Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Infinity Nation is a small SEO services firm based in Bassett, England. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Southampton, England
Services provided
Advantec is a SEO services firm. Their small team is located in Southampton, England and provides Search Engine Optimization and Web Design. The agency was launched in 2006.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Giant Peach is a SEO company. The Wiltshire , England-based team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Bristol , England
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Founded in 2015, Konichiwa is a small Bristol , England-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Amsterdam, Netherlands
Services provided
Likefriends is a small SEO company launched in 2012. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Norwich, England
Services provided
Established in 2000, Studio Aura is a SEO company. Their team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Liberty Comms Ltd. Is a SEO services firm. They are in London, England and have small team of experts. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$150 - $199 / hr10 - 49
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10 Associates is a SEO agency in Mirfield, England and Huddersfield, England. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49
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Small SEO company Preview Design, is in Stevenage , England. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Survation Ltd is a SEO company established in 2010. Their team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
Launched in 2005, The Neighbourhood is a SEO agency. The firm provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed10 - 49Preston , England
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Motionlab, a SEO services firm, focus on Search Engine Optimization and Web Design. They were founded in 2004.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
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Vis-a-vis Creative is a SEO company headquartered in Chicago, Illinois. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
Creative Concern, a SEO services firm, was launched in 2002. The team focuses on Search Engine Optimization and Web Design and is in Manchester, England.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Small SEO agency Ad-Rank Media, is located in Pottergate, Norwich, England and London, England. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
Services provided
Red Moon Marketing is a SEO services firm. The team offers Search Engine Optimization and Web Design, and the company is in Charlotte, North Carolina.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
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Donovan Design is a SEO agency. The company is located in Chicago, Illinois. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Treacy Marketing Group is a SEO services firm. Their small team is headquartered in Chicago, Illinois. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
MC2 is a small SEO agency headquartered in Manchester, England and Stockport, England. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Established in 2006, ClearEdge Marketing is a SEO services firm. Their team provides Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
Services provided
Posse Social Media is a SEO agency. Established in 2010, the team offers Search Engine Optimization and Social Media Marketing. The agency is located in Charlotte, North Carolina.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
EM Search Consulting is a Chicago, Illinois-based SEO company. They specialize in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
Services provided
SEO company Overground was founded in 1997. The firm specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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Mouse and Man is a SEO company. Based in Charlotte, North Carolina, their small team focuses on Search Engine Optimization and Web Design. The firm was established in 2003.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
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SEO services firm Hookson offers Search Engine Optimization and Web Design. They are in Edinburgh, Scotland.
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$10,000+$150 - $199 / hr10 - 49
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SEO services firm LHM Media is located in Birmingham, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49
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Established in 2008, Size, a small SEO services firm, is in Edinburgh , Scotland. Their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Blantyre, Scotland
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SEO company Kommando Ltd focuses on Search Engine Optimization and Web Design. They are based in Blantyre, Scotland.
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$10,000+$150 - $199 / hr10 - 49Aberdeen, Scotland
Services provided
Mearns & Gill is a SEO services firm based in Aberdeen, Scotland. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
Services provided
442 Design is a SEO company. They were launched in 2002 and specialize in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
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Top Drawer Creative is a SEO agency. Headquartered in Toronto, Canada, the firm was launched in 1996. Their team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Glasgow, Scotland
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SEO company Atalanta Advertising specializes in Search Engine Optimization and Web Design. They are located in Glasgow, Scotland.
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$10,000+$150 - $199 / hr10 - 49Jakarta Barat, Indonesia
Services provided
Next Digital Indonesia is a SEO services firm. Their team is located in Jakarta Barat, Indonesia. The firm provides Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
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Noxster is a small SEO services firm headquartered in Culver City, California. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Bath Road Wick, England
Services provided
The Collaborators is a small SEO agency. They offer Search Engine Optimization and Web Design and were launched in 2008.
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$10,000+$150 - $199 / hr10 - 49Newcastle upon Tyne, England
Services provided
Status Digital is a SEO company. Launched in 2011, the team provides Search Engine Optimization and Web Design. The company is in Newcastle upon Tyne, England.
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$10,000+$150 - $199 / hr10 - 49Cambourne, England
Services provided
Social Media Frontiers is a SEO company. Established in 2010, the firm is headquartered in Cambourne, England and London, England. Their team specializes in Search Engine Optimization and Web
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Citirex is a SEO agency. Their small team is located in Los Angeles, California. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Farnham Common, England
Services provided
Launched in 1996, Worldweaver Ltd is a SEO agency. The small team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Brand Culture is a SEO agency. In London, England, the team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Kingston Upon Thames , England
Services provided
SEO services firm Performance Communications was founded in 2002. The team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Norwich, England
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Launched in 1996, Shorthose Russell Ltd is a PR agency. The company offers Public Relations and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Sheffield , England
Services provided
Joi Polloi is a Sheffield , England-based SEO services firm. Founded in 2003, the team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
TMP Magnet is a SEO services firm established in 1999. The team offers Search Engine Optimization and Web Design and is in London, England.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
H&H is a London, England-based SEO agency. They offer Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Brighton , England
Services provided
VGroup is a small SEO agency. They provide Search Engine Optimization and Web Design and were founded in 1998.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Isobar, a SEO company, was established in 2003. The agency provides Search Engine Optimization and Web Design, and is small.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
MRM//McCann is a SEO company located in New York, New York and Detroit, Michigan. They provide Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Boston, MA
Services provided
Wallwork Curry McKenna is a small branding company headquartered in Boston, Massachusetts. Their services include Branding and Mobile & App Marketing.
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$5,000+$100 - $149 / hr10 - 49Miami Gardens, FL
Services provided
Telx Web is a SEO company. Launched in 2005, the agency is in Miami Gardens, Florida. Their team offers Search Engine Optimization and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.