ADSWORM

BACKGROUND

Please describe your company and position.

I'm an executive at Perfect 5 Clinic

Describe what your company does in a single sentence.

Aesthetic Skin, Hair & Laser Clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ADSWORM to accomplish?

• Business growth
• Performance Marketing
• Social media Marketing
• Pay per click
• Marketing Strategy

SOLUTION

How did you find ADSWORM?

• Referral
• Other

Why did you select ADSWORM over others?

• High ratings
• Good value for cost
• Company values aligned
• They Understand our problems and delivers everything before the promise time delivery

How many teammates from ADSWORM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired ADSWORM to run our paid acquisition across Meta and Google Ads for Perfect 5 Clinic. We operate 11 branches across India (Delhi NCR, Noida, Indirapuram, Hyderabad, Bangalore, Jaipur) and needed a performance marketing partner who understood the aesthetic and dermatology space, not just generic e-commerce playbooks.

 After working with two agencies before them, we shortlisted ADSWORM and have been with them since. Scope of work delivered:

•  Full Meta Ads management across Facebook and Instagram — campaign structure, ad set segmentation by branch and treatment vertical (laser hair removal, skin, hair, anti-aging), and budget allocation across 11 locations
• Google Ads — Search campaigns for high-intent keywords like skin clinic near me, laser hair removal Delhi, hair transplant cost, plus Performance Max for branch-level lead capture
• Creative production for paid ads — static creatives, carousel ads, reels, and short-form video specifically built for the aesthetic clinic vertical. Their in-house designer and video editor handle this end-to-end
• Lead generation funnels — instant form ads connected to our CRM, WhatsApp click-to-chat campaigns, and landing page traffic routing per branch
• Conversion tracking setup — Meta Pixel, Conversions API integration, and event hierarchy mapping per branch so we can attribute leads back to the correct location
• Weekly performance reviews with the founder Aman and his team — covering CPL, lead quality feedback from our front desk, frequency, CTR vs benchmark, and creative fatigue signals
• Audience strategy — custom audiences from page engagers, video viewers, and website visitors, plus lookalikes off our high-LTV patient lists
• Creative testing framework — they rotate hooks, offers, and angles methodically so we always know which message and which treatment vertical is pulling weight
• Monthly reporting that ties spend directly to walk-ins and appointments booked, not just clicks

Key deliverables include scaled patient acquisition across all 11 branches, lowered cost per lead vs what we were getting from our previous agency, and a creative output volume that our in-house team could not have produced alone.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we started Perfect 5 Clinic, our vision was clear — to build India's most trusted skin, hair, and laser clinic chain. But like most healthcare businesses in the early stage, we trusted multiple digital marketing agencies who came in with big promises. Guaranteed leads, scaling commitments, ROI projections that looked impressive on paper. The reality was completely different. We burned a significant amount of our ad budget across three different agencies before we found ADSWORM. The leads we were getting earlier were cheap on the dashboard but useless on the ground — wrong city, wrong intent, unanswered calls, zero footfall conversion. Our front desk was overwhelmed with junk inquiries while real patient acquisition stayed flat.

Everything changed once we onboarded ADSWORM. Here is what has actually moved since:

• Lead quality became the real metric, not lead volume. Aman and his team restructured our entire Meta Ads and Google Ads setup around qualified consultation bookings and walk-ins, not vanity cost per lead numbers. Within 60 to 90 days, our internal conversation shifted from "we got 500 leads" to "we got 280 leads and 190 of them booked a consultation"
• Cost per qualified lead dropped by approximately 38 to 42% compared to our previous agency, even though the surface-level CPL on the Meta dashboard looked slightly higher. The walk-in numbers told the real story
• Monthly qualified lead volume scaled from around 1,800 to over 4,500 leads per month across all 11 branches combined, with a healthy mix across high-intent treatments like laser hair removal, hair transplant, anti-aging, and skin rejuvenation
• Branch-level attribution finally worked correctly. They fixed our Meta Pixel and Conversions API setup, rebuilt our Business Manager structure cleanly, and now we can see exactly which branch is generating which leads from which campaign. None of our previous agencies could solve this even after months of asking
• Return on ad spend on our Google Ads search campaigns for high-intent keywords like skin clinic near me, laser hair removal, and hair transplant improved by roughly 2.3 times compared to where we started
• Creative output went from 4 to 6 ad creatives per month with our previous agency to 25 to 30 fresh creatives per month. Their in-house designer and video editor build everything specifically for the aesthetic and dermatology category — not generic ecommerce templates dressed up as clinic ads
• Front desk feedback loop is now part of the weekly review. Their team asks our reception staff which leads are converting and which are not, and adjusts targeting and creative accordingly. This is the first agency that has ever asked us that question
• We have expanded from 8 branches to 11 branches during the period we have worked with them, and ADSWORM has scaled the ad accounts and Business Manager structure cleanly to support new branch launches in Hyderabad, Bangalore, and Jaipur without disrupting existing campaigns
•  They proactively flag what is not working. There have been multiple instances where they recommended pausing a campaign or a specific ad set that was not delivering, even though it meant lower spend that month. That kind of honest reporting is genuinely rare in this industry
• Their response time is in hours, not days. We have a dedicated WhatsApp group with the founder Aman and his account team. Questions get answered in real time, and weekly performance reviews actually happen every week

If we had found ADSWORM earlier, we would have saved a significant amount of money that we lost to agencies who treated us as just another retainer. For any clinic owner reading this — do not get sold on cheap cost per lead numbers. Find an agency that understands lead quality, attribution, and the difference between a click and a footfall. That is the difference between burning your ad budget and actually building your business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ADSWORM's project management has been one of the biggest reasons we have stayed with them for this long. Coming from agencies who would disappear for weeks, miss reporting deadlines, or only respond when it was time to renew the retainer, working with ADSWORM has been a completely different experience.

