based in Brisbane City, Australia, Desketing is a branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Killingly, CT
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Advertising company Dunn Marketing was launched in 2018. The agency offers Advertising and Branding, and is small.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9Rēzekne, Latvia
Services provided
ESWA IT is a small Rēzekne, Latvia-based Advertising company. The team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Prologue Pictures is an Advertising company based in Singapore, Singapore. They specialize in Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Denver, CO
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RUKA Dental Marketing is a SEO services firm. The small Denver, Colorado-based team specializes in Search Engine Optimization and Advertising. The company was founded in 2021.
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$1,000+Undisclosed10 - 49Boston, MA
Services provided
See all 9 projectsFetch & Funnel is an advertising agency specializing in paid media and holistic digital marketing services. They are praised for their expertise in media buying, creative excellence, and conversion optimization. With a focus on results, they consistently drive strong ROAS and enhance client satisfaction, with 100% of reviewers noting significant improvements in revenue and strategic marketing efforts.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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$5,000+$100 - $149 / hr10 - 49Nashville, TN
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See all 1 projectsPlatoon is a multi-disciplinary creative studio located in Nashville, Tennessee — USA. Our studio exists to cultivate partnerships with admirable brands of all sizes, and help them solve complex
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$1,000+$100 - $149 / hr10 - 49Nashville, TN
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See all 12 projectsSocial Link is a comprehensive digital marketing agency offering a wide range of services including web development, SEO, content creation, digital strategy, and social media management. Their reviews highlight a consistent theme of effective project management, impressive communication, and adaptability to client needs. Approximately 100% of reviewers commend their communication skills, while several emphasize their strategic expertise and ability to deliver tailored solutions.
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$5,000+$150 - $199 / hr10 - 49Addison, TX
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See all 7 projectsAVX Digital is a full-service digital marketing agency specializing in SEO, web design, digital marketing, and social media management. Across reviews, 100% of clients noted their strong project management and creativity, while 83% highlighted their technical expertise. The agency is praised for its collaborative approach, customer-centric focus, and impactful website design.
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$1,000+$100 - $149 / hr10 - 49Newport Beach, CA
Services provided
See all 1 projectsElevate Creative Agency is a versatile marketing and web development company that excels in brand creation, strategic marketing, and copywriting. With a team that includes designers and copywriters, they are praised for their efficiency, cost-effectiveness, and high-quality work. Approximately 100% of reviewers express satisfaction with their professionalism, timely delivery, and impactful results.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
See all 1 projectsFoursight Consultancy offers services in social media ad campaigns, video ad campaigns, lead generation ad campaigns, corporate branding, and logo designing. The overall feedback underscores their professionalism, in-depth knowledge, and significant contribution to the client's growth and success. Clients particularly commend their expertise in advertising and social media management.
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$5,000+$100 - $149 / hr10 - 49Santa Monica, CA
Services provided
See all 1 projectsAgency | 2.0 specializes in Advertising services, including social media advertising and landing page creation. However, the reviews indicate consistent issues with project management, unmet deliverables, and lack of technical expertise. Clients have expressed dissatisfaction with their misleading business practices and poor service quality.
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$5,000+$50 - $99 / hr10 - 49Irvine, CA
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More Yellow is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were established in 2005.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Battery is an Advertising company. They are in Los Angeles, California, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Emeryville, CA
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Baker Street Advertising is an Advertising company. Headquartered in Emeryville, California, the company was launched in 1982. Their team provides Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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Lipman Hearne, an Advertising company, was founded in 1988. Based in Chicago, Illinois, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Pressley Johnson Design, an Advertising company, was launched in 2012. The agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Darling Agency is a small Advertising company launched in 2008. Their services include Advertising and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Founded in 2005, Agency212 is an Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Founded in 1990, MME (Manhattan Marketing Ensemble) is an Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
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Saint Bernadine Mission Communications Inc. Is an Advertising company. Headquartered in Vancouver, Canada, their small team specializes in Advertising and Branding. The company was founded in 2004.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
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Advertising company BT/A Advertising focuses on Advertising and Branding. They are based in Toronto, Canada.
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$10,000+$150 - $199 / hr10 - 49Québec, Canada
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32 MARS is a Québec, Canada-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Calgary, Canada
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Strut Creative is an Advertising company. They are located in Calgary, Canada. Their team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49
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Advertising company Pace Media was launched in 2003. The team offers Advertising and Digital Strategy and is in London, England and Rochester, England.
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$5,000+$25 - $49 / hr10 - 49München, Germany
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Branding company Berger Baader Hermes is in München, Germany. The team focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Godalming, England
Services provided
Fresh Britain is a small Advertising company. They provide Advertising and Branding and were founded in 1999.
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$10,000+$100 - $149 / hr10 - 49Leeds , England
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Branding company Robot Food was established in 2009. The agency specializes in Branding and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Eugene, OR
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Founded in 2006, Limelight Department is an Advertising company. Based in Eugene, Oregon, the team focuses on Advertising and Web Design.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Advertising company Brand Journalists is in Nashville, Tennessee. Their services include Advertising and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Kaleidoscope Media is an Advertising company. The team provides Advertising and Branding and is in Nashville, Tennessee.
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$5,000+$25 - $49 / hr10 - 49Mannheim, Germany
Services provided
Machart Studios is an Advertising company. Their small team of employees is located in Mannheim, Germany. Their team provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Paris, France
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Les Poupées Russes is a Digital Strategy company. The team specializes in Digital Strategy and Advertising and is in Paris, France.
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$5,000+$50 - $99 / hr10 - 49Emeryville, CA
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DemandWave is an Advertising company launched in 2004. In Emeryville, California, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
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Train of Thought is an Advertising company. They are in Seattle, Washington. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Big-Giant is an Advertising company. Located in Portland, Oregon, the agency was established in 1999. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
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Jones Advertising is an Advertising company. Launched in 2001, the team specializes in Advertising and Branding. The firm is located in Seattle, Washington.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Bradshaw Advertising is an Advertising company. They were launched in 1986, and their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Lee Tilford Agency is an Advertising company. Their small team is in Austin, Texas and provides Advertising and Digital Strategy. The firm was founded in 1976.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Established in 2008, lookthinkmake, llc is a branding agency. The team specializes in Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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TKO Advertising is an Austin, Texas-based Advertising company. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Launched in 1984, AdWise Group is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Black Book Ink is an Advertising company based in Dallas, Texas and Brooklyn, New York. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Fort Worth, TX
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Established in 2001, Pavlov Agency, a small Advertising company, is headquartered in Fort Worth, Texas. Their services include Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Caliber Creative is a branding firm. Founded in 2008, the team offers Branding and Advertising.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.