Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr10 - 49Mercer Island, WA
Services provided
4th Avenue Media is an Advertising company. Their small team is located in Mercer Island, Washington. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Genesis Inc is a SEO services firm. Their team is in Denver, Colorado and focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Established in 2008, Pereira & O'Dell is a small SEO agency headquartered in San Francisco, California and New York, New York. Their team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Launched in 2009, Seattle Seo Consultant is a SEO company. The team specializes in Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr10 - 49Baltimore, MD
Services provided
Sage Growth Partners is a SEO company. They are based in Baltimore, Maryland and have small team. They offer Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Websnare is a small SEO agency. They provide Search Engine Optimization and Web Design and were launched in 1998.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Buzzbee is a Seattle, Washington-based SEO company. The team provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
MediaPlant is a SEO agency. The small Seattle, Washington-based team focuses on Search Engine Optimization and Web Design. The agency was founded in 1999.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
TopSpot, a SEO agency, is based in Seattle, Washington. Launched in 2006, the team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Launched in 2006, Stoke Strategy is a small SEO company. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Weber Marketing Group is a SEO agency. They are headquartered in Seattle, Washington. Their team offers Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Established in 2013, Be-Hookd Digital is a small London, England-based branding firm. Their team focuses on Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Banbury, England
Services provided
8 Digital, a pay per click agency, was founded in 2008. The team focuses on Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Coalville, England
Services provided
FDC Studio is a SEO services firm launched in 2007. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
Link Communication is a Direct Marketing company. They are located in Leeds, England, and their services include Direct Marketing and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Nr Lutterworth, England
Services provided
Creative Bridge, a SEO agency, was established in 2000. The agency focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
Notch Communications Ltd is a SEO agency. The team is headquartered in Manchester, England, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Assembly Studios is a SEO agency. The team is in London, England, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Founded in 2000, Slightly Different is a SEO agency. The company offers Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
7thingsmedia, a SEO agency, is headquartered in London, England. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Penn Street, England
Services provided
Blabbermouth Marketing Ltd is a SEO services firm. They are based in Penn Street, England. Their team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Altair Media is a SEO services firm. They were founded in 2014, and their services include Search Engine Optimization and Direct Marketing.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Founded in 2008, Kingsland Linassi is a small SEO agency. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
Founded in 2012, Boardwalk Studio, a small SEO agency, is in Manchester, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Liverpool , England
Services provided
USP Creative is a SEO company headquartered in Liverpool , England. They focus on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Norwich, England
Services provided
Farrows, a SEO services firm, was launched in 1979. The company specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Chapter Agency Ltd is a SEO agency. Founded in 2009, the firm focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Beverly, England
Services provided
Redfish Group is a SEO company founded in 2002. The agency specializes in Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49King's Lynn, England
Services provided
Located in King's Lynn, England, Maze Media is a SEO company. They offer Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Birstall, England
Services provided
Fantastic Media is a SEO company. The team offers Search Engine Optimization and Web Design and is located in Birstall, England.
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$10,000+$150 - $199 / hr10 - 49Emersons Green, England
Services provided
Triangle Design is an Emersons Green, England-based SEO agency. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
STEEL London, a SEO agency, was launched in 1980. The small team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Living Group is a small SEO agency headquartered in London, England. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Rule 5 is a PR firm launched in 2012. The team provides Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Leicester, England
Services provided
KPE Creative is a small SEO agency. Established in 1973, the team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Law Promo is a SEO agency. They are headquartered in Los Angeles, California, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Leighton Buzzard, England
Services provided
The Outstanding Website Company is a branding company. They are headquartered in Leighton Buzzard, England and have small team. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Story, a small public relations company, is in London, England. Their services include Public Relations and Advertising.
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$5,000+$100 - $149 / hr10 - 49Elm Grove, WI
Services provided
Marketing Strategy company Mercury Communication Partners specializes in Marketing Strategy and Social Media Marketing. They are headquartered in Elm Grove, Wisconsin.
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$10,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
TwinEngine is a Houston, Texas-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
DOOH is a small SEO agency founded in 2014. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49New York, NY
Services provided
Established in 2002, PR4Lawyers is a small New York, New York-based PR company. Their services include Public Relations and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Thorington Street, England
Services provided
Promotion Line Limited, a SEO company, was established in 1993. They specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Shoreditch, England
Services provided
Radical Company is a SEO company. Founded in 2010, the agency is based in Shoreditch, England. Their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Barcelona, Spain
Services provided
SEO agency NothingAD focuses on Search Engine Optimization and Web Design. They were launched in 2007.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
St. Gregory Group is a small Cincinnati, Ohio-based Advertising company. Their services include Advertising and Direct Marketing.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Small SEO agency Madison Creative, is located in Northampton, England. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Seo Local Ltd. Is a SEO agency established in 2008. The agency provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Horus Communications Ltd. Is a SEO agency located in London, England. They specialize in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Founded in 2003, Space is a branding company. The agency provides Branding and Content Marketing, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.