• Weekly performance reviews happen every single week without us having to follow up. Aman and his team come prepared with campaign data, creative performance breakdowns, and clear next steps for the upcoming week
• Monthly reports are delivered on time, every time. The reports actually tie ad spend to business outcomes — qualified leads, walk-ins, and revenue impact — instead of just dumping CTR and CPM numbers that mean nothing to a clinic owner
• Creative deliverables are consistent. We receive 25 to 30 fresh ad creatives every month across static, carousel, and video formats. The creative calendar is shared in advance, and revisions are turned around within 24 to 48 hours
• Communication happens primarily on WhatsApp through a dedicated group with the founder and account team. Response time is in hours, not days. For urgent campaign issues — a budget pacing problem, an ad set underperforming, a Pixel error — they fix it the same day
• Branch-level coordination is handled cleanly. With 11 branches across Delhi NCR, Hyderabad, Bangalore, and Jaipur, campaign launches, budget reallocation, and creative refreshes for each location are managed without any operational drag on our end
• Onboarding for new branches has been smooth. When we opened our Hyderabad, Bangalore, and Jaipur branches, ADSWORM set up the ad accounts, Business Manager structure, Pixel and Conversions API integration, and lead routing within the first week of launch
• They flag issues before they become problems. We have had multiple instances where they proactively informed us about Meta policy changes, ad account health concerns, or creative fatigue patterns — instead of us discovering these issues through performance drops
• Documentation is solid. Campaign structures, audience segments, naming conventions, and creative versions are all properly maintained, which means we can review historical performance and decision-making at any time
• Aman personally stays involved across all major decisions. Even though they have grown as an agency and serve a large client base, Perfect 5 has never felt like a side account. Strategic conversations, budget planning, and quarterly reviews always include the founder directly

The team's responsiveness, consistency, and ownership are the three things that set them apart. For a multi-branch healthcare business that depends heavily on paid acquisition, having an agency that operates with this level of discipline has been critical to scaling without chaos.

What was your primary form of communication with ADSWORM?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After working with multiple agencies before ADSWORM, the differences became obvious very quickly. There are a few things that genuinely set them apart from every other performance marketing agency we have worked with or evaluated.

• Deep specialization in the aesthetic and dermatology category. Most agencies treat a skin clinic the same way they treat a shoe brand or a dropshipping store. ADSWORM understands the nuances — patient psychology, treatment-specific objections, seasonal demand patterns for hair transplant and laser hair removal, and how to write ad copy that respects medical sensitivity while still driving consultations. This domain expertise shows up in every creative they ship
•  Lead quality obsession over vanity metrics. Most agencies celebrate a low cost per lead on the dashboard. ADSWORM is the first agency that openly told us "your CPL looks good but your walk-in conversion is poor, so we are restructuring." That kind of honesty is genuinely unique. They optimize for what actually grows the clinic, not what makes their monthly report look impressive
• Founder-led involvement at scale. Aman is personally involved in our account despite ADSWORM serving a large portfolio of brands. Strategic decisions, creative direction, and budget planning always include him directly. We never feel handed off to a junior account manager who is reading from a template
• Creative production engine that actually keeps up. They consistently deliver 25 to 30 fresh ad creatives per month across static, carousel, video, and reels formats — all built in-house by their designer and video editor. No other agency we worked with came close to this volume, let alone the quality. This is the single biggest reason our ad fatigue stays low and our CTR stays above category benchmark
• Technical depth on Meta and Google ad infrastructure. The cleanup they did on our Meta Pixel, Conversions API, Business Manager hierarchy, and Google Ads conversion tracking was something no previous agency had even attempted properly. They treat the technical foundation as seriously as the creative output
• Response time and ownership culture. The dedicated WhatsApp group with the founder and account team means problems get solved in hours. We have had Meta ad account issues, billing disputes with Meta, and Pixel errors all fixed the same day they were raised
• Honest reporting and proactive risk flagging. They will recommend pausing campaigns that are not working, even when it costs them spend. They flag Meta policy updates, ad account health risks, and creative fatigue before these become performance problems. This is the opposite of how most agencies operate — most try to protect spend, not protect the client
• Built for healthcare and clinic businesses. We did not have to educate them on what a consultation is, how a footfall converts to a paying patient, or why lead quality matters more than lead volume in our category. That alignment from day one saved us months of back-and-forth
• Operational maturity for multi-location businesses. Managing paid acquisition across 11 branches across Delhi NCR, Hyderabad, Bangalore, and Jaipur requires real operational discipline. ADSWORM handles branch-level campaign segmentation, budget allocation, creative localization, and lead routing without any drag on our internal team

The most unique thing about ADSWORM is that they behave like a partner who has equity in your business, not a vendor invoicing you monthly. That mindset is rare in the Indian digital marketing space, and it is the single reason we have stayed with them and continue to recommend them to other clinic owners and founders we know.

Are there any areas for improvement or something ADSWORM could have done differently?

Honestly, very few areas to flag given the partnership has worked well overall. If anything, a more structured monthly dashboard with branch-wise performance visualization (instead of mostly WhatsApp and call-based updates) would help our internal team review numbers faster without having to ask. They have mentioned a reporting portal is in development, so this is likely getting addressed soon. Other than that, no real complaints. The team has been consistent, responsive, and accountable throughout.