Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Monterrey, Mexico
Services provided
Publimail México is an Email Marketing company headquartered in Monterrey, Mexico. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Sky High Advertising is an Advertising company. They are located in Dubai, United Arab Emirates. Their team specializes in Advertising and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Founded in 2003, The Banyan Advertising is an Advertising company. Located in Dubai, United Arab Emirates, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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KENZ Advertising is a media planning & buying company. Founded in 2009, the firm is in Dubai, United Arab Emirates. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Odesa, Ukraine
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Mobster.agency is a Marketing Strategy company headquartered in Odesa, Ukraine. The team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Headquartered in Ukraine, Dikart Creative Marketing Company is a Marketing Strategy company. Their services include Marketing Strategy and Event Marketing.
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UndisclosedUndisclosed10 - 49
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Based in Costa Rica, CID Gallup is a Market Research company. The team focuses on Market Research and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
MPJ - Marketing Pro-Junction is a public relations firm established in 2013. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
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Founded in 2011, ARCrayon is a software development company. Located in Nairobi, Kenya, the team offers Custom Software Development and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49أبو ظبي, United Arab Emirates
Services provided
Based in أبو ظبي, United Arab Emirates, All About Brands is a small branding company. The team offers Branding and Advertising.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
Services provided
The Media Image is a media planning and buying company headquartered in Cape Town, South Africa. They provide Media Planning & Buying and Pay Per Click and were launched in 2009.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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Durée & Company is a public relations agency. Established in 1999, the firm offers Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Cardiff, Wales
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Based in Cardiff, Wales, Four Cymru is a small public relations firm. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Oneonta, NY
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Vibrant Creative, a small branding agency, is in Oneonta, New York. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Detroit, MI
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M3 Group is a SEO services firm. Headquartered in Detroit, Michigan, the agency was founded in 2002. Their team provides Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosed10 - 49Denver, CO
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Philosophy Communication is a small PR company launched in 2001. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Established in 2009, Wingspan Integrated Marketing is a media planning and buying company. The team focuses on Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49Austin, TX
Services provided
Special Audience Marketing is a branding company. They focus on Branding and Marketing Strategy and are in Austin, Texas.
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UndisclosedUndisclosed10 - 49Tyler, TX
Services provided
Cue:creative is a branding firm. Their small team of employees is located in Tyler, Texas. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Greensboro, NC
Services provided
Quixote Group is a small Market Research company. Established in 1999, the team offers Market Research and Branding.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Growth Nation, a Marketing Strategy company, offer Marketing Strategy and Market Research. They were launched in 2001.
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UndisclosedUndisclosed10 - 49Asheville, NC
Services provided
The Goss Agency is a Marketing Strategy company established in 1998. The firm specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Bismarck, ND
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Odney, a Market Research company, was launched in 2010. The small team focuses on Market Research and Public Relations.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Doggett is a Marketing Strategy company located in Charlotte, North Carolina. The team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Honolulu, HI
Services provided
Public relations firm iQ 360 is based in Honolulu, Hawaii. They offer Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Old Chatham, NY
Services provided
Blass Marketing is a small Marketing Strategy company founded in 1969. Their services include Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Aiken, SC
Services provided
Established in 2010, Alison South Marketing Group, a small media planning and buying company, is headquartered in Aiken, South Carolina. Their team focuses on Media Planning & Buying and
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UndisclosedUndisclosed10 - 49Westbrook, ME
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Ethos Marketing & Design is a Westbrook, Maine-based branding agency. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Yarmouth, ME
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Vreeland Marketing & Design is an Email Marketing company. Based in Yarmouth, Maine, the agency was launched in 1978. Their team specializes in Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Minnetonka, MN
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Launched in 2008, SKYYA is a small PR agency located in Minnetonka, Minnesota. Their team offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Columbia, MO
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Headquartered in Columbia, Missouri, Caledon Virtual is a branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Saco, ME
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Launched in 1983, CBC Automotive Marketing is a Market Research company. The firm focuses on Market Research and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
Services provided
Jones Public Relations, a public relations company, is headquartered in Oklahoma City, Oklahoma. Launched in 2001, the team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Launched in 2006, Nomamont Advertising is a Mobile & App Marketing company. The team provides Mobile & App Marketing and Public Relations and is based in Nashville, Tennessee.
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UndisclosedUndisclosed10 - 49
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Apollo Marketing Solutions, a small graphic design agency, is based in. The team focuses on Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Ferndale, MI
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Founded in 1995, Edge Creative Group is a branding firm. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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Direct Action Media is a branding company. Headquartered in New York, New York, their team provides Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lancaster, PA
Services provided
Weber Advertising & Marketing is an Advertising company. They offer Advertising and Content Marketing and were established in 1996.
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UndisclosedUndisclosed10 - 49Sandpoint, ID
Services provided
Market Igniter is a SEO services firm. Their small team of employees is located in Sandpoint, Idaho. Their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Kozhikode, India
Services provided
Social Media Management Calicut | Facebook Ads Agency in Calicut -First Digital is a social media marketing agency. Founded in 2017, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Kharkiv, Ukraine
Services provided
Located in Kharkiv, Ukraine, Webline Promotion is a pay per click agency. They specialize in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
Services provided
3BG is a branding company. They are in Alpharetta, Georgia and have small team of experts. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Wilmington, NC
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Morvil Advertising + Design Group is a graphic design company. Founded in 1985, the firm is in Wilmington, North Carolina. Their team focuses on Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
Vitalink is a branding firm. Located in Raleigh, North Carolina, the company provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Frankfurt am Main, Germany
Services provided
TVG Verlag, a SEO company, was founded in 2001. The firm provides Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Small PR agency Spire Communications, is based in Alexandria, Virginia. The team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
Services provided
IP Comunicación, a small public relations firm, is headquartered in Barcelona, Spain. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49Penfield, NY
Services provided
Mason Marketing is a Marketing Strategy company. In Penfield, New York, the firm was established in 1986. Their team specializes in Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Located in Nottingham, England, Landingnet is a PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
Services provided
Content Marketing company Winnrs is headquartered in Amsterdam, Netherlands. The team offers Content Marketing and Marketing Strategy.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.